François Daost on the W3C

Francois Daost is a W3C staff member and co-chair of the Web Developer Experience Community Group. We discuss the W3C's role and what it's like to go through the browser standardization process. Related links W3C TC39 Internet Engineering Task Force Web Hypertext Application Technology Working Group (WHATWG) Horizontal Groups Alliance for Open Media What is MPEG-DASH? | HLS vs. DASH Information about W3C and Encrypted Media Extensions (EME) Widevine PlayReady Media Source API Encrypted Media Extensions API requestVideoFrameCallback() Business Benefits of the W3C Patent Policy web.dev Baseline Portable Network Graphics Specification Internet Explorer 6 CSS Vendor Prefix WebRTC Transcript You can help correct transcripts on GitHub. Intro [00:00:00] Jeremy: today I'm talking to Francois Daoust. He's a staff member at the W3C. And we're gonna talk about the W3C and the recommendation process and discuss, Francois's experience with, with how these features end up in our browsers. [00:00:16] Jeremy: So, Francois, welcome [00:00:18] Francois: Thank you Jeremy and uh, many thanks for the invitation. I'm really thrilled to be part of this podcast. What's the W3C? [00:00:26] Jeremy: I think many of our listeners will have heard about the W3C, but they may not actually know what it is. So could you start by explaining what it is? [00:00:37] Francois: Sure. So W3C stands for the Worldwide Web Consortium. It's a standardization organization. I guess that's how people should think about W3C. it was created in 1994. I, by, uh, Tim Berners Lee, who was the inventor of the web. Tim Berners Lee was the, director of W3C for a long, long time. [00:01:00] Francois: He retired not long ago, a few years back. and W3C is, has, uh, a number of, uh. Properties, let's say first the goal is to produce royalty free standards, and that's very important. Uh, we want to make sure that, uh, the standard that get produced can be used and implemented without having to pay, fees to anyone. [00:01:23] Francois: We do web standards. I didn't mention it, but it's from the name. Standards that you find in your web browsers. But not only that, there are a number of other, uh, standards that got developed at W3C including, for example, XML. Data related standards. W3C as an organization is a consortium. [00:01:43] Francois: The, the C stands for consortium. Legally speaking, it's a, it's a 501c3 meaning in, so it's a US based, uh, legal entity not for profit. And the, the little three is important because it means it's public interest. That means we are a consortium, that means we have members, but at the same time, the goal, the mission is to the public. [00:02:05] Francois: So we're not only just, you know, doing what our members want. We are also making sure that what our members want is aligned with what end users in the end, need. and the W3C has a small team. And so I'm part of this, uh, of this team worldwide. Uh, 45 to 55 people, depending on how you count, mostly technical people and some, uh, admin, uh, as well, overseeing the, uh, the work, that we do, uh, at the W3C. Funding through membership fees [00:02:39] Jeremy: So you mentioned there's 45 to 55 people. How is this funded? Is this from governments or commercial companies? [00:02:47] Francois: The main source comes from membership fees. So the W3C has a, so members, uh, roughly 350 members, uh, at the W3C. And, in order to become a member, an organization needs to pay, uh, an annual membership fee. That's pretty common among, uh, standardization, uh, organizations. [00:03:07] Francois: And, we only have, uh, I guess three levels of membership, fees. Uh, well, you may find, uh, additional small levels, but three main ones. the goal is to make sure that, A big player will, not a big player or large company, will not have more rights than, uh, anything, anyone else. So we try to make sure that a member has the, you know, all members have equal, right? [00:03:30] Francois: if it's not perfect, but, uh, uh, that's how things are, are are set. So that's the main source of income for the W3C. And then we try to diversify just a little bit to get, uh, for example, we go to governments. We may go to governments in the u EU. We may, uh, take some, uh, grant for EU research projects that allow us, you know, to, study, explore topics. [00:03:54] Francois: Uh, in the US there, there used to be some, uh, some funding from coming from the government as well. So that, that's, uh, also, uh, a source. But the main one is, uh, membership fees. Relations to TC39, IETF, and WHATWG [00:04:04] Jeremy: And you mentioned that a lot of the W3C'S work is related to web standards. There's other groups like TC 39, which works on the JavaScript spec and the IETF, which I believe worked, with your group on WebRTC, I wonder if you could explain W3C'S connection to other groups like that. [00:04:28] Francois: sure. we try to collaborate with a, a number of, uh, standard other standardization organizations. So in general, everything goes well because you, you have, a clear separation of concerns. So you mentioned TC 39. Indeed. they are the ones who standardize, JavaScript. Proper name of JavaScript is the EcmaScript. [00:04:47] Francois: So that's tc. TC 39 is the technical committee at ecma. and so we have indeed interactions with them because their work directly impact the JavaScript that you're going to find in your, uh, run in your, in your web browser. And we develop a number of JavaScript APIs, uh, actually in W3C. [00:05:05] Francois: So we need to make sure that, the way we develop, uh, you know, these APIs align with the, the language itself. with IETF, the, the, the boundary is, uh, uh, is clear as well. It's a protocol and protocol for our network protocols for our, the IETF and application level. For W3C, that's usually how the distinction is made. [00:05:28] Francois: The boundaries are always a bit fuzzy, but that's how things work. And usually, uh, things work pretty well. Uh, there's also the WHATWG, uh, and the WHATWG is more the, the, the history was more complicated because, uh, t of a fork of the, uh, HTML specification, uh, at the time when it was developed by W3C, a long time ago. [00:05:49] Francois: And there was been some, uh, Well disagreement on the way things should have been done, and the WHATWG took over got created, took, took this the HTML spec and did it a different way. Went in another, another direction, and that other, other direction actually ended up being the direction. [00:06:06] Francois: So, that's a success, uh, from there. And so, W3C no longer works, no longer owns the, uh, HTML spec and the WHATWG has, uh, taken, uh, taken up a number of, uh, of different, core specifications for the web. Uh, doing a lot of work on the, uh, on interopoerability and making sure that, uh, the algorithm specified by the spec, were correct, which, which was something that historically we haven't been very good at at W3C. [00:06:35] Francois: And the way they've been working as a, has a lot of influence on the way we develop now, uh, the APIs, uh, from a W3C perspective. [00:06:44] Jeremy: So, just to make sure I understand correctly, you have TC 39, which is focused on the JavaScript or ECMAScript language itself, and you have APIs that are going to use JavaScript and interact with JavaScript. So you need to coordinate there. The, the have the specification for HTML. then the IATF, they are, I'm not sure if the right term would be, they, they would be one level lower perhaps, than the W3C. [00:07:17] Francois: That's how you, you can formulate it. Yes. The, the one layer, one layer layer in the ISO network in the ISO stack at the network level. How WebRTC spans the IETF and W3C [00:07:30] Jeremy: And so in that case, one place I've heard it mentioned is that webRTC, to, to use it, there is an IETF specification, and then perhaps there's a W3C recommendation and [00:07:43] Francois: Yes. so when we created the webRTC working group, that was in 2011, I think, it was created with a dual head. There was one RTC web, group that got created at IETF and a webRTC group that got created at W3C. And that was done on purpose. Of course, the goal was not to compete on the, on the solution, but actually to, have the two sides of the, uh, solution, be developed in parallel, the API, uh, the application front and the network front. [00:08:15] Francois: And there was a, and there's still a lot of overlap in, uh, participation between both groups, and that's what keep things successful. In the end. It's not, uh, you know, process or organization to organization, uh, relationships, coordination at the organization level. It's really the fact that you have participants that are essentially the same, on both sides of the equation. [00:08:36] Francois: That helps, uh, move things forward. Now, webRTC is, uh, is more complex than just one group at IETF. I mean, web, webRTC is a very complex set of, uh, of technologies, stack of technologies. So when you, when you. Pull a little, uh, protocol from IETFs. Suddenly you have the whole IETF that comes with you with it. [00:08:56] Francois: So you, it's the, you have the feeling that webRTC needs all of the, uh, internet protocols that got, uh, created to work Recommendations [00:09:04] Jeremy: And I think probably a lot of web developers, they may hear words like specification or standard, but I believe the, the official term, at least at the W3C, is this recommendation. And so I wonder if you can explain what that means. [00:09:24] Francois: Well. It means it means standard in the end. and that came from industry. That comes from a time where. As many standardization organizations. W3C was created not to be a standardization organization. It was felt that standard was not the right term because we were not a standardization organization. [00:09:45] Francois: So recommend IETF has the same thing. They call it RFC, request for comment, which, you know, stands for nothing in, and yet it's a standard. So W3C was created with the same kind of, uh thing. We needed some other terminology and we call that recommendation. But in the end, that's standard. It's really, uh, how you should see it. [00:10:08] Francois: And one thing I didn't mention when I, uh, introduced the W3C is there are two types of standards in the end, two main categories. There are, the de jure standards and defacto standards, two families. The de jure standards are the ones that are imposed by some kind of regulation. so it's really usually a standard you see imposed by governments, for example. [00:10:29] Francois: So when you look at your electric plug at home, there's some regulation there that says, this plug needs to have these properties. And that's a standard that gets imposed. It's a de jure standard. and then there are defacto standards which are really, uh, specifications that are out there and people agree to use it to implement it. [00:10:49] Francois: And by virtue of being used and implemented and used by everyone, they become standards. the, W3C really is in the, uh, second part. It's a defacto standard. IETF is the same thing. some of our standards are used in, uh, are referenced in regulations now, but, just a, a minority of them, most of them are defacto standards. [00:11:10] Francois: and that's important because that's in the end, it doesn't matter what the specific specification says, even though it's a bit confusing. What matters is that the, what the specifications says matches what implementations actually implement, and that these implementations are used, and are used interoperably across, you know, across browsers, for example, or across, uh, implementations, across users, across usages. [00:11:36] Francois: So, uh, standardization is a, is a lengthy process. The recommendation is the final stage in that, lengthy process. More and more we don't really reach recommendation anymore. If you look at, uh, at groups, uh, because we have another path, let's say we kind of, uh, we can stop at candidate recommendation, which is in theoretically a step before that. [00:12:02] Francois: But then you, you can stay there and, uh, stay there forever and publish new candidate recommendations. Um, uh, later on. What matters again is that, you know, you get this, virtuous feedback loop, uh, with implementers, and usage. [00:12:18] Jeremy: So if the candidate recommendation ends up being implemented by all the browsers, what's ends up being the distinction between a candidate and one that's a normal recommendation. [00:12:31] Francois: So, today it's mostly a process thing. Some groups actually decide to go to rec Some groups decide to stay at candidate rec and there's no formal difference between the, the two. we've made sure we've adopted, adjusted the process so that the important bits that, applied at the recommendation level now apply at the candidate rec level. Royalty free patent access [00:13:00] Francois: And by important things, I mean the patent commitments typically, uh, the patent policy fully applies at the candidate recommendation level so that you get your, protection, the royalty free patent protection that we, we were aiming at. [00:13:14] Francois: Some people do not care, you know, but most of the world still works with, uh, with patents, uh, for good, uh, or bad reasons. But, uh, uh, that's how things work. So we need to make, we're trying to make sure that we, we secure the right set of, um, of patent commitments from the right set of stakeholders. [00:13:35] Jeremy: Oh, so when someone implements a W3C recommendation or a candidate recommendation, the patent holders related to that recommendation, they basically agree to allow royalty-free use of that patent. [00:13:54] Francois: They do the one that were involved in the working group, of course, I mean, we can't say anything about the companies out there that may have patents and uh, are not part of this standardization process. So there's always, It's a remaining risk. but part of the goal when we create a working group is to make sure that, people understand the scope. [00:14:17] Francois: Lawyers look into it, and the, the legal teams that exist at the all the large companies, basically gave a green light saying, yeah, we, we we're pretty confident that we, we know where the patterns are on this particular, this particular area. And we are fine also, uh, letting go of the, the patterns we own ourselves. Implementations are built in parallel with standardization [00:14:39] Jeremy: And I think you had mentioned. What ends up being the most important is that the browser creators implement these recommendations. So it sounds like maybe the distinction between candidate recommendation and recommendation almost doesn't matter as long as you get the end result you want. [00:15:03] Francois: So, I mean, people will have different opinions, uh, in the, in standardization circles. And I mentioned also W3C is working on other kind of, uh, standards. So, uh, in some other areas, the nuance may be more important when we, but when, when you look at specification, that's target, web browsers. we've switched from a model where, specs were developed first and then implemented to a model where specs and implementing implementations are being, worked in parallel. [00:15:35] Francois: This actually relates to the evolution I was mentioning with the WHATWG taking over the HTML and, uh, focusing on the interoperability issues because the starting point was, yeah, we have an HTML 4.01 spec, uh, but it's not interoperable because it, it's not specified, are number of areas that are gray areas, you can implement them differently. [00:15:59] Francois: And so there are interoperable issues. Back to candidate rec actually, the, the, the, the stage was created, if I remember correctly. uh, if I'm, if I'm not wrong, the stage was created following the, uh, IE problem. In the CSS working group, IE6, uh, shipped with some, version of a CSS that was in the, as specified, you know, the spec was saying, you know, do that for the CSS box model. [00:16:27] Francois: And the IE6 was following that. And then the group decided to change, the box model and suddenly IE6 was no longer compliant. And that created a, a huge mess on the, in the history of, uh, of the web in a way. And so the, we, the, the, the, the candidate recommendation sta uh, stage was introduced following that to try to catch this kind of problems. [00:16:52] Francois: But nowadays, again, we, we switch to another model where it's more live. and so we, you, you'll find a number of specs that are not even at candidate rec level. They are at the, what we call a working draft, and they, they are being implemented, and if all goes well, the standardization process follows the implementation, and then you end up in a situation where you have your candidate rec when the, uh, spec ships. [00:17:18] Francois: a recent example would be a web GPU, for example. It, uh, it has shipped in, uh, in, in Chrome shortly before it transition to a candidate rec. But the, the, the spec was already stable. and now it's shipping uh, in, uh, in different browsers, uh, uh, safari, uh, and uh, and uh, and uh, Firefox. And so that's, uh, and that's a good example of something that follows, uh, things, uh, along pretty well. But then you have other specs such as, uh, in the media space, uh, request video frame back, uh, frame, call back, uh, requestVideoFrameCallback() is a short API that allows you to get, you know, a call back whenever the, the browser renders a video frame, essentially. [00:18:01] Francois: And that spec is implemented across browsers. But from a W3C specific, perspective, it does not even exist. It's not on the standardization track. It's still being incubated in what we call a community group, which is, you know, some something that, uh, usually exists before. we move to the, the standardization process. [00:18:21] Francois: So there, there are examples of things where some things fell through the cracks. All the standardization process, uh, is either too early or too late and things that are in spec are not exactly what what got implemented or implementations are too early in the process. We we're doing a better job, at, Not falling into a trap where someone ships, uh, you know, an implementation and then suddenly everything is frozen. You can no longer, change it because it's too late, it shipped. we've tried, different, path there. Um, mentioned CSS, the, there was this kind of vendor prefixed, uh, properties that used to be, uh, the way, uh, browsers were deploying new features without, you know, taking the final name. [00:19:06] Francois: We are trying also to move away from it because same thing. Then in the end, you end up with, uh, applications that have, uh, to duplicate all the properties, the CSS properties in the style sheets with, uh, the vendor prefixes and nuances in the, in what it does in, in the end. [00:19:23] Jeremy: Yeah, I, I think, is that in CSS where you'll see --mozilla or things like that? Why requestVideoFrameCallback doesn't have a formal specification [00:19:30] Jeremy: The example of the request video frame callback. I, I wonder if you have an opinion or, or, or know why that ended up the way it did, where the browsers all implemented it, even though it was still in the incubation stage. [00:19:49] Francois: On this one, I don't have a particular, uh, insights on whether there was a, you know, a strong reason to implement it,without doing the standardization work. [00:19:58] Francois: I mean, there are, it's not, uh, an IPR (Intellectual Property Rights) issue. It's not, uh, something that, uh, I don't think the, the, the spec triggers, uh, you know, problems that, uh, would be controversial or whatever. [00:20:10] Francois: Uh, so it's just a matter of, uh, there was no one's priority, and in the end, you end up with a, everyone's happy. it's, it has shipped. And so now doing the spec work is a bit,why spend time on something that's already shipped and so on, but the, it may still come back at some point with try to, you know, improve the situation. [00:20:26] Jeremy: Yeah, that's, that's interesting. It's a little counterintuitive because it sounds like you have the, the working group and it, it sounds like perhaps the companies or organizations involved, they maybe agreed on how it should work, and maybe that agreement almost made it so that they felt like they didn't need to move forward with the specification because they came to consensus even before going through that. [00:20:53] Francois: In this particular case, it's probably because it's really, again, it's a small, spec. It's just one function call, you know? I mean, they will definitely want a working group, uh, for larger specifications. by the way, actually now I know re request video frame call back. It's because the, the, the final goal now that it's, uh, shipped, is to merge it into, uh, HTML, uh, the HTML spec. [00:21:17] Francois: So there's a, there's an ongoing issue on the, the WHATWG side to integrate request video frame callback. And it's taking some time but see, it's, it's being, it, it caught up and, uh, someone is doing the, the work to, to do it. I had forgotten about this one. Um, [00:21:33] Jeremy: Tension from specification review (horizontal review) [00:21:33] Francois: so with larger specifications, organizations will want this kind of IPR regime they will want commit commitments from, uh, others, on the scope, on the process, on everything. So they will want, uh, a larger, a, a more formal setting, because that's part of how you ensure that things, uh, will get done properly. [00:21:53] Francois: I didn't mention it, but, uh, something we're really, uh, Pushy on, uh, W3C I mentioned we have principles, we have priorities, and we have, uh, specific several, uh, properties at W3C. And one of them is that we we're very strong on horizontal reviews of our specs. We really want them to be reviewed from an accessibility perspective, from an internationalization perspective, from a privacy and security, uh, perspective, and, and, and a technical architecture perspective as well. [00:22:23] Francois: And that's, these reviews are part of the formal process. So you, all specs need to undergo these reviews. And from time to time, that creates tension. Uh, from time to time. It just works, you know. Goes without problem. a recurring issue is that, privacy and security are hard. I mean, it's not an easy problem, something that can be, uh, solved, uh, easily. [00:22:48] Francois: Uh, so there's a, an ongoing tension and no easy way to resolve it, but there's an ongoing tension between, specifying powerful APIs and preserving privacy without meaning, not exposing too much information to applications in the media space. You can think of the media capabilities, API. So the media space is a complicated space. [00:23:13] Francois: Space because of codecs. codecs are typically not relative free. and so browsers decide which codecs they're going to support, which audio and video codecs they, they're going to support and doing that, that creates additional fragmentation, not in the sense that they're not interoperable, but in the sense that applications need to choose which connect they're going to ship to stream to the end user. [00:23:39] Francois: And, uh, it's all the more complicated that some codecs are going to be hardware supported. So you will have a hardware decoder in your, in your, in your laptop or smartphone. And so that's going to be efficient to decode some, uh, some stream, whereas some code are not, are going to be software, based, supported. [00:23:56] Francois: Uh, and that may consume a lot of CPU and a lot of power and a lot of energy in the end. So you, you want to avoid that if you can, uh, select another thing. Even more complex than, codecs have different profiles, uh, lower end profiles higher end profiles with different capabilities, different features, uh, depending on whether you're going to use this or that color space, for example, this or that resolution, whatever. [00:24:22] Francois: And so you want to surface that to web applications because otherwise, they can't. Select, they can't choose, the right codec and the right, stream that they're going to send to the, uh, client devices. And so they're not going to provide an efficient user experience first, and even a sustainable one in terms of energy because they, they're going to waste energy if they don't send the right stream. [00:24:45] Francois: So you want to surface that to application. That's what the media, media capabilities, APIs, provides. Privacy concerns [00:24:51] Francois: Uh, but at the same time, if you expose that information, you end up with ways to fingerprint the end user's device. And that in turn is often used to track users across, across sites, which is exactly what we don't want to have, uh, for privacy reasons, for obvious privacy reasons. [00:25:09] Francois: So you have to balance that and find ways to, uh, you know, to expose. Capabilities without, without necessarily exposing them too much. Uh, [00:25:21] Jeremy: Can you give an example of how some of those discussions went? Like within the working group? Who are the companies or who are the organizations that are arguing for We shouldn't have this capability because of the privacy concerns, or [00:25:40] Francois: In a way all of the companies, have a vision of, uh, of privacy. I mean, the, you will have a hard time finding, you know, members saying, I don't care about privacy. I just want the feature. Uh, they all have privacy in mind, but they may have a different approach to privacy. [00:25:57] Francois: so if you take, uh, let's say, uh, apple and Google would be the, the, I guess the perfect examples in that, uh, in that space, uh, Google will have a, an approach that is more open-ended thing. The, the user agents has this, uh, should check what the, the, uh, given site is doing. And then if it goes beyond, you know, some kind of threshold, they're going to say, well, okay, well, we'll stop exposing data to that, to that, uh, to that site. [00:26:25] Francois: So that application. So monitor and react in a way. apple has a more, uh, you know, has a stricter view on, uh, on privacy, let's say. And they will say, no, we, the, the, the feature must not exist in the first place. Or, but that's, I mean, I guess, um, it's not always that extreme. And, uh, from time to time it's the opposite. [00:26:45] Francois: You will have, uh, you know, apple arguing in one way, uh, which is more open-ended than the, uh, than, uh, than Google, for example. And they are not the only ones. So in working groups, uh, you will find the, usually the implementers. Uh, so when we talk about APIs that get implemented in browsers, you want the core browsers to be involved. [00:27:04] Francois: Uh, otherwise it's usually not a good sign for, uh, the success of the, uh, of the technology. So in practice, that means Apple, uh, Microsoft, Mozilla which one did I forget? [00:27:15] Jeremy: Google. [00:27:16] Francois: I forgot Google. Of course. Thank you. that's, uh, that the, the core, uh, list of participants you want to have in any, uh, group that develops web standards targeted at web browsers. Who participates in working groups and how much power do they have? [00:27:28] Francois: And then on top of that, you want, organizations and people who are directly going to use it, either because they, well the content providers. So in media, for example, if you look at the media working group, you'll see, uh, so browser vendors, the ones I mentioned, uh, content providers such as the BBC or Netflix. [00:27:46] Francois: Chip set vendors would, uh, would be there as well. Intel, uh, Nvidia again, because you know, there's a hardware decoding in there and encoding. So media is, touches on, on, uh, on hardware, uh, device manufacturer in general. You may, uh, I think, uh, I think Sony is involved in the, in the media working group, for example. [00:28:04] Francois: and these companies are usually less active in the spec development. It depends on the groups, but they're usually less active because the ones developing the specs are usually the browser again, because as I mentioned, we develop the specs in parallel to browsers implementing it. So they have the. [00:28:21] Francois: The feedback on how to formulate the, the algorithms. and so that's this collection of people who are going to discuss first within themselves. W3C pushes for consensual dis decisions. So we hardly take any votes in the working groups, but from time to time, that's not enough. [00:28:41] Francois: And there may be disagreements, but let's say there's agreement in the group, uh, when the spec matches. horizontal review groups will look at the specs. So these are groups I mentioned, accessibility one, uh, privacy, internationalization. And these groups, usually the participants are, it depends. [00:29:00] Francois: It can be anything. It can be, uh, the same companies. It can be, but usually different people from the same companies. But it the, maybe organizations with a that come from very, a very different angle. And that's a good thing because that means the, you know, you enlarge the, the perspectives on your, uh, on the, on the technology. [00:29:19] Francois: and you, that's when you have a discussion between groups, that takes place. And from time to time it goes well from time to time. Again, it can trigger issues that are hard to solve. and the W3C has a, an escalation process in case, uh, you know, in case things degenerate. Uh, starting with, uh, the notion of formal objection. [00:29:42] Jeremy: It makes sense that you would have the, the browser. Vendors and you have all the different companies that would use that browser. All the different horizontal groups like you mentioned, the internationalization, accessibility. I would imagine that you were talking about consensus and there are certain groups or certain companies that maybe have more say or more sway. [00:30:09] Jeremy: For example, if you're a browser, manufacturer, your Google. I'm kind of curious how that works out within the working group. [00:30:15] Francois: Yes, it's, I guess I would be lying if I were saying that, uh, you know, all companies are strictly equal in a, in a, in a group. they are from a process perspective, I mentioned, you know, different membership fees with were design, special specific ethos so that no one could say, I'm, I'm putting in a lot of money, so you, you need to re you need to respect me, uh, and you need to follow what I, what I want to, what I want to do. [00:30:41] Francois: at the same time, if you take a company like, uh, like Google for example, they send, hundreds of engineers to do standardization work. That's absolutely fantastic because that means work progresses and it's, uh, extremely smart people. So that's, uh, that's really a pleasure to work with, uh, with these, uh, people. [00:30:58] Francois: But you need to take a step back and say, well, the problem is. Defacto that gives them more power just by virtue of, uh, injecting more resources into it. So having always someone who can respond to an issue, having always someone, uh, editing a spec defacto that give them more, uh, um, more say on the, on the directions that, get forward. [00:31:22] Francois: And on top of that, of course, they have the, uh, I guess not surprisingly, the, the browser that is, uh, used the most, currently, on the market so there's a little bit of a, the, the, we, we, we, we try very hard to make sure that, uh, things are balanced. it's not a perfect world. [00:31:38] Francois: the the role of the team. I mean, I didn't talk about the role of the team, but part of it is to make sure that. Again, all perspectives are represented and that there's not, such a, such big imbalance that, uh, that something is wrong and that we really need to look into it. so making sure that anyone, if they have something to say, make making sure that they are heard by the rest of the group and not dismissed. [00:32:05] Francois: That usually goes well. There's no problem with that. And again, the escalation process I mentioned here doesn't make any, uh, it doesn't make any difference between, uh, a small player, a large player, a big player, and we have small companies raising formal objections against some of our aspects that happens, uh, all large ones. [00:32:24] Francois: But, uh, that happens too. There's no magical solution, I guess you can tell it by the way. I, uh, I don't know how to formulate the, the process more. It's a human process, and that's very important that it remains a human process as well. [00:32:41] Jeremy: I suppose the role of, of staff and someone in your position, for example, is to try and ensure that these different groups are, are heard and it isn't just one group taking control of it. [00:32:55] Francois: That's part of the role, again, is to make sure that, uh, the, the process is followed. So the, I, I mean, I don't want to give the impression that the process controls everything in the groups. I mean, the, the, the groups are bound by the process, but the process is there to catch problems when they arise. [00:33:14] Francois: most of the time there are no problems. It's just, you know, again, participants talking to each other, talking with the rest of the community. Most of the work happens in public nowadays, in any case. So the groups work in public essentially through asynchronous, uh, discussions on GitHub repositories. [00:33:32] Francois: There are contributions from, you know, non group participants and everything goes well. And so the process doesn't kick in. You just never say, eh, no, you didn't respect the process there. You, you closed the issue. You shouldn't have a, it's pretty rare that you have to do that. Uh, things just proceed naturally because they all, everyone understands where they are, why, what they're doing, and why they're doing it. [00:33:55] Francois: we still have a role, I guess in the, in the sense that from time to time that doesn't work and you have to intervene and you have to make sure that,the, uh, exception is caught and, uh, and processed, uh, in the right way. Discussions are public on github [00:34:10] Jeremy: And you said this process is asynchronous in public, so it sounds like someone, I, I mean, is this in GitHub issues or how, how would somebody go and, and see what the results of [00:34:22] Francois: Yes, there, there are basically a gazillion of, uh, GitHub repositories under the, uh, W3C, uh, organization on GitHub. Most groups are using GitHub. I mean, there's no, it's not mandatory. We don't manage any, uh, any tooling. But the factors that most, we, we've been transitioning to GitHub, uh, for a number of years already. [00:34:45] Francois: Uh, so that's where the work most of the work happens, through issues, through pool requests. Uh, that's where. people can go and raise issues against specifications. Uh, we usually, uh, also some from time to time get feedback from developers and countering, uh, a bug in a particular implementations, which we try to gently redirect to, uh, the actual bug trackers because we're not responsible for the respons implementations of the specs unless the spec is not clear. [00:35:14] Francois: We are responsible for the spec itself, making sure that the spec is clear and that implementers well, understand how they should implement something. Why the W3C doesn't specify a video or audio codec [00:35:25] Jeremy: I can see how people would make that mistake because they, they see it's the feature, but that's not the responsibility of the, the W3C to implement any of the specifications. Something you had mentioned there's the issue of intellectual property rights and how when you have a recommendation, you require the different organizations involved to make their patents available to use freely. [00:35:54] Jeremy: I wonder why there was never any kind of, recommendation for audio or video codecs in browsers since you have certain ones that are considered royalty free. But, I believe that's never been specified. [00:36:11] Francois: At W3C you mean? Yes. we, we've tried, I mean, it's not for lack of trying. Um, uh, we've had a number of discussions with, uh, various stakeholders saying, Hey, we, we really need, an audio or video code for our, for the web. the, uh, png PNG is an example of a, um, an image format which got standardized at W3C and it got standardized at W3C similar reasons. There had to be a royalty free image format for the web, and there was none at the time. of course, nowadays, uh, jpeg, uh, and gif or gif, whatever you call it, are well, you know, no problem with them. But, uh, um, that at the time P PNG was really, uh, meant to address this issue and it worked for PNG for audio and video. [00:37:01] Francois: We haven't managed to secure, commitments by stakeholders. So willingness to do it, so it's not, it's not lack of willingness. We would've loved to, uh, get, uh, a royalty free, uh, audio codec, a royalty free video codec again, audio and video code are extremely complicated because of this. [00:37:20] Francois: not only because of patterns, but also because of the entire business ecosystem that exists around them for good reasons. You, in order for a, a codec to be supported, deployed, effective, it really needs, uh, it needs to mature a lot. It needs to, be, uh, added to at a hardware level, to a number of devices, capturing devices, but also, um, uh, uh, of course players. [00:37:46] Francois: And that takes a hell of a lot of time and that's why you also enter a number of business considerations with business contracts between entities. so I'm personally, on a personal level, I'm, I'm pleased to see, for example, the Alliance for Open Media working on, uh, uh, AV1, uh, which is. At least they, uh, they wanted to be royalty free and they've been adopting actually the W3C patent policy to do this work. [00:38:11] Francois: So, uh, we're pleased to see that, you know, they've been adopting the same process and same thing. AV1 is not yet at the same, support stage, as other, codecs, in the world Yeah, I mean in devices. There's an open question as what, what are we going to do, uh, in the future uh, with that, it's, it's, it's doubtful that, uh, the W3C will be able to work on a, on a royalty free audio, codec or royalty free video codec itself because, uh, probably it's too late now in any case. [00:38:43] Francois: but It's one of these angles in the, in the web platform where we wish we had the, uh, the technology available for, for free. And, uh, it's not exactly, uh, how things work in practice.I mean, the way codecs are developed remains really patent oriented. [00:38:57] Francois: and you will find more codecs being developed. and that's where geopolitics can even enter the, the, uh, the play. Because, uh, if you go to China, you will find new codecs emerging, uh, that get developed within China also, because, the other codecs come mostly from the US so it's a bit of a problem and so on. [00:39:17] Francois: I'm not going to enter details and uh, I would probably say stupid things in any case. Uh, but that, uh, so we continue to see, uh, emerging codecs that are not royalty free, and it's probably going to remain the case for a number of years. unfortunately, unfortunately, from a W3C perspective and my perspective of course. [00:39:38] Jeremy: There's always these new, formats coming out and the, rate at which they get supported in the browser, even on a per browser basis is, is very, there can be a long time between, for example, WebP being released and a browser supporting it. So, seems like maybe we're gonna be in that situation for a while where the codecs will come out and maybe the browsers will support them. Maybe they won't, but the, the timeline is very uncertain. Digital Rights Management (DRM) and Media Source Extensions [00:40:08] Jeremy: Something you had, mentioned, maybe this was in your, email to me earlier, but you had mentioned that some of these specifications, there's, there's business considerations like with, digital rights management and, media source extensions. I wonder if you could talk a little bit about maybe what media source extensions is and encrypted media extensions and, and what the, the considerations or challenges are there. [00:40:33] Francois: I'm going to go very, very quickly over the history of a, video and audio support on the web. Initially it was supported through plugins. you are maybe too young to, remember that. But, uh, we had extensions, added to, uh, a realplayer. [00:40:46] Francois: This kind of things flash as well, uh, supporting, uh, uh, videos, in web pages, but it was not provided by the web browsers themselves. Uh, then HTML5 changed the, the situation. Adding these new tags, audio and video, but that these tags on this, by default, support, uh, you give them a resources, a resource, like an image as it's an audio or a video file. [00:41:10] Francois: They're going to download this, uh, uh, video file or audio file, and they're going to play it. That works well. But as soon as you want to do any kind of real streaming, files are too large and to stream, to, to get, you know, to get just a single fetch on, uh, on them. So you really want to stream them chunk by chunk, and you want to adapt the resolution at which you send the stream based on real time conditions of the user's network. [00:41:37] Francois: If there's plenty of bandwidth you want to send the user, the highest possible resolution. If there's a, some kind of hiccup temporary in the, in the network, you really want to lower the resolution, and that's called adaptive streaming. And to get adaptive streaming on the web, well, there are a number of protocols that exist. [00:41:54] Francois: Same thing. Some many of them are proprietary and actually they remain proprietary, uh, to some extent. and, uh, some of them are over http and they are the ones that are primarily used in, uh, in web contexts. So DASH comes to mind, DASH for Dynamic Adaptive streaming over http. HLS is another one. Uh, initially developed by Apple, I believe, and it's, uh, HTTP live streaming probably. Exactly. And, so there are different protocols that you can, uh, you can use. Uh, so the goal was not to standardize these protocols because again, there were some proprietary aspects to them. And, uh, same thing as with codecs. [00:42:32] Francois: There was no, well, at least people wanted to have the, uh, flexibility to tweak parameters, adaptive streaming parameters the way they wanted for different scenarios. You may want to tweak the parameters differently. So they, they needed to be more flexibility on top of protocols not being truly available for use directly and for implementation directly in browsers. [00:42:53] Francois: It was also about providing applications with, uh, the flexibility they would need to tweak parameters. So media source extensions comes into play for exactly that. Media source extensions is really about you. The application fetches chunks of its audio and video stream the way it wants, and with the parameters it wants, and it adjusts whatever it wants. [00:43:15] Francois: And then it feeds that into the, uh, video or audio tag. and the browser takes care of the rest. So it's really about, doing, you know, the adaptive streaming. let applications do it, and then, uh, let the user agent, uh, the browser takes, take care of the rendering itself. That's media source extensions. [00:43:32] Francois: Initially it was pushed by, uh, Netflix. They were not the only ones of course, but there, there was a, a ma, a major, uh, proponent of this, uh, technical solution, because they wanted, uh, they, uh, they were, expanding all over the world, uh, with, uh, plenty of native, applications on all sorts of, uh, of, uh, devices. [00:43:52] Francois: And they wanted to have a way to stream content on the web as well. both for both, I guess, to expand to, um, a new, um, ecosystem, the web, uh, providing new opportunities, let's say. But at the same time also to have a fallback, in case they, because for native support on different platforms, they sometimes had to enter business agreements with, uh, you know, the hardware manufacturers, the whatever, the, uh, service provider or whatever. [00:44:19] Francois: and so that was a way to have a full back. That kind of work is more open, in case, uh, things take some time and so on. So, and they probably had other reasons. I mean, I'm not, I can't speak on behalf of Netflix, uh, on others, but they were not the only ones of course, uh, supporting this, uh, me, uh, media source extension, uh, uh, specification. [00:44:42] Francois: and that went kind of, well, I think it was creating 2011. I mean, the, the work started in 2011 and the recommendation was published in 2016, which is not too bad from a standardization perspective. It means only five years, you know, it's a very short amount of time. Encrypted Media Extensions [00:44:59] Francois: At the same time, and in parallel and complement to the media source extension specifications, uh, there was work on the encrypted media extensions, and here it was pushed by the same proponent in a way because they wanted to get premium content on the web. [00:45:14] Francois: And by premium content, you think of movies and, uh. These kind of beasts. And the problem with the, I guess the basic issue with, uh, digital asset such as movies, is that they cost hundreds of millions to produce. I mean, some cost less of course. And yet it's super easy to copy them if you have a access to the digital, uh, file. [00:45:35] Francois: You just copy and, uh, and that's it. Piracy uh, is super easy, uh, to achieve. It's illegal of course, but it's super easy to do. And so that's where the different legislations come into play with digital right management. Then the fact is most countries allow system that, can encrypt content and, uh, through what we call DRM systems. [00:45:59] Francois: so content providers, uh, the, the ones that have movies, so the studios here more, more and more, and Netflix is one, uh, one of the studios nowadays. Um, but not only, not only them all major studios will, uh, would, uh, push for, wanted to have something that would allow them to stream encrypted content, encrypted audio and video, uh, mostly video, to, uh, to web applications so that, uh, you. [00:46:25] Francois: Provide the movies, otherwise, they, they are just basically saying, and sorry, but, uh, this premium content will never make it to the web because there's no way we're gonna, uh, send it in clear, to, uh, to the end user. So Encrypting media extensions is, uh, is an API that allows to interface with, uh, what's called the content decryption module, CDM, uh, which itself interacts with, uh, the DR DRM systems that, uh, the browser may, may or may not support. [00:46:52] Francois: And so it provides a way for an application to receive encrypted content, pass it over get the, the, the right keys, the right license keys from a whatever system actually. Pass that logic over to the, and to the user agent, which passes, passes it over to, uh, the CDM system, which is kind of black box in, uh, that does its magic to get the right, uh, decryption key and then the, and to decrypt the content that can be rendered. [00:47:21] Francois: The encrypted media extensions triggered a, a hell of a lot of, uh, controversy. because it's DRM and DRM systems, uh, many people, uh, uh, things should be banned, uh, especially on the web because the, the premise of the web is that the, the user has trusts, a user agent. The, the web browser is called the user agent in all our, all our specifications. [00:47:44] Francois: And that's, uh, that's the trust relationship. And then they interact with a, a content provider. And so whatever they do with the content is their, I guess, actually their problem. And DRM introduces a third party, which is, uh, there's, uh, the, the end user no longer has the control on the content. [00:48:03] Francois: It has to rely on something else that, Restricts what it can achieve with the content. So it's, uh, it's not only a trust relationship with its, uh, user agents, it's also with, uh, with something else, which is the content provider, uh, in the end, the one that has the, uh, the license where provides the license. [00:48:22] Francois: And so that's, that triggers, uh, a hell of a lot of, uh, of discussions in the W3C degenerated, uh, uh, into, uh, formal objections being raised against the specification. and that escalated to, to the, I mean, at all leverage it. It's, it's the, the story in, uh, W3C that, um, really, uh, divided the membership into, opposed camps in a way, if you, that's was not only year, it was not really 50 50 in the sense that not just a huge fights, but the, that's, that triggered a hell of a lot of discussions and a lot of, a lot of, uh, of formal objections at the time. [00:49:00] Francois: Uh, we were still, From a governance perspective, interestingly, um, the W3C used to be a dictatorship. It's not how you should formulate it, of course, and I hope it's not going to be public, this podcast. Uh, but the, uh, it was a benevolent dictatorship. You could see it this way in the sense that, uh, the whole process escalated to one single person was, Tim Burners Lee, who had the final say, on when, when none of the other layers, had managed to catch and to resolve, a conflict. [00:49:32] Francois: Uh, that has hardly ever happened in, uh, the history of the W3C, but that happened to the two for EME, for encrypted media extensions. It had to go to the, uh, director level who, uh, after due consideration, uh, decided to, allow the EME to proceed. and that's why we have a, an EME, uh, uh, standard right now, but still re it remains something on the side. [00:49:56] Francois: EME we're still, uh, it's still in the scope of the media working group, for example. but the scope, if you look at the charter of the working group, we try to scope the, the, the, the, the updates we can make to the specification, uh, to make sure that we don't reopen, reopen, uh, a can of worms, because, well, it's really a, a topic that triggers friction for good and bad reasons again. [00:50:20] Jeremy: And when you talk about the media source extensions, that is the ability to write custom code to stream video in whatever way you want. You mentioned, the MPEG-DASH and http live streaming. So in that case, would that be the developer gets to write that code in JavaScript that's executed by the browser? [00:50:43] Francois: Yep, that's, uh, that would be it. and then typically, I guess the approach nowadays is more and more to develop low level APIs into W3C or web in, in general, I guess. And to let, uh. Libraries emerge that are going to make lives of a, a developer, uh, easier. So for MPEG DASH, we have the DASH.js, which does a fantastic job at, uh, at implementing the complexity of, uh, of adaptive streaming. [00:51:13] Francois: And you just, you just hook it into your, your workflow. And that's, uh, and that's it. Encrypted Media Extensions are closed source [00:51:20] Jeremy: And with the encrypted media extensions I'm trying to picture how those work and how they work differently. [00:51:28] Francois: Well, it's because the, the, the, the key architecture is that the, the stream that you, the stream that you may assemble with a media source extensions, for example. 'cause typically they, they're used in collaboration. When you hook the, hook it into the video tag, you also. Call EME and actually the stream goes to EME. [00:51:49] Francois: And when it goes to EME, actually the user agent hands the encrypted stream. You're still encrypted at this time. Uh, encrypted, uh, stream goes to the CDM content decryption module, and that's a black box well, it has some black, black, uh, black box logic. So it's not, uh, even if you look at the chromium source code, for example, you won't see the implementation of the CDM because it's a, it's a black box, so it's not part of the browser se it's a sand, it's sandboxed, it's execution sandbox. [00:52:17] Francois: That's, uh, the, the EME is kind of unique in, in this way where the, the CDM is not allowed to make network requests, for example, again, for privacy reasons. so anyway, the, the CDM box has the logic to decrypt the content and it hands it over, and then it depends, it depends on the level of protection you. [00:52:37] Francois: You need or that the system supports. It can be against software based protection, in which case actually, a highly motivated, uh, uh, uh, attacker could, uh, actually get access to the decoded stream, or it can be more hardware protected, in which case actually the, it goes to the, uh, to your final screen. [00:52:58] Francois: But it goes, it, it goes through the hardware in a, in a mode that the US supports in a mode that even the user agent doesn't have access to it. So it doesn't, it can't even see the pixels that, uh, gets rendered on the screen. There are, uh, several other, uh, APIs that you could use, for example, to take a screenshot of your, of your application and so on. [00:53:16] Francois: And you cannot apply them to, uh, such content because they're just gonna return a black box. again, because the user agent itself does not see the, uh, the pixels, which is exactly what you want with encrypted content. [00:53:29] Jeremy: And the, the content decryption module, it's, if I understand correctly, it's something that's shipped with the browsers, but you were saying is if you were to look at the public source code of Chromium or of Firefox, you would not see that implementation. Content Decryption Module (Widevine, PlayReady) [00:53:47] Francois: True. I mean, the, the, um, the typical examples are, uh, uh, widevine, so wide Vine. So interestingly, uh, speaking in theory, these, uh, systems could have been provided by anyone in practice. They've been provided by the browser vendors themselves. So Google has Wide Vine. Uh, Microsoft has something called PlayReady. Apple uh, the name, uh, escapes my, uh, sorry. They don't have it on top of my mind. So they, that's basically what they support. So they, they also own that code, but in a way they don't have to. And Firefox actually, uh, they, uh, don't, don't remember which one, they support among these three. but, uh, they, they don't own that code typically. [00:54:29] Francois: They provide a wrapper around, around it. Yeah, that's, that's exactly the, the crux of the, uh, issue that, people have with, uh, with DRMs, right? It's, uh, the fact that, uh, suddenly you have a bit of code running there that is, uh, that, okay, you can send box, but, uh, you cannot inspect and you don't have, uh, access to its, uh, source code. [00:54:52] Jeremy: That's interesting. So the, almost the entire browser is open source, but if you wanna watch a Netflix movie for example, then you, you need to, run this, this CDM, in addition to just the browser code. I, I think, you know, we've kind of covered a lot. Documenting what's available in browsers for developers [00:55:13] Jeremy: I wonder if there's any other examples or anything else you thought would be important to mention in, in the context of the W3C. [00:55:23] Francois: There, there's one thing which, uh, relates to, uh, activities I'm doing also at W3C. Um. Here, we've been talking a lot about, uh, standards and, implementations in browsers, but there's also, uh, adoption of these browser, of these technology standards by developers in general and making sure that developers are aware of what exists, making sure that they understand what exists and one of the, key pain points that people, uh. [00:55:54] Francois: Uh, keep raising on, uh, the web platform is first. Well, the, the, the web platform is unique in the sense that there are different implementations. I mean, if you, [00:56:03] Francois: Uh, anyway, there are different, uh, context, different run times where there, there's just one provided by the company that owns the, uh, the, the, the system. The web platform is implemented by different, uh, organizations. and so you end up the system where no one, there's what's in the specs is not necessarily supported. [00:56:22] Francois: And of course, MDN tries, uh, to document what's what's supported, uh, thoroughly. But for MDN to work, there's a hell of a lot of needs for data that, tracks browser support. And this, uh, this data is typically in a project called the Browser Compat Data, BCD owned by, uh, MDN as well. But, the Open Web Docs collective is a, uh, is, uh, the one, maintaining that, uh, that data under the hoods. [00:56:50] Francois: anyway, all of that to say that, uh, to make sure that, we track things beyond work on technical specifications, because if you look at it from W3C perspective, life ends when the spec reaches standards, uh, you know, candidate rec or rec, you could just say, oh, done with my work. but that's not how things work. [00:57:10] Francois: There's always, you need the feedback loop and, in order to make sure that developers get the information and can provide the, the feedback that standardization can benefit from and browser vendors can benefit from. We've been working on a project called web Features with browser vendors mainly, and, uh, a few of the folks and MDN and can I use and different, uh, different people, to catalog, the web in terms of features that speak to developers and from that catalog. [00:57:40] Francois: So it's a set of, uh, it's a set of, uh, feature IDs with a feature name and feature description that say, you know, this is how developers would, uh, understand, uh, instead of going too fine grained in terms of, uh, there's this one function call that does this because that's where you, the, the kind of support data you may get from browser data and MDN initially, and having some kind of a coarser grained, uh, structure that says these are the, features that make sense. [00:58:09] Francois: They talk to developers. That's what developers talk about, and that's the info. So the, we need to have data on these particular features because that's how developers are going approach the specs. Uh. and from that we've derived the notion of baseline badges that you have, uh, are now, uh, shown on MDN on can I use and integrated in, uh, IDE tool, IDE Tools such as visual, visual studio, and, uh, uh, libraries, uh, linked, some linters have started to, um, to integrate that data. [00:58:41] Francois: Uh, so, the way it works is, uh, we've been mapping these coarser grained features to BCDs finer grained support data, and from there we've been deriving a kind of a, a batch that says, yeah, this, this feature is implemented well, has limited availability because it's only implemented in one or two browsers, for example. [00:59:07] Francois: It's, newly available because. It was implemented. It's been, it's implemented across the main browser vendor, um, across the main browsers that people use. But it's recent, and widely available, which we try to, uh, well, there's been lots of discussion in the, in the group to, uh, come up with a definition which essentially ends up being 30 months after, a feature become, became newly available. [00:59:34] Francois: And that's when, that's the time it takes for the, for the versions of the, the different versions of the browser to propagate. Uh, because you, it's not because there's a new version of a, of a browser that, uh, people just, Ima immediately, uh, get it. So it takes a while, to propagate, uh, across the, uh, the, the user, uh, user base. [00:59:56] Francois: And so the, the goal is to have a, a, a signal that. Developers can rely on saying, okay, well it's widely available so I can really use that feature. And of course, if that doesn't work, then we need to know about it. And so we are also working with, uh, people doing so developer surveys such as state of, uh, CSS, state of HTML, state of JavaScript. [01:00:15] Francois: That's I guess, the main ones. But also we are also running, uh, MDN short surveys with the MDN people to gather feedback on. On the, on these same features, and to feed the loop and to, uh, to complete the loop. and these data is also used by, internally, by browser vendors to inform, prioritization process, their prioritization process, and typically as part of the interop project that they're also running, uh, on the site [01:00:43] Francois: So a, a number of different, I've mentioned, uh, I guess a number of different projects, uh, coming along together. But that's the goal is to create links, across all of these, um, uh, ongoing projects with a view to integrating developers, more, and gathering feedback as early as possible and inform decision. [01:01:04] Francois: We take at the standardization level that can affect the, the lives of the developers and making sure that it's, uh, it affects them in a, in a positive way. [01:01:14] Jeremy: just trying to understand, 'cause you had mentioned that there's the web features and the baseline, and I was, I was trying to picture where developers would actually, um, see these things. And it sounds like from what you're saying is W3C comes up with what stage some of these features are at, and then developers would end up seeing it on MDN or, or some other site. [01:01:37] Francois: So, uh, I'm working on it, but that doesn't mean it's a W3C thing. It's a, it's a, again, it's a, we have different types of group. It's a community group, so it's the Web DX Community group at W3C, which means it's a community owned thing. so that's why I'm mentioning a working with a representative from, and people from MDN people, from open Web docs. [01:02:05] Francois: so that's the first point. The second point is, so it's, indeed this data is now being integrated. If you, and you look, uh, you'll, you'll see it in on top of the MDN pages on most of them. If you look at, uh, any kind of feature, you'll see a, a few logos, uh, a baseline banner. and then can I use, it's the same thing. [01:02:24] Francois: You're going to get a baseline, banner. It's more on, can I use, and it's meant to capture the fact that the feature is widely available or if you may need to pay attention to it. Of course, it's a simplification, and the goal is not to the way it's, the way the messaging is done to developers is meant to capture the fact that, they may want to look, uh, into more than just this, baseline status, because. [01:02:54] Francois: If you take a look at web platform tests, for example, and if you were to base your assessment of whether a feature is supported based on test results, you'll end up saying the web platform has no supported technology because there are absolutely no API that, uh, where browsers pass 100% of the, of the, of the test suite. [01:03:18] Francois: There may be a few of them, I don't know. But, there's a simplification in the, in the process when a feature is, uh, set to be baseline, there may be more things to look at nevertheless, but it's meant to provide a signal that, uh, still developers can rely on their day-to-day, uh, lives. [01:03:36] Francois: if they use the, the feature, let's say, as a reasonably intended and not, uh, using to advance the logic. [01:03:48] Jeremy: I see. Yeah. I'm looking at one of the pages on MDN right now, and I can see at the top there's the, the baseline and it, it mentions that this feature works across many browsers and devices, and then they say how long it's been available. And so that's a way that people at a glance can, can tell, which APIs they can use. [01:04:08] Francois: it also started, uh, out of a desire to summarize this, uh, browser compatibility table that you see at the end of the page of the, the bottom of the page in on MDN. but there are where developers were saying, well, it's, it's fine, but it's, it goes too much into detail. So we don't know in the end, can we, can we use that feature or can we, can we not use that feature? [01:04:28] Francois: So it's meant as a informed summary of, uh, of, of that it relies on the same data again. and more importantly, we're beyond MDN, we're working with tools providers to integrate that as well. So I mentioned the, uh, visual Studio is one of them. So recently they shipped a new version where when you use a feature, you can, you can have some contextual, uh. [01:04:53] Francois: A menu that tells you, yeah, uh, that's fine. You, this CSS property, you can, you can use it, it's widely available or be aware this one is limited Availability only, availability only available in Firefox or, or Chrome or Safari work kit, whatever. [01:05:08] Jeremy: I think that's a good place to wrap it up, if people want to learn more about the work you're doing or learn more about sort of this whole recommendations process, where, where should they head? [01:05:23] Francois: Generally speaking, we're extremely open to, uh, people contributing to the W3C. and where should they go if they, it depends on what they want. So I guess the, the in usually where, how things start for someone getting involved in the W3C is that they have some kind of a technology in mind. [01:05:41] Francois: They have some kind of pet project, something that they care about. And so they find the right GitHub repository in this case probably, and they start a discussion with people who are actually develoPNG the spec. And they may be feedback, it may be negative feedback, but it may be a, Hey, I had this idea So there are different places where you can raise ideas. [01:06:01] Francois: Um, so I don't know where to point at a single place. I guess I mean, there's probably a contact email, but it doesn't make a lot of sense. Um, and, uh, and that's usually how things start. And then, uh, and then when people get involved, some of them will like it and, uh, it's always a pleasure with someone, uh, enjoys interacting, uh, on, on standards and will find ways to, encourage, uh, their, their contributions. [01:06:27] Francois: Uh, of course if they represent, uh. Companies, there will come a time where, uh, the, the process is going to kick in for patent reasons for different, uh, uh, different things and for membership fees. because again, that's how the W3C, the budget, uh, from the BFC, come from membership fees. and, and so, uh, things will kick in and, uh, we'll get to the next level. [01:06:52] Francois: But, uh, initially it's really about just come find a feature you that doesn't work for you, uh, where you find something that looks clunky in one of the spec. If you read the spec, it's, uh, not always a fan fancy read, but, uh, and report, uh, report a bug, not in the implementation, but in the spec. [01:07:10] Francois: Um, and start or propose a new idea to the, to the group that develops the specification you like. Um, and we'll take it from there, and we're very happy to have that feedback. [01:07:22] Jeremy: So maybe find the, if there is an existing specification, go find the, the GitHub repository where that's located. if you have something that you want implemented newly, maybe find the working group that would be related and start from there. [01:07:41] Francois: Absolutely. [01:07:42] Jeremy: Francois, thank you so much for, for chatting with me today. I think we, we covered a lot about the, the W3C and, and how it relates to all the things that we use in our browsers every day. So thank you. [01:07:53] Francois: Thanks a lot for the invitation again. It's been a pleasure.

