Cymbiotika: Shahab Elmi

Shahab Elmi didn’t come from the wellness industry. He came from building and exiting companies — from telecom retail to media — before turning his focus to something much bigger: fixing a broken supplement industry. In 2019, he stepped into Cymbiotika with a simple idea — people shouldn’t have to guess what they’re putting into their bodies. What followed was one of the fastest rises in modern wellness. Cymbiotika went from a single product to a full line of liposomal supplements, generating millions in revenue early and eventually scaling to over 100 million supplement packets sold worldwide. The company grew rapidly while staying focused on transparency, bioavailability, and rebuilding trust in a space known for low-quality products. That approach helped drive massive retention and positioned Cymbiotika as one of the most talked-about brands in the category. Make sure to check them out at: https://scarlettchase.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle  

Sandra Powers Murphy spent decades building a career in finance — running her own firm, working with institutional clients, and raising six kids along the way. She wasn’t planning to start a footwear company. Then one night in New York, caught in the rain trying to make a train, she had to take off her heels and run ten blocks barefoot just to get there. That moment stuck with her. After years of traveling, networking, and watching her male colleagues move through long days comfortably while she rotated between shoes, she decided to solve the problem herself. That became Scarlett Chase — a luxury footwear brand built on over five years of R&D, combining high-end craftsmanship with orthopedic-level support. The brand launched in 2023, went fully direct-to-consumer, and quickly found traction with repeat customers who hadn’t found anything like it before. Make sure to check them out at: https://scarlettchase.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episode’s sponsor, Aluminum Artisans. They make handcrafted aluminum sculptures — everything from wildlife pieces to custom designs for homes, offices, and outdoor spaces. I’ve got their brown bear here in the studio, and the level of detail stands out right away. I’ve looked EVERYWHERE and you kept coming across 2 things. Either look very cheap or are outrageously expensive. I was super impressed at the incredible quality and value of Aluminum Artisans. Check them out - The work speaks for itself…  You can check them out at aluminumartisans.net and use code STARTINGSMALL10 for 10% off.

Mary Hagen knew early she wanted to build something — launching her first business at 20. Today, she’s the CEO of Colossal, a company that’s quietly reshaped how fundraising works. Since joining, Mary has scaled Colossal by over 1000%, helping generate more than $207 million for nonprofits like the National Breast Cancer Foundation, Baby2Baby, PAWS, and the James Beard Foundation. But the real shift is how that money gets raised. Instead of relying on a few major donors, Colossal built a model around digital competitions and community participation — turning thousands of small contributions into millions raised. In this conversation, Mary breaks down what it actually takes to grow a purpose-driven company, why she believes leadership is about showing up — not just saying the right things — and how modern fundraising is moving away from exclusivity toward something far more accessible. Make sure to check them out at: https://colossal.org   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle    Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://creators.riverside.com/CameronNagle

Julian Tcherassi didn’t start Magiktea trying to compete with traditional tea brands. He found something most people had never heard of — palo azul, a tree bark used for centuries as a natural kidney remedy. When brewed, it does something unexpected. It turns bright blue in the light, thanks to its high concentration of polyphenols — with studies showing it contains up to 8x more antioxidants than green tea. That discovery became Magiktea — an alkaline, caffeine-free tea built around function, not just flavor. Today, Magiktea is stocked in over 1,000 retail locations, including Erewhon, Vitamin Shoppe, Bristol Farms, Lassens, Chamberlin’s, and Fruitful Yield — growing quietly in the better-for-you beverage space. Make sure to check them out at: https://magiktea.com/   Make sure to check them out at: https://www.dangerjonescreative.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Birdieball. It’s not your typical carpet mat — they use this aerated foam and turf setup that actually gives you a true roll, so the ball stays on line and reacts like a real green. You can customize the size, adjust speed, even add breaks and different hole setups — so you’re not just mindlessly hitting straight putts, you’re actually working on your game. I’ve got mine set up at home and it’s just made it way easier to get reps in consistently. If you’re trying to tighten up your putting without getting to the course every day, go check out BirdieBall at https://www.birdieball.com   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://creators.riverside.com/CameronNagle