Brandon Liu is an open source developer and creator of the Protomaps basemap project. We talk about how static maps help developers build sites that last, the PMTiles file format, the role of OpenStreetMap, and his experience funding and running an open source project full time. Protomaps Protomaps PMTiles (File format used by Protomaps) Self-hosted slippy maps, for novices (like me) Why Deploy Protomaps on a CDN User examples Flickr Pinball Map Toilet Map Related projects OpenStreetMap (Dataset protomaps is based on) Mapzen (Former company that released details on what to display based on zoom levels) Mapbox GL JS (Mapbox developed source available map rendering library) MapLibre GL JS (Open source fork of Mapbox GL JS) Other links HTTP range requests (MDN) Hilbert curve Transcript You can help correct transcripts on GitHub. Intro [00:00:00] Jeremy: I'm talking to Brandon Liu. He's the creator of Protomaps, which is a way to easily create and host your own maps. Let's get into it. [00:00:09] Brandon: Hey, so thanks for having me on the podcast. So I'm Brandon. I work on an open source project called Protomaps. What it really is, is if you're a front end developer and you ever wanted to put maps on a website or on a mobile app, then Protomaps is sort of an open source solution for doing that that I hope is something that's way easier to use than, um, a lot of other open source projects. Why not just use Google Maps? [00:00:36] Jeremy: A lot of people are gonna be familiar with Google Maps. Why should they worry about whether something's open source? Why shouldn't they just go and use the Google maps API? [00:00:47] Brandon: So Google Maps is like an awesome thing it's an awesome product. Probably one of the best tech products ever right? And just to have a map that tells you what restaurants are open and something that I use like all the time especially like when you're traveling it has all that data. And the most amazing part is that it's free for consumers but it's not necessarily free for developers. Like if you wanted to embed that map onto your website or app, that usually has an API cost which still has a free tier and is affordable. But one motivation, one basic reason to use open source is if you have some project that doesn't really fit into that pricing model. You know like where you have to pay the cost of Google Maps, you have a side project, a nonprofit, that's one reason. But there's lots of other reasons related to flexibility or customization where you might want to use open source instead. Protomaps examples [00:01:49] Jeremy: Can you give some examples where people have used Protomaps and where that made sense for them? [00:01:56] Brandon: I follow a lot of the use cases and I also don't know about a lot of them because I don't have an API where I can track a hundred percent of the users. Some of them use the hosted version, but I would say most of them probably use it on their own infrastructure. One of the cool projects I've been seeing is called Toilet Map. And what toilet map is if you're in the UK and you want find a public restroom then it maps out, sort of crowdsourced all of the public restrooms. And that's important for like a lot of people if they have health issues, they need to find that information. And just a lot of different projects in the same vein. There's another one called Pinball Map which is sort of a hobby project to find all the pinball machines in the world. And they wanted to have a customized map that fit in with their theme of pinball. So these sorts of really cool indie projects are the ones I'm most excited about. Basemaps vs Overlays [00:02:57] Jeremy: And if we talk about, like the pinball map as an example, there's this concept of a basemap and then there's the things that you lay on top of it. What is a basemap and then is the pinball locations is that part of it or is that something separate? [00:03:12] Brandon: It's usually something separate. The example I usually use is if you go to a real estate site, like Zillow, you'll open up the map of Seattle and it has a bunch of pins showing all the houses, and then it has some information beneath it. That information beneath it is like labels telling, this neighborhood is Capitol Hill, or there is a park here. But all that information is common to a lot of use cases and it's not specific to real estate. So I think usually that's the distinction people use in the industry between like a base map versus your overlay. The overlay is like the data for your product or your company while the base map is something you could get from Google or from Protomaps or from Apple or from Mapbox that kind of thing. PMTiles for hosting the basemap and overlays [00:03:58] Jeremy: And so Protomaps in particular is responsible for the base map, and that information includes things like the streets and the locations of landmarks and things like that. Where is all that information coming from? [00:04:12] Brandon: So the base map information comes from a project called OpenStreetMap. And I would also, point out that for Protomaps as sort of an ecosystem. You can also put your overlay data into a format called PMTiles, which is sort of the core of what Protomaps is. So it can really do both. It can transform your data into the PMTiles format which you can host and you can also host the base map. So you kind of have both of those sides of the product in one solution. [00:04:43] Jeremy: And so when you say you have both are you saying that the PMTiles file can have, the base map in one file and then you would have the data you're laying on top in another file? Or what are you describing there? [00:04:57] Brandon: That's usually how I recommend to do it. Oftentimes there'll be sort of like, a really big basemap 'cause it has all of that data about like where the rivers are. Or while, if you want to put your map of toilets or park benches or pickleball courts on top, that's another file. But those are all just like assets you can move around like JSON or CSV files. Statically Hosted [00:05:19] Jeremy: And I think one of the things you mentioned was that your goal was to make Protomaps or the, the use of these PMTiles files easy to use. What does that look like for, for a developer? I wanna host a map. What do I actually need to, to put on my servers? [00:05:38] Brandon: So my usual pitch is that basically if you know how to use S3 or cloud storage, that you know how to deploy a map. And that, I think is the main sort of differentiation from most open source projects. Like a lot of them, they call themselves like, like some sort of self-hosted solution. But I've actually avoided using the term self-hosted because I think in most cases that implies a lot of complexity. Like you have to log into a Linux server or you have to use Kubernetes or some sort of Docker thing. What I really want to emphasize is the idea that, for Protomaps, it's self-hosted in the same way like CSS is self-hosted. So you don't really need a service from Amazon to host the JSON files or CSV files. It's really just a static file. [00:06:32] Jeremy: When you say static file that means you could use any static web host to host your HTML file, your JavaScript that actually renders the map. And then you have your PMTiles files, and you're not running a process or anything, you're just putting your files on a static file host. [00:06:50] Brandon: Right. So I think if you're a developer, you can also argue like a static file server is a server. It's you know, it's the cloud, it's just someone else's computer. It's really just nginx under the hood. But I think static storage is sort of special. If you look at things like static site generators, like Jekyll or Hugo, they're really popular because they're a commodity or like the storage is a commodity. And you can take your blog, make it a Jekyll blog, hosted on S3. One day, Amazon's like, we're charging three times as much so you can move it to a different cloud provider. And that's all vendor neutral. So I think that's really the special thing about static storage as a primitive on the web. Why running servers is a problem for resilience [00:07:36] Jeremy: Was there a prior experience you had? Like you've worked with maps for a very long time. Were there particular difficulties you had where you said I just gotta have something that can be statically hosted? [00:07:50] Brandon: That's sort of exactly why I got into this. I've been working sort of in and around the map space for over a decade, and Protomaps is really like me trying to solve the same problem I've had over and over again in the past, just like once and forever right? Because like once this problem is solved, like I don't need to deal with it again in the future. So I've worked at a couple of different companies before, mostly as a contractor, for like a humanitarian nonprofit for a design company doing things like, web applications to visualize climate change. Or for even like museums, like digital signage for museums. And oftentimes they had some sort of data visualization component, but always sort of the challenge of how to like, store and also distribute like that data was something that there wasn't really great open source solutions. So just for map data, that's really what motivated that design for Protomaps. [00:08:55] Jeremy: And in those, those projects in the past, were those things where you had to run your own server, run your own database, things like that? [00:09:04] Brandon: Yeah. And oftentimes we did, we would spin up an EC2 instance, for maybe one client and then we would have to host this server serving map data forever. Maybe the client goes away, or I guess it's good for business if you can sign some sort of like long-term support for that client saying, Hey, you know, like we're done with a project, but you can pay us to maintain the EC2 server for the next 10 years. And that's attractive. but it's also sort of a pain, because usually what happens is if people are given the choice, like a developer between like either I can manage the server on EC2 or on Rackspace or Hetzner or whatever, or I can go pay a SaaS to do it. In most cases, businesses will choose to pay the SaaS. So that's really like what creates a sort of lock-in is this preference for like, so I have this choice between like running the server or paying the SaaS. Like businesses will almost always go and pay the SaaS. [00:10:05] Jeremy: Yeah. And in this case, you either find some kind of free hosting or low-cost hosting just to host your files and you upload the files and then you're good from there. You don't need to maintain anything. [00:10:18] Brandon: Exactly, and that's really the ideal use case. so I have some users these, climate science consulting agencies, and then they might have like a one-off project where they have to generate the data once, but instead of having to maintain this server for the lifetime of that project, they just have a file on S3 and like, who cares? If that costs a couple dollars a month to run, that's fine, but it's not like S3 is gonna be deprecated, like it's gonna be on an insecure version of Ubuntu or something. So that's really the ideal, set of constraints for using Protomaps. [00:10:58] Jeremy: Yeah. Something this also makes me think about is, is like the resilience of sites like remaining online, because I, interviewed, Kyle Drake, he runs Neocities, which is like a modern version of GeoCities. And if I remember correctly, he was mentioning how a lot of old websites from that time, if they were running a server backend, like they were running PHP or something like that, if you were to try to go to those sites, now they're like pretty much all dead because there needed to be someone dedicated to running a Linux server, making sure things were patched and so on and so forth. But for static sites, like the ones that used to be hosted on GeoCities, you can go to the internet archive or other websites and they were just files, right? You can bring 'em right back up, and if anybody just puts 'em on a web server, then you're good. They're still alive. Case study of news room preferring static hosting [00:11:53] Brandon: Yeah, exactly. One place that's kind of surprising but makes sense where this comes up, is for newspapers actually. Some of the users using Protomaps are the Washington Post. And the reason they use it, is not necessarily because they don't want to pay for a SaaS like Google, but because if they make an interactive story, they have to guarantee that it still works in a couple of years. And that's like a policy decision from like the editorial board, which is like, so you can't write an article if people can't view it in five years. But if your like interactive data story is reliant on a third party, API and that third party API becomes deprecated, or it changes the pricing or it, you know, it gets acquired, then your journalism story is not gonna work anymore. So I have seen really good uptake among local news rooms and even big ones to use things like Protomaps just because it makes sense for the requirements. Working on Protomaps as an open source project for five years [00:12:49] Jeremy: How long have you been working on Protomaps and the parts that it's made up of such as PMTiles? [00:12:58] Brandon: I've been working on it for about five years, maybe a little more than that. It's sort of my pandemic era project. But the PMTiles part, which is really the heart of it only came in about halfway. Why not make a SaaS? [00:13:13] Brandon: So honestly, like when I first started it, I thought it was gonna be another SaaS and then I looked at it and looked at what the environment was around it. And I'm like, uh, so I don't really think I wanna do that. [00:13:24] Jeremy: When, when you say you looked at the environment around it what do you mean? Why did you decide not to make it a SaaS? [00:13:31] Brandon: Because there already is a lot of SaaS out there. And I think the opportunity of making something that is unique in terms of those use cases, like I mentioned like newsrooms, was clear. Like it was clear that there was some other solution, that could be built that would fit these needs better while if it was a SaaS, there are plenty of those out there. And I don't necessarily think that they're well differentiated. A lot of them all use OpenStreetMap data. And it seems like they mainly compete on price. It's like who can build the best three column pricing model. And then once you do that, you need to build like billing and metrics and authentication and like those problems don't really interest me. So I think, although I acknowledge sort of the indie hacker ethos now is to build a SaaS product with a monthly subscription, that's something I very much chose not to do, even though it is for sure like the best way to build a business. [00:14:29] Jeremy: Yeah, I mean, I think a lot of people can appreciate that perspective because it's, it's almost like we have SaaS overload, right? Where you have so many little bills for your project where you're like, another $5 a month, another $10 a month, or if you're a business, right? Those, you add a bunch of zeros and at some point it's just how many of these are we gonna stack on here? [00:14:53] Brandon: Yeah. And honestly. So I really think like as programmers, we're not really like great at choosing how to spend money like a $10 SaaS. That's like nothing. You know? So I can go to Starbucks and I can buy a pumpkin spice latte, and that's like $10 basically now, right? And it's like I'm able to make that consumer choice in like an instant just to spend money on that. But then if you're like, oh, like spend $10 on a SaaS that somebody put a lot of work into, then you're like, oh, that's too expensive. I could just do it myself. So I'm someone that also subscribes to a lot of SaaS products. and I think for a lot of things it's a great fit. Many open source SaaS projects are not easy to self host [00:15:37] Brandon: But there's always this tension between an open source project that you might be able to run yourself and a SaaS. And I think a lot of projects are at different parts of the spectrum. But for Protomaps, it's very much like I'm trying to move maps to being it is something that is so easy to run yourself that anyone can do it. [00:16:00] Jeremy: Yeah, and I think you can really see it with, there's a few SaaS projects that are successful and they're open source, but then you go to look at the self-hosting instructions and it's either really difficult to find and you find it, and then the instructions maybe don't work, or it's really complicated. So I think doing the opposite with Protomaps. As a user, I'm sure we're all appreciative, but I wonder in terms of trying to make money, if that's difficult. [00:16:30] Brandon: No, for sure. It is not like a good way to make money because I think like the ideal situation for an open source project that is open that wants to make money is the product itself is fundamentally complicated to where people are scared to run it themselves. Like a good example I can think of is like Supabase. Supabase is sort of like a platform as a service based on Postgres. And if you wanted to run it yourself, well you need to run Postgres and you need to handle backups and authentication and logging, and that stuff all needs to work and be production ready. So I think a lot of people, like they don't trust themselves to run database backups correctly. 'cause if you get it wrong once, then you're kind of screwed. So I think that fundamental aspect of the product, like a database is something that is very, very ripe for being a SaaS while still being open source because it's fundamentally hard to run. Another one I can think of is like tailscale, which is, like a VPN that works end to end. That's something where, you know, it has this networking complexity where a lot of developers don't wanna deal with that. So they'd happily pay, for tailscale as a service. There is a lot of products or open source projects that eventually end up just changing to becoming like a hosted service. Businesses going from open source to closed or restricted licenses [00:17:58] Brandon: But then in that situation why would they keep it open source, right? Like, if it's easy to run yourself well, doesn't that sort of cannibalize their business model? And I think that's really the tension overall in these open source companies. So you saw it happen to things like Elasticsearch to things like Terraform where they eventually change the license to one that makes it difficult for other companies to compete with them. [00:18:23] Jeremy: Yeah, I mean there's been a number of cases like that. I mean, specifically within the mapping community, one I can think of was Mapbox's. They have Mapbox gl. Which was a JavaScript client to visualize maps and they moved from, I forget which license they picked, but they moved to a much more restrictive license. I wonder what your thoughts are on something that releases as open source, but then becomes something maybe a little more muddy. [00:18:55] Brandon: Yeah, I think it totally makes sense because if you look at their business and their funding, it seems like for Mapbox, I haven't used it in a while, but my understanding is like a lot of their business now is car companies and doing in dash navigation. And that is probably way better of a business than trying to serve like people making maps of toilets. And I think sort of the beauty of it is that, so Mapbox, the story is they had a JavaScript renderer called Mapbox GL JS. And they changed that to a source available license a couple years ago. And there's a fork of it that I'm sort of involved in called MapLibre GL. But I think the cool part is Mapbox paid employees for years, probably millions of dollars in total to work on this thing and just gave it away for free. Right? So everyone can benefit from that work they did. It's not like that code went away, like once they changed the license. Well, the old version has been forked. It's going its own way now. It's quite different than the new version of Mapbox, but I think it's extremely generous that they're able to pay people for years, you know, like a competitive salary and just give that away. [00:20:10] Jeremy: Yeah, so we should maybe look at it as, it was a gift while it was open source, and they've given it to the community and they're on continuing on their own path, but at least the community running Map Libre, they can run with it, right? It's not like it just disappeared. [00:20:29] Brandon: Yeah, exactly. And that is something that I use for Protomaps quite extensively. Like it's the primary way of showing maps on the web and I've been trying to like work on some enhancements to it to have like better internationalization for if you are in like South Asia like not show languages correctly. So I think it is being taken in a new direction. And I think like sort of the combination of Protomaps and MapLibre, it addresses a lot of use cases, like I mentioned earlier with like these like hobby projects, indie projects that are almost certainly not interesting to someone like Mapbox or Google as a business. But I'm happy to support as a small business myself. Financially supporting open source work (GitHub sponsors, closed source, contracts) [00:21:12] Jeremy: In my previous interview with Tom, one of the main things he mentioned was that creating a mapping business is incredibly difficult, and he said he probably wouldn't do it again. So in your case, you're building Protomaps, which you've admitted is easy to self-host. So there's not a whole lot of incentive for people to pay you. How is that working out for you? How are you supporting yourself? [00:21:40] Brandon: There's a couple of strategies that I've tried and oftentimes failed at. Just to go down the list, so I do have GitHub sponsors so I do have a hosted version of Protomaps you can use if you don't want to bother copying a big file around. But the way I do the billing for that is through GitHub sponsors. If you wanted to use this thing I provide, then just be a sponsor. And that definitely pays for itself, like the cost of running it. And that's great. GitHub sponsors is so easy to set up. It just removes you having to deal with Stripe or something. 'cause a lot of people, their credit card information is already in GitHub. GitHub sponsors I think is awesome if you want to like cover costs for a project. But I think very few people are able to make that work. A thing that's like a salary job level. It's sort of like Twitch streaming, you know, there's a handful of people that are full-time streamers and then you look down the list on Twitch and it's like a lot of people that have like 10 viewers. But some of the other things I've tried, I actually started out, publishing the base map as a closed source thing, where I would sell sort of like a data package instead of being a SaaS, I'd be like, here's a one-time download, of the premium data and you can buy it. And quite a few people bought it I just priced it at like $500 for this thing. And I thought that was an interesting experiment. The main reason it's interesting is because the people that it attracts to you in terms of like, they're curious about your products, are all people willing to pay money. While if you start out everything being open source, then the people that are gonna be try to do it are only the people that want to get something for free. So what I discovered is actually like once you transition that thing from closed source to open source, a lot of the people that used to pay you money will still keep paying you money because like, it wasn't necessarily that that closed source thing was why they wanted to pay. They just valued that thought you've put into it your expertise, for example. So I think that is one thing, that I tried at the beginning was just start out, closed source proprietary, then make it open source. That's interesting to people. Like if you release something as open source, if you go the other way, like people are really mad if you start out with something open source and then later on you're like, oh, it's some other license. Then people are like that's so rotten. But I think doing it the other way, I think is quite valuable in terms of being able to find an audience. [00:24:29] Jeremy: And when you said it was closed source and paid to open source, do you still sell those map exports? [00:24:39] Brandon: I don't right now. It's something that I might do in the future, you know, like have small customizations of the data that are available, uh, for a fee. still like the core OpenStreetMap based map that's like a hundred gigs you can just download. And that'll always just be like a free download just because that's already out there. All the source code to build it is open source. So even if I said, oh, you have to pay for it, then someone else can just do it right? So there's no real reason like to make that like some sort of like paywall thing. But I think like overall if the project is gonna survive in the long term it's important that I'd ideally like to be able to like grow like a team like have a small group of people that can dedicate the time to growing the project in the long term. But I'm still like trying to figure that out right now. [00:25:34] Jeremy: And when you mentioned that when you went from closed to open and people were still paying you, you don't sell a product anymore. What were they paying for? [00:25:45] Brandon: So I have some contracts with companies basically, like if they need a feature or they need a customization in this way then I am very open to those. And I sort of set it up to make it clear from the beginning that this is not just a free thing on GitHub, this is something that you could pay for if you need help with it, if you need support, if you wanted it. I'm also a little cagey about the word support because I think like it sounds a little bit too wishy-washy. Pretty much like if you need access to the developers of an open source project, I think that's something that businesses are willing to pay for. And I think like making that clear to potential users is a challenge. But I think that is one way that you might be able to make like a living out of open source. [00:26:35] Jeremy: And I think you said you'd been working on it for about five years. Has that mostly been full time? [00:26:42] Brandon: It's been on and off. it's sort of my pandemic era project. But I've spent a lot of time, most of my time working on the open source project at this point. So I have done some things that were more just like I'm doing a customization or like a private deployment for some client. But that's been a minority of the time. Yeah. [00:27:03] Jeremy: It's still impressive to have an open source project that is easy to self-host and yet is still able to support you working on it full time. I think a lot of people might make the assumption that there's nothing to sell if something is, is easy to use. But this sort of sounds like a counterpoint to that. [00:27:25] Brandon: I think I'd like it to be. So when you come back to the point of like, it being easy to self-host. Well, so again, like I think about it as like a primitive of the web. Like for example, if you wanted to start a business today as like hosted CSS files, you know, like where you upload your CSS and then you get developers to pay you a monthly subscription for how many times they fetched a CSS file. Well, I think most developers would be like, that's stupid because it's just an open specification, you just upload a static file. And really my goal is to make Protomaps the same way where it's obvious that there's not really some sort of lock-in or some sort of secret sauce in the server that does this thing. How PMTiles works and building a primitive of the web [00:28:16] Brandon: If you look at video for example, like a lot of the tech for how Protomaps and PMTiles works is based on parts of the HTTP spec that were made for video. And 20 years ago, if you wanted to host a video on the web, you had to have like a real player license or flash. So you had to go license some server software from real media or from macromedia so you could stream video to a browser plugin. But now in HTML you can just embed a video file. And no one's like, oh well I need to go pay for my video serving license. I mean, there is such a thing, like YouTube doesn't really use that for DRM reasons, but people just have the assumption that video is like a primitive on the web. So if we're able to make maps sort of that same way like a primitive on the web then there isn't really some obvious business or licensing model behind how that works. Just because it's a thing and it helps a lot of people do their jobs and people are happy using it. So why bother? [00:29:26] Jeremy: You mentioned that it a tech that was used for streaming video. What tech specifically is it? [00:29:34] Brandon: So it is byte range serving. So when you open a video file on the web, So let's say it's like a 100 megabyte video. You don't have to download the entire video before it starts playing. It streams parts out of the file based on like what frames... I mean, it's based on the frames in the video. So it can start streaming immediately because it's organized in a way to where the first few frames are at the beginning. And what PMTiles really is, is it's just like a video but in space instead of time. So it's organized in a way where these zoomed out views are at the beginning and the most zoomed in views are at the end. So when you're like panning or zooming in the map all you're really doing is fetching byte ranges out of that file the same way as a video. But it's organized in, this tiled way on a space filling curve. IIt's a little bit complicated how it works internally and I think it's kind of cool but that's sort of an like an implementation detail. [00:30:35] Jeremy: And to the person deploying it, it just looks like a single file. [00:30:40] Brandon: Exactly in the same way like an mp3 audio file is or like a JSON file is. [00:30:47] Jeremy: So with a video, I can sort of see how as someone seeks through the video, they start at the beginning and then they go to the middle if they wanna see the middle. For a map, as somebody scrolls around the map, are you seeking all over the file or is the way it's structured have a little less chaos? [00:31:09] Brandon: It's structured. And that's kind of the main technical challenge behind building PMTiles is you have to be sort of clever so you're not spraying the reads everywhere. So it uses something called a hilbert curve, which is a mathematical concept of a space filling curve. Where it's one continuous curve that essentially lets you break 2D space into 1D space. So if you've seen some maps of IP space, it uses this crazy looking curve that hits all the points in one continuous line. And that's the same concept behind PMTiles is if you're looking at one part of the world, you're sort of guaranteed that all of those parts you're looking at are quite close to each other and the data you have to transfer is quite minimal, compared to if you just had it at random. [00:32:02] Jeremy: How big do the files get? If I have a PMTiles of the entire world, what kind of size am I looking at? [00:32:10] Brandon: Right now, the default one I distribute is 128 gigabytes, so it's quite sizable, although you can slice parts out of it remotely. So if you just wanted. if you just wanted California or just wanted LA or just wanted only a couple of zoom levels, like from zero to 10 instead of zero to 15, there is a command line tool that's also called PMTiles that lets you do that. Issues with CDNs and range queries [00:32:35] Jeremy: And when you're working with files of this size, I mean, let's say I am working with a CDN in front of my application. I'm not typically accustomed to hosting something that's that large and something that's where you're seeking all over the file. is that, ever an issue or is that something that's just taken care of by the browser and, and taken care of by, by the hosts? [00:32:58] Brandon: That is an issue actually, so a lot of CDNs don't deal with it correctly. And my recommendation is there is a kind of proxy server or like a serverless proxy thing that I wrote. That runs on like cloudflare workers or on Docker that lets you proxy those range requests into a normal URL and then that is like a hundred percent CDN compatible. So I would say like a lot of the big commercial installations of this thing, they use that because it makes more practical sense. It's also faster. But the idea is that this solution sort of scales up and scales down. If you wanted to host just your city in like a 10 megabyte file, well you can just put that into GitHub pages and you don't have to worry about it. If you want to have a global map for your website that serves a ton of traffic then you probably want a little bit more sophisticated of a solution. It still does not require you to run a Linux server, but it might require (you) to use like Lambda or Lambda in conjunction with like a CDN. [00:34:09] Jeremy: Yeah. And that sort of ties into what you were saying at the beginning where if you can host on something like CloudFlare Workers or Lambda, there's less time you have to spend keeping these things running. [00:34:26] Brandon: Yeah, exactly. and I think also the Lambda or CloudFlare workers solution is not perfect. It's not as perfect as S3 or as just static files, but in my experience, it still is better at building something that lasts on the time span of years than being like I have a server that is on this Ubuntu version and in four years there's all these like security patches that are not being applied. So it's still sort of serverless, although not totally vendor neutral like S3. Customizing the map [00:35:03] Jeremy: We've mostly been talking about how you host the map itself, but for someone who's not familiar with these kind of tools, how would they be customizing the map? [00:35:15] Brandon: For customizing the map there is front end style customization and there's also data customization. So for the front end if you wanted to change the water from the shade of blue to another shade of blue there is a TypeScript API where you can customize it almost like a text editor color scheme. So if you're able to name a bunch of colors, well you can customize the map in that way you can change the fonts. And that's all done using MapLibre GL using a TypeScript API on top of that for customizing the data. So all the pipeline to generate this data from OpenStreetMap is open source. There is a Java program using a library called PlanetTiler which is awesome, which is this super fast multi-core way of building map tiles. And right now there isn't really great hooks to customize what data goes into that. But that's something that I do wanna work on. And finally, because the data comes from OpenStreetMap if you notice data that's missing or you wanted to correct data in OSM then you can go into osm.org. You can get involved in contributing the data to OSM and the Protomaps build is daily. So if you make a change, then within 24 hours you should see the new base map. Have that change. And of course for OSM your improvements would go into every OSM based project that is ingesting that data. So it's not a protomap specific thing. It's like this big shared data source, almost like Wikipedia. OpenStreetMap is a dataset and not a map [00:37:01] Jeremy: I think you were involved with OpenStreetMap to some extent. Can you speak a little bit to that for people who aren't familiar, what OpenStreetMap is? [00:37:11] Brandon: Right. So I've been using OSM as sort of like a tools developer for over a decade now. And one of the number one questions I get from developers about what is Protomaps is why wouldn't I just use OpenStreetMap? What's the distinction between Protomaps and OpenStreetMap? And it's sort of like this funny thing because even though OSM has map in the name it's not really a map in that you can't... In that it's mostly a data set and not a map. It does have a map that you can see that you can pan around to when you go to the website but the way that thing they show you on the website is built is not really that easily reproducible. It involves a lot of c++ software you have to run. But OpenStreetMap itself, the heart of it is almost like a big XML file that has all the data in the map and global. And it has tagged features for example. So you can go in and edit that. It has a web front end to change the data. It does not directly translate into making a map actually. Protomaps decides what shows at each zoom level [00:38:24] Brandon: So a lot of the pipeline, that Java program I mentioned for building this basemap for protomaps is doing things like you have to choose what data you show when you zoom out. You can't show all the data. For example when you're zoomed out and you're looking at all of a state like Colorado you don't see all the Chipotle when you're zoomed all the way out. That'd be weird, right? So you have to make some sort of decision in logic that says this data only shows up at this zoom level. And that's really what is the challenge in optimizing the size of that for the Protomaps map project. [00:39:03] Jeremy: Oh, so those decisions of what to show at different Zoom levels those are decisions made by you when you're creating the PMTiles file with Protomaps. [00:39:14] Brandon: Exactly. It's part of the base maps build pipeline. and those are honestly very subjective decisions. Who really decides when you're zoomed out should this hospital show up or should this museum show up nowadays in Google, I think it shows you ads. Like if someone pays for their car repair shop to show up when you're zoomed out like that that gets surfaced. But because there is no advertising auction in Protomaps that doesn't happen obviously. So we have to sort of make some reasonable choice. A lot of that right now in Protomaps actually comes from another open source project called Mapzen. So Mapzen was a company that went outta business a couple years ago. They did a lot of this work in designing which data shows up at which Zoom level and open sourced it. And then when they shut down, they transferred that code into the Linux Foundation. So it's this totally open source project, that like, again, sort of like Mapbox gl has this awesome legacy in that this company funded it for years for smart people to work on it and now it's just like a free thing you can use. So the logic in Protomaps is really based on mapzen. [00:40:33] Jeremy: And so the visualization of all this... I think I understand what you mean when people say oh, why not use OpenStreetMaps because it's not really clear it's hard to tell is this the tool that's visualizing the data? Is it the data itself? So in the case of using Protomaps, it sounds like Protomaps itself has all of the data from OpenStreetMap and then it has made all the decisions for you in terms of what to show at different Zoom levels and what things to have on the map at all. And then finally, you have to have a separate, UI layer and in this case, it sounds like the one that you recommend is the Map Libre library. [00:41:18] Brandon: Yeah, that's exactly right. For Protomaps, it has a portion or a subset of OSM data. It doesn't have all of it just because there's too much, like there's data in there. people have mapped out different bushes and I don't include that in Protomaps if you wanted to go in and edit like the Java code to add that you can. But really what Protomaps is positioned at is sort of a solution for developers that want to use OSM data to make a map on their app or their website. because OpenStreetMap itself is mostly a data set, it does not really go all the way to having an end-to-end solution. Financials and the idea of a project being complete [00:41:59] Jeremy: So I think it's great that somebody who wants to make a map, they have these tools available, whether it's from what was originally built by Mapbox, what's built by Open StreetMap now, the work you're doing with Protomaps. But I wonder one of the things that I talked about with Tom was he was saying he was trying to build this mapping business and based on the financials of what was coming in he was stressed, right? He was struggling a bit. And I wonder for you, you've been working on this open source project for five years. Do you have similar stressors or do you feel like I could keep going how things are now and I feel comfortable? [00:42:46] Brandon: So I wouldn't say I'm a hundred percent in one bucket or the other. I'm still seeing it play out. One thing, that I really respect in a lot of open source projects, which I'm not saying I'm gonna do for Protomaps is the idea that a project is like finished. I think that is amazing. If a software project can just be done it's sort of like a painting or a novel once you write, finish the last page, have it seen by the editor. I send it off to the press is you're done with a book. And I think one of the pains of software is so few of us can actually do that. And I don't know obviously people will say oh the map is never finished. That's more true of OSM, but I think like for Protomaps. One thing I'm thinking about is how to limit the scope to something that's quite narrow to where we could be feature complete on the core things in the near term timeframe. That means that it does not address a lot of things that people want. Like search, like if you go to Google Maps and you search for a restaurant, you will get some hits. that's like a geocoding issue. And I've already decided that's totally outta scope for Protomaps. So, in terms of trying to think about the future of this, I'm mostly looking for ways to cut scope if possible. There are some things like better tooling around being able to work with PMTiles that are on the roadmap. but for me, I am still enjoying working on the project. It's definitely growing. So I can see on NPM downloads I can see the growth curve of people using it and that's really cool. So I like hearing about when people are using it for cool projects. So it seems to still be going okay for now. [00:44:44] Jeremy: Yeah, that's an interesting perspective about how you were talking about projects being done. Because I think when people look at GitHub projects and they go like, oh, the last commit was X months ago. They go oh well this is dead right? But maybe that's the wrong framing. Maybe you can get a project to a point where it's like, oh, it's because it doesn't need to be updated. [00:45:07] Brandon: Exactly, yeah. Like I used to do a lot of c++ programming and the best part is when you see some LAPACK matrix math library from like 1995 that still works perfectly in c++ and you're like, this is awesome. This is the one I have to use. But if you're like trying to use some like React component library and it hasn't been updated in like a year, you're like, oh, that's a problem. So again, I think there's some middle ground between those that I'm trying to find. I do like for Protomaps, it's quite dependency light in terms of the number of hard dependencies I have in software. but I do still feel like there is a lot of work to be done in terms of project scope that needs to have stuff added. You mostly only hear about problems instead of people's wins [00:45:54] Jeremy: Having run it for this long. Do you have any thoughts on running an open source project in general? On dealing with issues or managing what to work on things like that? [00:46:07] Brandon: Yeah. So I have a lot. I think one thing people point out a lot is that especially because I don't have a direct relationship with a lot of the people using it a lot of times I don't even know that they're using it. Someone sent me a message saying hey, have you seen flickr.com, like the photo site? And I'm like, no. And I went to flickr.com/map and it has Protomaps for it. And I'm like, I had no idea. But that's cool, if they're able to use Protomaps for this giant photo sharing site that's awesome. But that also means I don't really hear about when people use it successfully because you just don't know, I guess they, NPM installed it and it works perfectly and you never hear about it. You only hear about people's negative experiences. You only hear about people that come and open GitHub issues saying this is totally broken, and why doesn't this thing exist? And I'm like, well, it's because there's an infinite amount of things that I want to do, but I have a finite amount of time and I just haven't gone into that yet. And that's honestly a lot of the things and people are like when is this thing gonna be done? So that's, that's honestly part of why I don't have a public roadmap because I want to avoid that sort of bickering about it. I would say that's one of my biggest frustrations with running an open source project is how it's self-selected to only hear the negative experiences with it. Be careful what PRs you accept [00:47:32] Brandon: 'cause you don't hear about those times where it works. I'd say another thing is it's changed my perspective on contributing to open source because I think when I was younger or before I had become a maintainer I would open a pull request on a project unprompted that has a hundred lines and I'd be like, Hey, just merge this thing. But I didn't realize when I was younger well if I just merge it and I disappear, then the maintainer is stuck with what I did forever. You know if I add some feature then that person that maintains the project has to do that indefinitely. And I think that's very asymmetrical and it's changed my perspective a lot on accepting open source contributions. I wanna have it be open to anyone to contribute. But there is some amount of back and forth where it's almost like the default answer for should I accept a PR is no by default because you're the one maintaining it. And do you understand the shape of that solution completely to where you're going to support it for years because the person that's contributing it is not bound to those same obligations that you are. And I think that's also one of the things where I have a lot of trepidation around open source is I used to think of it as a lot more bazaar-like in terms of anyone can just throw their thing in. But then that creates a lot of problems for the people who are expected out of social obligation to continue this thing indefinitely. [00:49:23] Jeremy: Yeah, I can totally see why that causes burnout with a lot of open source maintainers, because you probably to some extent maybe even feel some guilt right? You're like, well, somebody took the time to make this. But then like you said you have to spend a lot of time trying to figure out is this something I wanna maintain long term? And one wrong move and it's like, well, it's in here now. [00:49:53] Brandon: Exactly. To me, I think that is a very common failure mode for open source projects is they're too liberal in the things they accept. And that's a lot of why I was talking about how that choice of what features show up on the map was inherited from the MapZen projects. If I didn't have that then somebody could come in and say hey, you know, I want to show power lines on the map. And they open a PR for power lines and now everybody who's using Protomaps when they're like zoomed out they see power lines are like I didn't want that. So I think that's part of why a lot of open source projects eventually evolve into a plugin system is because there is this demand as the project grows for more and more features. But there is a limit in the maintainers. It's like the demand for features is exponential while the maintainer amount of time and effort is linear. Plugin systems might reduce need for PRs [00:50:56] Brandon: So maybe the solution to smash that exponential down to quadratic maybe is to add a plugin system. But I think that is one of the biggest tensions that only became obvious to me after working on this for a couple of years. [00:51:14] Jeremy: Is that something you're considering doing now? [00:51:18] Brandon: Is the plugin system? Yeah. I think for the data customization, I eventually wanted to have some sort of programmatic API to where you could declare a config file that says I want ski routes. It totally makes sense. The power lines example is maybe a little bit obscure but for example like a skiing app and you want to be able to show ski slopes when you're zoomed out well you're not gonna be able to get that from Mapbox or from Google because they have a one size fits all map that's not specialized to skiing or to golfing or to outdoors. But if you like, in theory, you could do this with Protomaps if you changed the Java code to show data at different zoom levels. And that is to me what makes the most sense for a plugin system and also makes the most product sense because it enables a lot of things you cannot do with the one size fits all map. [00:52:20] Jeremy: It might also increase the complexity of the implementation though, right? [00:52:25] Brandon: Yeah, exactly. So that's like. That's really where a lot of the terrifying thoughts come in, which is like once you create this like config file surface area, well what does that look like? Is that JSON? Is that TOML, is that some weird like everything eventually evolves into some scripting language right? Where you have logic inside of your templates and I honestly do not really know what that looks like right now. That feels like something in the medium term roadmap. [00:52:58] Jeremy: Yeah and then in terms of bug reports or issues, now it's not just your code it's this exponential combination of whatever people put into these config files. [00:53:09] Brandon: Exactly. Yeah. so again, like I really respect the projects that have done this well or that have done plugins well. I'm trying to think of some, I think obsidian has plugins, for example. And that seems to be one of the few solutions to try and satisfy the infinite desire for features with the limited amount of maintainer time. Time split between code vs triage vs talking to users [00:53:36] Jeremy: How would you say your time is split between working on the code versus issue and PR triage? [00:53:43] Brandon: Oh, it varies really. I think working on the code is like a minority of it. I think something that I actually enjoy is talking to people, talking to users, getting feedback on it. I go to quite a few conferences to talk to developers or people that are interested and figure out how to refine the message, how to make it clearer to people, like what this is for. And I would say maybe a plurality of my time is spent dealing with non-technical things that are neither code or GitHub issues. One thing I've been trying to do recently is talk to people that are not really in the mapping space. For example, people that work for newspapers like a lot of them are front end developers and if you ask them to run a Linux server they're like I have no idea. But that really is like one of the best target audiences for Protomaps. So I'd say a lot of the reality of running an open source project is a lot like a business is it has all the same challenges as a business in terms of you have to figure out what is the thing you're offering. You have to deal with people using it. You have to deal with feedback, you have to deal with managing emails and stuff. I don't think the payoff is anywhere near running a business or a startup that's backed by VC money is but it's definitely not the case that if you just want to code, you should start an open source project because I think a lot of the work for an opensource project has nothing to do with just writing the code. It is in my opinion as someone having done a VC backed business before, it is a lot more similar to running, a tech company than just putting some code on GitHub. Running a startup vs open source project [00:55:43] Jeremy: Well, since you've done both at a high level what did you like about running the company versus maintaining the open source project? [00:55:52] Brandon: So I have done some venture capital accelerator programs before and I think there is an element of hype and energy that you get from that that is self perpetuating. Your co-founder is gungho on like, yeah, we're gonna do this thing. And your investors are like, you guys are geniuses. You guys are gonna make a killing doing this thing. And the way it's framed is sort of obvious to everyone that it's like there's a much more traditional set of motivations behind that, that people understand while it's definitely not the case for running an open source project. Sometimes you just wake up and you're like what the hell is this thing for, it is this thing you spend a lot of time on. You don't even know who's using it. The people that use it and make a bunch of money off of it they know nothing about it. And you know, it's just like cool. And then you only hear from people that are complaining about it. And I think like that's honestly discouraging compared to the more clear energy and clearer motivation and vision behind how most people think about a company. But what I like about the open source project is just the lack of those constraints you know? Where you have a mandate that you need to have this many customers that are paying by this amount of time. There's that sort of pressure on delivering a business result instead of just making something that you're proud of that's simple to use and has like an elegant design. I think that's really a difference in motivation as well. Having control [00:57:50] Jeremy: Do you feel like you have more control? Like you mentioned how you've decided I'm not gonna make a public roadmap. I'm the sole developer. I get to decide what goes in. What doesn't. Do you feel like you have more control in your current position than you did running the startup? [00:58:10] Brandon: Definitely for sure. Like that agency is what I value the most. It is possible to go too far. Like, so I'm very wary of the BDFL title, which I think is how a lot of open source projects succeed. But I think there is some element of for a project to succeed there has to be somebody that makes those decisions. Sometimes those decisions will be wrong and then hopefully they can be rectified. But I think going back to what I was talking about with scope, I think the overall vision and the scope of the project is something that I am very opinionated about in that it should do these things. It shouldn't do these things. It should be easy to use for this audience. Is it gonna be appealing to this other audience? I don't know. And I think that is really one of the most important parts of that leadership role, is having the power to decide we're doing this, we're not doing this. I would hope other developers would be able to get on board if they're able to make good use of the project, if they use it for their company, if they use it for their business, if they just think the project is cool. So there are other contributors at this point and I want to get more involved. But I think being able to make those decisions to what I believe is going to be the best project is something that is very special about open source, that isn't necessarily true about running like a SaaS business. [00:59:50] Jeremy: I think that's a good spot to end it on, so if people want to learn more about Protomaps or they wanna see what you're up to, where should they head? [01:00:00] Brandon: So you can go to Protomaps.com, GitHub, or you can find me or Protomaps on bluesky or Mastodon. [01:00:09] Jeremy: All right, Brandon, thank you so much for chatting today. [01:00:12] Brandon: Great. Thank you very much.

Hong Minhee is an open source developer and the creator of the Fedify ActivityPub server framework. We talk about how applications like Mastodon and Misskey communicate with one another using ActivityPub. This includes discussions on built-in activites, extending the specification in a backwards compatible way, difficulties implementing JSON-LD, the inbox model, and his experience implementing the specification. Hong Minhee: activitypub profile fedify hollo Specifications: ActivityPub W3C specification JSON Linked Data Resource Description Framework W3C Semantic Web Standards ActivityPub and WebFinger ActivityPub and HTTP Signatures ActivityPub implementations: Mastodon Misskey Akkoma Pleroma Pixelfed Lemmy Loops GoToSocial ActivityPub support in Ghost Threads has entered the Fediverse ActivityPub tools: ActivityPub Academy BrowserPub fedify CLI -- Transcript You can help correct transcripts on GitHub. What's ActivityPub? [00:00:00] Jeremy: Today, I'm talking to Hong Minhee. He is the developer of Fedify. A TypeScript library for building ActivityPub server applications. The first thing I think we should start with is defining ActivityPub. what is ActivityPub? [00:00:16] Hong: ActivityPub is the protocol that lets social networks talk to each other and it's officially recommended by W3C. It's what powers this thing we call the Fediverse which is basically a way for different social media platforms to work together. Users of ActivityPub [00:00:39] Jeremy: Can you give some examples that people might have heard of -- either users of ActivityPub or things that are a part of this fediverse? [00:00:50] Hong: Mastodon is probably the biggest one out there. And you know what's interesting? Meta threads has actually started implementing ActivityPub this summer. So this still pretty much a one way street right now. In East Asia, especially Japan, there's this really popular microblogging platform called misskey. It's got so many forks that people actually joke around and called them forkeys. but it's not just about Twitter style microblogging, there's Pixelfed which is kind of like Instagram, but for the fediverse. And those same folks recently launched loops. Which is basically doing what TikTok does, but in the Fediverse. Then you've got stuff like Lemmy and which are doing the reddit thing up in the Fediverse. [00:02:00] Jeremy: Oh like Reddit. [00:02:01] Hong: Yeah. There are so much more out there that I haven't even mentioned. Um, most of it is open source, which is pretty cool. [00:02:13] Jeremy: So the first few examples you gave, Mastodon and Meta's threads, they're very similar to, to Twitter, right? So that's what you were calling the, the Microblogging applications. And I think what you had said, which is a little bit interesting is you had said Metas threads is only one way. So could you kind of describe like what you mean by that? [00:02:37] Hong: Currently meta threads only can be followed by other ActivityPub applications but you cannot follow other people in the fediverse. [00:02:55] Jeremy: People who are using another Microblogging platform like Mastodon can follow someone on Meta's Threads platform. But the other way is not true. If you're on threads, you can't follow someone on Mastodon. [00:03:07] Hong: Yes, that's right. [00:03:09] Jeremy: And that's not a limitation of the protocol itself. That's a design decision or a decision made by Meta. [00:03:17] Hong: Yeah. They are slowly implementing ActivityPub and I hope they will implement complete ActivityPub in the future. Interoperability through Activities [00:03:27] Jeremy: And then the other examples you gave, one is I believe it was Pixel Fed is very similar to Instagram. And then the last examples you gave was I think it was Lemmy, you said it's similar to Reddit. Because you mentioned the term Fediverse before and you mentioned that these all use ActivityPub and since these seem like different kinds of applications, what does it mean for them to interact? Because with Mastodon and Threads I can kind of understand because they're both similar to Twitter. So you're posting messages and replying, but, but what does it mean, for example, for someone on Mastodon to interact with someone on Lemmy which is like Reddit because they seem very different. [00:04:16] Hong: People in Lemmy and Mastodon are called actors and can follow each other. They have interactions between them called activities. And there are several types of activities like, create and follow and undo, like, and so on. So, ActivityPub applications tend to, use these vocabulary to implement their features. So, for example, Lemmy uses like activities for upvoting and like activities for down voting and it's translated to likes in Mastodon. So if you submit a post on Lemmy and it shows up on your Mastodon timeline. If you like that post (it) is upvoting in Lemmy. [00:05:36] Jeremy: And probably similarly with Pixelfed, which you said is like Instagram, if you follow someone's Pixelfed account in Mastodon and they post a photo in Pixel Fed, they would see it as a post in Mastodon natively and they could give it a like there. Adding activities or properties [00:05:56] Jeremy: And these activities that you mentioned -- So the like and the dislike are those part of ActivityPub itself? [00:06:05] Hong: Yes, and this vocabulary can be extended. [00:06:10] Jeremy: So you can add, additional actions (activities) or are you adding information (properties) to the existing actions? [00:06:37] Hong: It is called activity vocabulary, and there are, things like accept, add, arrive, block, create lead, dislike, flag, follow, ignore invite, join, and so on. So, basically, almost everything you need to build social media is already there in the vocabulary, but if you want to extend some more, you can define your, own vocabulary. [00:06:56] Jeremy: Most of the things that an Instagram or a Twitter, or a Reddit would need is already there. But you're saying that you can have your own vocabulary. So if there's an action or an activity that is not covered by the specification, you can create one yourself. [00:07:13] Hong: Yes. For example, Misskey and Pleroma defined emoji reactor to represent emoji reactions. [00:07:25] Jeremy: Because the systems can extend the vocabulary. What are some other examples of cases where mastodon or any other of these systems has found that the existing vocabulary is not enough. What are some other examples of applications extending it? [00:07:45] Hong: For example, uh, mastodon defined suspended -- suspended property. They are not activities, but they are properties in the activity. ActivityPub consists of several types of objects and there are activities and normal objects like, article. they can have properties and there are several existing properties, but they can be also extended. So Mastodon extended some properties they need. So for example, they define suspended or discoverable. [00:08:44] Hong: Suspended for to tell if an actor is suspended by moderators. Discoverable tells if an actor itself wants to be, searched and indexed, and there are much more properties. Mastodon extended. Actors [00:09:12] Jeremy: And these are, these are properties of the actor. These are properties of the user? [00:09:19] Hong: Yes. Actors. [00:09:21] Jeremy: Cause I think earlier you mentioned that. The concept of a user is an actor, and it sounds like what you're saying is an actor can have all these properties. There's probably a, a username and things like that, but Mastodon has extended the properties so that, you can have a property on whether you wanna be searched or indexed you can have a property that says you're suspended. So I guess your account, is still there, but can't be used anymore. Something we should probably talk about then is, so you have these actors, you have these activities that I'm assuming the actors are performing on one another. What does that data look like and what does the communication look like? [00:10:09] Hong: Actors have their own dereferencable URI and when you look up that URI you get all the info about the actor in JSON-LD format [00:10:22] Jeremy: JSON-LD? [00:10:23] Hong: Yeah. JSON-LD. linked data. (The) Actor has all the stuff you expect to find on a social account name, bio URL to the profile page, profile picture, head image and more. And there are five main types of actors: application, group, organization, person and service. And you know how sometimes on Mastodon you will see an account marked as a bot? [00:10:58] Jeremy: A bot? [00:10:59] Hong: Yeah. Bot and that's what an actor of type service looks like. And the ActivityPub spec actually let you create other types beyond these five. But I haven't seen anyone actually do that yet. JSON-LD [00:11:15] Jeremy: And you mentioned that these are all JSON objects. but the LD part, the linked data part, I'm not familiar with. So what different about the linked data part of the JSON? [00:11:31] Hong: So JSON-LD is the special way of writing RDF. Which was originally used in the semantic web. Usually RDF uses (a) format (that) is called triples. [00:11:48] Jeremy: Triples? [00:11:49] Hong: Yeah, subject and predicate and object. [00:11:55] Jeremy: Subject, predicate, object. Can you give an example of what those three would be? [00:12:00] Hong: For example, is a person, it's a triple. John is a subject and is a predicate [00:12:11] Jeremy: is, is the predicate. [00:12:12] Hong: Okay. And person is a object. That's great for showing how things are connected, but it is pretty different from how we usually handle data in REST for APIs and stuff. Like normally we say a personal object has property like name, DOB, bio, and so on. And a bunch of subject predicated object triples that's where JSON-LD comes in -- is designed to look more like the JSON we are used to working with, while still being able to represent RDF Graphs. RDF graph are ontology. It's a way to represent factual data, but is, quite different from, how we represent data in relational database. And it's a bunch of triples each subject and objects are nodes and predicates connect these nodes. Semantic Web [00:13:30] Jeremy: You mentioned the Semantic web, what does that mean? What is the semantic web? [00:13:35] Hong: It's a way to represent web in the structural way, is machine readable so that you can, scan the data in the web, using scrapers or crawlers. [00:13:52] Jeremy: Scrapers -- or what was the second one? Crawling. [00:13:59] Hong: Yeah. Then you can have graph data of web and you can, query information about things from the data. [00:14:14] Jeremy: So is the web as it exists now, is that the Semantic web or is it something different? [00:14:24] Hong: I think it is partially semantic web, you have several metadata in Your HTML. For example, there are several specification for semantic web, like, OpenGraph metadata. [00:14:32] Jeremy: Cause when I think about OpenGraph, I think about the metadata on a webpage that, that tells other applications or websites that if you link to this page: show this image or show this title and description. You're saying that specifically you consider part of the semantic web? [00:15:05] Hong: That's, semantic web. To make your website semantic web. Your website should be able to, provide structural data. And other people can make Scrapers to scan, structural data from your website. There are a bunch of attributes and text for HTML to represent metadata. For example you have relation attribute rel so if you have a link with rel=me to your another social profile. Then other people can tell two web pages represent the same person. [00:16:10] Jeremy: Oh, I see. So you could have more than one website. Maybe one is your blog and maybe one is your favorite birds or something like that. But you could put a rel tag with information about you as a person so that someone who scrapes both websites could look at that tag and see that both of these websites are by, Hong, by this person. JSON-LD is difficult to implement and not used as intended [00:16:43] Hong: Yeah. I think JSON-LD is, designed for semantic web, but in reality, ActivityPub implementations, most of them are, not aware of semantic web. [00:17:01] Jeremy: The choice of JSON Linked Data, the JSON-LD, by the people who made the specification -- They had this idea that things that implemented ActivityPub would be a part of this semantic web, but the actual implementation of a Mastodon or a Pixelfed, they use JSON-LD because it's part of the specification, but the way they use it, it ends up not really being a part of this semantic web. [00:17:34] Hong: Yeah, that's exactly.. [00:17:37] Jeremy: You've mentioned that implementing it is difficult. What makes implementing JSON LD particularly hard? [00:17:48] Hong: The JSON-LD is quite complex. Which is why a lot of programming language don't even have JSON-LD implementations and it's pretty slow compared to just working with the regular JSON. So, what happens is a lot of ActivityPub implementations just treat JSON-LD like (it) is regular JSON without using a proper JSON-LD processor. You can do that, but it creates a source of headache. In JSON-LD there are weird equivalences like if a property is missing or if it's an empty array, that means the same thing. Or if a property has one value versus an array with just that one value in it, same thing. So when you are writing code to parse JSON-LD, you've got to keep checking if something's an array how long it is and all that is super easy to mess up. It's not just reading JSON-LD that's tricky. Creating it is just as bad. Like you might forget to include the right context metadata for a vocabulary and end up with a JSON-LD document that's either invalid or means something totally different from what you wanted. Even the big ActivityPub implementations mess this up pretty often. With Fedify we've got a JSON-LD processor built in and we keep running into issues where major ActivityPub implementations create invalidate JSON-LD. We've had to create workaround for all of them, but it's not pretty and causes kind of a mess. [00:19:52] Jeremy: Even though there is a specification for JSON-LD, it sounds like the implementers don't necessarily follow it. So you are kind of parsing JSON-LD, but not really. You're parsing something that. Looks like JSON-LD, but isn't quite it. [00:20:12] Hong: Yes, that's right. [00:20:14] Jeremy: And is that true in the, the biggest implementations, Mastodon, for example, are there things that it sends in its activities that aren't valid JSON-LD? [00:20:26] Hong: Those implementations that had bad JSON-LD tends to fix them soon as a possible. But regressions are so often made. Yeah. [00:20:45] Jeremy: Even within Mastodon, which is probably one of the largest implementers of ActivityPub, there are cases where it's not valid, JSON-LD and somebody fixes it. But then later on there are other messages or other activities that were valid, but aren't valid anymore. And so it's this, it's this back and forth of fixing them and causing new issues it sounds ... [00:21:15] Hong: Yeah. Yeah. Right. [00:21:17] Jeremy: Yeah. That sounds very difficult to deal with. How instances communicate (Inbox) [00:21:20] Jeremy: We've been talking about the messages themselves are this special format of JSON that's very particular. but how do these instances communicate with one another? [00:21:32] Hong: Most of time, it all starts with a follow. Like when John follows Alice, then Alice adds both John and John's inbox URI to her followers list, and after John follows Alice, Whenever Alice posts something new that activities get sent to John's inbox behind the scenes. This is just one HTTP post request. Even though ActivityPub is built on HTTP. It doesn't really care about the HTTP response beyond did it work or not. If you want to reply to an activity, you need to figure out the standard inbox, URI and send or reply activity there. [00:22:27] Jeremy: If we define all the terms, there's the actor, which is the person, each actor can send different activities. those activities are in the form of a JSON linked data. [00:22:40] Hong: Yeah. [00:22:42] Jeremy: And everybody has an inbox. And an inbox is an HTTP URL that people post to. [00:22:50] Hong: Right. [00:22:52] Jeremy: And so when you think about that, you had mentioned that if you have a list of followers, let's say you have a hundred followers, would that mean that you have the URLs to all hundred of those follower's inboxes and that you would send one HTTP post to each inbox every time you had a new message? [00:23:16] Hong: Pretty much all ActivityPub implementations have, a thing called shared inbox, it's exactly what it sounds like. One inbox that all actors on a server share. Private stuff like DMs don't go there (it) is just for public posts and thoughts. [00:23:36] Jeremy: I think we haven't really talked about the fact that, when you have multiple users, usually they're on a server, right? That somebody chooses. So you could have tens of thousands, I don't know how many people can fit on the same server. But, rather than, you having to post to each user individually, you can post to the shared inbox on this server. So let's say, of your 100 followers, 50 them are on the same server, and you have a new post, you only need to post to the shared inbox once. [00:24:16] Hong: Yes, that's right. [00:24:18] Jeremy: And in that message you would I assume have links to each of the profiles or actors that you wanted to send that message to. [00:24:30] Hong: Yeah. Scaling challenges [00:24:31] Jeremy: Something that I've seen in the past is there are people who have challenges with scaling. Their Mastodon instance or their implementations of ActivityPub. As the, the number of followers grow, I've seen a post about, ghost one of the companies you work with mentioning that they've had challenges there. What are the challenges there and, and how do you think those can be resolved? [00:25:04] Hong: To put this in context, when Ghost mentioned the scaling, they were not using Message Queue yet. I'm pretty sure using Message Queue would help a lot of their scaling problems. That said it is definitely true that a lot of activity post software has trouble with scaling right now. I think part of the problem is that everyone's using this purely event driven approach to sending activities around. One of the big issues is that when their delivery fails it's the sender who has to retry and not the receiver. Plus there's all this overhead because the sender has to authenticate itself with HTTP signatures every time. Actually the ActivityPub spec suggests using polling too so I'd love to see more ActivityPub software try using both approaches together. [00:26:16] Jeremy: You mean the followers would poll who they're following instead of the person posting the messages having to send their posts to everyone's inboxes. [00:26:29] Hong: Yeah. [00:26:29] Jeremy: I see. So that's a part of the ActivityPubs specification, but not implemented in a lot of ActivityPub implementations, And so it sounds like maybe that puts a lot of burden on the servers that have people with a lot of followers because they have to post to every single, follower server and maybe the server is slow or they can't reach it. And like you said, they have to just keep trying and trying. There could be a lot of challenges there. [00:27:09] Hong: Right. Account migration [00:27:10] Jeremy: We've talked a little bit about the fact that each person each actor is hosted by a server and those servers can host multiple actors. But if you want to move to another server either because your server is shutting down or you just would like to change servers, what are some of the challenges there? [00:27:38] Hong: ActivityPub and Fediverse already have the specification for an account move. It's called FEP-7628 Move Actor. First thing you need to do when moving an account is prove that both the old and new accounts belong to the same person. You do this by adding the all accounts, add the URI to the new account's AlsoKnownAs property. And then the old account contacts all the other instances it's moving by sending out a move activity. When a server gets this move activity, it checks that both accounts really do belong to the same parts, and then it makes all the accounts that, uh, were following the, all the accounts start to, following the new one instead. that's how the new account gets to keep all the, all the accounts follow us. pretty much all, all the major activity post software has this feature built in, for example, Mastodon Misskey you name it. [00:29:04] Jeremy: This is very similar to the post where when you execute a move, the server that originally hosted that actor, they need to somehow tell every single other server that was following that account that you've moved. And so if there's any issues with communicating with one of those servers, or you miss one, then it just won't recognize that you've moved. You have to make sure that you talk to every single server. [00:29:36] Hong: That's right. [00:29:38] Jeremy: I could see how that could be a difficult problem sometimes if you have a lot of followers. [00:29:45] Hong: Yeah. Fedify [00:29:46] Jeremy: You've created a TypeScript library Fedify for building ActivityPub powered applications. What was the reason you decided to create Fedify? [00:29:58] Hong: Fedify is (a) ActivityPub servers framework I built for TypeScript. It basically takes away a lot of headaches you'd get trying to implement (an) ActivityPub server from scratch. The whole thing started because I wanted to build hollo -- A single user microblogging platform I built. But when I tried, to implement ActivityPub from (the) ground up it was kind of a nightmare. Imagine trying to write a CGI program in Perl or C back in the late nineties, where you are manually printing, HTTP headers and HTML as bias. there just wasn't any good abstraction layer to go with. There were already some libraries and frameworks for ActivityPub out there but none of them really hit the sweet spot I was looking for. They were either too high level and rigid. Like you could only build a mastodon clone or they barely did anything at all. Or they were written in languages I didn't really know. Ghost and Fedify [00:31:24] Jeremy: I saw that you are doing some work with, ghost. How is Ghost using fedify? [00:31:30] Hong: Ghost is an open source publishing platform. They have put some money into fedify which is why I get to work on it full time now. Their ActivityPub feature is still in private beta but it should be available to everyone pretty soon. We work together to improve fedify. Basically they are a user of fedify. They report bugs request new features to fedify then I fix them or implement them, first. [00:32:16] Jeremy: Ghost to my understanding is a blogging platform and a a newsletter platform. So what does it mean for them to implement ActivityPub? What would somebody using Mastodon, for example, get when they follow somebody using Ghost? [00:32:38] Hong: Ghost will have a fediverse handle for each blog. If you follow them in your mastodon or something (similar) then a new post is published. These post will show up (in) your timeline in Mastodon and you can like them or share them. Andin the dashboard of Ghost you can see who liked their posts or shared their posts and so on. It is like how mastodon works but in Ghost. [00:33:26] Jeremy: I see. So if you are writing a ghost blog and somebody follows your blog from Mastodon, sort of like we were talking about earlier, they can like your post, and on the blog itself you could show, oh, I have 200 likes. And those aren't necessarily people who were on your ghost website, they could be people that were liking your post from Mastodon. [00:33:58] Hong: Yes. Misskey / Forkey development in Asia [00:34:00] Jeremy: Something you mentioned at the beginning was there is a community of developers in Asia making forks of I believe of Mastodon, right? [00:34:13] Hong: Yeah. [00:34:14] Jeremy: Do you have experience working in that development community? What's different about it compared to the more Western centric community? [00:34:24] Hong: They are very similar in most ways. The key difference is language of course. They communicate in Japanese primarily. They also accept pull requests with English. But there are tons of comments in Japanese in their code. So you need to translate them into English or your first language to understand what code does. So I think that makes a barrier for Western developers. In fact, many Western developers that contribute to misskey or forkey are able to speak a little Japanese. And many of the developers of misskey and forkey are kind of otaku. [00:35:31] Jeremy: Oh otaku okay. [00:35:33] Hong: It's not a big deal, but you can see (the) difference in a glance. [00:35:41] Jeremy: Yeah. You mentioned one of the things that I believe misskey implemented was the emoji reactions and maybe one of the reasons they wanted that was so that they could react to each other's posts with you know anime pictures or things like that. [00:35:58] Hong: Yeah, that's right. [00:36:01] Jeremy: You've mentioned misskey and forkey. So is misskey a fork of Mastodon and then is forkey a fork of misskey? [00:36:10] Hong: No, misskey is not a fork of mastodon. (It) is built from scratch. It's its own implementation. And forkeys are forks of Mastodon. [00:36:22] Jeremy: Oh, I see. But both of those are primarily built by Japanese developers. [00:36:30] Hong: Yes. Whereas Mastodon (is) written in Ruby. Ruby on Rails. But misskey is built in TypeScript. [00:36:40] Jeremy: And because of ActivityPub -- they all implement it. So you can communicate with people between mastodon and misskey because they all understand the same activities. [00:36:56] Hong: Yes. Backwards compatible activity implementations [00:36:57] Jeremy: You did mention since there are extensions like misskey has the emoji reactions. When there is an activity that an implementation doesn't support what happens between the two servers? Do you send it to a server's inbox and then the server just doesn't do anything with it? [00:37:16] Hong: Some implementers consider backwards compatibility. So they design (it) to work with other implementations that don't support that activity. For example misskey uses like activity for emoji reaction. So if you put an emoji to a Mastodon post then in Mastodon you get one like. So it's intended behavior by misskey developers that they fall back to normal likes. But sometimes ActivityPub implementers introduce entirely new activity types. For example Pleroma introduced the emoji react. And if you put emoji reaction to Mastodon post from Pleroma in Mastodon you have nothing to see because Mastodon just ignores them. [00:38:37] Jeremy: If I understand correctly, both misskey and Pleroma are independent implementations of ActivityPub, but with misskey, they can tell when or their message is backwards compatible where it's if you don't understand the emoji reaction, it'll be embedded inside of a like message. Whereas with Pleroma they send an activity that Mastodon can't understand at all. So it just doesn't do anything. [00:39:11] Hong: Yes, right. But, Misskey also understands (the) emoji react activity. So between pleroma and misskey they have exchanged emoji reactions with no problem. [00:39:27] Jeremy: Oh, I see. So they, they both understand that activity. They both implement it the same way, but then when misskey communicates with Mastodon or with an instance that it knows doesn't understand it, it sends something different. [00:39:45] Hong: Yeah, that's right. [00:39:47] Jeremy: The servers -- can they query one another to know which activities they support? [00:39:53] Hong: Usually ActivityPub implementations also implement NodeInfo specification. It's like a user agent-like thing in Fediverse. Implementations tell the other instance (if it) is Mastodon or something else. You can query the type of server. [00:40:20] Jeremy: Okay, so within ActivityPub are each of the servers -- is the term node is that the word they use for each server? [00:40:31] Hong: Yes. Right. [00:40:32] Jeremy: You have the nodes, which can have any number of actors and the servers send activities to one another, to each other's inboxes. And so those are the way they all communicate. [00:40:49] Hong: Yeah. Building an ActivityPub implementation [00:40:50] Jeremy: You've implemented ActivityPub with Fedify because you found like there weren't good enough implementations or resources already. Did you implement it based off of the specification or did you look at existing implementations while you were building your implementation? [00:41:12] Hong: To be honest, instead of just, diving into the spec. I usually start by looking at actually ActivityPub software code first. The ActivityPub spec is so vague that you can't really build something just from reading it. So when we talk about ActivityPub, we are actually talking about a whole bunch of other technical standards too, WebFinger, HTTP signatures and more. So you need to understand all of these as well. [00:41:47] Jeremy: With the specification alone, you were saying it's too vague and so what ends up being -- I'm not sure if it's right to call it a spec, but looking at the implementations that people have already made that collectively becomes the spec because trying to follow the spec just by itself is maybe too difficult. [00:42:12] Hong: Yes. [00:42:14] Jeremy: Maybe that brings up the issues you were talking about before where you have specifications like JSON-LD where they're so complicated that even the biggest implementations aren't quite following it exactly. [00:42:28] Hong: Yeah. [00:42:29] Jeremy: If somebody wanted to, to get started with understanding a little bit more about ActivityPub or building something with it where would you recommend they start? [00:42:44] Hong: I recommend to dig into a lot of code from actual implementations. First, Mastodon, Misskey, Akkoma and so on. There are are some really cool tools that have been so helpful. For example, ActivityPub Academy is this awesome mastodon server for debugging ActivityPub. It makes it super easy to create a temporary account and see what activities are going back and forth. There is also BrowserPub. BrowserPub is this neat tool for looking up and browsing ActivityPub objects. It's really handy when you want to see how different ActivityPub software handles various features. I also recommend to use Fedify. I've got to mention the Fedify CLI, which comes with some really useful tools. [00:43:46] Jeremy: So if someone uses Fedify they're writing an application in TypeScript, then it sounds like they have to know the high level concepts. They have to know what are the different activities, what is inside of an actor. But the actual implementation of how do I create and parse JSON linked data, those kinds of things are taken care of by the library. [00:44:13] Hong: Yes, right. [00:44:16] Jeremy: So in some ways it seems like it might be good to, like you were saying, use the tools you mentioned to create a test Mastodon account, look at the messages being sent back and forth, and then when you're trying to implement it, starting with something like Fedify might be good because then you can really just focus on the concepts and not worry so much about the, the implementation details. [00:44:43] Hong: Yes, that's right. [00:44:45] Jeremy: Is there anything else you. Wanted to mention or thought we should have talked about? [00:44:52] Hong: Mm. I want to, talk about, a lot of stuff about ActivityPub but it's difficult to speak in English for me, so, it's a shame to talk about it very little. [00:45:15] Jeremy: We need everybody to learn Korean right? [00:45:23] Hong: Yes, please. (laughs) [00:45:23] Jeremy: Yeah. Well, I wanna thank you for taking the time. I know it must have been really challenging to give an interview in, you know, a language that's not your native one. So thank you for spending the time to talk with me. [00:45:38] Hong: Thank you for having me.