David Thurston didn’t set out to build the fastest-growing hair color brand in professional beauty history. But that’s exactly what happened. As the founder of Pulp Riot, David created a brand that shook up the salon industry — bold colors, artist-first culture, and a community that felt more like a movement than a product line. Just 23 months after launch, Pulp Riot was acquired by L’Oréal for $150M. The day the deal closed, David was sitting in a Jersey Mike’s when a bank notification popped up: $85M had just hit his account. Seven years later, he and his wife Alexis are back building — this time with Danger Jones, a brand that blends hair color, fashion, and film into something entirely different from traditional beauty companies. No corporate playbook. No venture capital. Just creativity, community, and a belief that artists deserve a brand that actually represents them. In this episode, David shares the full story behind Pulp Riot’s meteoric rise, what really happens after a life-changing exit, and why he decided to start over — building Danger Jones from scratch across 43 countries. Make sure to check them out at: https://www.dangerjonescreative.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episode's mid-break sponsor, Morelux. If you’re someone who practices at home — golf, baseball, or really any ball sport — you know how hard it is to find gear that’s actually built to take a beating. That’s what impressed me about Morelux. They sent over one of their heavy-duty frame and net setups, and the first thing I noticed was the build quality. Their systems use thick steel frames and high-density mesh designed to absorb serious impact — not the flimsy nets that wobble or tear after a few sessions. It’s been perfect for our space. Super quick to set up, incredibly sturdy, and honestly just makes practicing way more fun. Make sure to check them our at https://www.morelux.store/

Christine de Wendel spent more than a decade helping scale two of Europe’s biggest startup success stories — first at Zalando, then as COO of ManoMano. Both companies grew from early-stage startups into multi-billion-dollar businesses. But at 40 years old, with three kids and years of scale-up experience behind her, Christine decided it was time to build something of her own. That idea became sunday — a simple but powerful solution that lets diners pay their restaurant bill instantly by scanning a QR code. What started during the chaos of COVID quickly turned into one of the fastest-growing platforms in hospitality tech. Today, sunday processes billions in payments each year and is used by restaurants around the world — from independent spots to major dining groups like TAO, Boqueria, Bareburger, and La Pecora Bianca. In this episode, Christine shares the full story behind sunday: moving back to the U.S. after 15 years abroad, starting a company with a restaurant operator friend during the pandemic, raising $25M in just weeks, and building a company now processing billions in payments. Make sure to check them out at: https://sundayapp.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle

Mark Lee started MarqVision while earning his J.D. at Harvard Law, convinced that brand protection was about to break. Counterfeiting and IP theft had grown into a $3 trillion global problem, but enforcement still relied on manual takedowns and fragmented systems. He believed AI could change that. Five years later, MarqVision has raised $90M, doubled revenue in a single year, and is now trusted by 350+ global brands including LVMH, MLB, MrBeast, Lush, Allbirds, Casetify, Panda Express, and Stüssy. The company is helping brands move beyond reactive enforcement toward measurable “cleanliness” across marketplaces — a shift Mark believes will define brand protection in 2026 and beyond.   Make sure to check them out at: https://www.marqvision.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle

Dave Munson didn’t launch Saddleback Leather with a business plan. He was living in Mexico, burned out from ministry work, when he designed a leather bag he couldn’t find anywhere — simple, rugged, built to last. A local craftsman made it. Strangers kept stopping him to ask where they could get one. He went back, had a small batch made, and started selling them one by one. That small run turned into Saddleback Leather Co., now known worldwide for overbuilt bags backed by a 100-year warranty and a philosophy that products should be strong enough to be fought over when you’re gone. Dave went from selling on eBay to owning his own factory, collaborating with brands like Toyota and Major League Baseball, and building a loyal following of more than 250,000 customers who value durability over trends. Make sure to check them out at: https://saddlebackleather.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://riverside.com/

Steve Schwartz didn’t start Art of Tea because tea was trendy. He started it after watching Western medicine fail his mother. That moment sent him down a path few founders take — studying Ayurveda, working in herbal pharmacies, traveling the world to source botanicals, and learning how plants affect the body at a deep, functional level. Art of Tea began in a living room, blending by hand, making just enough money to survive week to week. Today, it’s an award-winning tea company trusted by the White House, Caesars Palace, Wolfgang Puck, Slack, and The Peninsula Hotel.  Make sure to check out Art of Tea at: https://bit.ly/442ubxt   Check out my new book on Amazon: https://amzn.to/4kRKGTX Register for Starting Small Summit 2026: https://startingsmallmedia.org/startingsmallsummit Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle

Eric LeVine didn’t set out to build a startup. He was a Microsoft engineer during the dot-com boom who just wanted to keep track of the wine he owned. So he built a simple spreadsheet — an “Excel for wine” — to organize his own cellar. Friends started asking for access. Then friends of friends. In 2003, Eric put the tool online. That side project became CellarTracker. Today, it has 10M+ users, tracks over $21B worth of wine, and has quietly become the most trusted platform in the wine world. In this episode, Eric walks through turning a personal itch into global infrastructure, why obsession with data and community mattered more than monetization early on, and how CellarTracker now uses AI to help people know when to drink a bottle — not just what they own. Make sure to check out CellarTracker at: https://www.cellartracker.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Register for Starting Small Summit 2026: https://startingsmallmedia.org/startingsmallsummit Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://riverside.com/