Kacper "prefetcher" Staroń created the PinkSea oekaki BBS on top of the AT Protocol. He also made the online multiplayer game MicroWorks with Noam "noam 2000" Rubin. He's currently studying Computer Science at the Lublin University of Technology. We discuss the appeal of oekaki BBSs, why and how PinkSea was created, web design of the early 2000s, flash animations, and building an application on top of the AT Protocol. Prefetcher Bluesky Github Personal site Microworks (Free multiplayer game) PinkSea and Harbor PinkSea PinkSea Bluesky Account PinkSea repository Harbor image proxy repository Harbor post from bnewbold.net imgproxy (Image proxy used by Bluesky) Early web design Web Design Museum Pixel Art in Web Design Kaliber10000 Eboy Assembler 2advanced epuls.pl (Polish social networking site) Wipeout 3 aesthetic Restorativland (Geocities archive) Flash sites and animations My Flash Archive (Run by prefetcher) dagobah Z0r Juicy Panic - Otarie IOSYS - Marisa Stole the Precious Thing Geocities style web hosts Neocities Nekoweb AT Protocol / Bluesky PDS Relay AppViews PLC directory Decentralized Identifier lexicon Jetstream XRPC ATProto scraping (List of custom PDS and did:web) Tools to view PDS data PDSls atp.tools ATProto browser Posters mentioned vertigris (Artist that promoted PinkSea) Mary (AT Protocol enthusiast) Brian Newbold (Bluesky employee) Oekaki drawing applets Tegaki chickenpaint Group drawing canvas Drawpile Aggie Other links Bringing Geocities back with Kyle Drake (Interview with creator of Neocities) firesky.tv (View all bluesky posts) ATFile (Use PDS as a file store) PinkSky (Instagram clone) front page (Hacker news clone) Smoke Signal (Meetup clone) -- Transcript You can help correct transcripts on GitHub. Intro [00:00:00] Jeremy: Today I am talking to Kacper Staroń.  He created an oekaki BBS called PinkSea built on top of the AT protocol, and he's currently studying computer science at the Lublin University of Technology. We are gonna discuss the appeal of oekaki BBS, the web design of the early 2000s, flash animations, and building an application on top of the AT protocol. Kacper, thanks for talking with me today. [00:00:16] Prefetcher: Hello. Thank you for having me on. I'm Kacper Staroń also probably you know me as Prefetcher online. And as Jeremy's mentioned, PinkSea is an oekaki drawing bulletin board. You log in with your Bluesky account and you can draw and post images. It's styled like a mid to late 2000s website to keep it in the spirit. What's an oekaki BBS? [00:00:43] Jeremy: For someone who isn't familiar with oekaki BBSs what is different about them as opposed to say, a photo sharing website? [00:00:53] Prefetcher: The difference is that a photo sharing website you have the image already premade be it a photo or a drawing made in a separate application. And you basically log in and you upload that image. For example on Instagram or pixiv for artists even Flickr. But in the case of an oekaki BBS the thing that sets it apart is that oekaki BBSes already have the drawing tools built in. You cannot upload an already pre-made image with there being some caveats. Some different oekaki boards allow you to upload your already pre-made work. But Pinksea restricts you to a tool called Tegaki. Tegaki being a drawing applet that was built for one of the other BBSes and all of the drawing tools are inside of it. So you draw from within PinkSea and you upload it to the atmosphere. Every image that's on PinkSea is basically drawn right on it by the artists. No one can technically upload any images from elsewhere. How PinkSea got started and grew [00:01:56] Jeremy: You released this to the world. How did people find it and how many people are using it? [00:02:02] Prefetcher: I'll actually begin with how I've made it 'cause it kind of ties into how PinkSea got semi-popular. One day I was just browsing through Bluesky somewhere in the late 2024s. I was really interested in the AT Protocol and while browsing, one of the artists that I follow vertigris posted a post basically saying they'd really want to see something a drawing canvas like Drawpile or Aggie on AT Protocol or something like an oekaki board. And considering that I was really looking forward to make something on the AT Protocol. I'm like, that sounds fun. I used to be a member of some oekaki boards. I don't draw well but it's an activity that I was thinking this sounds like a fun thing to do. I'm absolutely down for it. From like, the initial idea to what I'd say was the first time I was proud to let someone else use it. I think it was like two weeks. I was posting progress on Bluesky and people seemed eager to use it. That kept me motivated. And yeah. Right as I approached the finish I posted about it as a response to vertigris' posts and people seemed to like it. I sent the early version to a bunch of artists. I basically just made a post calling for them. Got really positive feedback, things to fix, and I released it. And thanks to vertigris the post went semi-viral. The launch I got a lot of people which I would also tie to the fact that it was right after one of the user waves that came to Bluesky from other platforms. The website also seemed really popular in Japan. I remember going to sleep, waking up the next day, and I saw like a Japanese post about PinkSea and it had 2000 reposts and 3000 likes and I was just unable to believe it. Within I think the first week we got like 1000 posts overall which to me is just insane. For a week straight I just kept looking at my phone and clicking, refresh, refresh, refresh, just seeing the new posts flow in. There was a bunch of like really insane talented artists just posting their works. And I just could not believe it. PinkSea got I'd say fairly popular as an alternative AppView. People seem to really want oekaki boards back and I saw people going, oh look, it's like one of those 2000s oekaki boards! Oh, that's so cool! I haven't seen them in forever! The art stands out because it's human made [00:04:58] Prefetcher: And it made me so happy every single time seeing it. It's been since November, like four months, give or take. And today alone we got five posts. That doesn't sound seem like a lot but given that every single post is hand drawn it's still insane. People go on there and spend their time to produce their own original artworks. [00:05:26] Jeremy: This is especially relevant now when you have so much image generation stuff and they're making images that look polished but you're kind of like well... did you draw it? [00:05:39] Prefetcher: Yeah. [00:05:40] Jeremy: And when you see people draw with these oekaki boards using the tools that are there I think there's something very human and very nostalgic about oh... This came from you. [00:05:53] Prefetcher: Honestly, yeah. To me seeing even beginner artists 'cause PinkSea has a lot of really, really talented and popular people (and) also beginner artists that do it as a hobby. Ones that haven't been drawing for a long time. And no matter what you look at you just get like that homely feeling that, oh, that's someone that just spent time. That's someone that just wanted to draw for fun. And at least to me, with generative AI like images it really lacks that human aspect to it. You generate an image, you go, oh, that's cool. And it just fades away. But in this case you see people that spent their time drawing it spent their own personal time. And no matter if it's a masterpiece or not it's still incredibly nice to see people just do it for fun. [00:06:54] Jeremy: Yeah. I think whether it's drawing or writing or anything now more than ever people wanna see something that you made yourself right? They wanna know that a human did this. [00:07:09] Prefetcher: Yeah. absolutely. [00:07:11] Jeremy: So it sounds like, in terms of getting the initial users and the ones that are there now, it really all came out of a single Bluesky posts that an existing artist (vertigris) noticed and boosted. And like you said, you were lucky enough to go viral and that carried you all the way to now and then it just keeps going from there, [00:07:36] Prefetcher: Basically if not for vertigris PinkSea (would) just not exist because I honestly did not think about it. My initial idea on making something on ATProto and maybe in the future I'll do something like that would be a platform like StumbleUpon -- Something that would just allow you to go on a website, press a button, and it gets uploaded to your repo and your friends would be able to see oh -- you visited that website and there would be an AppView that would just recommend you sites based on those categories. I really liked that idea and I was dead set on making it but then like I noticed that post (from vertigris) and I'm like, no, that's better. I really wanna make that. And yeah. So right here I want to give a massive shout out to vertigris 'cause they've been incredibly nice to me. They've even contributed the German translation of PinkSea which was just insane to me. And yeah, massive shout out to every single other artist that, Reposted it, liked it, used it because, it's all just snowballed from there and even recently I've had another wave of new users from the PinkSea account. So there are periods where it goes up and it like goes chill -- and then popular again. Old internet and flash [00:08:59] Jeremy: Yeah. And so something that you mentioned is that some people who came across it they mentioned how it was nostalgic or it looked like the old oekaki BBSs from the early internet. And I noticed that that was something that you posted on your own website that you have an interest in that specifically. I wonder what about that part of the internet interests you? [00:09:26] Prefetcher: That is a really good question. Like, to me, even before PinkSea my interests lie in the early internet. I run on Twitter and also on Bluesky now an account called My Flash Archive, which was an archive of very random, like flash animations. And I still do that just not as much anymore 'cause I have a lot of other things to do. I used to on Google just type in Flash and look through the oldest archived random folders just having flash videos. And I would just go over them save all of that or go on like the dagobah or Z0r or swfchan. 'cause the early internet to me, it was really like more explorative. 'cause like now you have, people just concentrated in those big platforms like Twitter, Instagram, Facebook, whatever. And back then at least to me you had more websites that you would just go on, you would find cool stuff. And the designs were like sometimes very minimal, aesthetically pleasing. I'd named here one of my favorite sites, Kaliber10000 which had just fantastic web design. Like, I, I also spend a lot of time on like the web design museum just like looking at old web design and just in awe. My flash archive on Twitter at least got very popular. I kind of abandoned that account, but I think it was sitting at 12,000 followers if not more? And showed that people also yearn for that early internet vibe. And to me it feels really warm. Really different from the internet nowadays. Even with the death of flash you don't really have interactive experiences like it anymore. 'cause flash was supposed to be replaced by HTML5 and JavaScript and whatever but you don't really make interactive experiences that just come packaged in a single file like flash. You need a website and everything. In flash, it just had a single file. It could be shared on multiple sites and just experienced. That kind of propelled my interest. Plus I, I dunno, I just really like the old internet design aesthetics it really warms me (and really close..?) Flash loops [00:12:01] Jeremy: The flash one specifically. Were they animations or games or was there a specific type of a flash project that spoke to you? [00:12:15] Prefetcher: Something we call loops. Basically, it's sometimes animations. 'cause, surprisingly while I like flash games they weren't my main collection. What spoke to me more were loops. Basically someone would take a song, find a gif they liked, and they would just pair it together. Something like YTMND did. At least from loops I found some of my favorite musical artists, some of my favorite songs, a lot of interesting series, be it anime or TV or whatever. And you basically saw people make stuff about their favorite series and they would just share it online. I would go over those. For example, a good website as an example is z0r.de, which is surprisingly still active and updated to this day. And you would see people making loops about members of that community or whatever they like. And you would for example see like 10 posts about the same thing. So you would know someone decided to make 10 loops and just upload them at once. And yeah, to me, loops basically were like, I mean, they weren't always the highest quality or the most unique thing, but you would see someone liked something enough that they decided to make something about it. And I always found that really cool. I would late at night just browse for loops and I'm like, oh, oh, this series, I remember it. I liked it (laughs)! But of course flash games as well. I mean, I used to play a lot when I was younger, but specifically loops, even animations and especially like when someone took like their time to animate something like really in depth. My favorite example is, the music video to a song by the band Juicy Panic called Otari. Someone liked that song enough that they made an entire flash animated music video, which was basically vectorized art of various series like Azumanga Daioh or Neon Genesis Evangelion as well, and other things. And it was so cool, at least to me, like a lot of these loops just basically have an intense, like immense feeling on me (laughs). I just really liked collecting them. [00:14:38] Jeremy: And in that last example, it sounded more like it was a complete music video, not just a brief loop? [00:14:45] Prefetcher: No, it was like a five minute long music video that someone else made. [00:14:48] Jeremy: Five. Oh my gosh. [00:14:49] Prefetcher: Yeah. You would really see people's creativity shine through on just making those weird things that not a lot of people have seen, but you look at it and it's like, wow. It's different than YouTube (Sharable single file, vectorized) [00:15:01] Jeremy: It's interesting because you can technically do and see a lot of these things on, say, YouTube today, but I think it does feel a little different for some reason. [00:15:16] Prefetcher: It really is. Of course I'm not denying on YouTube you see a lot of creative things and whatever. But first and foremost, the fact that Flash is scalable. You don't lose the quality. So be able to open, I don't know, any of the IOSYS flash music videos for like their Touhou songs and the thing would just scale and you would see like in 4K and it's like, wow. And yeah, the fact that on YouTube you have like a central place where you just like put something and it just stays there. Of course not counting reuploads, but with Flash you just had like this one animation file that you would just be able to share everywhere and I don't know, like the aspect of sharing, just like having those massive collections, you would see this flash right here on this website and on that website and also on this website. And also seeing people's personal collections of flash videos and jrandomly online and you would also see this file and this file that you haven't seen it -- it really gives it, it's like explorative to me and that's what I like. You put in the effort to like go over all those websites and you just like find new and new cool stuff. [00:16:32] Jeremy: Yeah, that's a good point too that I hadn't thought about. You can open these files and you have basically the primitives of how it was made and since, like you said, it's vector based, there's no, oh, can you please upload it in 1080 p or 4K? You can make it as big as you want. [00:16:53] Prefetcher: Yeah. Web design differences, pixel art, non-responsive [00:16:55] Jeremy: I think web design as well it was very distinct. Maybe because the tools just weren't there, so a lot of people were building things more from scratch rather than pulling a template or using a framework. A lot of people were just making the design theirs I think rather than putting words on a page and filling into some template. [00:17:21] Prefetcher: Honestly, you raise a good point here that I did not think much about. 'cause like nowadays we have all of this tooling to make web design easier and you have design languages and whatnot. And you see people make really, in my opinion, still pretty websites, very usable websites on top of that. But all of them have like the same vibes to them. All of them have like a unified design language and all of them look very similar. And you kind of lose that creativity that some people had. Of course, you still find pretty websites that were made from scratch. But you don't really get the same vibes that you did get like back then. Like my favorite, for example, trend that used to be back on like the old internet is pixel art in web design. For example, Kaliber10000, or going off the top of my head, you had the Eboy or all the sites and then Poland, for example, ... (polish website) those websites use minimal graphics, like pixel graphics and everything to build really interesting looking websites. They had their own very massive charm to them that, I don't know, I don't see a lot in more modern internet. And it's also because back then you were limited by screen size, so you didn't have to worry about someone being on a Mac with high DPI or on a 32x9 monitor like I am right now. And just having to scale it up. So you would see people go more for images, like UI elements, images instead of just like building everything from scratch and CSS and whatnot. So, yeah, internet design had to accommodate the change. So we couldn't stay how it was forever 'cause technology changed. Design language has changed, but to me it's really lost its charm. Every single website was different, specific, the web design had like this weird form, at least on websites where it was like. I like to call it futuristic minimalism. They looked very modern and also very minimal and sort of dated. And I dunno, I just really like it. I absolutely recommend checking, on the web design museum fantastic website. I love them and the pixel art in web design sub page. Like those websites to me they just look fantastic. [00:19:52] Jeremy: Yeah, and that's a good point you brought up about the screen sizes where now you have to make sure your website looks good on a phone, on a tablet, on any number of monitor sizes. Back then in the late 90s, early 2000s, I think most people were looking at these websites on their 4x3 small CRT monitors. [00:20:20] Prefetcher: My favorite this website is best viewed with an 800 by 600 monitor. It's like ... what? [00:20:28] Jeremy: Exactly. Even if you open your personal site now the design is very reminiscent of those times and it looks really cool but at the same time on a lot of monitors it's a small box in the middle of the monitor, so it's like -- [00:20:49] Prefetcher: I saw that issue, 'cause I was making it on a 1080p monitor and now I have a 32x9 monitor and it does not scale. I've been working on reworking that website, but, also on the topic of my website, I, I wanna shout out a website from the 2000s that still exists today. 'cause, my website was really inspired by a website called Assembler. And Assembler, from what I could gather, was like a net art or like internet design collective. And the website still works to this day. You still had like, all of their projects, including the website that my website was based off of. [00:21:28] Jeremy: Yeah, I mean there, there definitely was an aesthetic to that time. And it's probably, like you said, it's probably people seeing someone else's site in this case, what, what did you call it? Assem? Assembler? [00:21:42] Prefetcher: Assembler. [00:21:42] Jeremy: Yeah. You see someone else's website and then maybe you try to copy some of the design language or you look at the HTML and the CSS and I mean, really at the time, these websites weren't being made with a ton of JavaScript. There weren't the minifiers, so you really could view source and just pull whatever you wanted from there. [00:22:06] Prefetcher: We also had those design studios, design agencies, notably 2advanced which check in now, their website still works, and their website is still in the same aesthetic as it was those 20 so years ago just dictating this futuristic design style that people really like. 'cause a lot of people nowadays also really like this old futurism minimalism for example a lot of people still love the Wipeout 3 aesthetic that was designed by one of my favorite studios overall the designers republic. And yeah, it's just hard for me to explain, but it feels so soulful in a way. [00:22:53] Jeremy: I think there are some trade offs. There's what we were talking about earlier with the flexibility of screen size. But there used to be with a lot of websites that used Flash, there used to be these very elaborate intros where the site is loading and there's these really neat animations. But at the same time, it's sort of like, well, to actually get to the content, it's a bit much, but, everything is a trade off. [00:23:25] Prefetcher: People had flash at their disposal and they just wanted to make, I have the tooling, I'm going to use all of the tooling and all of it. [00:23:33] Jeremy: Yeah. Yeah. but yeah, I definitely get what you're saying where when I went to make my own website I made it very utilitarian and in some ways boring, right? I think we do kind of miss some of what we used to have. [00:23:54] Prefetcher: I mean, in my opinion, utilitarian websites are just as fine. Like in some cases you don't really need a lot of flashy things and a lot of very modern very CPU intensive or whatever animations. Sometimes it is better to go on a website and just like, see, oh, there's the play button and that's it. [00:24:17] Jeremy: Yeah. Well definitely the animations and the intro and all that stuff. I guess more in terms of the aesthetics or the designs. It's tricky because there's definitely people making very cool things now things that weren't even possible back then. But it does feel like maybe the default is I'll pick this existing style sheet or this existing framework and just go with that. [00:24:47] Prefetcher: A lot of modern websites just go for similar aesthetics, similar designs, which they aren't bad, but they are also very just bland. They, they are futuristic, they are very well designed. But when you see the same website. The same -- five websites have the same feel. And this is especially, at least in my opinion, visible with websites built on top of NextJS or other frameworks. And it just feels corporate kind of dead. Like someone just makes a website that they want to sell something to you and not for fun. [00:25:26] Jeremy: With landing pages especially it's like, wow, this looks the same as every other site, but I guess it must work. [00:25:38] Prefetcher: It works. And it really cuts down on development time. You don't need to think much about it. You just already have a lot of well-established design rules that you just follow and you get a cohesive and responsive design system. Designing the PinkSea look and feel [00:25:56] Jeremy: Let's talk about that in connection with PinkSea. What was your thinking when you designed how PinkSea would look and feel? [00:26:06] Prefetcher: Honestly, at first I have to admit I looked at other websites. I looked at Bluesky first and foremost. I looked at, front page. I looked at Smoke Signal, and I thought that I might also build something that's modern and sleek and I sketched it out in an application and I showed it to some friends. One of them suggested I go for more like a 2000 aesthetic. I'm like, yeah, okay. I like that. As the website was built, I just saw more and more of how much I feel this could sit with others. Especially with the fact that it's an oekaki page an oekaki BBS and as you scroll through oekaki has a very distinct style to it. And as you scroll and you see all of those, pixel shaded, all those dithered images, non anti-aliased pens and whatnot. It feels really really cohesive somehow with the design aesthetic. But of course, PinkSea in itself is a modern website. Like if you were to go to my PinkSea repository. It's a modern website built up on top of Vue3, which talks via like XRPC API calls in real time and it's a single page app and whatever. That's kind of the thing I merged the modern way of making sites with a very oldish design language. And I feel, in my opinion, it somehow just really works. And especially it sets PinkSea apart from the other websites. It gives it that really weird aesthetic. You would go on it and you would not be like, oh, this is a modern site that connects with a modern protocol on top of a big decentralized network. This is just someone's weird BBS stuck in the 2000s that they forgot to shut down. (laughs) [00:28:00] Jeremy: Yeah. And I think that's a good reminder too, that when people are intentional about design, the tools we have now are so much better than what we used to have. There's nothing stopping us from making websites that when people go to them they really feel like something's different. I know I did not just land on Instagram. [00:28:27] Prefetcher: Yeah. And making PinkSea taught me that it's really easy to fall into that full string of thought that every site has to look modern. Because I was like, oh yeah, this is a modern protocol, a modern everything, and it has to look the part. It has to look interesting to people and everything. And after talking with a bunch of friends and other people and just going, huh, that's maybe like the 2000s isn't as bad as I thought. And yeah, the website especially it's design people seem to just really like it. Me too. I, I just absolutely love how PinkSea turned out it is really a reminder that you don't need modernness in web design always. And people really appreciate quirky looking pages, so to say, quirky like interesting. [00:29:23] Jeremy: I interviewed the, the creator of Neocities which is like kind of a modern version of GeoCities and yeah, that's really what one of the aspects that I think makes things so interesting to people from that era is, is that it really felt like you're creating your own thing, and not just everything looks the same. The term I think he used is homesteading. You're taking care of your place and it can match your sensibilities, your style, your likes, rather than having to, like you said, try to force everything to be this, this sort of base modern, look. The old spirit of the internet is coming back [00:30:08] Prefetcher: I mean Neocities and by extension also Nekoweb are websites that I often when I don't have much to do -- I like just going through them because you see a bunch of people just make their own places. And you see that even in 2025 when we have those big social media sites. You have platforms where you can get a ton of followers. You can get a ton of attention and everything. People to some extent still want that aspect of self-expression. They want to be able to make something that's uniquely theirs and you see people just make just really amazing websites build insane things on those old Geocities-like platforms using nothing but a code editor. You see them basically just wanting thing to express, oh, that's mine and no one else has it. So to say that's why. Yeah. I feel like to some extent the old school train of thought when it comes to the internet is slowly coming back. Especially with the advent of protocols like ATProto. And you'll experience more websites that just allow people to make their own homes on the internet. Cause in my opinion, one of the biggest problems is that people do not really want to register on a lot of platforms. 'cause you already have this place where you get all of your followers, you have all of your connections, and then you want to move and then you'll lose all of your connections and everything. But with something like ATProto, you can use the social graph of, for example, Bluesky. I want to add followers on PinkSea. So for example, you have an artist that has like 30,000 followers for example, I can just click import my following from Bluesky. And just like that they would already get all of the artists that they follow on Bluesky already added as followers on PinkSea. And for example, someone else joins and they followed that big artist and they instantly followed them on PinkSea as well. I think that we are slowly coming back to the advent of people owning their place online. PinkSea and ATProto (PDS) [00:32:24] Jeremy: Yeah. So let's talk a little bit more about how PinkSea fits into ATProto. For people who aren't super familiar with ATProto, maybe you could talk about how it's split up. You've got the PDS, the relays, the AppView. What are those and how do those fit into what PinkSea is? [00:32:48] Prefetcher: My favorite analogy, ATProto is a massive network, and at least me, when I saw the initial graph I was just very confused. I absolutely did not know what I'm looking at. But let's start with the base building block, something that ATProto wouldn't exist with. And it's the PDS. Think of the PDS as like a filing cabinet. You have a bunch of folders in which you have files, so to say. So you have a filing cabinet with your ID, this is the DID part that sometimes shows up and scares people. It's what we call a decentralized identifier. Basically that identifier is not really tied to the PDS, it just exists somewhere. And the end goal is that every user controls their DID. So for example, if your PDS shuts down, you can always move to somewhere else. Still keep like, for example, that you are prefetcher.miku.place. But in that filing cabinet the PDS going back to it you have your own little zone, your own cabinets, and that has your identifier, it's uniquely yours. Every single application on the AT protocol creates data. They create data and they store the data in a structured format called a record. A record is basically just a bunch of data that explains what that thing is, be it a like, a post on Bluesky an oekaki on PinkSea and an upvote on front page, or even a pixel on place.blue. And all of those records are organized into folders in your cabinet. And that folder is named with something we call a collection id. So for example, a like is, if I remember correctly, it's app.bsky.feed.like, so you see that it belongs to Bluesky. The app.bsky part. it's a feed thing, and the same way, PinkSea, for example, the oekaki and PinkSea uses com.shinolabs.pinksea.oekaki with com.shinolabs being the the collective that I use as a, pen name, so to say. PinkSea being, well, PinkSea and oekaki just being the name. It's an oekaki. If you want to see that there are a lot of tools, for example, PDSls or atp.tools or ATProto browser, if you had to go into one of those and you would type in for example, prefetcher.miku.place, you would see all of your records, the things that, you've created on the AT protocol network. Relay [00:35:19] Prefetcher: So you have a PDS, you have your data, but for example, imagine you have a PDS that you made yourself, you hosted yourself. How will, for example, Bluesky know that you exist? 'cause it won't, it's just a server in the middle of nowhere. That's where we have a relay. A relay is an application that listens to every single server. So every time you create something or you delete something, or for example, you edit a post, you delete an oekaki. You create a new, like -- Your PDS, your filing cabinet generates a record of that. It generates an event, something we call a commit. So, anytime you do something, your PDS goes, Hey, I did that thing. And relays function as big servers that a PDS can connect to. And it's a massive shout box. The PDS goes, Hey, I made this. Then the relay aggregates all of those PDSs into one and creates a massive stream of every single event that's going on the network at once. That's also where the name firehose comes from. 'cause the, the end result, the stream is like a firehose. It just shoots a lot of data directly at anyone who can connect to it. And the thing that makes AT Protocol open and able to be built on is that anyone can just go, I want to connect to jetstream1.west.bluesky.network. They just make a connection to it and boom they just get everything that's happening. You can, for example, see that via firesky.tv. If you go to it, you would open it in your browser. Every single Bluesky post being made in real time right directly in your computer. So you have the PDSs that store data, you have the relay that aggregates every, like, builds a stream of every single event on the network. AppViews [00:37:26] Prefetcher: You just get records. You can't interact with it. You can see that someone made a new record with that name, but to a human, you won't really understand what a cid is or what property something else is. That's why you have what we call AppViews. An AppView, or in full an application view is an application that runs on the AT protocol network. It connects to the relay and it transforms the network into a state that it can be used by people. That's why it's called an application view. 'cause it's a, a specialized view into the whole network. So, for example, PinkSea connects, and then it goes, hey, I want to listen on every single thing that's happening to com.shinolabs.pinksea.oekaki, and it sees all of those, new records coming in and PinkSea understands, oh, I can turn it into this, and then I can take this thing, store it in the database, and then someone can connect with a PinkSea front end. And then it can like, transform those things, those records into something that the front end understands. And then the front end can just display, for example, the timeline, the same way Bluesky, for example -- Bluesky gets every single event, every single new file, new record coming in from the network. And it goes. Okay, so this will translate into one more like on this post. And this post is a reply to that post. So I should chain it together. Oh. And this is a new feed, so I should probably display it to the user if they ask for feeds. And it basically just gets a lot of those disjoint records and it makes sense of them all. The end user has a different API to the Bluesky AppView. And then they can get a more specialized view into Bluesky. PinkSea does not store the original images, the PDS does [00:39:26] Jeremy: And so in that example, the PDSs, they can be hosted by Bluesky the company, or they could be hosted by any person. And so PinkSea itself, when somebody posts a new oekaki, a new image, they're actually telling PinkSea to go create the image in the user's PDS, right? PinkSea is itself not the the source of truth I guess you could say. [00:40:00] Prefetcher: PinkSea in itself. I don't remember which Bluesky team member said it, but I like the analogy that AppViews are like Google. So in Google, when you search something, Google doesn't have those websites. Google just knows that this thing is on that website. In the same vein, PinkSea, when you create a new oekaki, you tell PinkSea, Hey, go to my PDS and create that record for me. And then the person owns the PDS. So for example, let's say that in a year, of course I won't do it, but hypothetically here, I just go rogue and I shut down PinkSea, I delete the database. You still own the things. So for example, if someone else would clone the PinkSea repository and go here, there's PinkSea 2. They can still use all of those images that were already on the network. So, AppViews in a way basically just work as a search engine for the network. PinkSea doesn't store anything. PinkSea just indexes that a user made a thing on that server. And here I can show you how to get to it somehow. Those images aren't stored by PinkSea, but instead, I know that the image itself is stored, for example, on pds.example.com, and of course to reduce the load, we have a proxy. PinkSea asks the proxy to go to pds.example.com and fetch the image, and then it just returns it to the user. [00:41:37] Jeremy: And so what it sounds like then is if someone were to create oekaki on their own PDS completely independently of Pink Sea the fact that they had created that image would be sent to one of the relays, and then PinkSea would receive an event that says oh, this person created a new image then at that point your index could see, oh, somebody created a new image and they didn't even have to go through the PinkSea website or call the PinkSea APIs. Is that right? Sharing PDS records with other applications [00:42:14] Prefetcher: Yep. That is exactly right. For example, someone could now go, Hey, I'm making my own PinkSea-like application. And then they would go, I want to be compatible with PinkSea. So I'm using the same record. Or what we call a lexicon, basically describe how records look like. I forgot to mention that, but every single record has an attached lexicon. And lexicons serve as a blueprint. So a lexicon specifies, oh, this has an image, this has a for example, the tags attached to it, a description of the image. Validate that the record is correct, that you don't get someone just making up random stuff. But yeah, someone could just go, Hey, I'm making another website. Let's call it GreenForest for example. And GreenForest is also an oekaki website, but it uses, for example, chickenpaint instead of tegaki but I want to be able to interoperate with PinkSea. so I'm also gonna use com.shinolabs.pinksea.oekaki the collection, the same record, the same lexicon. And for example, they have their own servers and the servers just create regular oekaki records. So for example, GreenForest gets a new user, they log in, create, draw their beautiful image, and then they click upload it. So GreenForest goes to that person's PDS and tells the PDS, Hey, I want to make a new. com.shinolabs.pinksea.oekaki record. The PDS goes okay, I've done it for you. Let me just inform the relay that I did so, relay gets the notification that someone made that new PinkSea oekaki record. And so the main PinkSea instance, pinksea.art, which is listening in on the relay, gets a notification from the relay going, Hey, there is this new oekaki record. And PinkSea goes, sure, I'll index it. And so PinkSea just gets that GreenForest image directly in itself. And in the same vein, someone at PinkSea could draw something in tegaki -- their own beautiful character. And the same thing would happen with GreenForest. GreenForest would get that PinkSea image, that PinkSea record, and index it locally. So the two platforms, despite being completely different, doing completely different things, they would still be able to share images with each other. Bluesky PDS stores other AppView's data but they could stop at anytime [00:44:38] Jeremy: And these images, since they're stored in the PDS, what that would mean is that anybody building an application on ATProto, they can basically use Bluesky's PDS or the user's PDS as their storage. They could put any number of images in there and they could get into gigabytes of images. And that's the responsibility of the PDS and not yourself to keep track of. [00:45:12] Prefetcher: Yes, that can be the case. Of course, there is a hard limit on how big a single upload can be, which is, if I remember correctly, I don't wanna lie, I think it's 50 megabytes, I don't recall there being a hard cap on how big a single repository can be. I know of some people whose repositories are in the single gigabyte digits but this kind of is a thing scares app developers. 'cause you never know when Bluesky the company -- 'cause most people registering, are registering on Bluesky. We don't really know whether Bluesky, the company will want to keep it for free. Forever allow us to do something like that. You already have projects like, for example, ATFile, which just allow you to upload any arbitrary data just to store it, on their servers and they are paying for you. So we'll never know whether Bluesky will decide, okay, our services are only for Bluesky if you want to use PinkSea you have to deal with it. Or whether they go, okay, if you want to use alternative AppViews you have to pay us in order to host them. So, that also leads me to the fact that decentralization is an important part of AT protocol as Bluesky themselves say that they are a potential adversary. You cannot trust them in the long term. Right now they are benign right now, they're very nice, but, we never know how Bluesky will end up in a year or two. So if you want to be in the full control of your data, you need to sadly host it by yourself. And it's honestly really easy in order to do so. There is a ton of really useful online content blogs and whatever. I think I've set up my PDS in 10 minutes on a break between classes and university. But to a person that's non-technical that doesn't know much I'd say around an hour to two hours The liability and potential abuse from running a PDS [00:47:14] Jeremy: Yeah, I think the scary thing for a lot of people is technical or not, is even if it's easy to set up, you gotta make sure it keeps running. You gotta have backups. And so it could be a lot. [00:47:30] Prefetcher: Yeah. This is to be expected by the fact that you're in control of your data. Keeping it secure the same way, for your personal photos or your documents, for example, your master's diploma or whatever. And it's on you to keep your Bluesky interaction secure. On one hand, it's easier to get someone to do it, and I expect in the future we'll get people that are hosting public PDSes I sometimes thought of doing that for PinkSea, just like allowing people to register by PinkSea. But, doing so as a person, you also have to be constantly on call for abuse. So if someone decides to register via PinkSea and do some illicit activities, you are solely responsible for it. PDS and AppView moderation liability [00:48:17] Jeremy: So if they were to upload content that's illegal, for example, it's hosted on your servers so then it's your problem. [00:48:27] Prefetcher: Yeah, it is my problem. [00:48:29] Jeremy: At least the way that it works now, the majority of the people, their PDS is gonna be hosted by Bluesky. So if they upload content that's breaks the law, then that's the Bluesky company's problem at least currently. [00:48:44] Prefetcher: Yeah. That is something that Bluesky has to deal with. But I do believe that in the future we are going to have, more like independent entities just building infrastructure for ATProto, not even the relay it's just like PDSs for people to be able to join the atmosphere, but not directly via Bluesky. [00:49:06] Jeremy: I'm kind of curious also with the current PDSs, if it's hosted by Bluesky, are they, are they moderating what people upload to their PDSs? [00:49:16] Prefetcher: Good question. Honestly, I don't think they're moderating everything 'cause, it's infeasible for them to, for example, other than moderate Bluesky to also moderate PinkSea and moderate front page and whatnot. So it's the obvious responsibility to moderate itself and to report abuse. I'd say that if someone started uploading illicit material, I do not think, and this is not legal advice, I do not think that they would catch on until some point let's say. [00:49:52] Jeremy: I mean, from what you were describing too, it seems like the AppViews would also, have issues with this because if, let's say someone created a PinkSea record in their PDS directly and the image they put in was not an oekaki image, it's instead something pretty illegal in the country that your AppView is hosted then, Wouldn't that go straight to the PinkSea users viewing the website? [00:50:20] Prefetcher: Yes, sadly, this is something that you have to sign up as you're making an AppView and especially one with images. Sooner or later you are going to get material that you have to moderate and it's entirely on you. That's why, you have to think of moderation while you're working on an AppView. Bluesky has an insanely complicated, at least in my opinion, moderation system, which is composable and everything, which I like. But for smaller AppViews, I think it's too much to build the same level of tooling. So you have to rely more on manual work. Thankfully so far the user base on PinkSea has been nothing but stellar. I didn't have to deal with any law breaking stuff, but I am absolutely ready for one day where I'll have to sadly make some drastic moderation issues. [00:51:18] Jeremy: Yeah. I think to me that's the most terrifying thing about making any application that's open to user content. [00:51:29] Prefetcher: I get it, sadly. I'm no stranger to having issues with people, abusing my websites. Because since 2016, my, first major project was a text board based off of, a text board in a video game called DANGER/U/. It was semi-popular, during the biggest spike in activity in like 2017 and 2016, it had in the tens of thousands of monthly visitors. And sadly, yeah, even though it was only text, I've had to deal with a lot of annoying issues. So to say the worst I think was I remember waking up and people are telling me that DANGER/U/ is down. So I log in the activity logs and someone hit me with two terabytes of traffic in a day. There was a really dedicated person that just hated my website and just either spam me with posts or just with traffic. So, yeah, sadly I have experience with that. I know what to expect that's something that you sadly have to sign up for making a website that allows user content. Pinksea is a single server [00:52:42] Jeremy: To my understanding so far, PinkSea is just a single server. Is that right? [00:52:47] Prefetcher: It is a single server. Yeah. [00:52:48] Jeremy: That's kind of interesting in that, I think a lot of people when they make a project, they worry about scaling and things like that. But, was it a case where you just had a existing VPS and you're like, well hopefully this is, this is good enough? [00:53:03] Prefetcher: I actually ordered a new one even though it's not really powerful, but my train of thought was that I didn't expect it to blow up. I didn't expect it to require more than a single VPS with 8 gigabytes of RAM and whatnot. And so far it's handling it pretty well. I do not expect ever to reach the amounts of traffic that Bluesky does, so I do not really have to worry about insane scalability and whatever. But yeah. I thought of it always as a toy project until the day I released it and realized that it's a bit more than a toy project at this point. To this day, I just kind of think that that website even if it were popular, I would never expect it to have -- And in the best, most amazing case scenario, like a hundred posts a day. I do not have to deal with the amount of traffic that Bluesky does. So one VPS it is. [00:53:59] Jeremy: Yeah, that makes a lot of sense. I mean the application is also mostly reads, right? Most people are coming to see the posts and like you said, you get a few submissions a day, but all the read stuff can probably be cached. Harbor image proxy [00:54:15] Prefetcher: Yeah. The heaviest, thing that PinkSea requires is the image proxy harbor, and that's something that right now only runs on that server. It's in Luxembourg. I think that's where my coprovider hosts it but yeah, that gets the most reads. 'cause in most cases, PinkSea, all it does, all you get is reads from a database, which is just, it's a solved problem. It's really lightweight. But with something like image proxying, you have this whole new problem. 'cause it's a lot of data, and you somehow have to send it -- it's enough for me to just host it locally on that PinkSea server and just direct people to it. But sooner or later, I can always just put it behind something like Bunny CDN or whatnot to have it be worldwide. [00:55:09] Jeremy: So Harbor is something I think you added recently. How did the images work before and what is Harbor doing in its place? [00:55:18] Prefetcher: Before I did what a lot of us currently do and I just freeload atop of Bluesky CDN 'cause Bluesky CDN is just open so far. But it's something that personally irked me. 'cause, I want PinkSea to be completely independent of Bluesky Corporation. I, I wanted to persevere even if Bluesky just decides to randomly, for example, close, the CDN to others or the relay to others or the PLC directory in the worst case scenario. So I wanted to make my own CDN more like proxy. You can't really call it a CDN because it's not worldwide. It's just a single server but let's just say image proxy. So Harbor whenever a person goes to PinkSea, they start loading in all of the images and every single image instead of going to, for example, the PDS or to cdn.bluesky.app. They go to harbor.pinksea.art, you get attached the identifier of the user and what we call a content identifier. Every single, thing uploaded to a PDS has an attached content identifier, which identifies it in a secure way so to say. So Harbor does in reality a really simple set of things. First and foremost, if the user has not seen it, like, not loaded it before first Harbor asks the local cache, do I have this file? If they do, if Harbor does, it just sends the file and it tells the browser, Hey, by the way, please don't ask me about this file for the next day. And in most cases, after one refresh, the user, all of the images load instantly because the web browser just goes, of those files were already sent. And Harbor asked me not to like, ask it more about the same file. So in the case of the image isn't in harbor's local cache, Harbor, first does a lot of those steps to resolve, the users identifier through their PDS, basically resolving that identifier, the DID to a DID document, which is a document basically explaining how that user, what is their, alias, what is their handle and where can we find them, which PDS. So we find the PDS and we then ask the PDS, Hey, send us this file for this user. The PDS sends it or doesn't, in which case we just throw an error and, Harbor just saves it locally and it sends it to the client. It basically just that. But to my knowledge, it's the first non Bluesky image proxy that's deployed for any AppView. Which also caught the attention of Brian Newbold one of the Bluesky employees and made me really happy. DID PLC Lookup [00:58:14] Jeremy: The lookup when you have the user's, DID and you wanna find out where their PDS is that's talking to something called, I think it's the PLC directory? [00:58:25] Prefetcher: Actually there are two different ways. First is PLC directory, PLC originally standed for a placeholder, and then Bluesky realized that it's not a placeholder anymore, and they stealthily changed it to public ledger of credentials. So we have PLC and we have web, the most common version is PLC. The document, the DID document is stored on Bluesky controlled servers under the moniker of PLC directory. They expose a web API that basically just allows you to say, Hey, give me the document for did:plc, whatever. And, the directory goes, have it. And this is the less decentralized version. You can host your own PLC directory and you can basically ask (their) PLC directory to just send you every single document and just you can have your local copy, which some people already do, you kind of sacrifice the fact that you are not in control of the document. It's still on a centralized server, even if you control the keys. 'cause every single DID document also has a key. And that key is used to sign changes to the document. So technically, if you define your own set of keys, you can prevent anyone else from modifying your document, even Bluesky. 'cause every single document is verifiable back and forth. You can see the previous document and its key is used to sign the next document and the chain of trust is visible and no one can just make random changes to your identity, but yeah, it's still on Bluesky to control service and it's a point of contention. Bluesky eventually wants to move it to a nonprofit standards organization, but we have yet to see anything come out of it, sadly. DID WEB lookup The next method is web. And web instead of -- 'cause in did:plc, you have did:plc, and a random string of characters. [01:00:30] Prefetcher: Web relies on domains. So for example, the domain would already like be the sole authority of where the file is. So for example, if I had did:web:example.com, I would parse the DID and I would see it's hosted at example.com. So I go to example.com, I go to /.wellknown/did.json which is the well-known location for the file. And I would have the same DID document as I would have if I used, for example, a PLC DID resolved via the PLC directory. the web method, you are in control of the document entirely. It's on your server under your domain. While it's the more decentralized version, it's just kind of hard for non-technical people to make them. 'cause it relies on a bunch of things. And also the problem is that if you lose your domain, you also lose your identity. [01:01:23] Jeremy: Yeah. So unlike the PLC where it's not really tied to a specific domain, you can change domains. With the web way, you have to always keep the same domain 'cause it's a part of the DID and yeah, like you said, you can't let your renewal lapse or your credit card not work. 'cause then you just lose everything. [01:01:49] Prefetcher: Yeah. You would still be able to change handles, but you would be tied for that domain to forever send your DID otherwise you would just lose it forever. [01:01:57] Jeremy: Yeah, I had mostly only seen the PLC and I wasn't too familiar with the web, form of identification, but yeah that makes sense. [01:02:06] Prefetcher: I think the web if I remember correctly, there is slightly over 300 accounts total on the entire network that use it. Mary who is a person on Bluesky that does a lot of like, ATProto related things, has a GitHub repository that basically gives insight into the network. And on her GitHub repository, you can find the list of every single custom PDS and also how many DID webs there are in existence. And I think it was slightly over 300. [01:02:38] Jeremy: So are you on that list? [01:02:40] Prefetcher: My PDS Yeah. If you were to scroll down. I don't use a web DID 'cause I registered my account before when I was brand new to ATProto, so I didn't know anything. But if you had to scroll down, you would see pds.ata.moe, which is my custom PDS just running. [01:02:55] Jeremy: Cool. [01:02:57] Prefetcher: Yeah. Harbor image proxy can cache any image blob [01:02:58] Jeremy: So something I noticed about harbor, you take the, I believe you take the DID and then you take the CID, the content identifier. I noticed if you take any of those pairs from the ATProto network, like I go find a image somebody posted on Bluesky, I pass that post DID and CID for the image into harbor. Harbor downloads it and caches it. So it's like, does that mean anybody could technically use you as a ATProto CDN? [01:03:38] Prefetcher: Yes, the same way anyone could use like the Bluesky CDN to for example, run PinkSea like I did. cause I do not know if there is a good way to check if a CID of an image or a blob basically. 'cause files on ATProto are called blobs. I do not think there is a nice way to check if that blob is directly tied to a specific record. But that also allows you to make cool, interesting things. Crossposting to Bluesky talks directly to the PDS [01:04:06] Prefetcher: 'cause for example, PinkSea has that, cross post to Bluesky thing. So when you create an image, You already have an option to cross post it to Bluesky, which a lot of people liked. And it was a suggestion from one of the early users of PinkSea. And the way it works is that when we create a PinkSea record, we upload that image, right? And then PinkSea goes, okay, I'm gonna use that same image, the same content identifier, and just create a Bluesky post. So Bluesky and PinkSea all share the same image. I don't upload it twice, I just upload it once. use it in PinkSea and I also use it in Bluesky. And the same way Bluesky its CDN, can just fetch the image. I can also fetch the image from mine, 'cause blobs aren't tied to specific records. They just exist outside of that realm. And you could just query anything. Not even images. You could probably query a video or even a text file. [01:05:04] Jeremy: So when you cross post to Bluesky, you're creating a record directly in the person's PDS, not going through bluesky's API. [01:05:14] Prefetcher: No, I sidestep Bluesky's API completely. And, I basically directly talk to the PDS at all times. I just tell them, Hey, please, for me, create a app.bsky.feed.post record. And you have the image, the text, which also required me to manually parse text into rich text. 'cause like, Bluesky doesn't automatically detect for example, links or tags And you basically get -- like PinkSea creates a record directly with the link to the image. And all of those tags, like the PinkSea tag and whatever, And I completely sidestep. Bluesky's API. If Bluesky, the AppView would cease to exist, PinkSea would still happily create Bluesky crossposts for you. Other applications put metadata into Bluesky posts so they can treat them differently [01:06:02] Jeremy: And since you're creating the records yourself, then you can include additional metadata or fields where you know that this was a PinkSea post, or originally came from PinkSea. [01:06:13] Prefetcher: I could do that. I don't really do that right now 'cause I don't really have much of a reason other than adding a PinkSea hashtag to every single oekaki. But I, noticed, for example, I think it was PinkSky, interesting name, PinkSky, which is like (a) Bluesky Instagram client. Any single time you make a post via PinkSky it uses the Bluesky APIs. It's Bluesky, but it attaches a hidden hashtag like PinkSky underscore some random letters. In its feed building algorithm, it basically detects posts with that hashtag, that specific hashtag, and it builds a PinkSky only timeline. 'cause it's still a Bluesky post, but it has hidden additional metadata that identifies, Hey, it came from PinkSky. [01:07:02] Jeremy: It's pretty interesting how much control you have over what to put in the PDS. So, I'm sure there's a lot of interesting use cases that people are gonna come up with. [01:07:14] Prefetcher: Yeah, of course. You still lose some of the data when you go through the Bluesky API. 'cause of course it stores the record and it's all in formats and whatnot. But you can attach a lot of metadata that can identify posts and build micro networks within Bluesky itself. I see it like that. Bluesky CDN compression [01:07:37] Jeremy: And I think, this might have been a post from you. I think I saw somebody saying that when you view an image from the CDN that the Bluesky CDN specifically, there's some kind of compression going on that that messes with certain types of art. [01:07:55] Prefetcher: It's especially noticeable artists are complaining about it all the time, left and right. Bluesky is very happy with jpeg compression, by default, their CDN, -- like to every single image it applies a really not good amount of jpeg compression which is especially not small. If you compare an image that's uploaded via PinkSea, view an image on PinkSea, and view the same image, which is, it's the same content id. It's the same blob. And you view it on Bluesky, it loses so much fidelity, it loses so much of that aliasing on the pen. You just see everything become really blurry. And on top of that, when you upload an image via Bluesky itself, if I remember correctly, I don't wanna lie here, but they also downscale the image to 1024 pixels by default. So every single image, not only big ones, and artists usually work with really big canvases, they get, downscaled and also additionally they get jpegified. So for example, PinkSea directly uploads PNG files to the PDS. And for example, Harbor gives back the original file. It does no transformations on it, but Bluesky transforms all of them into JPEG compressed images and for photos, it's fine sometimes. 'cause I've also seen people just compare directly, downloaded images of the PDS versus images viewed on Bluesky. But for art it's especially noticible. And people really (do) not like that. [01:09:31] Jeremy: Yeah, that's kind of odd. 'cause if, if I understand correctly, then if you post directly to your PDS and Bluesky pulls it in you'll avoid that, that 1024 resizing. So your images will be higher quality? [01:09:47] Prefetcher: I actually do not know. That's an interesting question. Cause I know that the maybe their CDN also does that 'cause that's what I've heard from others, that on upload the image gets processed and squashed down. So I don't know if doing it via an alternative AppView would change it or would Bluesky just directly reject this post? Because for example, PinkSea, I have built-in which I think I might change in the future -- PinkSea will reject your post if it's bigger than 800x800. 'cause then it'll notice that something is off. This could not have been made with PinkSea. [01:10:26] Jeremy: Yeah, that's a good point I suppose we know at the very least, they have some third party and internal moderation tools that they feed the images through to, so they, they can do some automatic content tagging. But yeah, I, I don't know, like you said, whether, the resizing and all that stuff is at the CDN level [01:10:50] Prefetcher: The jpegification is definitely at the CDN level. 'cause, Bluesky is actually running an open source image proxy. It's called imgproxy. Brian Newbold talked about it a bit on that harbor post. And, yeah, so a lot of the compression, the end user things are done via image proxy, but that, downscaling, I don't know, you'd have to ask someone who's a bit more intimate with Bluesky's internals. [01:11:19] Jeremy: Cool. yeah, I think we've, we've covered a lot. Is there, is there anything else, you wanted to mention or thought we should have talked about? [01:11:26] Prefetcher: Regarding PinkSea I think I've mentioned a ton both the behind the scenes things and, the user things, the design principles. What I'd want to absolutely say, and it will sound cheesy, and, is that I'm eternally grateful to anyone who's actually visited PinkSea. It's definitely grown outta all of my like dreams for the platform, to the point where I'm sitting here just talking about it. I definitely hope that the future will bring us more applications (in) ATProto. I definitely have ideas on how to expand PinkSea, a lot of ideas, a lot of things I want to do, and I'm also a very busy person, so I never get around them. But yeah, think that's it, at least regarding PinkSea. [01:12:15] Jeremy: Cool. Well, if people want to check out PinkSea or see what you're up to, where can they find you? [01:12:22] Prefetcher: So PinkSea is at pinksea.art. That's the website and Bluesky Handle is at pinksea.art and me, well, search prefetcher on Bluesky, you'll probably find me. My tag is at prefetcher.miku.place. all of my socials are probably there. I'm Prefetcher pretty much every single platform except for the platforms that already had someone called Prefetcher. GitHub, github.com/purifetchi because Prefetcher was taken. And, yeah, hit me up. I'm always eager to talk. I don't bite. [01:13:00] Jeremy: Very cool. Well, Kacper thanks. Thanks for taking the time. This was fun. [01:13:04] Prefetcher: Thank you so much, Jeremy, for having me over. It was a pleasure.

Tom MacWright is a prolific contributor in the geospatial open source community. He made geojson.io, Mapbox Studio, and was the lead developer on the OpenStreetMap editor. He's currently on the team at Val Town. In 2021 he bootstrapped a solo business and created the Placemark mapping application. He acquired customers and found steady growth but after spending two years on the project he decided it was financially unsustainable. He open sourced the code and shut down the business. In this interview Tom speaks candidly about why geospatial is difficult, chasing technical rabbit holes, the mental impact of bootstrapping, and his struggles to grow a customer base. If you're interested in geospatial or the good and bad of running a solo business I think you'll enjoy this conversation with Tom. Related Links Tom's blog Placemark Play Placemark GitHub Placemark archive geojson.io Valtown Datawrapper (Visualization tool) Geospatial Companies mentioned Mapbox ArcGIS QGIS Carto -- Transcript You can help correct transcripts on GitHub. [00:00:00] Introduction Jeremy: Today I'm talking to Tom MacWright. He worked at Mapbox as a, a very early employee. He's had a lot of experience in the geospatial community, the open source community. One of his most recent projects was a mapping project called Placemark he started and ran on his own. So I wanted to talk to Tom about his experience going solo and, eventually having to, shut that down. Tom, thanks for agreeing to chat today. Tom: Yeah, thanks for having me. [00:00:32] Tools and Open Source at Mapbox Jeremy: So maybe to give everyone some context on, what your background was before you started Placemark. Um, let's talk a little bit about your experience at, at Mapbox. What did you work on there and, and what would you say are like the big things you learned from that experience? Tom: Yeah, so if you include the time that I was at Development Seed, which essentially turned into Mapbox, I kind of signed the paper to get fired from Development Seed and hired at Mapbox within the same 20 seconds. Uh, I was there for eight and a half years. so it was a lifetime in tech years. and the company really evolved from, uh, working for Human Rights Watch and Amnesty International and the World Bank and doing these small, little like micro websites to the point at which I left it. It had. Raised a lot of money, had a lot of employees. I think it was 350 or so when I left. and yeah, just expanded into a lot of different, uh, try trying to own more and more of the mapping stack. but yeah, I was kind of really focused on the creative and tooling side of it. that's kind of where I see a lot of the, the fun and programming is making these tools where, uh, they can give people the same kind of fun like interaction loop that programming has where you, you know, you do a little bit of math and you see the result and you're able to just play with, uh, what you're working on, letting people have that in other domains. so it was really cool to figure out how to get A map design tool where somebody changes the background color and it just automatically changes that in your browser. and it covered like data editing. It covered, um, map styling and we did, uh, three different versions of that tool over the years. and then Mapbox is also a company that was, it came from, kind of people who are working on the Howard Dean campaign. And so it was pretty ideological and part of the ideology was being pretty hardcore about open source. we hired a lot of people who were working on open source projects before and basically just paid them to work on the open source projects, uh, for their whole time there. And during my time there, I just tried to make as much of my work, uh, open as possible, which was, you know, at the time it was, it was pretty great. I think in the long term it's been, o open source has changed a lot. but during the time that we were there, we both kind of, helped things like leaflet and mapnik and openstreetmap, uh, but also made like some larger contributions to the open source world. yeah, that, that's kind of like the, the internal company facing side. And also like what I try to create as like a more of a, uh, enduring work. I think the open source stuff will hopefully have more of a, a long term, uh, benefit. [00:03:40] How open source has changed (value capture by large companies) Jeremy: When I was working on a project that needed offline maps, um, we couldn't use Google Maps or any of the, the other publicly available, cloud APIs. So yeah, we actually used a, a tool, called Tile Mill that I, I hadn't known that you'd worked on, but recently found out you did. So that actually let us pull in OpenStreetMap data and then use this style, uh, language called carto to, to basically let us choose what the colors would be and how the different, uh, the roads and the buildings would look. What's kind of interesting to me is that it being open source really let us, um, build something we otherwise wouldn't have been able to do. But like, at the same time, we also didn't pay Mapbox any money. (laughs) So I'm, I'm kind of curious, like, if it's changed, like what the thinking was in terms of, you know, we pay for people to build all these things. We make it open source. but then people may just not ever pay us, you know, for all these things we did. Tom: Yeah. Yeah. I think that the main thing that's changed since the era of tilemill is, the dominance of cloud platforms. Like back then, I think, uh, Mapbox was still using, we were using like a little bit of AWS but people were still just on like VPSs and, uh, configuring things in cPanel and sometimes even running their own servers. And the, the danger of people using the product for free was such a small thing for us. especially when tile Mill was also funded by the Knight Foundation, so, you know, that at least paid half of my salary for, or, well, sorry, probably, yeah, maybe half of my salary for the first year that I was there and half of three other people's salaries. but that, yeah, so like when we built Tile Mill, a few companies have really like built on those same tools. Uh, there's a company called Carto coincidentally, they had the same name as Carto CSS, and they built on a lot of the same stack they built on mapnik. Um, and it was, was... I mean, I'm not gonna say that it was all like, you know, sunshine and roses, but it was never a thing that we talked about in terms of like this being a brutal competition between us and these other startups. Mapbox eventually closed source some stuff. they made it a source available license. and eventually Mapbox Studio was a closed source product. Um, and that was actually a decision that I advocated for. And that's mostly just because at one point, Esri, Microsoft, Amazon, all had whitelisted versions of Mapbox code, which, uh, hurts a little bit on a personal level and also makes it pretty hard to think about. working almost like it. You don't want to go to your scrappy open source company and do unpaid labor for Amazon. Uh, you know, Bezos can afford to pay for the labor himself. that's just kind of my personal, uh, that I'm obviously, I haven't worked there in a long time, so I'm not speaking for the company, but that's kind of how it felt like. and it yeah, kind of changed the arithmetic of open source in this way that. It made it less fun and, more risky, um, for people I think. [00:07:11] Don't worry about the small free users Jeremy: Yeah. So it sounds like the thinking was if someone on a small team or an individual, they took the open source software and they used it for their own projects, that was fine. Like you expected that and didn't worry about it. It's more that when these really large organizations like a, a Microsoft comes in and, just like you said, white labels the software, and doesn't really contribute significantly back. That's, that's when it, the, the thinking sort of shifted. Tom: Yeah, like a lot of the people who can't pay full price in USD to use your product are great users and they're doing cool stuff. Like when I was working on Placemark and when I was like selling. The theme for my blog, I would get emails from like some kid in India and it's like, you know, you're selling this for a hundred dollars, which is a ton of money. And like, you know, why, why should I care? Why shouldn't I like, just send them the zip file for free? it's like nothing to me and a lot to them. and mapping tools are really, really expensive. So the fact that Mapbox was able to create a free alternative when, you know, ArcGIS was $500 a month sometimes, um, depending on your license, obviously. That's, that's good. You're always gonna find a way for, like, your salespeople are gonna find a way to charge the big companies a lot of money. They're great at that. Um, and that's what matters really for your, for the revenue. [00:08:44] ESRI to Google Maps with little in-between Jeremy: That's a a good point too about like the, my impression of the, the mapping space, and maybe this has changed more recently, but you had the, probably the biggest player Esri, who's selling things at enterprise prices and then there were, or there are like a few open source options. but they feel like the, the barrier to entry feels a little high. And so, and then I guess you have stuff like Google Maps, right? That's, um, that's very accessible, but it's pretty limited, so. There's this big gap, it feels like right between the, the Esri and the, the Google Maps and open source. It's, it's sort of like, there's almost like there's no sweet spot. guess May, maybe it's just because people's uses are so different, but I'm, I'm not sure, um, what makes maps so unique in that way Tom: Yeah, I have come to understand what Esri and QGIS do as like an extension of what CAD is like. And if you've used CAD software recently, it's just as crazy and as expensive and as powerful. and it's really hard to capture like the people who are motivated enough to make a map but don't want to go down the whole rabbit hole. I think that was one of the hardest things about Placemark was trying to be in the middle of those things and half of the people were mystified by the complexity and half the people wanted more complexity. Uh, and I just couldn't figure out how to get it to the right in between spot. [00:10:25] Placemark and its origins in geojson.io Jeremy: Yeah. So let's, let's talk a little bit about Placemark then, in terms of from its start. What was your, your goal with Placemark and, and what was the product itself? Tom: So the seed of the idea for Placemark, uh, is this website called geojson.io, uh, which is still around. And, Chris Fong (correction -- Whong) at, at Mapbox is still, uh, developing it. And that had become pretty useful for a lot of people who I knew in the industry who were in this position of managing geospatial data but not wanting to boot up ArcGIS uh, geojson.io is based on, I just tweeted, I was like, why? Why is there not a thing where you can edit data on a map and have a GeoJSON representation and just go Back and forth between the two really easily. and it started with that, and then it kind of grew to be a little bit more powerful. And then it was just a tool that was useful for everyone. And my theory was just that I wanted that to be more useful. And I knew just like anything else that you build and you work on for a long time, you know exactly how it could be so much better. And, uh, all the things that you would do better if you did it again. And I was, uh, you know, hoping that there was something where like if you make that more powerful and you make it something that's like so essential that somebody's using every day, then maybe there's some some value in that. And so Placemark kind of started as being like, oh, this is the thing where if you're tasking a satellite and you need a bounding box on a specific city, this is the easiest way to do that. Um, and it grew a little bit into being like a tool for collaborating because people were collaborating on it. And I thought that that would be, you know, an interesting thing to support. but yeah, I think it, it like tried to be in that middle of like, not exactly Google my Maps and certainly a lot, uh, simpler than, uh, QGIS or ArcGIS Jeremy: something I noticed, so I've actually used geojson.io as well when I was first learning how to put stuff on a map and learning that GeoJSON was a format that a lot of things were using, it was actually really helpful to, to be able to draw, uh, polygons and see, okay, this is how the JSO looks and all that stuff. And it was. Like just very simple. I think there's something like very powerful about, websites or applications like that where it, it does this one thing and when you go there, you're like, oh, okay, I, I, I know what I'm doing and it's, it's, uh, you know, it's gonna help me do the, this very specific thing I'm trying to do. [00:13:16] Placemark use cases (Farming, Transportation, Interior mapping, Satellite viewsheds) Jeremy: I think with Placemark, so, one question I would have is, you gave an example of, uh, someone, I think you said for a satellite, they're, are they drawing the, the area? What, what was the area specifically for? Tom: the area of interest, the area where they want the, uh, to point the camera. Jeremy: so yeah, with, with Placemark, I mean, were there, what were some of the specific customers or use cases you had in mind? 'cause that's, that's something about. Um, placemark as a product I noticed was it's sort of like, here's this thing where you can draw polygons put markers and there's all these like things you can do, but I think unless you already have the specific use case, it's not super clear, who uses it for what. So maybe you could give some examples of what you had in mind. Tom: I didn't have much in mind, but I can tell you what people, what some people used it for. so some of the more interesting uses of it, a bunch of, uh, farming oriented use cases, uh, especially like indoor and small scale farming. Um, there were some people who, uh, essentially had a bunch of flower farms and had polygons on the map, and they wanted to, uh, mark the ones that had mites or needed to be watered, other things that could spread in a geometric way. And so it's pretty important to have that geospatial component to it. and then a few places were using it for basically transportation planning. Um, so drawing out routes of where buses would go, uh, in Luxembourg. And, then there was also a little bit of like, kind of interesting, planning of what to buy more or less. Uh, so something of like, do we want to buy this tract of land or do we wanna buy this tract of land or do we wanna buy access to this one high speed internet cable or this other high speed internet cable? and yeah, a lot of those things were kind of like emergent use cases. Um, there's a lot of people who were doing either architecture or internal or in interior mapping essentially. Jeremy: Interior, you mean, inside of a building Tom: yeah. yeah. Jeremy: Hmm. Okay. Tom: Which I don't think it was the best tool for. Uh, but you know, people used it for that. Jeremy: Interesting. Yeah. I guess, would people normally use some kind of a CAD tool for that, or Tom: Yeah. Uh, there's CAD tools and there are a few, uh, companies that do just, there's a company that just does interior maps especially of airports, and that's their whole business model. Um, but it's, it's kind of an interesting, uh, problem because most CAD architecture work is done with like a local coordinate system, and you have like very good resolution of everything, and then you eventually place it in geo geospatial space. Uh, but if you do it all in latitude and longitude, you know, you're, you're moving a door and it's moving the 10th or 12th decimal point, and eventually you have some precision problems. Jeremy: So it's almost like if you start with latitude and longitude, it's hard to go the other way. Right? you have to start more specific and then you can move it into the, the geospatial, uh, area. Tom: Yeah. Uh, that's kind of why we have local projections for towns is that you can do a lot of work just in that local projection. And the numbers are kind of small 'cause your town's small, relatively. Jeremy: yeah, those are kind of interesting. So it sounds like just anytime somebody wants to, like you gave the example of transportation planning or you want to visually see where things are, like your crops or things like that, and that, that kind of makes sense. I mean, I think if you just think about paper maps, if somebody wants to sketch something out and, and sort of track the layout of something, this could serve the same purpose but be editable. and like you said, I think it's also. Collaborative so you can have multiple people editing the same, um, map. that makes sense. I think something that I believe I saw on your website is you said though that it was, it's like an editing tool, but it's not necessarily a visualization tool. Uh, I'm kind of curious what you, what you meant by that. [00:17:39] An editing tool that allows you to export data not a visualization tool Tom: Yeah, I, when you say a map, I think there's, people can interpret that as everything from raw data to satellite imagery and raster data. and then a lot of it is like, can I use this to make a choropleth map of the voter turnout in our, in my country? and that placemark did a little bit, but I think that it was, it was never going to be the, the thing that it did super well. and so, yeah, and also like the, the two things kind of, don't mesh all that well. Like if you have a scale point map and you have that kind of visualization of it and then you're editing the points at the same time and you're dragging around these like gigantic points because this point means a lot of population, it just doesn't really make that much sense. There are probably ways to square that circle and have different views, but, uh, I felt like for visualizations, I mean partly I just think data wrapper is kind of great and uh, I had already worked for observable at that point, which is also, which I think also does like great visualization work. Jeremy: Would that be the case of somebody could make a map inside a placemark and then they would take the GeoJSON and then import that into another visualization tool? Is that what you were kind of imagining people would do? Tom: Yeah. Yeah, exactly. Jeremy: And I could see from the customer's perspective, a lot of them, they may have that end, uh, visualization in mind. So they might look for a tool that kind of just does both. Right. Tom: Yeah. Yeah. Certain people definitely, wanted that. And yeah, it was an interesting direction to go down. I think that market was going to be a lot different than the people who wanted to manage and edit data. And also, I, one thing that I had in mind a lot, uh, was if Placemark didn't work out, how much would people be burned? and I think if I, if I built it in a way that like everyone was heavily relying on the API and embeds, people would be suffer a lot more, if I eventually had to shut it down. every API that you release is really a, a long-term commitment. And instead for me, like guilt wise, having a product where you can easily export everything that you ever did in any format that you want was like the least lock in, kind of. Jeremy: Yeah. And I imagine the, the scope of the project too, you're making it much smaller if you, if you stick to that editing experience and not try to do everything. Tom: Yeah. Yeah. I, the scope was already pretty big. as you can tell from the open source project, it's, it's bigger than I wish it was. the whole time I was really hoping that I could figure out some niche that was much more compact. there's, I forget the name, but there's somebody who has a, an application that's very similar to Placemark in. Technical terms, but is just a hundred percent focused on planning septic systems. And I'm just like, if I just did this just for septic systems, like would that be a much, would that be 10,000 lines of code instead of 40,000 lines of code? And it would be able to perfectly serve those customers. but you know, that I didn't do enough experimentation to figure that out. Um, I, that's, I think one thing that I wish I had done a lot more was, pivot and do experiments. Jeremy: that septic example, do you know if it's a, a business in and of itself where it can actually support one person or a staff of people? Or is it, is that market just too small? Tom: I think it's still a solo bootstrapped project. yeah. And it's, it's so hard to tell whether a company's doing well or not. I could ask the person over DM. [00:21:58] Built the base technology before going public Jeremy: So when you were first starting. placemark. You were, you were doing it as a solo, developer. A solo entrepreneur, reallyyou worked on it for quite a while, I think before you announced, right? Like maybe a year or so? Tom: Yeah, yeah. Almost, almost a year, I think, maybe, maybe 10 months in the dark. Jeremy: I think that there's, there was a lot of overlap between the different directions that I would eventually go in and. So just building a collaborative editor that can edit map data fairly quickly and checks all the boxes of being able to import and export things, um, that is, was a lot of work. and I mean also I, I was, uh, freelancing during part of it, so it wasn't a hundred percent of my time. Tom: But that, that core, I think even now if I were to build something similar, I would probably still use that work. because that, whether you're doing the septic planning application or you're doing a general purpose kind of map editor or some kind of social application, a lot of that stuff will be in common. Um, and so I wanted to really get, like, to figure out that problem space and get a few solutions that I could live with. Jeremy: The base. libraries or technologies you were gonna pick to get the map and have the collaborative aspect. Those are all things you wanted to get settled first. And then you figured, okay, once I have this base, then I can go find the, you know, the, the, the customers or, or find the specifics of what I'm gonna build. Tom: Yeah, exactly. Jeremy: I I think you had said that going forward when you're gonna work on another project, you would probably still start the same way. [00:23:51] Geospatial is a tough industry, no public companies Tom: if I was working on a project in the geospatial space, I would probably heavily reference the work that I already did here. but I don't know if I'll go back to, to maps again. It's a tough industry. Jeremy: Is it because of the, the customer base? Is it because like people don't really understand the market in terms of who actually needs the maps? I'm kind of curious what you feel makes it tough. Tom: I think, well there are no, there are no public mapping companies. Esri is I think one of the 10 largest private companies in the us. but it's not like any of these geospatial companies have ever been like a pure play. And I think that makes it hard. I think maps are just, they're kind of like fonts in a way in which they are this. Very deep well of complexity, which is absolutely fascinating. If you're in it, it's enough fun and engineering to spend an entire career just working on that stuff. And then once you're out of it, you talk to somebody and you're just like, oh, I work on this thing. And they're like, oh, that you Google maps. Um, or, you know, I work at a font type like a, you know, a type factory and it's like, oh, do you make, uh, you know, courier in, uh, word. It's really infrastructure, uh, that we mostly take for granted, which is, that's, that means it's good in some ways. but at the same time, I, it's hard to really find a niche in which the mapping component is that, that is that useful. A lot of the companies that are kind of mapping companies. Like, I think you could say that like Strava and Palantir are kind of geospatial companies, both of them. but Strava is a fitness company and Palantir is a military company. so if you're, uh, a mapping expert, you kind of have to figure out what, how it ties into the real world, how it ties into the business world and revenue. And then maps might be 50% of the solution or 75% of the solution, but it's probably not going to be, this is the company that makes mapping software. Jeremy: Yeah, it's more like, I have this product that I'm gonna sell and it happens to have a map as a part of it. versus I'm going to sell you, tools that, uh, you know, help you make your own map. That seems like a, a harder, harder sell. Tom: yeah. And especially pro tools like the. The idea of people being both invested in terms of paying and invested in terms of wanting to learn the tool. That's, uh, that's a lot to ask out of people. [00:26:49] Knowing the market is tough but going for it anyways Jeremy: I think the things we had just talked about, about mapping being a tough industry and about there being like the low end is taken care of by Google, the high end is taken care of by Esri with ArcGIS. Uh, I think you mentioned in a blog post that when you started Placemark you, you, you knew all this from the start. So I'm kind of curious, like, knowing that, what made you decide like, I'm gonna, I'm gonna go for it and, you know, do it anyways. Tom: uh, I, well, I think that having seen, I, like I am a co-founder of val.town now, and every company that I've worked for, I've been pretty early enough to see how the sausage is made and the sausage is made with chaos. Like every company doesn't know what it's doing and is in an impossible fight against some Goliath figure. And the product that succeeds, if it ever does succeed, is something that you did not think of two or three years in advance. so I looked at this, I looked at the odds, and I was like, oh, these are the typical odds, you know, maybe someday I'll see something where it's, uh, it's an obvious open blue water market opportunity. But I think for the, for the most part, I was expecting to grind. Uh, you know, like even, even if, uh, the odds were worse, I probably would've still done it. I think I, I learned a lot. I should have done a lot more marketing and business and, but I have, I have no regrets about, you know, taking, taking a one try at solving a very hard to solve problem. Jeremy: Yeah, that's a good point in that the, the odds, like you said, are already stacked against you. but sometimes you just gotta try it and see how it goes, Tom: Yeah. And I had the, like I was at a time where I was very aware of how my life was set up. I was like, I could do a startup right now and kind of burn money for a little while and have enough time to work on it, and I would not be abandoning an infant child or, you know, like all of the things that, all the life responsibilities that I will have in the near future. Um. So, you know, uh, the, the time was then, I guess, [00:29:23] Being a solo developer Jeremy: And comparing it to your time at Mapbox and the other startups and, and I suppose now at val.town, when you were working on Placemark, you're the sole developer, you're in charge of everything. how did that feel? Did you enjoy that experience or was it more like, I, I really wish I had other people to, you know, to kind of go through this with, Tom: Uh, around the end I started to chat with people who, like might be co-founders and I even entertained some chats with, uh, venture capital people. I am fine with the, the day to day of working on stuff alone of making a lot of decisions. That's what I have done in a lot of companies anyway. when you're building the prototype or turning a prototype into something that can be in production, I think that having, uh, having other people there, It would've been better for my mentality in terms of not feeling like it was my thing. Um, you know, like feeling detached enough from the product to really see its flaws and really be open to, taking more radical shifts in approach. whereas when it's just you, you know, it's like you and the customers and your email inbox and, uh, your conscience and your existential dread. Uh, and you know, it's not like a co-founder or, uh, somebody to work with is gonna solve all of that stuff for you, but, uh, it probably would've been maybe a little bit better. I don't know. but then again, like I've also seen those kinds of relationships blow up a lot. and I wanted to kind of figure out what I was doing before, adding more people, more complexity, more money into the situation. But maybe you, maybe doing that at the beginning is kind of the same, you know, like you, other people are down for the same kind of risk that you are. Jeremy: I'm sure it's always different trade offs. I mean, I, I think there probably is a power to being able to unilaterally say like, Hey, this is, this is what I wanna do, so I'm gonna do it. Tom: Yeah. [00:31:52] Spending too much time on multiplayer without a business case Jeremy: You mentioned how there were certain flaws or things you may not have seen because you were so in it. Looking back, what, what were some of those things? Tom: I think that, uh, probably the, I I don't think that most technical decisions are all that important, um, that it never seems like the thing that means life or death for companies. And, you know, Facebook is still on PHP, they've fought, fixed, the problem with, with money. but I think I got rabbit holed into a few things where if I had like a business co-founder, then they would've grilled me about like, why are we spending? The, the main thing that comes to mind, uh, is real time multiplayer, real time. It was a fascinating problem and I was so ready to think about that all the time and try to solve it. And I think that took up a lot of my time and energy. And in the long term, most people are not editing a map. At the same time, seeing the cursors move around is a really fun party trick, and it's great for marketing, but I think that if I were to take a real look at that, that was, that was a mistake. Especially when the trade off was things that actually mattered. Like the amount of time, the amount, the amount of data that the, that could be handled at. At the same time, I could have figured out ways to upload a one gigabyte or two gigabyte or three gigabyte shape file and for it to just work in that same time, whereas real time made it harder to solve that problem, which was a lot closer to what, Paying customers cared about and where people's expectations were? Jeremy: When you were working on this realtime collaborative functionality, was this before the product was public? Was this something you, built from the start? Tom: Yeah. I built the whole thing without it and then added it in. Not as like a rewrite, but like as a, as a big change to a lot of stuff. Jeremy: Yeah, I, I could totally see how that could happen because you are trying to envision people using this product, and you think of something like Google Docs, right? It's very powerful to be typing in a document and see the other cursors and, um, see other people typing. So, I could see how you, you would make that leap and say like, oh, the map should, should do that too. Yeah. [00:34:29] Financial pressures of bootstrapping, high COL, and healthcare Tom: Yeah. Yeah. Um, and, you know, Figma is very cool. Like the, it's, it's amazing. It's an amazing thing. But the Figma was in the dark for way longer than I was, and uh, Evan is a lot smarter than I was. Jeremy: He probably had a big bag of money too. Right. Tom: Yeah. Jeremy: I, I don't actually know the history of Figma, but I'm assuming it's, um, it's VC funded, right? Tom: Uh, yeah, they're, they're kind of famous for just having, I don't think they raised that much in the beginning, but they just didn't hire very much and it was just like the two co-founders, or two or three people and they just kept building for long time. I feel like it's like well over three years. Jeremy: Oh wow. Okay. I think like in your case, I, I saw a comment from you where you were saying, this was your sole source of income and you gotta pay for your health insurance, and so you have no outside investments. So, the pressures are, are very different I think. Tom: Yeah. Yeah. And that's really something to on, to appreciate about venture capital. It gives you the. Slack in your, in your budget to make some mistakes and not freak out about it. and sadly, the rent is not going down anytime soon in, in Brooklyn, and the health insurance is not going down anytime soon. I think it's, it's kind of brutal to like leave a job and then realize that like, you know, to, to be admitted to a hospital, you have to pay $500 a month. Jeremy: I'm, I'm sure that was like, shocking, right? The first time you had to pay for it yourself. Tom: Yeah. And it's not even good. Uh, we need to fix this like that. If there's anything that we could do to fix entrepreneurship in this country, it's just like, make it possible to do this without already being wealthy. Um, it was, it was a constant stress. [00:36:29] Growth and customers Jeremy: As you worked on it, and maybe especially as you, after you had shipped, was there a period where. You know, things were going really well in terms of customers and you felt like, okay, this is really gonna work. Tom: I was, so, like, I basically started out by dropping, I think $5,000 in the business bank account. And I was like, if I break even soon, then I'll be happy. And I broke even in the first month. And that was amazing. I mean, the costs were low and everything, but I was really happy to just be at that point and that like, it never went down. I think that probably somebody with more, uh, determination would've kept going after, after I had stopped. but yeah, like, and also The people who used Placemark, who I actually chatted with, and, uh, all that stuff, they were awesome. I wish that there were more of them. but like a lot of the customers were doing cool stuff. They were supportive. They gave me really informative feedback. Um, and that felt really good. but there was never a point at which like the, uh, the growth scale looked like, oh, we're going to hit a point at which this will be a sustainable business within a year. I think it, according to the growth when I left it, it would've been like maybe three years until I would've been, able to pay my rent and health insurance and, live a comfortable life in, in New York. Jeremy: So when you mentioned you broke even that was like the expenses into the business, but not for actually like rent and health insurance and food and all that. Okay. Okay. can you say like roughly how much was coming in or how many customers you had? Tom: Uh, yeah, the revenue initially I think was, uh, 1500 MRR, and eventually it was like 4,000 or so. Jeremy: And the growth was pretty steady. [00:38:37] Bootstrapping vs fundraising Tom: Um, so yeah, I mean, the numbers where you're just like, maybe I could have kept going. but it's, the other weird thing about VCs is just that I think I have this rich understanding of like, if you're, if you're running a business that will be stressful, but be able to pay your bills and you're in control of it, versus running a startup where you might make life changing money and then not have to run a business again. It's like the latter is kind of better. Uh, if stress affects you a lot, and if you're not really wedded to being super independent. so yeah, I don't know between the two ways of like living your life, I, I have some appreciation for, for both. doing what Placemark entailed if I was living cheaply in a, in a cheap city and it didn't stress me out all the time, would've been a pretty good deal. Um, but doing it in Brooklyn with all the stress was not it, it wasn't affecting my life in positive ways and I, I wanted to, you know, go see shows at night with my friends and not worry about the servers going down. Jeremy: Even putting the money aside, I think that's being the only person responsible for the app, right? Probably feels like you can't really take a vacation. Right. Tom: Yeah, I did take a vacation during it. Like I went to visit my partner who was in, uh, Germany at the time, and we were like on a boat, uh, between Germany, across the lake to Switzerland, and like the servers went down and I opened up my laptop and fixed the servers. It's just like, that is, it's a sacrifice that people make, but it is hard. Jeremy: There's, there's on call, but usually it's not just you 24 7. Tom: Yeah. If you don't pick up somebody else [00:40:28] Financial stress and framing money spent as an investment Jeremy: Yeah, yeah, yeah, I guess at what point, because I'm trying to think. You started in 2021 and then maybe wrapped up, was it sometime in 2024? Tom: Uh, I took a job in, uh, I, I mean I joined val.town in the early 2023 and then wrapped up in November, 2023. Jeremy: At what point did you really start feeling the, the stress? Like I, I imagine maybe when you first started out, you said you were doing consulting and stuff, so, um, probably things were okay, but once you kind of shifted away from that, is that kind of when the, the, the worries about money started coming in? Tom: Yeah. Um, I think maybe it was like six or eight months, um, in. Just that I felt like I wasn't finding, uh, like a, a way to grow the product without adding lots of complexity to it. and being a solo founder, the idea of succeeding, but having built like this hulking mess of a product felt just as bad as not succeeding. like ideally it would be something that I could really be happy maintaining for the long term. Uh, but I was just seeing like, oh, maybe I could succeed by adding every feature in QGIS and that's just not, not a, not something that I wanted to commit to. but yeah, I don't, I don't know. I've been, uh, do you know, uh, Ramit Sethie he's like a, Jeremy: I don't. Tom: an internet money guy. He's less scummy than the rest of them, but still, I. an internet money guy. Um, but he does adjust a lot of stuff about like, money psychology. And that has made me realize that a lot of what I thought at the time and even think now is kind of a rational, you know, like, I think one of the main things that I would do differently is just set a budget for Placemark. Like if I had just set away, like, you know, enough money to live on for a year and put that in, like the, this is for Placemark bucket, then it would've felt better to me then having it all be ad hoc, month to month, feeling like you're burning money instead of investing money in a thing. but yeah, nobody told me, uh, how to, how to think about it then. Uh, yeah, you only get experience by experiencing it. Jeremy: You're just seeing your, your bank account shrinking and there's this, psychological toll, right? Where you're not, you're not used to that feeling and it, it probably feels like something's wrong, Tom: Yeah, yeah. I'm, I think it, I'm really impressed by people who can say, oh, I invested, uh, you know, 50 or a hundred thousand dollars into this business and was comfortable with that risk. And like, maybe it works out, maybe it doesn't. Maybe you just like threw a lot of money down into that. and the people, I think with the healthy, productive, uh, relationship with it. Do think of it as like, oh, I, I paid for kind of a bet on a risk. and that's, that's what I was doing anyway. You know, like I was paying my rent and my health insurance and spending all my time working on the product instead of paying, uh, freelance work. but if you don't frame it that way, it doesn't feel like an investment. It feels like you're making a risky gamble. Jeremy: Yeah. And I think that makes sense to, to actually, I think, like you were saying, have a separate account or a separate thing set aside where you are like, this is, this is this money for this purpose. And like you said, look at it as an investment, which with regular investments can go down. Tom: Yeah, exactly. Yeah. Jeremy: Yeah [00:44:26] In hindsight might have raised money or tried smaller bets Jeremy: Were there, there other things, whether technical or or business wise, that, that if you were to to do it again, you would do differently? Tom: I go back and forth on whether I should have raised venture capital. there are, there's kind of a, an assumption in venture capital that once you're on it, you have to go the whole way. You have to become a billion dollar company, uh, or at least really tell people that you're going to be a billion dollar company and I am not. yeah, I, I don't know. I've seen, I've seen other companies in my space, or like our friends of my current company who are not really targeting that, or ones who were, and then they had somewhere in between the billion dollar and the very small outcome. Uh, and that's a little bit of a point in the favor of accepting a big pile of money from the venture capitalists. I'm also a little bit biased right now because val.town has one investor and he's like the, the best venture capitalist that I have ever met. Big fan. don't quote me on that. If he sacks me in like a year, we'll see. Um, but uh, yeah, there, I, I think that I understand more why people take that approach. or I've understood more why people take like the venture capital but not taking $300 million from SoftBank approach. yeah, and I don't know, I think that, trying a lot of things also seems really appealing. Uh, people who do the same kind of. of Maybe 10 months, but they build four or five different products or three different products instead of just one. I think that, that feels, feels like a good idea to me. Jeremy: And in doing that, would that be more of a, like as a solo entrepreneur or you, you're thinking you would take investment and then say, I'm gonna try all these things with, with your money. Tom: Oh, I've seen both. I, that I, yeah, one friend's company has pivoted like four times between very different ideas and yeah, it, it's one way to do it, but I think in the long term, I would want to do that as a solo developer and try to figure out, you know, something. but yeah, I, I think, uh, so much of it is mindset, that even then if I was working on like three different projects, I think I. My qualifications for something being worth, really adopting and spending all my time doing, you just have to accept, uh, a lot of hits and a lot of misses and a lot of like keeping things alive and finding out how to turn them into something. I am really inspired by my friends who like started around the same time that I did and they're not that much further in terms of revenue and they're like still, still doing it because that is what they want to do in life. and if you develop the whole ecosystem and mindset around it, I think that's somewhere that people can stay and, and be happy. just trying to find, trying to find a company that they own and control and they like. Jeremy: While, while making the the expenses work. Tom: Yeah. Yeah. that's the, that's the hard part, like freelancing on the side also. I probably could have kept that up. I liked my freelance clients. I would probably still work with them as well. but I kind of just wanted the, I wanted the focus, I wanted the motivation of, of being without a net. Jeremy: Yeah, I mean, energy wise, do you think that that would've worked? I mean, I imagine that Placemark took a lot of your time when you were working full time, so you're trying to balance, you know, clients and all your customers and everything you're doing with the software. It just feels like it might be a lot. Tom: Yeah. Yeah. Maybe with different freelance clients. I, I loved my freelance clients because I, after. leaving config. I, I wanted to work on climate change stuff and so I was working for climate change foundations and that is not the way to max out your paycheck. It's the way to feel good about your conscience. And so I still feel great about those projects, but in the future, yeah, I would probably just work for, uh, you know, a hedge fund or something. [00:49:02] Marketing to developers but not potential customers Jeremy: I think something you mentioned in one of your posts is that you maybe could have spent more time or had a different approach with marketing. Maybe you could kind of say what you did do and then what maybe worked and what didn't. Tom: Yeah. So I like my sweet spot is writing documentation and blog posts and technical stuff. And so I did a lot of that and a lot of that like worked in a way that didn't matter. I am at this point, weirdly good at writing stuff that gets on Hacker News. I've written a lot of stuff that's gotten to the top of Hacker News and unfortunately, writing about your technical approach and your geospatial project for handling errors, uh, in your JavaScript code is not really a way to get customers. and I think doing a lot of documentation was also great, but it was also, I think that the, the thing that was missing is the thing that I think Mapbox does fairly well now, in which the homepage really pushes you toward use cases immediately. and I should have been saying to each customer who had anything compelling as a use case, like, let's write an article about you and what you're doing, and here's how you use this in your industry. and that probably would've also been like a good, a good way to figure out which of those verticals was the one that was most worth spending all the time on. yeah. So it, it was, it was a lot of good marketing to nerds. and it could have been better in terms of marketing to actual customers and to people who are making the buying decisions. Jeremy: Yeah. Looking at the, the Placemark blog, I can definitely see how as a developer, a lot of the posts are appealing to me, right? It's about how you worked on a technical challenge or decisions you made, but maybe less so to somebody who they wanna. Draw a map to manage their crops. They're like, I don't care about any of this. Right. Tom: Yeah, like the Mapbox blog used to be, just all that stuff as well. We would write about designing protocol buffer layouts, and it was amazing for hiring and amazing for getting nerds in the door. But now it's just, Toyota is launching with, Mapbox Maps or something like that. And that's, that's what you, you should do if you're trying to sell a product. Jeremy: Yeah. And I think the, the sort of technical aspect, it makes sense too. If you're venture funded and you are looking to hire, right? You wanna build your team and you just want to increase like, the amount of stuff you're building and not worrying so much about, am I gonna have a paycheck next Tom: Yeah. Yeah. I, I just kind of do it because it's fun, which is not the right reason to do it, but, Yeah, I mean, I still write my blog mostly just because it's, it's a fun thing to do, but it's not the best way to, um, to run a business. Jeremy: Yeah. Well, the fun part is important too though. Tom: Yeah. Yeah. That's, that's maybe the whole thing. May, that's maybe the most important thing, but you can't do it if you don't do the, the money part. [00:52:35] Most customers came from existing audience Jeremy: Right. So the people who did find you, was it mostly word of mouth from people who did identify with the technical posts, or were there places that surprised you, that people found you? Tom: Uh, a lot of it was people who were familiar with the Mapbox ecosystem or with, with me. and then eventually, yeah, a few of the users came in through, um, through Hacker News, but it was mostly, mostly word of mouth also. The geospatial community is like fairly tight and it's, and it's not too hard to be the person who writes the article about some geospatial challenge that everyone finds. Jeremy: Hmm. Okay. Yeah, that's a good point about like being in that community, especially since you've done so much work in geospatial and in open source that you have this little, this built-in audience, I guess. Tom: yeah. Which I appreciate. It makes me nervous, but yeah. [00:53:43] Val.town marketing to developers Jeremy: Comparing that to something like val.town, how is val.town marketing? How is it finding users? 'cause from what I can tell, it's, it's getting a lot of, uh, a lot of people coming in, right? Tom: Yeah. Uh, well, right now our, our kind of target user, or the user that we think of is a hobbyist, is somebody who's, sometimes a pro developer or somebody, sometimes just somebody who's really interested in the field. And so writing these things that are just about, you know, programming, does super well. Uh, but it, we have exactly the same problem and that that is kind of being revamped as we speak. uh, we hired somebody who actually knows marketing and has a good sense for it. And so a lot of that stuff is shifting to show you what you can do with val.town because it, it suffers from the same problem as well. It's an empty text field in which you can type, type script, code, and it runs. And knowing what you can do with that or what you should do with that is, is hard if you don't have a grasp of TypeScript and web applications. so pretty soon we'll have pages which are like, here's how to connect linear and GitHub with OW Town, or, you know, two nouns connect them, for all of those companies and to do automations and all these like concrete applications. I think that's, you have to do it. You have to figure it out. Jeremy: Just briefly for someone who hasn't heard of val.town, like what, what does it do? Tom: Uh, val.town is a social website, so it has comments and likes and all of that stuff. but it's for writing these little snippets of TypeScript and JavaScript code that run. So a lot of them are websites, some of them are automations, so they receive emails or send emails or connect one service to another. And yeah, it's, it's like combining some aspects of, GitHub or like a code platform, uh, but with the assumption that every time that you save, everything's instantly deployed. Jeremy: So it's maybe a little bit like, um, like a glitch, I guess? Tom: Uh, yeah. Yeah, it takes a lot of experience, a lot of, uh, inspiration from Glitch. Jeremy: And I, I think, like you had mentioned, you enjoy writing the, the technical blog posts and the documentation. And so at least with val.town, your audience is developers versus, the geospatial community who probably largely doesn't care about, TypeScript and the, the different technical decisions there. Tom: Yeah, it, it makes it easier, that's for sure. The customer is, is me. [00:56:30] Shifting from solo to in-person teams Jeremy: Nice. Yeah. Looking at, you know, you, you worked as a, a solo developer for Placemark, and then now you've got a team of, is it like maybe five Tom: Uh, it is seven at the moment. Jeremy: Seven people. Okay. Are you all in person or is it, remote Tom: We all sit around two tables in Brooklyn. It's very nice. Jeremy: So how did that feel? Like shifting from, I'm in, I don't know if you worked from home while you were working on Placemark or if you were in coworking spaces, but you're, you're shifting from I'm like in my own head space doing everything myself to, to, I'm in a room with all these people and we're like working on this thing together. I'm kind of curious like how that felt for you. Tom: Yeah, it's been a big difference. And I think that I was just talking with, um, one, one of our, well an engineer at, at val.town about how everyone kind of had, had been working remote for obvious pandemic world reasons. And this kind of privilege of just being around the same table, if that's what you like is, a huge difference in terms of, I just remember having to. Trick myself into going on a walk around the block because I would get into such a dark mental head space of working on the same project for eight hours straight and skipping lunch. and now there's a little bit more structure. yeah, it's, it's been, it's been a overall, an improvement. Some days I wish that I could go on a run at noon 'cause that's the warmest time of the day. but, uh, overall, like it makes things so much easier. just reading the emotions in people's faces when they're telling you stuff and being able to, uh, not get into discussions that you don't need to get into because you can talk and just like understand each other very quickly. It's, it's very nice. I don't wanna force everyone to do it, you know, but it it for the people who want it, they, they, uh, really enjoy it. Jeremy: Yeah. I think if you have the right set of people, it's definitely more enjoyable. And um, if you don't, maybe not so Tom: Yeah, we haven't hired any, like, extremely loud chewers yet or anything like that, but yeah, maybe my story will change. Jeremy: No, no one microwaving fish. Tom: No, there's, uh, yeah, thankfully the microwave is outside of the office. Jeremy: Do you live close to the office? Tom: Yeah. Yeah. Like most of the team is within a 20 or 30 minute walk of the office and it's very fortunate. I think there's been something of a mass migration to New York. A lot of us didn't live in New York before four years ago, and now all of us do. it's, it's, uh, it's very comfortable to be here. Jeremy: I think that makes, uh, such a big difference. 'cause I think the majority of people, at least within the US you know, you're, you're getting in your car, you're sitting in traffic. and I know people who, during the pandemic, they actually moved further, right? Because they went, oh, like, uh, I don't need to come into the office. but yeah, if you are close enough where you can walk, yeah, I think that makes a big difference. Tom: Oh yeah. If I had to drive to work, I think my blood pressure would be so much higher. Uh, especially in New York. Oh, I feel so bad for the people who have to drive, whereas I'm just walking with, you know, a bagel in hand, enjoying listening to the birds. Jeremy: Yeah. Yeah. well now they have, what is it, the congestion pricing in Tom: Yeah. Yeah. We're all in Brooklyn, so it doesn't affect us that much, but it's supposedly, it's, it's working great. Um, yeah. I hope we can keep it. Jeremy: I've never driven in New York and I, I wouldn't want to Tom: Yeah. It's only for the brave or the crazy. [01:00:37] The value of public writing and work Jeremy: I think that's probably a good place to, to wrap up, but is there any other thoughts you had or things you wanted to mention? Tom: No, I've just, uh, thank you so much. This has been, this has been a lot of fun. You're, you're very good at this as well. I feel like it's, uh, Jeremy: Thank you Tom: It's not easy to, to steer a conversation in a way that makes awkward people sound, uh, normal. Jeremy: I wouldn't say that, but um, what's been actually pretty helpful to me is, you have such a body of work, I guess I would say, in terms of your blogging and, just the amount that you write and the long history of projects that, that there's, you know, there's a lot to talk about and I'm sure it helps, helps your thought process as well. Tom: Yeah. I, I've been lucky to have a lot of jobs where people, where companies were like, cool with publishing everything, you know? so a lot of what I've done is, uh, is public. it's, it's, uh, I'm very, very thankful for like, early on that being a big part of company culture. Jeremy: And you can definitely tell, I think for people who look at the Placemark blog posts or, or now your, your val.town blog posts, like there's, there's a clear difference when somebody like is very intentional and, um, you know, it's good at writing versus you're doing it because, um, it's your corporate responsibility or whatever, like people can tell. Yeah. Tom: Yeah. You can't fake being interested. so you gotta work on things that are interesting. Jeremy: Tom, thanks again for, for agreeing to chat. This was fun. Tom: Yeah thank you so much.

Paul Frazee is the CTO of Bluesky. He previously worked on the Beaker browser and the peer-to-peer social media protocol Secure Scuttlebutt. Paul discusses how Bluesky and ATProto got started, scaling up a social media site, what makes ATProto decentralized, lessons ATProto learned from previous peer-to-peer projects, and the challenges of content moderation. Episode transcript available here. My Bluesky profile. -- Related Links Bluesky ATProtocol ATProto for distributed systems engineers Bluesky and the AT Protocol: Usable Decentralized Social Media Decentralized Identifiers (DIDs) ActivityPub Webfinger Beaker web browser Secure Scuttlebutt -- Transcript You can help correct transcripts on GitHub. [00:00:00] Jeremy: Today I am talking to Paul Frazee. He's the current CTO of bluesky, and he previously worked on other decentralized applications like Beaker and Secure Scuttlebutt. [00:00:15] Paul: Thanks for having me. What's bluesky [00:00:16] Jeremy: For people who aren't familiar with bluesky, what is it? [00:00:20] Paul: So bluesky is an open social network, simplest way to put it, designed in particular for high scale. That's kind of one of the big requirements that we had when we were moving into it. and it is really geared towards making sure that the operation of the social network is open amongst multiple different organizations. [00:00:44] So we're one of the operators, but other folks can come in, spin up the software, all the open source software, and essentially have a full node with a full copy of the network active users and have their users join into our network. And they all work functionally as one shared application. [00:01:03] Jeremy: So it, it sounds like it's similar to Twitter but instead of there being one Twitter, there could be any number and there is part of the underlying protocol that allows them to all connect to one another and act as one system. [00:01:21] Paul: That's exactly right. And there's a metaphor we use a lot, which is comparing to the web and search engines, which actually kind of matches really well. Like when you use Bing or Google, you're searching the same web. So on the AT protocol on bluesky, you use bluesky, you use some alternative client or application, all the same, what we're we call it, the atmosphere, all one shared network, [00:01:41] Jeremy: And more than just the, the client. 'cause I think sometimes when people think of a client, they'll think of, I use a web browser. I could use Chrome or Firefox, but ultimately I'm connecting to the same thing. But it's not just people running alternate clients, right? [00:01:57] Paul: Their own full backend to it. That's right. Yeah. Yeah. The anchoring point on that being the fire hose of data that runs the entire thing is open as well. And so you start up your own application, you spin up a service that just pipes into that fire hose and taps into all the activity. History of AT Protocol [00:02:18] Jeremy: Talking about this underlying protocol maybe we could start where this all began so people get some context for where this all came from. [00:02:28] Paul: For sure. All right, so let's wind the clock back here in my brain. We started out 2022, right at the beginning of the year. We were formed as a, essentially a consulting company outside of Twitter with a contract with Twitter. And, uh, our goal was to build a protocol that could run, uh, Twitter, much like the way that we just described, which set us up with a couple of pretty specific requirements. [00:02:55] For one, we had to make sure that it could scale. And so that ended up being a really important first requirement. and we wanted to make sure that there was a strong kind of guarantees that the network doesn't ever get captured by any one operator. The idea was that Twitter would become the first, uh, adopter of the technology. [00:03:19] Other applications, other services would begin to take advantage of it and users would be able to smoothly migrate their accounts in between one or the other at any time. Um, and it's really, really anchored in a particular goal of just deconstructing monopolies. Getting rid of those moats that make it so that there's a kind of a lack of competition, uh, between these things. [00:03:44] And making sure that, if there was some kind of reason that you decided you're just not happy with what direction this service has been going, you move over to another one. You're still in touch with all the folks you were in touch with before. You don't lose your data. You don't lose your, your your follows. Those were the kind of initial requirements that we set out with. The team by and large came from, the decentralized web, movement, which is actually a pretty, large community that's been around since, I wanna say around 2012 is when we first kind of started to form. It got really made more specifically into a community somewhere around 2015 or 16, I wanna say. [00:04:23] When the internet archives started to host conferences for us. And so that gave us kind of a meeting point where all started to meet up there's kind of three schools of thought within that movement. There was the blockchain community, the, federation community, and the peer-to-peer community. [00:04:43] And so blockchain, you don't need to explain that one. You got Federation, which was largely ActivityPub Mastodon. And then peer-to-peer was IPFS, DAT protocol, um, secure scuttlebutt. But, those kinds of BitTorrent style of technologies really they were all kind of inspired by that. [00:05:02] So these three different kind of sub communities we're all working, independently on different ways to attack how to make these open applications. How do you get something that's a high scale web application without one corporation being the only operator? When this team came together in 2022, we largely sourced from the peer-to-peer group of the decentralized community. Scaling limitations of peer-to-peer [00:05:30] Paul: Personally, I've been working in the space and on those kinds of technologies for about 10 years at that stage. And, the other folks that were in there, you know, 5-10 each respectively. So we all had a fair amount of time working on that. And we had really kind of hit some of the limitations of doing things entirely using client devices. We were running into challenges about reliability of connections. Punching holes to the individual device is very hard. Synchronizing keys between the devices is very hard. Maintaining strong availability of the data because people's devices are going off and on, things like that. Even when you're using the kind of BitTorrent style of shared distribution, that becomes a challenge. [00:06:15] But probably the worst challenge was quite simply scale. You need to be able to create aggregations of a lot of behavior even when you're trying to model your application as largely peer wise interactions like messaging. You might need an aggregation of accounts that even exist, how do you do notifications reliably? [00:06:37] Things like that. Really challenging. And what I was starting to say to myself by the end of that kind of pure peer-to-peer stent was that it can't be rocket science to do a comment section. You know, like at some point you just ask yourself like, how, how hard are we willing to work to, to make these ideas work? [00:06:56] But, there were some pretty good pieces of tech that did come out of the peer-to-peer world. A lot of it had to do with what I might call a cryptographic structure. things like Merkel trees and advances within Merkel Trees. Ways to take data sets and reduce them down to hashes so that you can then create nice signatures and have signed data sets at rest at larger scales. [00:07:22] And so our basic thought was, well, all right, we got some pretty good tech out of this, but let's drop that requirement that it all run off of devices. And let's get some servers in there. And instead think of the entire network as a peer-to-peer mesh of servers. That's gonna solve your scale problem. [00:07:38] 'cause you can throw big databases at it. It's gonna solve your availability problems, it's gonna solve your device sync problems. But you get a lot of the same properties of being able to move data sets between services. Much like you could move them between devices in the peer-to-peer network without losing their identifiers because you're doing this in direction of, cryptographic identifiers to the current host. [00:08:02] That's what peer-to-peer is always doing. You're taking like a public key or hash and then you're asking the network, Hey, who has this? Well, if you just move that into the server, you get the same thing, that dynamic resolution of who's your active host. So you're getting that portability that we wanted real bad. [00:08:17] And then you're also getting that kind of in meshing of the different services where each of them is producing these data sets that they can sink from each other. So take peer-to-peer and apply it to the server stack. And that was our kind of initial thought of like, Hey, you know what? This might work. [00:08:31] This might solve the problems that we have. And a lot of the design fell out from that basic mentality. Crytographic identifiers and domain names [00:08:37] Jeremy: When you talk about these cryptographic identifiers, is the idea that anybody could have data about a person, like a message or a comment, and that could be hosted different places, but you would still know which person that originally came from. Is that, is that the goal there? [00:08:57] Paul: That's exactly it. Yeah. Yeah. You wanna create identification that supersedes servers, right? So when you think about like, if I'm using Twitter and I wanna know what your posts are, I go to twitter.com/jeremy, right? I'm asking Twitter and your ID is consequently always bound to Twitter. You're always kind of a second class identifier. [00:09:21] We wanted to boost up the user identifier to be kind of a thing freestanding on its own. I wanna just know what Jeremy's posts are. And then once you get into the technical system it'll be designed to figure out, okay, who knows that, who can answer that for you? And we use cryptographic identifiers internally. [00:09:41] So like all the data sets use these kind of long URLs to identify things. But in the application, the user facing part, we used domain names for people. Which I think gives the picture of how this all operates. It really moves the user accounts up into a free standing first class identifier within the system. [00:10:04] And then consequently, any application, whatever application you're using, it's really about whatever data is getting put into your account. And then that just exchanges between any application that anybody else is using. [00:10:14] Jeremy: So in this case, it sounds like the identifier is some long string that, I'm not sure if it's necessarily human readable or not. You're shaking your head no. [00:10:25] Paul: No. [00:10:26] Jeremy: But if you have that string, you know it's for a specific person. And since it's not really human readable, what you do is you put a layer on top of it which in this case is a domain that somebody can use to look up and find the identifier. [00:10:45] Paul: Yeah, yeah, yeah. So we just use DNS. Put a TXT record in there, map into that long string, or you could do a .well-known file on a web server if that's more convenient for you. And then the ID that's behind that, the non-human readable one, those are called DIDs which is actually a W3C spec. Those then map to a kind of a certificate. What you call a DID document that kind of confirms the binding by declaring what that domain name should be. So you get this bi-directional binding. And then that certificate also includes signing keys and active servers. So you pull down that certificate and that's how the discovery of the active server happens is through the DID system. What's stored on a PDS [00:11:29] Jeremy: So when you refer to an active server what is that server and what is that server storing? [00:11:35] Paul: It's kinda like a web server, but instead of hosting HTML, it's hosting a bunch of JSON records. Every user has their own document store of JSON documents. It's bucketed into collections. Whenever you're looking up somebody on the network you're gonna get access to that repository of data, jump into a collection. [00:11:58] This collection is their post collection. Get the rkey (Record Key), and then you're pulling out JSON at the end of it, which is just a structured piece of stuff saying here's the CreatedAt, here's the text, here's the type, things like that. One way you could look at the whole system is it's a giant, giant database network. Servers can change, signing keys change, but not DID [00:12:18] Jeremy: So if someone's going to look up someone's identifier, let's say they have the user's domain they have to go to some source, right? To find the user's data. You've mentioned, I think before, the idea that this is decentralized and by default I would, I would picture some kind of centralized resource where I send somebody a domain and then they give me back the identifier and the links to the servers. [00:12:46] So, so how does that work in practice where it actually can be decentralized? [00:12:51] Paul: I mentioned that your DID that non-human readable identifier, and that has that certificate attached to it that lists servers and signing keys and things like that. [00:13:00] So you're just gonna look up inside that DID document what that server is your data repository host. And then you contact that guy and say, all right, I'm told you're hosting this thing. Here's the person I'm looking for, hand over the hand over the data. It's really, you know, pretty straightforward. [00:13:18] The way that gets decentralized is by then to the fact that I could swap out that active server that's in my certificate and probably wanna rotate the signing keys 'cause I've just changed the, you know. I don't want to keep using the same signing keys as I was using previously because I just changed the authority. [00:13:36] So that's the migration change, change the hosting server, change out the signing keys. Somebody that's looking for me now, they're gonna load up my document, my DID document. They're gonna say, okay, new server, new keys. Pull down the data. Looks good, right? Matches up with the DID doc. [00:13:50] So that's how you get that level of portability. But when those changes happen, the DID doesn't change, right? The DID document changes. So there's the level of indirection there and that's pretty important because if you don't have a persistent identifier whenever you're trying to change out servers, all those backlinks are gonna break. [00:14:09] That's the kind of stuff that stops you from being able to do clean migrations on things like web-based services. the only real option is to go out and ask everybody to update their data. And when you're talking about like interactions on the social network, like people replying to each other, there's no chance, right? [00:14:25] Every time somebody moves you're gonna go back and modify all those records. You don't even control all the records from the top down 'cause they're hosted all over the web. So it's just, you can't do it. Generally we call this account portability, that you're kinda like phone number portability that you can change your host, but, so that part's portable, but the ID stays the same. [00:14:45] And keeping that ID the same is the real key to making sure that this can happen without breaking the whole system. [00:14:52] Jeremy: And so it, it sounds like there's the decentralized id, then there's the decentralized ID document that's associated with that points you to where the actual location of your, your data, your posts, your pictures and whatnot. but then you also mentioned that they could change servers. [00:15:13] So let's say somebody changes where their data is, is stored, that would change the servers, I guess, in their document. But [00:15:23] then how do all of these systems. Know okay. I need to change all these references to your old server, to these new servers, [00:15:32] Paul: Yeah. Well, the good news is that you only have to, you, you got the public data set of all the user's activity, and then you have like internal caches of where the current server is. You just gotta update those internal caches when you're trying to contact their server. Um, so it's actually a pretty minimal thing to just like update like, oh, they moved, just start talking to update my, my table, my Redis, that's holding onto that kind of temporary information, put it on ttl, that sort of thing. Most communication won't be between servers, it will be from event streams [00:16:01] Paul: And, honestly, in practice, a fair amount of the system for scalability reasons doesn't necessarily work by servers directly contacting each other. It's actually a little bit more like how, I told you before, I'm gonna use this metaphor a lot, the search engines with the web, right? What we do is we actually end up crawling the repositories that are out in the world and funneling them into event streams like a Kafka. And that allows the entire system to act like a data processing pipeline where you're just tapping into these event streams and then pushing those logs into databases that produce these large scale aggregations. [00:16:47] So a lot of the application behavior ends up working off of these event logs. If I reply to somebody, for instance, I don't necessarily, it's not, my server has to like talk to your server and say, Hey, I'm replying to you. What I do is I just publish a reply in my repository that gets shot out into the event logs, and then these aggregators pick up that the reply got created and just update their database with it. [00:17:11] So it's not that our hosting servers are constantly having to send messages with each other, you actually use these aggregators to pull together the picture of what's happening on the network. [00:17:22] Jeremy: Okay, so like you were saying, it's an event stream model where everybody publishes the events the things that they're doing, whether that's making a new post, making a reply, that's all being posted to this event stream. And then everybody who provides, I'm not sure if instances is the right term, but an implementation of the atmosphere protocol (Authenticated Transfer protocol). [00:17:53] They are listening for all those changes and they don't necessarily have to know that you moved servers because they're just listening for the events and you still have the same identifier. [00:18:10] Paul: Generally speaking. Yeah. 'cause like if you're listening to one of these event streams what you end up looking for is just the signature on it and making sure that the signature matches up. Because you're not actually having to talk to their live server. You're just listening to this relay that's doing this aggregation for you. [00:18:27] But I think actually to kind of give a little more clarity to what you're talking about, it might be a good idea to refocus how we're talking about the system here. I mentioned before that our goal was to make a high scale system, right? We need to handle a lot of data. If you're thinking about this in the way that Mastodon does it, the ActivityPub model, that's actually gonna give you the wrong intuition. Designing the protocol to match distributed systems practices (Event sourcing / Stream processing) [00:18:45] Paul: 'cause we chose a dramatically different system. What we did instead was we picked up, essentially the same practices you're gonna use for a data center, a high scale application data center, and said, all right, how do you tend to build these sorts of things? Well, what you're gonna do is you're gonna have, multiple different services running different purposes. [00:19:04] It gets pretty close to a microservices approach. You're gonna have a set of databases, and then you're going to, generally speaking for high scale, you're gonna have some kind of a kafka, some kind of a event log that you are tossing changes about the state of these databases into. And then you have a bunch of secondary systems that are tapping into the event log and processing that into, the large scale, databases like your search index, your, nice postgres of user profiles. [00:19:35] And that makes sure that you can get each of these different systems to perform really well at their particular task, and then you can detach them in their design. for instance, your primary storage can be just a key value store that scales horizontally. And then on the event log, you, you're using a Kafka that's designed to handle. [00:19:58] Particular semantics of making sure that the messages don't get dropped, that they come through at a particular throughput. And then you're using, for us, we're using like ScyllaDB for the big scale indexes that scales horizontally really well. So it's just different kind of profiles for different pieces. [00:20:13] If you read Martin Kleppman's book, data Intensive applications I think it's called or yeah. A lot of it gets captured there. He talks a lot about this kind of thing and it's sometimes called a kappa architecture is one way this is described, event sourcing is a similar term for it as well. [00:20:30] Stream processing. That's pretty standard practices for how you would build a traditional high scale service. so if you take, take this, this kind of microservice architecture and essentially say, okay, now imagine that each of the services that are a part of your data center could be hosted by anybody, not just within our data center, but outside of our data center as well and should be able to all work together. [00:20:57] Basically how the AT Proto is designed. We were talking about the data repository hosts. Those are just the primary data stores that they hold onto the user keys and they hold onto those JSON records. And then we have another service category we call Relay that just crawls those data repositories and sucks that in that fire hose of data we were talking about that event log. App views pull data from relay and produces indexes and threads [00:21:21] Paul: And then we have what we call app views that sit there and tail the index and tail the log, excuse me, and produce indexes off of it, they're listening to those events and then like, making threads like okay, that guy posted, that guy replied, that guy replied. [00:21:37] That's a thread. They assemble it into that form. So when you're running an application, you're talking to the AppView to read the network, and you're talking to the hosts to write to the network, and each of these different pieces sync up together in this open mesh. So we really took a traditional sort of data center model and just turned it inside out where each piece is a part of the protocol and communicate it with each other and therefore anybody can join into that mesh. [00:22:07] Jeremy: And to just make sure I am tracking the data repository is the data about the user. So it has your decentralized identifier, it has your replies, your posts, And then you have a relay, which is, its responsibility, is to somehow find all of those data repositories and collect them as they happen so that it can publish them to some kind of event stream. [00:22:41] And then you have the AppView which it's receiving messages from the relay as they happen, and then it can have its own store and index that for search. It can collect them in a way so that it can present them onto a UI. That's sort of thing that's the user facing part I suppose. [00:23:00] Paul: Yeah, that's exactly it. And again, it's, it's actually quite similar to how the web works. If you combine together the relay and the app view, you got all these different, you know, the web works where you got all these different websites, they're hosting their stuff, and then the search engine is going around, aggregating all that data and turning it into a search experience. [00:23:19] Totally the same model. It's just being applied to, more varieties of data, like structured data, like posts and, and replies, follows, likes, all that kinda stuff. And then instead of producing a search application at the end. I mean, it does that too, but it also produces a, uh, you know, timelines and threads and, um, people's profiles and stuff like that. [00:23:41] So it's actually a pretty bog standard way of doing, that's one of the models that we've seen work for large scale decentralized systems. And so we're just transposing it onto something that kind of is more focused towards social applications [00:23:58] Jeremy: So I think I'm tracking that the data repository itself, since it has your decentralized identifier and because the data is cryptographically signed, you know, it's from a specific user. I think the part that I am still not quite sure about is the relays. I, I understand if you run all the data repositories, you know where they are, so you know how to collect the data from them. [00:24:22] But if someone's running another system outside of your organization, how do they find, your data repositories? Or do they have to connect to your relay? What's the intention for that? Data hosts request relays to pull their data [00:24:35] Paul: That logic runs, again, really similar to how search engines find out about websites. So there is actually a way for, one of these, data hosts to contact Relay and say, Hey, I exist. You know, go ahead and get my stuff. And then it'll be up to the relay to decide like if they want it or not. [00:24:52] Right now, generally we're just like, yeah, you know, we, we want it. But as you can imagine, as the thing matures and gets to higher scale, there might be some trust kind of things to worry about, you know? So that's kind of the naive operation that currently exists. But over time as the network gets bigger and bigger, it'll probably involve some more traditional kind of spiraling behaviors because as more relays come into the system, each of these hosts, they're not gonna know who to talk to. Relays can bootstrap who they know about by talking to other relays [00:25:22] Paul: You're trying to start a new relay. What they're gonna do is they're going to discover all of the different users that exist in the system by looking at what data they have to start with. Probably involve a little bit of a manual feeding in at first, whenever I'm starting up a relay, like, okay, there's bluesky's relay. [00:25:39] Lemme just pull what they know. And then I go from there. And then anytime you discover a new user you don't have, you're like, oh, I wanna look them up. Pull them into the relay too. Right. So there's a, pretty straightforward, discovery process that you'll just have to bake into a relay to, to make sure you're calling as much the network as possible. ActivityPub federation vs AT Proto [00:25:57] Jeremy: And so I don't think we've defined the term federation, but maybe you could explain what that is and if that is what this is. [00:26:07] Paul: We are so unsure. [00:26:10] Jeremy: Okay. [00:26:11] Paul: Yeah. This has jammed is up pretty bad. Um, because I think everybody can, everybody pretty strongly agrees that ActivityPub is federation, right? and ActivityPub kind of models itself pretty similarly to email in a way, like the metaphors they use is that there's inboxes and outboxes and, and every ActivityPub server they're standing up the full vertical stack. [00:26:37] They set up, the primary hosting, the views of the data that's happening there. the interface for the application, all of it, pretty traditional, like close service, but then they're kind of using the perimeter. they're making that permeable by sending, exchanging, essentially mailing records to each other, right? [00:26:54] That's their kind of logic of how that works. And that's pretty much in line with, I think, what most people think of with Federation. Whereas what we're doing isn't like that we've cut, instead of having a bunch of vertical stacks communicating horizontally with each other, we kind of sliced in the other direction. [00:27:09] We sliced horizontally into, this microservices mesh and have all the different, like a total mix and match of different microservices between different operators. Is that federation? I don't know. Right. we tried to invent a term, didn't really work, you know, At the moment, we just kind of don't worry about it that much, see what happens, see what the world sort of has to say to us about it. [00:27:36] and beyond that, I don't know. [00:27:42] Jeremy: I think people probably are thinking of something like, say, a Mastodon instance when you're, when you're talking about everything being included, The webpage where you view the posts, the Postgres database that's keeping the messages. [00:28:00] And that same instance it's responsible for basically everything. [00:28:06] Paul: mm-Hmm [00:28:06] Jeremy: And I believe what you're saying is that the difference with, the authenticated transfer protocol, is that the [00:28:15] Paul: AT Protocol, Yep. [00:28:17] Jeremy: And the difference there is that you've, at the protocol level, you've split it up into the data itself, which can be validated completely separately from other parts of the system. [00:28:31] You could have the JSON files on your hard drive and somebody else can have that same JSON file and they would know that who the user is and that these are real things that user posted. That's like a separate part. And then the relay component that looks for all these different repositories that has people's data, that can also be its own independent thing where its job is just to output events. [00:29:04] And that can exist just by itself. It doesn't need the application part, the, the user facing part, it can just be this event stream on itself. and that's the part where it sounds like you can make decisions on who to, um, collect data from. I guess you have to agree that somebody can connect to you and get the users from your data repositories. [00:29:32] And likewise, other people that run relays, they also have to agree to let you pull the users from theirs. [00:29:38] Paul: Yeah, that's right. Yeah. [00:29:41] Jeremy: And so I think the Mastodon example makes sense. And, but I wonder if the underlying ActivityPub protocol forces you to use it in that way, in like a whole full application that talks to another full application. [00:29:55] Or is it more like that's just how people tend to use it and it's not necessarily a characteristic of the protocol. [00:30:02] Paul: Yeah, that's a good question actually. so, you know, generally what I would say is pretty core to the protocol is the expectations about how the services interact with each other. So the mailbox metaphor that's used in ActivityPub, that design, if I reply to you, I'll update my, local database with what I did, and then I'll send a message over to your server saying, Hey, by the way, add this reply. [00:30:34] I did this. And that's how they find out about things. That's how they find out about activity outside of their network. that's the part that as long as you're doing ActivityPub, I suspect you're gonna see reliably happening. That's that, I can say for sure that's a pretty tight requirement. [00:30:50] That's ActivityPub. If you wanted to split it up the way we're talking about, you could, I don't know, I don't know if you necessarily would want to. Because I don't know. That's actually, I think I'd have to dig into their stack a little bit more to see how meaningful that would be. I do know that there's some talk of introducing a similar kind of an aggregation method into the ActivityPub world which I believe they're also calling a relay and to make things even more complicated. [00:31:23] And NOSTR has a concept of a relay. So these are three different protocols that are using this term. I think you could do essentially what a search engine does on any of these things. You could go crawling around for the data, pull them into a fire hose, and then, tap into that aggregation to produce, bigger views of the network. [00:31:41] So that principle can certainly apply anywhere. AT Protocol, I think it's a little bit, we, we focused in so hard from that on that from the get go, we focus really hard on making sure that this, the data is, signed at rest. That's why it's called the authenticated transfer protocol. And that's a nice advantage to have when you're running a relay like this because it means that you don't have to trust the relay. [00:32:08] Like generally speaking, when I look at results from Google, you know, I'm trusting pretty well that they're accurately reflecting what's on the website, which is fine. You know, there's, that's not actually a huge risk or anything. But whenever you're trying to build entire applications and you're using somebody else's relay, you could really run into things where they say like, oh, you know what Paul tweeted the other day, you know, I hate dogs. [00:32:28] They're like, no, I didn't. That's a lie, right? You just sneak in Little lies like that over a while, it becomes a problem. So having the signatures on the data is pretty important. You know, if you're gonna be trying to get people to cooperate, uh, you gotta manage the trust model. I know that ActivityPub does have mechanisms for signed records. Issuers with ActivityPub identifiers [00:32:44] Paul: I don't know how deep they go if they could fully replace that, that utility. and then Mastodon ActivityPub, they also use a different identifier system that they're actually taking a look at DIDs um, right now, I don't know what's gonna happen there. We're, we're totally on board to, you know, give any kind of insight that we got working on 'em. [00:33:06] But at, at the moment, they use I think it's WebFinger based identifiers they look like emails. So you got host names in there and those identifiers are being used in the data records. So you don't get that continuous identifier. They actually do have to do that hey, I moved update your records sort of thing. [00:33:28] And that causes it to, I mean, it works like decently well, but not as well as it could. They got us to the point where it moves your profile over and you update all the folks that were following you so they can update their follow records, but your posts, they're not coming right, because that's too far into that mesh of interlinking records. [00:33:48] There's just no chance. So that's kind of the upper limit on that, it's a different set of choices and trade-offs. You're always kind of asking like, how important is the migration? Does that work out? Anyway, now I'm just kind of digging into differences between the two here. Issues with an identifier that changes and updating old records [00:34:07] Jeremy: So you were saying that with ActivityPub, all of the instances need to be notified that you've changed your identifier but then all of the messages that they had already received. They don't point to the new identifier somehow. [00:34:24] Paul: Yeah. You run into basically just the practicalities of actual engineering with that is what happens, right? Because if you imagine you got a multimillion user social network. They got all their posts. Maybe the user has like, let's say a thousand posts and 10,000 likes. And that, activity can range back three years. [00:34:48] Let's say they changed their identifier, and now you need to change the identifier of all those records. If you're in a traditional system that's already a tall order, you're going back and rewriting a ton of indexes, Anytime somebody replied to you, they have these links to your posts, they're now, you've gotta update the identifiers on all of those things. [00:35:11] You could end up with a pretty significant explosion of rewrites that would have to occur. Now that's, that's tough. If you're in a centralized model. If you're in a decentralized one, it's pretty much impossible because you're now, when you notify all the other servers like, Hey, this, this changed. How successful are all of them at actually updating that, that those, those pointers, it's a good chance that there's things are gonna fall out of correctness. that's just a reality of it. And if, so, if you've got a, if you've got a mutable identifier, you're in trouble for migrations. So the DID is meant to keep it permanent and that ends up being the anchoring point. If you lose control of your DID well, that's it. Managing signing keys by server, paper key reset [00:35:52] Paul: Your, your account's done. We took some pretty traditional approaches to that, uh, where the signing keys get managed by your hosting server instead of like trying to, this may seem like really obvious, but if you're from the decentralization community, we spend a lot of time with blockchains, like, Hey, how do we have the users hold onto their keys? [00:36:15] You know, and the tooling on that is getting better for what it's worth. We're starting to see a lot better key pair management in like Apple's ecosystem and Google's ecosystem, but it's still in the range of like, nah, people lose their keys, you know? So having the servers manage those is important. [00:36:33] Then we have ways of exporting paper keys so that you could kind of adversarially migrate if you wanted to. That was in the early spec we wanted to make sure that this portability idea works, that you can always migrate your accounts so you can export a paper key that can override. [00:36:48] And that was how we figured that out. Like, okay, yeah, we don't have to have everything getting signed by keys that are on the user's devices. We just need these master backup keys that can say, you know what? I'm done with that host. No matter what they say, I'm overriding what they, what they think. and that's how we squared that one. [00:37:06] Jeremy: So it seems like one of the big differences with account migration is that with ActivityPub, when you move to another instance, you have to actually change your identifier. [00:37:20] And with the AT protocol you're actually not allowed to ever change that identifier. And maybe what you're changing is just you have say, some kind of a lookup, like you were saying, you could use a domain name to look that up, get a reference to your decentralized identifier, but your decentralized identifier it can never change. [00:37:47] Paul: It, it, it can't change. Yeah. And it shouldn't need to, you know what I mean? It's really a total disaster kind of situation if that happens. So, you know that it's designed to make sure that doesn't happen in the applications. We use these domain name handles to, to identify folks. And you can change those anytime you want because that's really just a user facing thing. [00:38:09] You know, then in practice what you see pretty often is that you may, if you change hosts, if you're using, we, we give some domains to folks, you know, 'cause like not everybody has their own domain. A lot of people do actually, to our surprise, people actually kind of enjoy doing that. But, a lot of folks are just using like paul.bsky.social as their handle. [00:38:29] And so if you migrated off of that, you probably lose that. Like your, so your handle's gonna change, but you're not losing the followers and stuff. 'cause the internal system isn't using paul.bsky.social, it's using that DID and that DID stays the same. Benefits of domain names, trust signal [00:38:42] Jeremy: Yeah. I thought that was interesting about using the domain names, because when you like you have a lot of users, everybody's got their own sub-domain. You could have however many millions of users. Does that become, does that become an issue at some point? [00:39:00] Paul: Well, it's a funny thing. I mean like the number of users, like that's not really a problem 'cause you run into the same kind of namespace crowding problem that any service is gonna have, right? Like if you just take the subdomain part of it, like the name Paul, like yeah, only, you only get to have one paul.bsky.social. [00:39:15] so that part of like, in terms of the number of users, that part's fine I guess. Uh, as fine as ever. where gets more interesting, of course is like, really kind of around the usability questions. For one, it's, it's not exactly the prettiest to always have that B sky.social in there. If we, if we thought we, if we had some kind of solution to that, we would use it. [00:39:35] But like the reality is that, you know, now we're, we've committed to the domain name approach and some folks, you know, they kind of like, ah, that's a little bit ugly. And we're like, yeah that's life. I guess the plus side though is that you can actually use like TLD the domain. It's like on pfrazee.com. [00:39:53] that starts to get more fun. it can actually act as a pretty good trust signal in certain scenarios. for instance, well-known domain names like nytimes.com, strong authentication right there, we don't even need a blue check for it. Uh, similarly the .gov, domain name space is tightly regulated. [00:40:14] So you actually get a really strong signal out of that. Senator Wyden is one of our users and so he's, I think it's wyden.senate.gov and same thing, strong, you know, strong identity signal right there. So that's actually a really nice upside. So that's like positives, negatives. [00:40:32] That trust signal only works so far. If somebody were to make pfrazee.net, then that can be a bit confusing. People may not be paying attention to .com vs .net, so it's not, I don't wanna give the impression that, ah, we've solved blue checks. It's a complicated and multifaceted situation, but, it's got some juice. [00:40:54] It's also kinda nice too, 'cause a lot of folks that are doing social, they're, they've got other stuff that they're trying to promote, you know? I'm pretty sure that, uh, nytimes would love it if you went to their website. And so tying it to their online presence so directly like that is a really nice kind of feature of it. [00:41:15] And tells a I think a good story about what we're trying to do with an open internet where, yeah, everybody has their space on the internet where they can do whatever they want on that. And that's, and then thethese social profiles, it's that presence showing up in a shared space. It's all kind of part of the same thing. [00:41:34] And that that feels like a nice kind of thing to be chasing, you know? And it also kind of speaks well to the naming worked out for us. We chose AT Protocol as a name. You know, we back acronymed our way into that one. 'cause it was a @ simple sort of thing. But like, it actually ended up really reflecting the biggest part of it, which is that it's about putting people's identities at the front, you know, and make kind of promoting everybody from a second class identity that's underneath Twitter or Facebook or something like that. [00:42:03] Up into. Nope, you're freestanding. You exist as a person independently. Which is what a lot of it's about. [00:42:12] Jeremy: Yeah, I think just in general, not necessarily just for bluesky, if people had more of an interest in getting their own domain, that would be pretty cool if people could tie more of that to something you basically own, right? [00:42:29] I mean, I guess you're leasing it from ICANN or whatever, but, [00:42:33] yeah, rather than everybody having an @Gmail, Outlook or whatever they could actually have something unique that they control more or less. [00:42:43] Paul: Yeah. And we, we actually have a little experimental service for registering domain names that we haven't integrated into the app yet because we just kind of wanted to test it out and, and kind of see what that appetite is for folks to register domain names way higher than you'd think we did that early on. [00:43:01] You know, it's funny when you're coming from decentralization is like an activist space, right? Like it's a group of people trying to change how this tech works. And sometimes you're trying to parse between what might come off as a fascination of technologists compared to what people actually care about. [00:43:20] And it varies, you know, the domain name thing to a surprising degree, folks really got into that. We saw people picking that up almost straight away. More so than certainly we ever predicted. And I think that's just 'cause I guess it speaks to something that people really get about the internet at this point. [00:43:39] Which is great. We did a couple of other things that are similar and we saw varied levels of adoption on them. We had similar kinds of user facing, opening up of the system with algorithms and with moderation. And those have both been pretty interesting in and of themselves. Custom feed algorithms [00:43:58] Paul: So with algorithms, what we did was we set that up so that anybody can create a new feed algorithm. And this was kind of one of the big things that you run into whenever you use the app. If you wanted to create a new kind of for you feed you can set up a service somewhere that's gonna tap into that fire hose, right? [00:44:18] And then all it needs to do is serve a JSON endpoint. That's just a list of URLs, but like, here's what should be in that feed. And then the bluesky app will pick that up and, and send that, hydrate in the content of the posts and show that to folks. I wanna say this is a bit of a misleading number and I'll explain why but I think there's about 35,000 of these feeds that have been created. [00:44:42] Now, the reason it's little misleading is that, I mean, not significantly, but it's not everybody went, sat down in their IDE and wrote these things. Essentially one of our users created, actually multiple of our users made little platforms for building these feeds, which is awesome. That's the kinda thing you wanna see because we haven't gotten around to it. [00:44:57] Our app still doesn't give you a way to make these things. But they did. And so lots of, you know, there it is. Cool. Like, one, one person made a kind of a combinatorial logic thing that's like visual almost like scratch, it's like, so if it has this hashtag and includes these users, but not those users, and you're kind of arranging these blocks and that constructs the feed and then probably publish it on your profile and then folks can use it, you know? [00:45:18] And um, so that has been I would say fairly successful. Except, we had one group of hackers do put in a real effort to make a replacement for you feed, like magic algorithmic feed kind of thing. And then they kind of kept up going for a while and then ended up giving up on it. Most of what we see are actually kind of weird niche use cases for feeds. [00:45:44] You get straightforward ones, like content oriented ones like a cat feed, politics feed, things like that. It's great, some of those are using ML detection, so like the cat feed is ML detection, so sometimes you get like a beaver in there, but most of the time it's a cat. And then we got some ones that are kind of a funny, like change in the dynamic of freshness. [00:46:05] So, uh, or or selection criteria, things that you wouldn't normally see. Um, but because they can do whatever they want, you know, they try it out. So like the quiet posters ended up being a pretty successful one. And that one just shows people you're following that don't post that often when they do just those folks. [00:46:21] It ended up being, I use that one all the time because yeah, like they get lost in the noise. So it's like a way to keep up with them. Custom moderation and labeling [00:46:29] Paul: The moderation one, that one's a a real interesting situation. What we did there essentially we wanted to make sure that the moderation system was capable of operating across different apps so that they can share their work, so to speak. [00:46:43] And so we created what we call labeling. And labeling is a metadata layer that exists over the network. Doesn't actually live in the normal data repositories. It uses a completely different synchronization because a lot of these labels are getting produced. It's just one of those things where the engineering characteristics of the labels is just too different from the rest of the system. [00:47:02] So we created a separate synchronization for this, and it's really kind of straightforward. It's, here's a URL and here's a string saying something like NSFW or Gore, or you know, whatever. then those get merged onto the records brought down by the client and then the client, you know, based on the user's preferences. [00:47:21] We'll put like warning screens up, hide it, stuff like that. So yeah, these label streams can then, you know, anybody that's running a moderation service can, you know, are publishing these things and so anybody can subscribe to 'em. And you get that kind of collaborative thing we're always trying to do with this. [00:47:34] And we had some users set up moderation services and so then as an end user you find it, it looks like a profile in the app and you subscribe to it and you configure it and off you go. That one has had probably the least amount of adoption throughout all of 'em. It's you know, moderation. [00:47:53] It's a sticky topic as you can imagine, challenging for folks. These moderation services, they do receive reports, you know, like whenever I'm reporting a post, I choose from all my moderation services who I wanna report this to. what has ended up happening more than being used to actually filter out like subjective stuff is more kind of like either algorithmic systems or what you might call informational. [00:48:21] So the algorithmic ones are like, one of the more popular ones is a thing that's looking for, posts from other social networks. Like this screenshot of a Reddit post or a Twitter post or a Facebook post. Because, which you're kinda like, why, you know, but the thing is some folks just get really tired of seeing screenshots from the other networks. [00:48:40] 'cause often it's like, look what this person said. Can you believe it? You know, it's like, ah. Okay, I've had enough. So one of our users aendra made a moderate service that just runs an ML that detects it, labels it, and then folks that are tired of it, they subscribe to it and they're just hide it, you know? [00:48:57] And so it's like a smart filter kind of thing that they're doing. you know, hypothetically you could do that for things like spiders, you know, like you've got arachniphobia, things like that. that's like a pretty straightforward, kind of automated way of doing it. Which takes a lot of the spice, you know, outta out of running moderation. [00:49:15] So that users have been like, yeah, yeah, okay, we can do that. [00:49:20] Those are user facing ways that we tried to surface the. Decentralized principle, right? And make take advantage of how this whole architecture can have this kind of a pluggability into it. Users can self host now [00:49:33] Paul: But then really at the end of the day, kind of the important core part of it is those pieces we were talking about before, the hosting, the relay and the, the applications themselves, having those be swappable in completely. so we tend to think of those as kind of ranges of infrastructure into application and then into particular client side stuff. [00:49:56] So a lot of folks right now, for instance, they're making their own clients to the application and those clients are able to do customizations, add features, things like that, as you might expect, [00:50:05] but most of them are not running their own backend. They're just using our backend. But at any point, it's right there for you. You know, you can go ahead and, and clone that software and start running the backend. If you wanted to run your own relay, you could go ahead and go all the way to that point. [00:50:19] You know, if you wanna do your own hosting, you can go ahead and do that. Um, it's all there. It's really just kind of a how much effort your project really wants to take. That's the kind of systemically important part. That's the part that makes sure that the overall mission of de monopolizing, social media online, that's where that really gets enforced. [00:50:40] Jeremy: And so someone has their own data repository with their own users and their own relay. they can request that your relay collect the information from their own data repositories. And that's, that's how these connections get made. [00:50:58] Paul: Yeah. And, and we have a fair number of those already. Fair number of, we call those the self hosters right? And we got I wanna say 75 self hoster going right now, which is, you know, love to see that be more, but it's, really the folks that if you're running a service, you probably would end up doing that. [00:51:20] But the folks that are just doing it for themselves, it's kind of the, the nerdiest of the nerds over there doing that. 'cause it doesn't end up showing itself in the, in the application at all. Right? It's totally abstracted away. So it, that, that one's really about like, uh, measure your paranoia kind of thing. [00:51:36] Or if you're just proud of the self-hosting or, or curious, you know, that that's kind of where that sits at the moment. AT Protocol beyond bluesky [00:51:42] Jeremy: We haven't really touched on the fact that there's this underlying protocol and everything we've been discussing has been centered around the bluesky social network where you run your own, instance of the relay and the data repositories with the purpose of talking to bluesky, but the protocol itself is also intended to be used for other uses, right? [00:52:06] Paul: Yeah. It's generic. The data types are set up in a way that anybody can build new data types in the system. there's a couple that have already begun, uh, front page, which is kind of a hacker news clone. There's Smoke Signals, which is a events app. There's Blue Cast, which is like a Twitter spaces, clubhouse kind of thing. [00:52:29] Those are the folks that are kind of willing to trudge into the bleeding edge and deal with some of the rough edges there for pretty I think, obvious reasons. A lot of our work gets focused in on making sure that the bluesky app and that use case is working correctly. [00:52:43] But we are starting to round the corner on getting to a full kind of how to make alternative applications state. If you go to the atproto.com, there's a kind of a introductory tutorial where that actually shows that whole stack and how it's done. So it's getting pretty close. There's a couple of still things that we wanna finish up. [00:53:04] jeremy so in a way you can almost think of it as having an eventually consistent data store on the network, You can make a traditional web application with a relational database, and the source of truth can actually be wherever that data repository is stored on the network. [00:53:24] paul Yeah, that's exactly, it is an eventually consistent system. That's exactly right. The source of truth is there, is their data repo. And that relational database that you might be using, I think the best way to think about it is like secondary indexes or computed indexes, right? They, reflect the source of truth. [00:53:43] Paul: This is getting kind of grandiose. I don't tend to poses in these terms, but it is almost like we're trying to have an OS layer at a protocol level. It's like having your own [00:53:54] Network wide database or network-wide file system, you know, these are the kind of facilities you expect out of a platform like an os And so the hope would be that this ends up getting that usage outside of just the initial social, uh, app, like what we're doing here. [00:54:12] If it doesn't end up working out that way, if this ends up, you know, good for the Twitter style use case, the other one's not so much, and that's fine too. You know, that's, that's our initial goal, but we, we wanted to make sure to build it in a way that like, yeah, there's evolve ability to, it keeps, it, keeps it, make sure that you're getting kinda the most utility you can out of it. Peer-to-peer and the difficulty of federated queries [00:54:30] Jeremy: Yeah, I can see some of the parallels to some of the decentralized stuff that I, I suppose people are still working on, but more on the peer-to-peer side, where the idea was that I can have a network host this data. but, and in this case it's a network of maybe larger providers where they could host a bunch of people's data versus just straight peer to peer where everybody has to have a piece of it. [00:54:57] And it seems like your angle there was really the scalability part. [00:55:02] Paul: It was the scalability part. And there's great work happening in peer-to-peer. There's a lot of advances on it that are still happening. I think really the limiter that you run into is running queries against aggregations of data. Because you can get the network, you know, BitTorrent sort of proved that you can do distributed open horizontal scaling of hosting. [00:55:29] You know, that basic idea of, hey, everybody's got a piece and you sync it from all these different places. We know you can do things like that. What nobody's been able to really get into a good place is running, queries across large data sets. In the model like that, there's been some research in what is, what's called federated queries, which is where you're sending a query to multiple different nodes and asking them to fulfill as much of it as they can and then collating the results back. But it didn't work that well. That's still kind of an open question and until that is in a place where it can like reliably work and at very large scales, you're just gonna need a big database somewhere that does give the properties that you need. You need these big indexes. And once we were pretty sure of that requirement, then from there you start asking, all right, what else about the system [00:56:29] Could we make easier if we just apply some more traditional techniques and merge that in with the peer-to-peer ideas? And so key hosting, that's an obvious one. You know, availability, let's just have a server. It's no big deal. But you're trying to, you're trying to make as much of them dumb as possible. [00:56:47] So that they have that easy replaceability. Moderation challenges [00:56:51] Jeremy: Earlier you were talking a a little bit about the moderation tools that people could build themselves. There was some process where people could label posts and then build their own software to determine what a feed should show per a person. [00:57:07] Paul: Mm-Hmm [00:57:07] Jeremy: But, but I think before that layer for the platform itself, there's a base level of moderation that has to happen. [00:57:19] Paul: yeah. [00:57:20] Jeremy: And I wonder if you could speak to, as the app has grown, how that's handled. [00:57:26] Paul: Yeah. the, you gotta take some requirements in moderation pretty seriously to start. And with decentralization. It sometimes that gets a little bit dropped. You need to have systems that can deal with questions about CSAM. So you got those big questions you gotta answer and then you got stuff that's more in the line of like, alright, what makes a good platform? [00:57:54] What kind of guarantees are we trying to give there? So just not legal concerns, but you know, good product experience concerns. That's something we're in the realm of like spam and and abusive behavior and things like that. And then you get into even more fine grain of like what is a person's subjective preference and how can they kind of make their thing better? [00:58:15] And so you get a kind of a telescoping level of concerns from the really big, the legal sort of concerns. And then the really small subjective preference kind of concerns. And that actually that telescoping maps really closely to the design of the system as well. Where the further you get up in the kind of the, in that legal concern territory, you're now in core infrastructure. [00:58:39] And then you go from infrastructure, which is the relay down into the application, which is kind of a platform and then down into the client. And that's where we're having those labelers apply. And each of them, as you kind of move closer to infrastructure, the importance of the decision gets bigger too. [00:58:56] So you're trying to do just legal concerns with the relay right? Stuff that you objectively can, everybody's in agreement like Yeah, yeah, yeah. You know, no bigs don't include that. The reason is that at the relay level, you're anybody that's using your relay, they depend on the decisions you're making, that sort of selection you're doing, any filtering you're doing, they don't get a choice after that. [00:59:19] So you wanna try to keep that focus really on legal concerns and doing that well. so that applications that are downstream of it can, can make their choices. The applications themselves, you know, somebody can run a parallel I guess you could call it like a parallel platform, so we got bluesky doing the microblogging use case, other people can make an application doing the microblogging use case. So there's, there's choice that users can easily switch, easily enough switch between, it's still a big choice. [00:59:50] So we're operating that in many ways. Like any other app nowadays might do it. You've got policies, you know, for what's acceptable on the network. you're still trying to keep that to be as, you know, objective as possible, make it fair, things like that. You want folks to trust your T&S team. Uh, but from the kind of systemic decentralization question, you get to be a little bit more opinionated. [01:00:13] Down all the way into the client with that labeling system where you can, you know, this is individuals turning on and off preferences. You can be as opinionated as you want on that letter. And that's how we have basically approached this. And in a lot of ways, it really just comes down to, in the day to day, you're the moderation, the volume of moderation tasks is huge. [01:00:40] You don't actually have high stakes moderation decisions most of the time. Most of 'em are you know pretty straightforward. Shouldn't have done that. That's gotta go. You get a couple every once in a while that are a little spicier or a policy that's a little spicier. And it probably feels pretty common to end users, but that just speaks to how much moderation challenges how the volume of reports and problems that come through. [01:01:12] And we don't wanna make it so that the system is seized up, trying to decentralize itself. You know, it needs to be able to operate day to day. What you wanna make is, you know, back pressure, you know, uh, checks on that power so that if an application or a platform does really start to go down the wrong direction on moderation, then people can have this credible exit. [01:01:36] This way of saying, you know what, that's a problem. We're moving from here. And somebody else can come in with different policies that better fit people's people's expectations about what should be done at, at these levels. So yeah, it's not about taking away authority, it's about checking authority, you know, kind of a checks and balances mentality. [01:01:56] Jeremy: And high level, 'cause you saying how there's such a high volume of, of things that you know what it is, you'd know you wanna remove it, but there's just so much of it. So is there, do you have automated tools to label these things? Do you have a team of moderators? Do they have to understand all the different languages that are coming through your network? [01:02:20] Yes, yes, yes and yes. Yeah. You use every tool at your disposal to, to stay on top of it. cause you're trying to move as fast as you can, folks. The problems showing up, you know, the slower you are to respond to it, the, the more irritating it is to folks. Likewise, if you make a, a missed call, if somebody misunderstands what's happening, which believe me, is sometimes just figuring out what the heck is going on is hard. [01:02:52] Paul: People's beefs definitely surface up to the moderation misunderstanding or wrong application. Moderators make mistakes so you're trying to maintain a pretty quick turnaround on this stuff. That's tough. And you, especially when to move fast on some really upsetting content that can make its way through, again, illegal stuff, for instance, but more videos, stuff like that, you know, it's a real problem. [01:03:20] So yeah, you're gotta be using some automated systems as well. Clamping down on bot rings and spam. You know, you can imagine that's gotten a lot harder thanks to LLMs just doing text analysis by dumb statistics of what they're talking about that doesn't even work anymore. [01:03:41] 'cause the, the LLMs are capable of producing consistently varied responses while still achieving the same goal of plugging a online betting site of some kind, you know? So we do use kind of dumb heuristic systems for when it works, but boy, that won't work for much longer. [01:04:03] And we've already got cases where it's, oh boy, so the moderation's in a dynamic place to say the least right now with, with LLMs coming in, it was tough before and now it's, now it's real interesting. Uh, so you use everything you can and you keep playing the cat and mouse game. And that's that. [01:04:26] Jeremy: Are the tools that you use were they all built in-house or are there... [01:04:31] Paul: Not all of them. We do use a couple of services that are out there. For one with the CSAM stuff, there's a company called Thorn that is actually set up to handle that. Obviously it's a very sensitive kind of thing. They maintain these hash fingerprint databases that we check in every post, Hey, this is on your database. [01:04:58] We also use a service called Hive to help us automatically detect pornography and gore. we're still tuning that one, but it hits significantly. It's correct more than it's incorrect. And we encourage users to self label their stuff. 'cause you know good actors don't want to be posting NSFW to people that don't wanna get it. [01:05:23] We do see people do it, but we still need to have that extra check. And so we're running that kind of detection on it and things like that. And then we got a couple of in-house things, something called automod which you could find the source for. That's just sitting there and it's a Go code base that's sitting there and running all kinds of heuristics trying to detect kinds of patterns of behavior that we've identified as being a problem. [01:05:48] Often that has to do with spam and then it's people. [01:05:53] Jeremy: I think with any application that has user generated content, it just seems like such a huge challenge to deal with. [01:06:06] Paul: It is, it really is. And, it's the thing, you know, it shows up in a lot of places. What we're talking about is kind of the, what's funny is what we're talking about is the obvious way that it shows up. And even that it's not really apparent to the average person just how much that really is. [01:06:23] It's a pretty big task, but it also makes its way into product development. And is one of those hidden costs that shows up all over the place? There's that meme about, oh, I can build Twitter at a weekend, kind of thing. [01:06:45] Jeremy: Right. [01:06:46] Paul: Which, there's a lot of reasons why, building a a microblogging app, had a lot of time to reflect on how many weekends it was taken to build it, you know, and why, why it took longer than a weekend for us. [01:07:04] Certainly targeting a lot of different platforms, will do it to you. React native makes that a lot easier these days and I give them a plug. They've been great. The moderation, the safety, that, that part of the design that you gotta work into all new features, that is a real hidden cost of product development that you gotta take seriously from the get go. [01:07:28] And you gotta look at every, everything you do and say, what, how's this gonna get messed with where people are gonna do with this? And I think our track record has been pretty good. There're definitely moments where we get something out and go, ah, you know, didn't think of that. Which is, that's just how it goes. [01:07:45] But that shows up everywhere. [01:07:48] Jeremy: I didn't even think about the fact where you had mentioned the LLMs, where now people just have the power to generate posts that are indistinguishable from people. So I don't know. I don't know where we're going here, but... [01:08:04] Paul: Somewhere new. [01:08:10] Jeremy: Any closing thoughts or other things you want to mention? [01:08:13] Paul: Yeah, this has been an interesting project. I'm happy with how it's gone so far for sure. The first question that we had when we started out was just whether or not it would scale, because historically folks that work in the decentralization space, that's what jams us up pretty bad. In obvious ways, peer to peer. [01:08:31] But even blockchains actually got jammed up real bad on scaling. And that's kind of why the NFT bubble popped as hard as it did when it did was everybody knows the transaction fees got really high. It's 'cause the system got too crowded. So making these big scale systems that have open operation is a real challenge. [01:08:51] And that's the part that so far, we're up to now 11 million registered accounts, and we sit at somewhere around 1.5 to 2 million DAU and we haven't identified anything that makes us think, oh, that's a scaling limit for this design. We're pretty sure that it can make its way all the way to the kind of scale that people expect out of this. [01:09:12] So I'm really happy to see just kind of from the engineering side of things, like getting that validated has felt pretty good about this project. And so I'm, I'm pretty curious to see kind of how this all unfolds moving forward. I'm feeling very happy with the outcome so far and just actually genuinely interested on a personal level to see how, how these dynamics play out over time. [01:09:36] Really looking forward to seeing somebody else start to operate full nodes like we are. I think that'll be a great milestone that we're trying to head for. And hopefully in a year or two, I think we kind of need to make a little social network in a box, make it a little bit easier for somebody to just press a button and get the whole thing going. [01:09:55] That's a milestone in the future I'm looking forward to. other than that. a lot of my day to day just comes down to, A lot of it's just running the social app and learning all the lessons that come along with that, which has been a trip in and of itself. [01:10:07] But you know, the, all the source code, um, is available on GitHub. So if you wanna see how we do it, it's right there. And if you're an application developer, I think in particular, the social app repo is pretty interesting to look at. That's a React native repository. You can see the full thing. [01:10:26] Paul: Lots of good forkable code in there if you're building an app. So I would definitely check that out. All the protocol code is up there. We got specs up on the app protocol website, so atproto.com, you can check all that out. Some good intro material, things like that. You want to learn a little bit more about how all this works? [01:10:43] Find out on atproto.com. Yeah, so it's it's all up there. It's all ready to, ready to look at. [01:10:50] Jeremy: And if people wanna follow you or see what you're up to, [01:10:53] Paul: You're gonna jump on bluesky and on pfrazee.com. [01:10:57] Jeremy: Paul, thank you so much for taking the time. [01:11:00] Paul: Absolutely. Thank you.

Mayra Navarro is an organizer of WNB.rb and Ruby Perú. Mayra shares how the Ruby community helped her get to RubyConf, going from project manager to developer, and the different ways people learn and communicate. This is the final interview recorded at RubyConf 2023 in San Diego. -- Mayra's Github Peruvian Digital Platform Codeable bootcamp Groups Ruby Perú WNB.rb Atlanta Ruby People Cody Norman Stefanni Brasil of hexdevs Dave Kimura of Drifting Ruby Conferences RubyConf RailsConf -- Transcript You can help correct transcripts on GitHub. [00:00:00] Jeremy: I hope you've been enjoying the conversations from RubyConf. Before we get started. I just want to say thank you to everyone. I met at the conference, all the guests who were so generous with their time. And to Irene from RubyConf for arranging a space and helping me connect with guests. [00:00:16] This final interview is with Mayra Navarro. She's an organizer of the Ruby community in Lima, Peru and a member of the women and non-binary Ruby online community. She's going to tell us how the community pulled together. Both friends of hers and strangers she had never met. To get her to RubyConf this year, we start the story in April where she's just finished attending the Ruby on rails conference, RailsConf in Atlanta. Getting to RubyConf [00:00:44] Mayra: So the thing is, in the last RailsConf, the last day that I was in the US, um, the day that I was returning to Peru, I got fired. (laughs) Yes. So I was with all the stress. [00:01:01] All the luggages that I had to pick or maybe overweight or something like that. And then I received that [00:01:08] Jeremy: Oh my gosh. [00:01:09] Mayra: And I, oh my gosh, what I can do? [00:01:13] Jeremy: That's terrible. [00:01:15] Mayra: It was awful. Since that, I think it was May 1st or something like that. And I was looking for job like everybody else who were fired all these times It was a difficult time for me. my plan was just before September I get a job so I have enough money and not using my, my savings for, for going to the RailsConf. Sorry, the RubyConf. but, uh, eventually at the end of September, October, I didn't get anything. [00:01:44] I'm Christian. So I, well, God doesn't want me to come here. [00:01:50] it there must be a reason, but there was something inside me that. I just to have to do something else. and I thank to my mom because she's someone that is always fighting for what she wants. [00:02:02] So I say, okay, I went to sleep that day that I say, okay, maybe I don't want to go. So next day I have the idea. Maybe you didn't use your last card. There is something else. That is something that I have from my mom. I can feel that. I say, what if you ask for money? Well, like a fundraising, I learned about that word later, and I say what, what else could you lose you don't have anything to lose right now. [00:02:30] So I say, okay, I'm going to write something. I asked Cody Norman, that is someone that I really appreciate right now. I asked him about suggestions, if that's a good idea or no, maybe not. He said, yes, you can do it. Uh, and I asked him if he could help me with the speech because I tried to write something and also I'm not good at writing things on Twitter and especially asking for money because I had to be open myself and be vulnerable to do that. [00:03:02] And it was like, uh, the last break for myself [00:03:05] a... I sent the speech to Cody, he helped me to update some things that I have to just improve. And I did it. I, also, I didn't know how to open a GoFundMe campaign because that's only for the US and Mexico. I think it doesn't exist in Peru. [00:03:23] So he said, Oh, there is another page that you can go. [00:03:27] I did it. So I just published that. I didn't open that until three, four hours later, because I was like, no, I don't want to see. And then I, I open it and I started to contact with the people who. [00:03:44] Well, who knows me because I like to be connected with a lot of people. I'm part of the FL RB even being in Peru, I am part of the FL RB. I go attend to the Atlanta Ruby Group. I go, I, I know a lot of people because of the conference. I try to help to the woman and non binary community also. I am organizer of the Ruby Peru, but I didn't want to ask them money for them, but I have some close friends from the conference that I, that I go for all. [00:04:13] All these two years. So they helped me to share that. And in two days, I got the money. [00:04:20] It was like a, I can't believe it. It is what, and I'm not good open myself for things like that. I love helping people, but it's difficult when I, you have to help yourself. So. All these people who I could see their names because it's, it's transferred to PayPal. [00:04:39] So I could see their name is like, uh, I really appreciate the thing that they don't know me. Some people, they don't know me, but, but I know them. I know who you are, if you're listening to this and I thank you appreciate for doing that. I also had the opportunity because I need to talk about this. I got a ticket from HexDev, uh, from Stephanie. [00:05:01] Jeremy: Oh... Hexdevs. Yeah. [00:05:02] Mayra: Yes. And, also I applied for the volunteer positions, just in case But I got the volunteer position. So what I did is, besides all my expense, I mean, that trip and also the hotel, expenses, I don't know, does it work? I, I said, I'm going to give this ticket that I have left to one of the women in the wnb community. [00:05:25] So I did that and say, I have a ticket and also I can share the room. I don't want to say her name because She's trying not to be too connected to social media, but she, she accepted sharing the room with me. [00:05:40] Jeremy: Yeah. [00:05:43] Mayra: So she's already here with me and I feel so happy because People not only helping me, they helping me to help and it feel like, wow. [00:05:53] Yeah. And that is, that is my story. And I still, well, I accepted to come to talk about this today because I received a job offer in the morning that I accepted. [00:06:06] So I wanted to. Send a happy ending for all my story about this. Yeah. And especially because I know that in the next conference I'll be with my own money, I could say, expenses. Asking for help [00:06:20] Jeremy: So was this all this year, the RailsConf? That was this year where you, you went to the conference, you enjoyed the talks and you were employed. And so it was the day that it was over that you, you found out that you got laid off. Wow. it's this, you have this high, right, you've met all your friends and, you know, you're learning all this stuff and you're really excited. [00:06:42] And then you get this notice and it's like, what, what happened? [00:06:47] Mayra: Yeah. That is what's happening. [00:06:50] Jeremy: then you, you kind of, like you said, you opened yourself up but yeah, it takes courage to say like, Hey, I need, you know, I need some help. [00:06:57] Mayra: Yeah, it's, this is something that I learned about this is always asking for help. This is something that I have been I bring into my life is always asking for help. I know as a woman, uh, as a woman, I have the thing that Try to be strong sometimes. I can do it by myself. I don't need help. [00:07:16] I don't need help, but sometimes you need, as human, you can open yourself. It's not something related to [00:07:23] gender it's more like humanity. That's how I feel right now. That is the feeling that I have and that is what is going to keep with me. For the rest of my life, I know. (laughs) [00:07:33] Jeremy: Yeah. Cause I, I think when, when people don't know, they, they might assume because you're so involved, right. With your, your local community and then the community internationally where people just assume that, Hey, Mayra is doing great. Right? She's, she's got no problems, no issues, and, there's just no way for people to know unless, you know, you, you share, and then that way people can help you, [00:07:58] Mayra: Yes. [00:07:59] Jeremy: That's a great story. I'm, I'm, I'm glad that, like, getting laid off is never good, right? That's never fun. But at least... Uh, things positive came out of it in terms of people coming out to support you, but also like you said, being able to support another, you know, another member of our community, [00:08:19] Mayra: And I would do it, and I would do it again. [00:08:21] I know that. Attending conferences [00:08:23] Jeremy: You know, now that you've gotten to come out, how, how has the, the conference been for you? Like, [00:08:29] Mayra: It was really good. I feel less insecure than the last time that I was here. (laughs) Actually, my first RubyConf was RubyConf Mini in Rhode Island. So this is like a, the Ruby real not the real one. It's just my more it's different. [00:08:48] Mayra: But, uh, the same time is. It's closer. That's how I feel it. I mean, this is my fifth conference. My first one was in Colombia. RubyConf Colombia. And I got a ticket as a scholarship. but until now I can say that it's like a, the feeling of the Ruby community, not only Ruby on Rails. Ruby community is like a It's really positive. It has changed my life so much since the first time that I joined to community that it's, I'm so happy to be developer instead of what, you know, everybody switched jobs. [00:09:20] I did too so it's like, uh, I won't regret. From project manager to developer [00:09:24] Jeremy: Hmm. Tell, tell me a little bit about that. How did you get interested in Ruby or, or have been involved with the community? [00:09:31] Mayra: I wasn't, I it was because money. Because it is. [00:09:34] Jeremy: That's a good reason. That's a good reason. [00:09:36] Mayra: Yeah. The thing is, I am graduated, uh, of the university. Uh, in Peru, but I was project manager before, well, I've switched a lot of careers because I was looking what I wanted to do and eventually I was project manager also. but I hated me in that position wasn't really good and it wasn't the company. [00:09:59] I knew it was me. I wasn't satisfied with my job and also I didn't like that, uh, working from nine to six every day in an office or something like that. It wasn't for me. So I remember that someone, one friend on Facebook shared something like a bootcamp that was about to start in Peru, that they were teaching Ruby on Rails. [00:10:21] I didn't know what was Ruby on Rails at the time. And then, and also React and JavaScript because, and you have to pay only if you get your first job. [00:10:32] Jeremy: Oh, this is like a bootcamp. [00:10:34] Mayra: Yeah, it's bootcamp, the first one that I met, I know, but that time there was someone called Laboratoria, but it's only related to JavaScript, but this one's a little bit more complete. So I apply, I didn't know that I could make it. I did it and it was an intensive bootcamp, six months from nine to six, but also I remember I didn't leave. [00:10:59] The place until 11 o'clock PM, because we were all 19 people there. So we really wanted to change our future. When everything ends, there was a moment when I, I could feel that Ruby also, especially Ruby on Rails, it was like, uh, something that I really like, uh, the syntax. Things like that. And also our teachers used to say, I can see who could be backend, who's going to be frontend. [00:11:31] I consider myself full stack, but she, she used to say that. I remember that. [00:11:36] Jeremy: So, which one were you? [00:11:38] Mayra: I was the Ruby side. The backend. [00:11:43] Mayra: Then I got an internship in the same companies who that was promoting the, the bootcamp. After three months, the, the, the internship ended because it was part of the contract but I wanted really to work in a place that they had Ruby on Rails. [00:12:05] So that's what I got. It took me more time than the rest of my friends, it's maybe it was like. four of us got a job in Ruby on Rails, uh, and I got mine. I remember my first job, full time job for Ruby on Rails was for the government of Peru. Actually, they use, they use Ruby on Rails for, CMS that they manage, that is called gov.pe. So I started working there. So it was a nice experience and I love, and I learned a lot about that experience also. So that is my story how it started. [00:12:44] Jeremy: Yeah. So you had talked about your friend and your friend referred you to the bootcamp, had you ever done any programming or anything related? [00:12:54] Mayra: When I was project manager, I had the opportunity to, to manage developers. I have developers in charge. So, but I had the kind of person that even I was. Your product manager, I try to help you to solve some things, like something that I say is a pseudocode. Instead of coding, I tried to give you the pseudocode that the things that you could do. So with that, maybe I can help. Well, my, my goal wanted to help you to unlock if you, you, you got stuck in something. [00:13:30] So with that, I just have a little bit of knowledge of what to do, but I. I felt that I hadn't the tools or I hadn't the skill to do that. That's why I decided to, to study in a bootcamp because they can teach me about the, that kind of tools because I couldn't study by myself. I couldn't. I can understand how the things goes right now, but at that time I, I was, I was lost. [00:13:56] Jeremy: But that's like, the, the skill that you already had as a project manager, being able to write the pseudocode and, and talk to your developers about the type of problem they're, they're trying to solve. That, that's a really important skill already. So I think, like, going into the bootcamp, nothing was totally new. [00:14:15] Right? I, I think that's really great that, that you got to see that beforehand and, and hopefully get a sense for like, that you might. Enjoy this, this sort of thing too, right? [00:14:25] Mayra: I love solving puzzles, so that was puzzle for me. I started with Code Wars. I know everybody started with that, but it's like a resolving puzzles. I need something there. And one of the things I really love I love helping people. I discovered that when I was helpdesk before. eventually all this time, even this time without job, I realized I can bring that. [00:14:47] Oh, I being more. aware about that I can help people just coding. So that's, that's what I've been doing all these months because I try to understand about gems or learning things more, but my focus is always going to be helping people. [00:15:03] Jeremy: I, I think that's really great that that's something that really appeals to you because that's something everybody needs. [00:15:12] Mayra: You know, the word that comes to my mind all the time that I say this is server. If you think about the word server, it's what I do. It receives something and gives you something. It's all the time. It's, you know, I know it's a machine or something like that, but if you think about the word, you are receiving something and giving something. [00:15:36] In all the time you are waiting for a, for a request to give something. So that is the word that it's, is for me, it's kind of helping people. [00:15:45] Jeremy: Hmm. we all serve one another in, in, in one way or another. Yeah. the boot camp, you said it was, uh, six months, and... You were, you were staying till 11 at night. So what, what was that experience like? How different people communicate and learn [00:16:02] Mayra: it's a nightmare, don't do it. (laughs) No, it was fun. that bootcamp changed my life. Before that bootcamp, I would say, I'm not going to say I was lack of some of the skills. The thing is, I didn't know how to, how to communicate. And one of the things that I learned besides that you need English or things like that, it's more about how to communicate with people because, there are multiple ways. [00:16:28] You can't talk in a way, for example, there's something that I'm always going to remember about it is you would prefer. WhatsApp, for example, and I would prefer Slack, or maybe voice, voice records instead of writing, or maybe an email. So, there must be a point between you and me. that might help us to communicate in a good way. [00:16:53] I, me, myself, especially, don't have to be forced people to do it in my way. It's a way of two, for two, you and me, and the best way, and try to do the same for the rest of the team, for example, or the rest of the people. Maybe they don't prefer this in this way, maybe another way. I have to be open to that. [00:17:12] Before the bootcamp I didn't know anything about it, but, and I tried to do it in my way. And then, right, thinking about it, it was a little bit selfish, but I need to learn. I need to be aware about [00:17:25] Jeremy: You're, you're referring to the way people. Communicate, or the ways people learn, or... [00:17:31] Mayra: Communicate actually. If we talk about the people, how the people learn. I am the example of, I am bad at listening book, podcasts. [00:17:41] Jeremy: Uh... Oh (laughs)... [00:17:42] Mayra: I'm sorry, I, I have ADHD. So it's hard for me to follow videos and podcasts because I have to. Pause, uh, Rewind, and Play again. And this is something when I miss so many ideas. So I prefer reading blogs or maybe transcriptions because it helps me just do reading. [00:18:04] And then return and continue reading when I can't understand something. it was difficult for me just to understand also that people prefer videos. Yes, it's not only my way to learn, it's their way to learn. And also we need to be open to that. Even when I used to, I mentor a couple of... people So, I had to be open to that also. [00:18:29] I am the kind of person you can write me at 2 a. m. and if I am awake, I'm going to answer you because maybe you are desperate for an answer at the time, but I can understand there are no people who are not. Who doesn't like, don't like that, so I try to be open to that or maybe improve our communications or maybe give some rules and not to think that everything is personal, right? [00:18:56] It's just, I hope the best of you. And I try that you get the best of me. (laughs) [00:19:03] Jeremy: Yeah, it's understanding their expectations, what they feel comfortable with, so that you know, It's okay if I send Mayra a message at 2 AM, but if I send someone else a message at 2 AM, it, it, maybe their phone dings and, you know, now they're distracted and, yeah, so, that, that makes sense. [00:19:26] Mayra: Yeah. If you, for example, I, I, I'm going to ask you because I learned that, can I send you a message at that time? But I, even I have to think about the time zone. [00:19:36] Jeremy: Yeah, oh, that's true, that's true. [00:19:38] Mayra: For example, because now I, I would have think about just my friends from Peru, but now I have friends all over the world because of the Woman Non-binary community. [00:19:49] So I have to think about things like that when I write. So what, all the things that has been useful for me is, for example, is like when you schedule a message that has been useful for me when I have to ask or sending messages. [00:20:03] Jeremy: It's interesting that you mentioned how with learning you prefer blogs and, and books and things like that because this may be a generalization, but maybe with, newer developers or, or younger people, a lot of them really like the video form Yesterday I was, interviewing, David Copeland, who he, he wrote a book about, sustainable web development with Ruby on Rails, and, yeah, we were talking a little bit about, it's like, so many people want video, is there a, is there still a place for me with my, you know, my, my book? [00:20:39] And stuff like that, and I think it's important to remember that there's people like yourself, and, um, I, I'm partly the same way, like, I like to be able to have the text so that I can read it at my own pace and copy and paste stuff and stuff like that. But you're right that everybody learns differently, so it, it makes sense for there to be the videos, for there to be, podcasts and blog posts. [00:21:05] There's different people who learn different ways [00:21:07] Mayra: And also, some people, including me, needs to pay for something if you want to learn something, because sometimes when it is free, you won't have the value that [00:21:22] Mayra: it has. [00:21:23] Jeremy: I totally understand that, yeah. Accessibility for videos and podcasts [00:21:26] Mayra: And there is something I would like to mention after you talk about this is I open to videos and podcasts, I can't take my time because I have now a lot of friends who, who create this type kind of content, but I like to remember that there are people with other difficult things. [00:21:45] No, it's, it's related to accessibility because when you have deaf people, they need. Transcriptions, they need closed captions. So maybe you are in a place with a lot of noise and it can help you, even if the video has closed captions, so people can read it. So it is something like, it's not me. It's more to be more open to people who are really has a disability. [00:22:12] That's a word that was like, so yeah. Or maybe they, their main language is not English and a lot of the content or the majority of the content about coding is in English. So when you have the transcriptions or you have the blog, you can translate it. And it's easy for that is access to them. [00:22:31] Jeremy: Yeah, that's definitely true. And I think even past people who aren't native speakers or have a disability, if you aren't in either of those categories, there's still a lot of people who they want to have a transcript or outside. Ruby or programming, people who watch movies and TV shows, a lot of them turn on the subtitles and they're native English speakers. [00:22:55] The dialogue is in English. They still want to see the subtitles. [00:22:59] Yeah, I think it's becoming very common. So, to your point when you have video having a way for people to still get the information another way, I think is helpful for everyone. Yeah. [00:23:15] Mayra: And it isn't too difficult nowadays because now you have AI or maybe, programs that can get you the, at least the closest words. [00:23:24] Jeremy: It gets you maybe 90 percent of the way there, so it definitely saves time, but I will say it is still work. [00:23:33] Mayra: Yes. Yes. It still work. Actually, it's because it could be a couple of words that need that maybe the, the program needs to improve. You can improve how the program, uh, translated, but it is something behind the meaning that you still can keep. [00:23:49] Jeremy: It being there and not perfect is kind of better than having nothing, I guess, yeah. What's next [00:23:55] Jeremy: Now that you've spent time at RubyConf, like, what are, like what are your plans next? [00:24:02] Mayra: There is a story behind all this, but I'm going to, the TLDR [00:24:06] Jeremy: Okay. [00:24:08] Mayra: Could be easy because I have a plenty of time without working to make a lot of thoughts in my mind. So it's just like, uh, I would like to explore more about Ruby, Ruby without Rails, something like that. So one of the things that I would like to do after this is just. [00:24:27] I would like to investigate more about the use of Ruby out of what is what application. It is something I was talking like a couple of hours ago, because there I found a blog about how is, how are the conference. The Ruby conference in Japan. So it was really interesting. It was, an article that is really old, but it got my attention because I never thought about it because I came from a boot camp and it was like a. [00:24:59] There is something else. So I could see a couple of talks about talking about, for example, Rack. [00:25:06] Mayra: So I will like how, oh, for example, we have another talk about how to create desktop applications with Ruby. So that is something that I would like to investigate. I would like to try also with the Ruby Peru community. [00:25:20] We decided to choose to investigate more about it and prepare talks about it in Spanish, because that is the mission. Our vision of our community is to create content in Spanish. [00:25:34] And also I was planning to give a lightning talk, but I wasn't ready yet to do it because I was nervous about, because I applied for jobs or things like that, I hadn't the time to prepare that, but actually I would like. I dunno if you heard about Dave Kimura and Drifting Ruby? [00:25:52] Jeremy: Uh, yes. Yes. They, they do the videos, right. [00:25:54] Mayra: He has a, blog on how to implement some kind of, uh, when your test test fails, you saw the light can change to red or green based on that The test that you are running. So it was really interesting. It isn't related to rails, but it, it is based on ruby so it's like, wow, I want to learn how to do that. Woman and non-binary community (WNB-rb.dev) [00:26:17] Jeremy: Anything else you want to mention or think we should have talked about? [00:26:22] Mayra: Yeah, because I am a member of the Women and Non-binary community. So if you are a woman or a non-binary person, you're invited to our community, we are open to, to you and we have meetups monthly. Uh, we have book clubs and we are always open to new ideas to share, to help you to do. that's it, I think. Yes. [00:26:47] Jeremy: And where can they find you if they're interested in that? [00:26:51] Mayra: Uh, we have a webpage, [00:26:53] wnb-rb.dev That is dev in English, I think. [00:27:00] Yes. And there you can find us. And also there's a form, where you can give us your, your info. It won't be shared only. No, it won't be shared only for the organizers. And that's all. We keep your privacy there. [00:27:17] Jeremy: Very cool. So [00:27:19] wnb-rb.dev [00:27:23] Mayra: yes, it is. [00:27:26] Jeremy: Well, Myra thank you so much for spending time to talk with me today. [00:27:30] Mayra: Thank you and sorry for my English. Ha ha ha ha [00:27:34] Jeremy: Your English is good, your English is much better than my Spanish. [00:27:38] Mayra: Okay.

Mike Perham is the creator of Sidekiq, a background job processor for Ruby. He's also the creator of Faktory a similar product for multiple language environments. We talk about the RubyConf keynote and Ruby's limitations, supporting products as a solo developer, and some ideas for funding open source like a public utility. Recorded at RubyConf 2023 in San Diego. -- A few topics covered: Sidekiq (Ruby) vs Faktory (Polyglot) Why background job solutions are so common in Ruby Global Interpreter Lock (GIL) Ractors (Actor concurrency) Downsides of Multiprocess applications When to use other languages Getting people to pay for Sidekiq Keeping a solo business Being selective about customers Ways to keep support needs low Open source as a public utility Mike Mike's blog mastodon Sidekiq faktory From Employment to Independence Ruby Ractor The Practical Effects of the GVL on Scaling in Ruby Transcript You can help correct transcripts on GitHub. Introduction [00:00:00] Jeremy: I'm here at RubyConf San Diego with Mike Perham. He's the creator of Sidekiq and Faktory. [00:00:07] Mike: Thank you, Jeremy, for having me here. It's a pleasure. Sidekiq [00:00:11] Jeremy: So for people who aren't familiar with, I guess we'll start with Sidekiq because I think that's what you're most known for. If people don't know what it is, maybe you can give like a small little explanation. [00:00:22] Mike: Ruby apps generally have two major pieces of infrastructure powering them. You've got your app server, which serves your webpages and the browser. And then you generally have something off on the side that... It processes, you know, data for a million different reasons, and that's generally called a background job framework, and that's what Sidekiq is. [00:00:41] It, Rails is usually the thing that, that handles your web stuff, and then Sidekiq is the Sidekiq to Rails, so to speak. [00:00:50] Jeremy: And so this would fit the same role as, I think in Python, there's celery. and then in the Ruby world, I guess there is, uh, Resque is another kind of job. [00:01:02] Mike: Yeah, background job frameworks are quite prolific in Ruby. the Ruby community's kind of settled on that as the, the standard pattern for application development. So yeah, we've got, a half a dozen to a dozen different, different examples throughout history, but the major ones today are, Sidekiq, Resque, DelayedJob, GoodJob, and, and, and others down the line, yeah. Why background jobs are so common in Ruby [00:01:25] Jeremy: I think working in other languages, you mentioned how in Ruby, there's this very clear, preference to use these job scheduling systems, these job queuing systems, and I'm not. I'm not sure if that's as true in, say, if somebody's working in Java, or C sharp, or whatnot. And I wonder if there's something specific about Ruby that makes people kind of gravitate towards this as the default thing they would use. [00:01:52] Mike: That's a good question. What makes Ruby... The one that so needs a background job system. I think Ruby, has historically been very single threaded. And so, every Ruby process can only do so much work. And so Ruby oftentimes does, uh, spin up a lot of different processes, and so having processes that are more focused on one thing is, is, is more standard. [00:02:24] So you'll have your application server processes, which focus on just serving HTTP responses. And then you have some other sort of focused process and that just became background job processes. but yeah, I haven't really thought of it all that much. But, uh, you know, something like Java, for instance, heavily multi threaded. [00:02:45] And so, and extremely heavyweight in terms of memory and startup time. So it's much more frequent in Java that you just start up one process and that's it. Right, you just do everything in that one process. And so you may have dozens and dozens of threads, both serving HTTP and doing work on the side too. Um, whereas in Ruby that just kind of naturally, there was a natural split there. Global Interpreter Lock [00:03:10] Jeremy: So that's actually a really good insight, because... in the keynote at RubyConf, Mats, the creator of Ruby, you know, he mentioned the, how the fact that there is this global, interpreter lock, [00:03:23] or, or global VM lock in Ruby, and so you can't, really do multiple things in parallel and make use of all the different cores. And so it makes a lot of sense why you would say like, okay, I need to spin up separate processes so that I can actually take advantage of, of my, system. [00:03:43] Mike: Right. Yeah. And the, um, the GVL. is the acronym we use in the Ruby community, or GIL. Uh, that global lock really kind of is a forcing function for much of the application architecture in Ruby. Ruby, uh, applications because it does limit how much processing a single Ruby process can do. So, uh, even though Sidekiq is heavily multi threaded, you can only have so many threads executing. [00:04:14] Because they all have to share one core because of that global lock. So unfortunately, that's, that's been, um, one of the limiter, limiting factors to Sidekiq scalability is that, that lock and boy, I would pay a lot of money to just have that lock go away, but. You know, Python is going through a very long term experiment about trying to remove that lock and I'm very curious to see how well that goes because I would love to see Ruby do the same and we'll see what happens in the future, but, it's always frustrating when I come to another RubyConf and I hear another Matt's keynote where he's asked about the GIL and he continues to say, well, the GIL is going to be around, as long as I can tell. [00:04:57] so it's a little bit frustrating, but. It's, it's just what you have to deal with. Ractors [00:05:02] Jeremy: I'm not too familiar with them, but they, they did mention during the keynote I think there Ractors or something like that. There, there, there's some way of being able to get around the GIL but there are these constraints on them. And in the context of Sidekiq and, and maybe Ruby in general, how do you feel about those options or those solutions? [00:05:22] Mike: Yeah, so, I think it was Ruby 3. 2 that introduced this concept of what they call a Ractor, which is like a thread, except it does not have the global lock. It can run independent to the global lock. The problem is, is because it doesn't use the global lock, it has pretty severe constraints on what it can do. [00:05:47] And the, and more specifically, the data it can access. So, Ruby apps and Rails apps throughout history have traditionally accessed a lot of global data, a lot of class level data, and accessed all this data in a, in a read only fashion. so there's no race conditions because no one's changing any of it, but it's still, lots of threads all accessing the same variables. [00:06:19] Well, Ractors can't do that at all. The only data Ractors can access is data that they own. And so that is completely foreign to Ruby application, traditional Ruby applications. So essentially, Ractors aren't compatible with the vast majority of existing Ruby code. So I, I, I toyed with the idea of prototyping Sidekiq and Ractors, and within about a minute or two, I just ran into these, these, uh... [00:06:51] These very severe constraints, and so that's why you don't see a lot of people using Ractors, even still, even though they've been out for a year or two now, you just don't see a lot of people using them, because they're, they're really limited, limited in what they can do. But, on the other hand, they're unlimited in how well they can scale. [00:07:12] So, we'll see, we'll see. Hopefully in the future, they'll make a lot of improvements and, uh, maybe they'll become more usable over time. Downsides of multiprocess (Memory usage) [00:07:19] Jeremy: And with the existence of a job queue or job scheduler like Sidekiq, you're able to create additional processes to get around that global lock, I suppose. What are the... downsides of doing so versus another language like we mentioned Java earlier, which is capable of having true parallelism in the same process. [00:07:47] Mike: Yeah, so you can start up multiple Ruby processes to process things truly in parallel. The issue is that you do get some duplication in terms of memory. So your Ruby app maybe take a gigabyte per process. And, you can do copy on write forking. You can fork and get some memory sharing with copy on write semantics on Unix operating systems. [00:08:21] But you may only get, let's say, 30 percent memory savings. So, there's still a significant memory overhead to forking, you know, let's say, eight processes versus having eight threads. You know, you, you, you may have, uh, eight threads can operate in a gigabyte process, but if you want to have eight processes, that may take, let's say, four gigabytes of RAM. [00:08:48] So you, you still, it's not going to cost you eight gigabytes of RAM, you know, it's not like just one times eight, but, there's still a overhead of having those separate processes. [00:08:58] Jeremy: would you say it's more of a cost restriction, like it costs you more to run these applications, or are there actual problems that you can't solve because of this restriction. [00:09:13] Mike: Help me understand, what do you mean by restriction? Do you mean just the GVL in general, or the fact that forking processes still costs memory? [00:09:22] Jeremy: I think, well, it would be both, right? So you're, you have two restrictions right now. You have the, the GVL, which means you can't have parallelism within the same process. And then your other option is to spin up a bunch of processes, which you have said is the downside there is that you're using a lot more RAM. [00:09:43] I suppose my question is that Does that actually stop you from doing anything? Like, if you throw more money at the problem, you go like, we're going to have more instances, I'll pay for the RAM, it's fine, can that basically get you out of these situations or are these limitations actually stopping you from, from doing things you could do in other languages? [00:10:04] Mike: Well, you certainly have to manage the multiple processes, right? So you've gotta, you know, if one child process crashes, you've gotta have a parent or supervisor process watching all that and monitoring and restarting the process. I don't think it restricts you. Necessarily, it just, it adds complexity to your deployment. [00:10:24] and, and it's just a question of efficiency, right? Instead of being able to deploy on a, on a one gigabyte droplet, I've got to deploy to a four gigabyte droplet, right? Because I just, I need the RAM to run the eight processes. So it, it, it's more of just a purely a function of how much money am I going to have to throw at this problem. [00:10:45] And what's it going to cost me in operational costs to operate this application in production? When to use other languages? [00:10:53] Jeremy: So during the. Keynote, uh, Matz had mentioned that Rails, is really suitable as this one person framework, like you can have a very small team or maybe even yourself and, and build this product. And so I guess from... Your perspective, once you cross a certain threshold, is like, what Ruby and what Sidekiq provides not enough, and that's why you need to start looking into other languages? [00:11:24] Or like, where's the, turning point, or the, if you [00:11:29] Mike: Right, right. The, it's all about the problem you're trying to solve, right? At the end of the day, uh, the, the question is just what are we trying to solve and how are we trying to solve it? So at a higher level, you got to think about the architecture. if the problem you're trying to solve, if the service you're trying to build, if the app you're trying to operate. [00:11:51] If that doesn't really fall into the traditional Ruby application architecture, then you, you might look at it in another language or another ecosystem. something like Go, for instance, can compile down to a single binary, which makes deployment really easy. It makes shipping up a product. on to a user's machine, much simpler than deploying a Ruby application onto a user's desktop machine, for instance, right? [00:12:22] Um, Ruby does have this, this problem of how do you package everything together and deploy it somewhere? Whereas Go, when you can just compile to a single binary, now you've just got a single thing. And it's just... Drop it on the file system and execute it. It's easy. So, um, different, different ecosystems have different application architectures, which empower different ways of solving the same problems. [00:12:48] But, you know, Rails as a, as a one man framework, or sorry, one person framework, It, it, I don't, I don't necessarily, that's a, that's sort of a catchy marketing slogan, but I just think of Rails as the most productive framework you can use. So you, as a single person, you can maximize what you ship and the, the, the value that you can create because Rails is so productive. [00:13:13] Jeremy: So it, seems like it's maybe the, the domain or the type of application you're making. Like you mentioned the command line application, because you want to be able to deliver it to your user easily. Just give them a binary, something like Go or perhaps Rust makes a lot more sense. and then I could see people saying that if you're doing something with machine learning, like the community behind Python, it's, they're just, they're all there. [00:13:41] So Room for more domains in Ruby [00:13:41] Mike: That was exactly the example I was going to use also. Yeah, if you're doing something with data or AI, Python is going to be a more, a more traditional, natural choice. that doesn't mean Ruby can't do it. That doesn't mean, you wouldn't be able to solve the problem with Ruby. And, and there's, that just also means that there's more space for someone who wants to come in and make an impact in the Ruby community. [00:14:03] Find a problem that Ruby's not really well suited to solving right now and build the tooling out there to, to try and solve it. You know, I, I saw a talk, from the fellow who makes the Glimmer gem, which is a native UI toolkit. Uh, a gem for building native UIs in Ruby, which Ruby traditionally can't do, but he's, he's done an amazing job at sort of surfacing APIs to build these, um, these native, uh, native applications, which I think is great. [00:14:32] It's awesome. It's, it's so invigorating to see Ruby in a new space like that. Um, I talked to someone else who's doing the Polars gem, which is focused on data processing. So it kind of takes, um, Python and Pandas and brings that to Ruby, which is, is awesome because if you're a Ruby developer, now you've got all these additional tools which can allow you to solve new sets of problems out there. [00:14:57] So that's, that's kind of what's exciting in the Ruby community right now is just bring it into new spaces. Faktory [00:15:03] Jeremy: In addition to Sidekiq, you have, uh, another product called Faktory, I believe. And so does that serve a, a similar purpose? Is that another job scheduling, job queueing system? [00:15:16] Mike: It is, yes. And it's, it's, it's similar in a way to Sidekiq. It looks similar. It's got similar concepts at the core of it. At the end of the day, Sidekiq is limited to Ruby. Because Sidekiq executes in a Ruby VM, it executes the jobs, and the jobs are, have to be written in Ruby because you're running in the Ruby VM. [00:15:38] Faktory was my attempt to bring, Sidekiq functionality to every other language. I wanted, I wanted Sidekiq for JavaScript. I wanted Sidekiq for Go. I wanted Sidekiq for Python because A, a lot of these other languages also could use a system, a background job system. And the problem though is that. [00:16:04] As a single man, I can't port Sidekiq to every other language. I don't know all the languages, right? So, Faktory kind of changes the architecture and, um, allows you to execute jobs in any language. it, it replaces Redis and provides a server where you just fetch jobs, and you can use it from it. [00:16:26] You can use that protocol from any language to, to build your own worker processes that execute jobs in whatever language you want. [00:16:35] Jeremy: When you say it replaces Redis, so it doesn't use Redis, um, internally, it has its own. [00:16:41] Mike: It does use Redis under the covers. Yeah, it starts Redis as a child process and, connects to it over a Unix socket. And so it's really stable. It's really fast. from the outside, the, the worker processes, they just talk to Faktory. They don't know anything about Redis at all. [00:16:59] Jeremy: I see. And for someone who, like we mentioned earlier in the Python community, for example, there is, um, Celery. For someone who is using a task scheduler like that, what's the incentive to switch or use something different? [00:17:17] Mike: Well, I, I always say if you're using something right now, I'm not going to try and convince you to switch necessarily. It's when you have pain that you want to switch and move away. Maybe you have Maybe there's capabilities in the newer system that you really need that the old system doesn't provide, but Celery is such a widely known system that I'm not necessarily going to try and convince people to move away from it, but if people are looking for a new system, one of the things that Celery does that Faktory does not do is Celery provides like data adapters for using store, lots of different storage systems, right? [00:17:55] Faktory doesn't do that. Faktory is more, has more of the Rails mantra of, you know, Omakase where we choose, I choose to use Redis and that's it. You don't, you don't have a choice for what to use because who cares, you know, at the end of the day, let Faktory deal with it. it's, it's not something that, You should even necessarily be concerned about it. [00:18:17] Just, just try Faktory out and see how it works for you. Um, so I, I try to take those operational concerns off the table and just have the user focus on, you know, usability, performance, and that sort of thing. but it is, it's, it's another background job system out there for people to try out and see if they like that. [00:18:36] And, and if they want to, um, if they know Celery and they want to use Celery, more power to Faktory them. Sidekiq (Ruby) or Faktory (Polyglot) [00:18:43] Jeremy: And Sidekiq and Faktory, they serve a very similar purpose. For someone who they have a new project, they haven't chosen a job. scheduling system, if they were using Ruby, would it ever make sense for them to use Faktory versus use Sidekiq? [00:19:05] Mike: Uh Faktory is excellent in a polyglot situation. So if you're using multiple languages, if you're creating jobs in Ruby, but you're executing them in Python, for instance, um, you know, if you've, I have people who are, Creating jobs in PHP and executing them in Python, for instance. That kind of polyglot scenario, Sidekiq can't do that at all. [00:19:31] So, Faktory is useful there. In terms of Ruby, Ruby is just another language to Faktory. So, there is a Ruby API for using Faktory, and you can create and execute Ruby jobs with Faktory. But, you'll find that in the Ruby community, Sidekiq is much widely... much more widely used and understood and known. So if you're just using Ruby, I think, I think Sidekiq is the right choice. [00:19:59] I wouldn't look at Faktory. But if you do need, find yourself needing that polyglot tool, then Faktory is there. Temporal [00:20:07] Jeremy: And this is maybe one, maybe one layer of abstraction higher, but there's a product called Temporal that has some of this job scheduling, but also this workflow component. I wonder if you've tried that out and how you think about that product? [00:20:25] Mike: I've heard of them. I don't know a lot about the product. I do have a workflow API, the Sidekiq batches, which allow you to fan out jobs and then, and then execute callbacks when all the jobs in that, in that batch are done. But I don't, provide sort of a, a high level. Graphical Workflow Editor or anything like that. [00:20:50] Those to me are more marketing tools that you use to sell the tool for six figures. And I don't think they're usable. And I don't think they're actually used day to day. I provide an API for developers to use. And developers don't like moving blocks of code around in a GUI. They want to write code. And, um, so yeah, temporal, I, like I said, I don't know much about them. [00:21:19] I also, are they a venture capital backed startup? [00:21:22] Jeremy: They are, is my understanding, [00:21:24] Mike: Yeah, that, uh, any, any sort of venture capital backed startup, um, who's building technical infrastructure. I, I would look long and hard at, I'm, I think open source is the right core to build on. Of course I sell commercial software, but. I'm bootstrapped. I'm profitable. [00:21:46] I'm going to be around forever. A VC backed startup, they tend to go bankrupt, because they either get big or they go out of business. So that would be my only comment is, is, be a little bit leery about relying on commercial venture capital based infrastructure for, for companies, uh, long term. Getting people to pay for Sidekiq [00:22:05] Jeremy: So I think that's a really interesting part about your business is that I think a lot of open source maintainers have a really big challenge figuring out how to make it as a living. The, there are so many projects that they all have a very permissive license and you can use them freely one example I can think of is, I, I talked with, uh, David Kramer, who's the CTO at Sentry, and he, I don't think they use it anymore, but they, they were using Nginx, right? [00:22:39] And he's like, well, Nginx, they have a paid product, like Nginx. Plus that or something. I don't know what the name is, but he was like, but I'm not going to pay for it. Right. I'm just going to use the free one. Why would I, you know, pay for the, um, the paid thing? So I, I, I'm kind of curious from your perspective when you were coming up with Sidekiq both as an open source product, but also as a commercial one, how did you make that determination of like to make a product where it's going to be useful in its open source form? [00:23:15] I can still convince people to pay money for it. [00:23:19] Mike: Yeah, the, I was terrified, to be blunt, when I first started out. when I started the Sidekiq project, I knew it was going to take a lot of time. I knew if it was successful, I was going to be doing it for the next decade. Right? So I started in 2012, and here I am in 2023, over a decade, and I'm still doing it. [00:23:38] So my expectation was met in that regard. And I knew I was not going to be able to last that long. If I was making zero dollars, right? You just, you burn out. Nobody can last that long. Well, I guess there are a few exceptions to that rule, but yeah, money, I tend to think makes things a little more sustainable for sure. [00:23:58] Especially if you can turn it into a full time job solving and supporting a project that you, you love and, and is, is, you know, your, your, your baby, your child, so to speak, your software, uh, uh, creation that you've given to the world. but I was terrified. but one thing I did was at the time I was blogging a lot. [00:24:22] And so I was telling people about Sidekiq. I was telling people what was to come. I was talking about ideas and. The one thing that I blogged about was financial experiments. I said bluntly to the, to, to the Ruby community, I'm going to be experimenting with financial stability and sustainability with this project. [00:24:42] So not only did I create this open source project, but I was also publicly saying I I need to figure out how to make this work for the next decade. And so eventually that led to Sidekiq Pro. And I had to figure out how to build a closed source Ruby gem, which, uh, There's not a lot of, so I was kind of in the wild there. [00:25:11] But, you know, thankfully all the pieces came together and it was actually possible. I couldn't have done it if it wasn't possible. Like, we would not be talking if I couldn't make a private gem. So, um, but it happened to work out. Uh, and it allowed me to, to gate features behind a paywall effectively. And, and yeah, you're right. [00:25:33] It can be tough to make people pay for software. but I'm a developer who's selling to other developers, not, not just developers, open source developers, and they know that they have this financial problem, right? They know that there's this sustainability problem. And I was blunt in saying, this is my solution to my sustainability. [00:25:56] So, I charge what I think is a very fair price. It's only a thousand dollars a year to a hobbyist. That may seem like a lot of money to a business. It's a drop in the bucket. So it was easy for developers to say, Hey, listen, we want to buy this tool for a thousand bucks. It'll ensure our infrastructure is maintained for the next decade. [00:26:18] And it's, and it's. And it's relatively cheap. It's way less than, uh, you know, a salary or even a laptop. So, so that's, that's what I did. And, um, it's, it worked out great. People, people really understood. Even today, I talk to people and they say, we, we signed up for Sidekiq Pro to support you. So it's, it's, it's really, um, invigorating to hear people, uh, thank me and, and they're, they're actively happy that they're paying me and our customers. [00:26:49] Jeremy: it's sort of, uh, maybe a not super common story, right, in terms of what you went through. Because when I think of open core businesses, I think of companies like, uh, GitLab, which are venture funded, uh, very different scenario there. I wonder, like, in your case, so you started in 2012, and there were probably no venture backed competitors, right? [00:27:19] People saying that we're going to make this job scheduling system and some VC is going to give me five million dollars and build a team to work on this. It was probably at the time, maybe it was Rescue, which was... [00:27:35] Mike: There was a venture backed system called IronMQ, [00:27:40] Jeremy: Hmm. [00:27:41] Mike: And I'm not sure if they're still around or not, but they... They took, uh, one or more funding rounds. I'm not sure exactly, but they were VC backed. They were doing, background jobs, scheduled jobs, uh, you know, running container, running container jobs. They, they eventually, I think, wound up sort of settling on Docker containers. [00:28:06] They'll basically spin up a Docker container. And that container can do whatever it wants. It can execute for a second and then shut down, or it can run for, for however long, but they would, um, yeah, I, yeah, I'll, I'll stop there because I don't know the actual details of exactly their system, but I'm not sure if they're still around, but that's the only one that I remember offhand that was around, you know, years ago. [00:28:32] Yeah, it's, it's mostly, you know, low level open source infrastructure. And so, anytime you have funded startups, they're generally using that open source infrastructure to build their own SaaS. And so SaaS's are the vast majority of where you see sort of, uh, commercial software. [00:28:51] Jeremy: so I guess in that way it, it, it gave you this, this window or this area where you could come in and there wasn't, other than that iron, product, there wasn't this big money that you were fighting against. It was sort of, it was you telling people openly, I'm, I'm working on this thing. [00:29:11] I need to make money so that I can sustain it. And, if you, yeah. like the work I do, then, you know, basically support me. Right. And, and so I think that, I'm wondering how we can reproduce that more often because when you see new products, a lot of times it is VC backed, right? [00:29:35] Because people say, I need to work on this. I need to be paid. and I can't ask a team to do this. For nothing, right? So [00:29:44] Mike: Yeah. It's. It's a wicked problem. Uh, it's a really, really hard problem to solve if you take vc you there, that that really kind of means that you need to be making tens if not hundreds of millions of dollars in sales. If you are building a small or relatively small. You know, put small in quotes there because I don't really know what that means, but if you have a small open source project, you can't charge huge amounts for it, right? [00:30:18] I mean, Sidekiq is a, I would call a medium sized open source project, and I'm charging a thousand bucks for it. So if you're building, you know, I don't know, I don't even want to necessarily give example, but if you're building some open source project, and It's one of 300 libraries that people's applications will depend on. [00:30:40] You can't necessarily charge a thousand dollars for that library. depending on the size and the capabilities, maybe you can, maybe you can't. But there's going to be a long tail of open source projects that just, they can't, they can't charge much, if anything, for them. So, unfortunately, we have, you know, these You kind of have two pathways. [00:31:07] Venture capital, where you've got to sell a ton, or free. And I've kind of walked that fine line where I'm a small business, I can charge a small amount because I'm bootstrapped. And, and I don't need huge amounts of money, and I, and I have a project that is of the right size to where I can charge a decent amount of money. [00:31:32] That means that I can survive with 500 or a thousand customers. I don't need to have a hundred million dollars worth of customers. Because I, you know, when I started the business, one of the constraints I said is I don't want to hire anybody. I'm just going to be solo. And part of the, part of my ability to keep a low price and, and keep running sustainably, even with just You know, only a few hundred customers is because I'm solo. [00:32:03] I don't have the overhead of investors. I don't have the overhead of other employees. I don't have an office space. You know, my overhead is very small. So that is, um, you know, I just kind of have a unique business in that way, I guess you might say. Keeping the business solo [00:32:21] Jeremy: I think that's that's interesting about your business as well But the fact that you've kept it you've kept it solo which I would imagine in most businesses, they need support people. they need, developers outside of maybe just one. Um, there's all sorts of other, I don't think overhead is the right word, but you just need more people, right? [00:32:45] And, and what do you think it is about Sidekiq that's made it possible for it to just be a one person operation? [00:32:52] Mike: There's so much administrative overhead in a business. I explicitly create business policies so that I can run solo. you know, my support policy is officially you get one email ticket or issue per quarter. And, and anything more than that, I can bounce back and say, well, you're, you're requiring too much support. [00:33:23] In reality, I don't enforce that at all. And people email me all the time, but, but things like. Things like dealing with accounting and bookkeeping and taxes and legal stuff, licensing, all that is, yeah, a little bit of overhead, but I've kept it as minimal as I can. And part of that is I don't want to hire another employee because then that increases the administrative overhead that I have. [00:33:53] And Sidekiq is so tied to me and my knowledge that if I hire somebody, they're probably not going to know Ruby and threading and all the intricate technical detail necessary to build and maintain and support the system. And so really you'll kind of regress a little bit. We won't be able to give as good support because I'm busy helping that other employee. Being selective about customers [00:34:23] Mike: So, yeah, it's, it's a tightrope act where you've got to really figure out how can I scale myself as far as possible without overwhelming myself. The, the overwhelming thing that I have that I've never been able to solve. It's just dealing with billing inquiries, customers, companies, emailing me saying, how do we buy this thing? [00:34:46] Can I get an invoice? Every company out there, it seems wants an invoice. And the problem with invoicing is it takes a lot more. manual labor and administrative overhead to issue that invoice to collect payment on the invoice. So that's one of the reasons why I have a very strict policy about credit card only for, for the vast majority of my customers. [00:35:11] And I demand that companies pay a lot more. You have to have a pretty big enterprise license if you want an invoice. And if the company, if the company comes back and complains and says, well, you know, that's ridiculous. We don't, we don't want to pay that much. We don't need it that much. Uh, you know, I, I say, okay, well then you have two, two things, two, uh, two things. [00:35:36] You can either pay with a credit card or you can not use Sidekiq. Like, that's, that's it. I'm, I don't need your money. I don't want the administrative overhead of dealing with your accounting department. I just want to support my, my customers and build my software. And, and so, yeah, I don't want to turn into a billing clerk. [00:35:55] So sometimes, sometimes the, the, the best thing in business that you can do is just say no. [00:36:01] Jeremy: That's very interesting because I think being a solo... Person is what probably makes that possible, right? Because if you had the additional staff, then you might say like, Well, I need to pay my staff, so we should be getting, you know, as much business as [00:36:19] Mike: Yeah. Chasing every customer you can, right. But yeah. [00:36:22] Every customer is different. I mean, I have some customers that just, they never contact me. They pay their bill really fast or right on time. And they're paying me, you know, five figures, 20, a year. And they just, it's a, God bless them because those are, are the. [00:36:40] Best customers to have and the worst customers are the ones who are paying 99 bucks a month and everything that they don't understand or whatever is a complaint. So sometimes, sometimes you, you want to, vet your customers from that perspective and say, which one of these customers are going to be good? [00:36:58] Which ones are going to be problematic? [00:37:01] Jeremy: And you're only only person... And I'm not sure how many customers you have, but [00:37:08] Mike: I have 2000 [00:37:09] Jeremy: 2000 customers. [00:37:10] Okay. [00:37:11] Mike: Yeah. [00:37:11] Jeremy: And has that been relatively stable or has there been growth [00:37:16] Mike: It's been relatively stable the last couple of years. Ruby has, has sort of plateaued. Um, it's, you don't see a lot of growth. I'm getting probably, um, 15, 20 percent growth maybe. Uh, so I'm not growing like a weed, like, you know, venture capital would want to see, but steady incremental growth is, is, uh, wonderful, especially since I do very little. [00:37:42] Sales and marketing. you know, I come to RubyConf I, I I tweet out, you know, or I, I toot out funny Mastodon Toots occasionally and, and, um, and, and put out new releases of the software. And, and that's, that's essentially my, my marketing. My marketing is just staying in front of developers and, and, and being a presence in the Ruby community. [00:38:06] But yeah, it, it's, uh. I, I, I see not a, not a huge amount of churn, but I see enough sales to, to, to stay up and keep my head above water and to keep growing, um, slowly but surely. Support needs haven't grown [00:38:20] Jeremy: And as you've had that steady growth, has the support burden not grown with it? [00:38:27] Mike: Not as much because once customers are on Sidekiq and they've got it working, then by and large, you don't hear from them all that much. There's always GitHub issues, you know, customers open GitHub issues. I love that. but yeah, by and large, the community finds bugs. and opens up issues. And so things remain relatively stable. [00:38:51] I don't get a lot of the complete newbie who has no idea what they're doing and wants me to, to tell them how to use Sidekiq that I just don't see much of that at all. Um, I have seen it before, but in that case, generally, I, I, I politely tell that person that, listen, I'm not here to educate you on the product. [00:39:14] It's there's documentation in the wiki. Uh, and there's tons of, of more Ruby, generic Ruby, uh, educational material out there. That's just not, not what I do. So, so yeah, by and large, the support burden is, is not too bad because once people are, are up and running, it's stable and, and they don't, they don't need to contact me. [00:39:36] Jeremy: I wonder too, if that's perhaps a function of the price, because if you're a. new developer or someone who's not too familiar with how to do job processing or what they want to do when you, there is the open source product, of course. but then the next step up, I believe is about a hundred dollars a month. [00:39:58] And if you're somebody who is kind of just getting started and learning how things work, you're probably not going to pay that, is my guess. And so you'll never hear from them. [00:40:11] Mike: Right, yeah, that's a good point too, is the open source version, which is what people inevitably are going to use and integrate into their app at first. Because it's open source, you're not going to email me directly, um, and when people do email me directly, Sidekiq support questions, I do, I reply literally, I'm sorry I don't respond to private email, unless you're a customer. [00:40:35] Please open a GitHub issue and, um, that I try to educate both my open source users and my commercial customers to try and stay in GitHub issues because private email is a silo, right? Private email doesn't help anybody else but them. If I can get people to go into GitHub issues, then that's a public record. [00:40:58] that people can search. Because if one person has that problem, there's probably a dozen other people that have that same problem. And then that other, those other 11 people can search and find the solution to their problem at four in the morning when I'm asleep. Right? So that's, that's what I'm trying to do is, is keep, uh, keep everything out in the open so that people can self service as much as possible. Sidekiq open source [00:41:24] Jeremy: And on the open source side, are you still primarily the main contributor? Or do you have other people that are [00:41:35] Mike: I mean, I'd say I do 90 percent of the work, which is why I don't feel guilty about keeping 100 percent of the money. A lot of open source projects, when they look for financial sustainability, they also look for how can we split this money amongst the team. And that's, that's a completely different topic that I've. [00:41:55] is another reason why I've stayed solo is if I hire an employee and I pay them 200, 000 a year as a developer, I'm meanwhile keeping all the rest of the profits of the company. And so that almost seems a little bit unfair. because we're both still working 40 hours a week, right? Why am I the one making the vast majority of the, of the profit and the money? [00:42:19] Um, so, uh, I've always, uh, that's another reason why I've stayed solo, but, but yeah, having a team of people working on something, I do get, regular commits, regular pull requests from people, fixing a bug that they found or just making a tweak that. that they saw, that they thought they could improve. [00:42:42] A little more rarely I get a significant improvement or feature, as a pull request. but Sidekiq is so stable these days that it really doesn't need a team of people maintaining it. The volume of changes necessary, I can easily keep up with that. So, I'm still doing 90 95 percent of the work. Are there other Sidekiq-like opportunities out there? [00:43:07] Jeremy: Yeah, so I think Sidekiq has sort of a unique positioning where it's the code base itself is small enough where you can maintain it yourself and you have some help, but primarily you're the main maintainer. And then you have enough customers who are willing to, to pay for the benefit it gives them on top of what the open source product provides. [00:43:36] cause it's, it's, you were talking about how. Every project people work on, they have, they could have hundreds of dependencies, right? And to ask somebody to, to pay for each of them is, is probably not ever going to happen. And so it's interesting to think about how you have things like, say, you know, OpenSSL, you know, it's a library that a whole bunch of people rely on, but nobody is going to pay a monthly fee to use it. [00:44:06] You have things like, uh, recently there was HashiCorp with Terraform, right? They, they decided to change their license because they, they wanted to get, you know, some of that value back, some of the money back, and the community basically revolted. Right? And did a fork. And so I'm kind of curious, like, yeah, where people can find these sweet spots like, like Sidekiq, where they can find this space where it's just small enough where you can work on it on your own and still get people to pay for it. [00:44:43] It's, I'm trying to picture, like, where are the spaces? Open source as a public utility [00:44:48] Mike: We need to look at other forms of financing beyond pure capitalism. If this is truly public infrastructure that needs to be maintained for the long term, then why are we, why is it that we depend on capitalism to do that? Our roads, our water, our sewer, those are not Capitalist, right? Those are utilities, that's public infrastructure that we maintain, that the government helps us maintain. [00:45:27] And in a sense, tech infrastructure is similar or could be thought of in a similar fashion. So things like Open Collective, things like, uh, there's a, there's a organization in Europe called NLNet, I think, out of the Netherlands. And they do a lot of grants to various open source projects to help them improve the state of digital infrastructure. [00:45:57] They support, for instance, Mastodon as a open source project that doesn't have any sort of corporate backing. They see that as necessary social media infrastructure, uh, for the long term. And, and I, and I think that's wonderful. I like to see those new directions being explored where you don't have to turn everything into a product, right? [00:46:27] And, and try and market and sale, um, and, and run ads and, and do all this stuff. If you can just make the case that, hey, this is, this is useful public infrastructure that so many different, um, Technical, uh, you know, applications and businesses could rely on, much like FedEx and DHL use our roads to the benefit of their own, their own corporate profits. [00:46:53] Um, why, why, why shouldn't we think of tech infrastructure sort of in a similar way? So, yeah, I would like to see us explore more. in that direction. I understand that in America that may not happen for quite a while because we are very, capitalist focused, but it's encouraging to see, um, places like Europe, uh, a little more open to, to trialing things like, cooperatives and, and grants and large long term grants to, to projects to see if they can, uh, provide sustainability in, in, you know, in a new way. [00:47:29] Jeremy: Yeah, that's a good point because I think right now, a lot of the open source infrastructure that we all rely on, either it's being paid for by large companies and at the whim of those large companies, if Google decides we don't want to pay for you to work on this project anymore, where does the money come from? [00:47:53] Right? And on the other hand, there's the thousands, tens of thousands of people who are doing it. just for free out of the, you know, the goodness of their, their heart. And that's where a lot of the burnout comes from. Right. So I think what you're saying is that perhaps a lot of these pieces that we all rely on, that our, our governments, you know, here in the United States, but also around the world should perhaps recognize as this is, like you said, this is infrastructure, and we should be. [00:48:29] Paying these people to keep the equivalent of the roads and, and, uh, all that working. [00:48:37] Mike: Yeah, I mean, I'm not, I'm not claiming that it's a perfect analogy. There's, there's, there's lots of questions that are unanswered in that, right? How do you, how do you ensure that a project is well maintained? What does that even look like? What does that mean? you know, you can look at a road and say, is it full of potholes or is it smooth as glass, right? [00:48:59] It's just perfectly obvious, but to a, to a digital project, it's, it's not as clear. So, yeah, but, but, but exploring those new ways because turning everybody into a businessman so that they can, they can keep their project going, it, it, it itself is not sustainable, right? so yeah, and that's why everything turns into a SaaS because a SaaS is easy to control. [00:49:24] It's easy to gatekeep behind a paywall and it's easy to charge for, whereas a library on GitHub. Yeah. You know, what do you do there? You know, obviously GitHub has sponsors, the sponsors feature. You've got Patreon, you've got Open Collective, you've got Tidelift. There's, there's other, you know, experiments that have been run, but nothing has risen to the top yet. [00:49:47] and it's still, it's still a bit of a grind. but yeah, we'll see, we'll see what happens, but hopefully people will keep experimenting and, and maybe, maybe governments will start. Thinking in the direction of, you know, what does it mean to have a budget for digital infrastructure maintenance? [00:50:04] Jeremy: Yeah, it's interesting because we, we started thinking about like, okay, where can we find spaces for other Sidekiqs? But it sounds like maybe, maybe that's just not realistic, right? Like maybe we need more of a... Yeah, a rethinking of, I guess the, the structure of how people get funded. Yeah. [00:50:23] Mike: Yeah, sometimes the best way to solve a problem is to think at a higher level. You know, we, the, the sustainability problem in American Silicon Valley based open source developers is naturally going to tend toward venture capital and, and capitalism. And I, you know, I think, I think that's, uh, extremely problematic on a, on a lot of different, in a lot of different ways. [00:50:47] And, and so sometimes you need to step back and say, well, maybe we're, maybe we just don't have the right tool set to solve this problem. But, you know, I, I. More than that, I'm not going to speculate on because it is a wicked problem to solve. [00:51:04] Jeremy: Is there anything else you wanted to, to mention or thought we should have talked about? [00:51:08] Mike: No, I, I, I loved the talk, of sustainability and, and open source. And I, it's, it's a, it's a topic really dear to my heart, obviously. So I, I am happy to talk about it at length with anybody, anytime. So thank you for having me. [00:51:25] Jeremy: All right. Thank you very much, Mike.

Sara is a team lead at thoughtbot. She talks about her experience as a professor at Kanazawa Technical College, giant LAN parties in Rochester, transitioning from Java to Ruby, shining a light on maintainers, and her closing thoughts on RubyConf. Recorded at RubyConf 2023 in San Diego. -- A few topics covered: Being an Assistant Arofessor in Kanazawa Teaching naming, formatting, and style Differences between students in Japan vs US Technical terms and programming resources in Japanese LAN parties at Rochester Transitioning from Java to Ruby Consulting The forgotten maintainer RubyConf Other links Sara's mastodon thoughtbot This Week in Open Source testdouble Ruby Central Scholars and Guides Program City Museum Japan International College of Technology Kanazawa RubyKaigi Applying mruby to World-first Small SAR Satellite (Japanese lightning talk) (mruby in space) Rochester Rochester Institute of Technology Electronic Gaming Society Tora-con Strong National Museum of Play Transcript You can help correct transcripts on GitHub. [00:00:00] Jeremy: I'm here at RubyConf, San Diego, with Sara Jackson, thank you for joining me today. [00:00:05] Sara: Thank you for having me. Happy to be here. [00:00:07] Jeremy: Sara right now you're working at, ThoughtBot, as a, as a Ruby developer, is that right? [00:00:12] Sara: Yes, that is correct. Teaching in Japan [00:00:14] Jeremy: But I think before we kind of talk about that, I mean, we're at a Ruby conference, but something that I, I saw, on your LinkedIn that I thought was really interesting was that you were teaching, I think, programming in. Kanazawa, for a couple years. [00:00:26] Sara: Yeah, that's right. So for those that don't know, Kanazawa is a city on the west coast of Japan. If you draw kind of a horizontal line across Japan from Tokyo, it's, it's pretty much right there on the west coast. I was an associate professor in the Global Information and Management major, which is basically computer science or software development. (laughs) Yep. [00:00:55] Jeremy: Couldn't tell from the title. [00:00:56] Sara: You couldn't. No.. so there I was teaching classes for a bunch of different languages and concepts from Java to Python to Unix and Bash scripting, just kind of all over. [00:01:16] Jeremy: And did you plan the curriculum yourself, or did they have anything for you? [00:01:21] Sara: It depended on the class that I was teaching. So some of them, I was the head teacher. In that case, I would be planning the class myself, the... lectures the assignments and grading them, et cetera. if I was assisting on a class, then usually it would, I would be doing grading and then helping in the class. Most of the classes were, uh, started with a lecture and then. Followed up with a lab immediately after, in person. [00:01:54] Jeremy: And I think you went to, is it University of Rochester? [00:01:58] Sara: Uh, close. Uh, Rochester Institute of Technology. So, same city. Yeah. [00:02:03] Jeremy: And so, you were studying computer science there, is that right? [00:02:07] Sara: I, I studied computer science there, but I got a minor in Japanese language. and that's how, that's kind of my origin story of then teaching in Kanazawa. Because Rochester is actually the sister city with Kanazawa. And RIT has a study abroad program for Japanese learning students to go study at KIT, Kanazawa Institute of Technology, in Kanazawa, do a six week kind of immersive program. And KIT just so happens to be under the same board as the school that I went to teach at. [00:02:46] Jeremy: it's great that you can make that connection and get that opportunity, yeah. [00:02:49] Sara: Absolutely. Networking! [00:02:52] Jeremy: And so, like, as a student in Rochester, you got to see how, I suppose, computer science education was there. How did that compare when you went over to Kanazawa? [00:03:02] Sara: I had a lot of freedom with my curriculum, so I was able to actually lean on some of the things that I learned, some of the, the way that the courses were structured that I took, I remember as a freshman in 2006, one of the first courses that we took, involved, learning Unix, learning the command line, things like that. I was able to look up some of the assignments and some of the information from that course that I took to inform then my curriculum for my course, [00:03:36] Jeremy: That's awesome. Yeah. and I guess you probably also remember how you felt as a student, so you know like what worked and maybe what didn't. [00:03:43] Sara: Absolutely. And I was able to lean on that experience as well as knowing. What's important and what, as a student, I didn't think was important. Naming, formatting, and style [00:03:56] Jeremy: So what were some examples of things that were important and some that weren't? [00:04:01] Sara: Mm hmm. For Java in particular, you don't need any white space between any of your characters, but formatting and following the general Guidelines of style makes your code so much easier to read. It's one of those things that you kind of have to drill into your head through muscle memory. And I also tried to pass that on to my students, in their assignments that it's. It's not just to make it look pretty. It's not just because I'm a mean teacher. It is truly valuable for future developers that will end up reading your code. [00:04:39] Jeremy: Yeah, I remember when I went through school. The intro professor, they would actually, they would print out our code and they would mark it up with red pen, basically like a writing assignment and it would be like a bad variable name and like, white space shouldn't be here, stuff like that. And, it seems kind of funny now, but, it actually makes it makes a lot of sense. [00:04:59] Sara: I did that. [00:04:59] Jeremy: Oh, nice. [00:05:00] Sara: I did that for my students. They were not happy about it. (laughs) [00:05:04] Jeremy: Yeah, at that time they're like, why are you like being so picky, right? [00:05:08] Sara: Exactly. But I, I think back to my student, my experience as a student. in some of the classes I've taken, not even necessarily computer related, the teachers that were the sticklers, those lessons stuck the most for me. I hated it at the time. I learned a lot. [00:05:26] Jeremy: Yeah, yeah. so I guess that's an example of things that, that, that matter. The, the aesthetics or the visual part for understanding. What are some things that they were teaching that you thought like, Oh, maybe this isn't so important. [00:05:40] Sara: Hmm. Pause for effect. (laughs) So I think that there wasn't necessarily Any particular class or topic that I didn't feel was as valuable, but there was some things that I thought were valuable that weren't emphasized very well. One of the things that I feel very strongly about, and I'm sure those of you out there can agree. in RubyWorld, that naming is important. The naming of your variables is valuable. It's useful to have something that's understood. and there were some other teachers that I worked with that didn't care so much in their assignments. And maybe the labs that they assigned had less than useful names for things. And that was kind of a disappointment for me. [00:06:34] Jeremy: Yeah, because I think it's maybe hard to teach, a student because a lot of times you are writing these short term assignments and you have it pass the test or do the thing and then you never look at it again. [00:06:49] Sara: Exactly. [00:06:50] Jeremy: So you don't, you don't feel that pain. Yeah, [00:06:53] Sara: Mm hmm. But it's like when you're learning a new spoken language, getting the foundations correct is super valuable. [00:07:05] Jeremy: Absolutely. Yeah. And so I guess when you were teaching in Kanazawa, was there anything you did in particular to emphasize, you know, these names really matter because otherwise you or other people are not going to understand what you were trying to do here? [00:07:22] Sara: Mm hmm. When I would walk around class during labs, kind of peek over the shoulders of my students, look at what they're doing, it's... Easy to maybe point out at something and be like, well, what is this? I can't tell what this is doing. Can you tell me what this does? Well, maybe that's a better name because somebody else who was looking at this, they won't know, I don't know, you know, it's in your head, but you will not always be working solo. my school, a big portion of the students went on to get technical jobs from after right after graduating. it was when you graduated from the school that I was teaching at, KTC, it was the equivalent of an associate's degree. Maybe 50 percent went off to a tech job. Maybe 50 percent went on to a four year university. And, and so as students, it hadn't. Connected with them always yet that oh, this isn't just about the assignment. This is also about learning how to interact with my co workers in the future. Differences between students [00:08:38] Jeremy: Yeah, I mean, I think It's hard, but, group projects are kind of always, uh, that's kind of where you get to work with other people and, read other people's code, but there's always that potential imbalance of where one person is like, uh, I know how to do this. I'll just do it. Right? So I'm not really sure how to solve that problem. Yeah. [00:09:00] Sara: Mm hmm. That's something that I think probably happens to some degree everywhere, but man, Japan really has groups, group work down. They, that's a super generalization. For my students though, when you would put them in a group, they were, they were usually really organized about who was going to do what and, kept on each other about doing things maybe there were some students that were a little bit more slackers, but it was certainly not the kind of polarized dichotomy you would usually see in an American classroom. [00:09:39] Jeremy: Yeah. I've been on both sides. I've been the person who did the work and the slacker. [00:09:44] Sara: Same. [00:09:46] Jeremy: And, uh, I feel bad about it now, but, uh, [00:09:50] Sara: We did what we had to do. [00:09:52] Jeremy: We all got the degree, so we're good. that is interesting, though. I mean, was there anything else, like, culturally different, you felt, from, you know, the Japanese university? [00:10:04] Sara: Yes. Absolutely. A lot of things. In American university, it's kind of the first time in a young person's life, usually, where they have the freedom to choose what they learn, choose where they live, what they're interested in. And so there's usually a lot of investment in your study and being there, being present, paying attention to the lecture. This is not to say that Japanese college students were the opposite. But the cultural feeling is college is your last time to have fun before you enter the real world of jobs and working too many hours. And so the emphasis on paying Super attention or, being perfect in your assignments. There was, there was a scale. There were some students that were 100 percent there. And then there were some students that were like, I'm here to get a degree and maybe I'm going to sleep in class a little bit. (laughs) That is another major difference, cultural aspect. In America, if you fall asleep in a meeting, you fall asleep in class, super rude. Don't do it. In Japan, if you take a nap at work, you take a nap in class, not rude. It's actually viewed as a sign of you are working really hard. You're usually working maybe late into the night. You're not getting enough sleep. So the fact that you need to take maybe a nap here or two here or there throughout the day means that you have put dedication in. [00:11:50] Jeremy: Even if the reason you're asleep is because you were playing games late at night. [00:11:54] Sara: Yep. [00:11:55] Jeremy: But they don't know that. [00:11:56] Sara: Yeah. But it's usually the case for my students. [00:11:59] Jeremy: Okay. I'm glad they were having fun at least [00:12:02] Sara: Me too. Why she moved back [00:12:04] Jeremy: That sounds like a really interesting experience. You did it for about two years? Three years. [00:12:12] Sara: So I had a three year contract with an option to extend up to five, although I did have a There were other teachers in my same situation who were actually there for like 10 years, so it was flexible. [00:12:27] Jeremy: Yeah. So I guess when you made the decision to, to leave, what was sort of your, your thinking there? [00:12:35] Sara: My fiance was in America [00:12:37] Jeremy: Good. [00:12:37] Sara: he didn't want to move to Japan [00:12:39] Jeremy: Good, reason. [00:12:39] Sara: Yeah, he was waiting three years patiently for me. [00:12:44] Jeremy: Okay. Okay. my heart goes out there . He waited patiently. [00:12:49] Sara: We saw each other. We, we were very lucky enough to see each other every three or four months in person. Either I would visit America or he would come visit me in Kanazawa. [00:12:59] Jeremy: Yeah, yeah. You, you couldn't convince him to, to fall in love with the country. [00:13:03] Sara: I'm getting there [00:13:04] Jeremy: Oh, you're getting Oh, [00:13:05] Sara: it's, We're making, we're making way. [00:13:07] Jeremy: Good, that's good. So are you taking like, like yearly trips or something, or? [00:13:11] Sara: That was, that was always my intention when I moved back so I moved back in the Spring of 2018 to America and I did visit. In 2019, the following year, so I could attend the graduation ceremony for the last group of students that I taught. [00:13:26] Jeremy: That's so sweet. [00:13:27] Sara: And then I had plans to go in 2020. We know what happened in 2020 [00:13:32] Jeremy: Yeah. [00:13:33] Sara: The country did not open to tourism again until the fall of 2022. But I did just make a trip last month. [00:13:40] Jeremy: Nice [00:13:40] Sara: To see some really good friends for the first time in four years. [00:13:43] Jeremy: Amazing, yeah. Where did you go? [00:13:46] Sara: I did a few days in Tokyo. I did a few days in Niigata cause I was with a friend who studied abroad there. And then a few days in Kanazawa. [00:13:56] Jeremy: That's really cool, yeah. yeah, I had a friend who lived there, but they were teaching English, yeah. And, I always have a really good time when I'm out there, yeah. [00:14:08] Sara: Absolutely. If anyone out there visiting wants to go to Japan, this is your push. Go do it. Reach out to me on LinkedIn. I will help you plan. [00:14:17] Jeremy: Nice, nice. Um, yeah, I, I, I would say the same. Like, definitely, if you're thinking about it, go. And, uh, sounds like Sara will hook you up. [00:14:28] Sara: Yep, I'm your travel guide. Technical terms in Japanese [00:14:31] Jeremy: So you, you studied, uh, you, you said you had a minor in Japanese? Yeah. So, so when you were teaching there, were you teaching classes in English or was it in Japanese? [00:14:42] Sara: It was a mix. Uh, when I was hired, the job description was no Japanese needed. It was a very, like, Global, international style college, so there was a huge emphasis on learning English. They wanted us to teach only in English. My thought was, it's hard enough learning computer science in your native language, let alone a foreign language, so my lectures were in English, but I would assist the labs in japanese [00:15:14] Jeremy: Oh, nice. Okay. And then, so you were basically fluent then at the time. Middle. Okay. Yeah. Yeah. Hey, well, I think if you're able to, to help people, you know, in labs and stuff, and it's a technical topic, right? So that's gotta be kind of a, an interesting challenge [00:15:34] Sara: I did learn a lot of new computer vocabulary. Yes. [00:15:39] Jeremy: So the words are, like, a lot of them are not the same? Or, you know, for, for specifically related to programming, I guess. [00:15:46] Sara: Hmm. Yeah, there are Japanese specific words. There's a lot of loan words that we use. We. Excuse me. There's a lot of loan words that Japanese uses for computer terms, but there's plenty that are just in Japanese. For example, uh, an array is hairetsu. [00:16:08] Jeremy: Okay. [00:16:08] Sara: And like a screen or the display that your monitor is a gamen, but a keyboard would be keyboard... Kībōdo, probably. [00:16:20] Jeremy: Yeah. So just, uh, so that, they use that as a loan word, I guess. But I'm not sure why not the other two. [00:16:27] Sara: Yeah, it's a mystery. [00:16:29] Jeremy: So it's just, it's just a total mix. Yeah. I'm just picturing you thinking like, okay, is it the English word or is it the Japanese word? You know, like each time you're thinking of a technical term. Yeah. [00:16:39] Sara: Mm hmm. I mostly, I, I I went to the internet. I searched for Japanese computer term dictionary website, and kind of just studied the terms. I also paid a lot of attention to the Japanese professors when they were teaching, what words they were using. Tried to integrate. Also, I was able to lean on my study abroad, because it was a technical Japanese, like there were classes that we took that was on technical Japanese. Computer usage, and also eco technology, like green technology. So I had learned a bunch of them previously. [00:17:16] Jeremy: Mm. So was that for like a summer or a year or something [00:17:20] Sara: It was six weeks [00:17:21] Jeremy: Six weeks. [00:17:21] Sara: During the summer, [00:17:22] Jeremy: Got it. So that's okay. So like, yeah, that must have been an experience like going to, I'm assuming that's the first time you had been [00:17:30] Sara: It was actually the second time [00:17:31] Jeremy: The second [00:17:32] Sara: Yeah. That was in 2010 that I studied abroad. [00:17:35] Jeremy: And then the classes, they were in Japanese or? Yeah. Yeah. That's, uh, that's, that's full immersion right there. [00:17:42] Sara: It was, it was very funny in the, in the very first lesson of kind of just the general language course, there was a student that was asking, I, how do I say this? I don't know this. And she was like, Nihongo de. [00:17:55] Jeremy: Oh (laughs) ! [00:17:56] Sara: You must, must ask your question only in [00:17:59] Jeremy: Yeah, Programming resources in Japanesez [00:17:59] Jeremy: yeah. yeah. That's awesome. So, so it's like, I guess the, the professors, they spoke English, but they were really, really pushing you, like, speak Japanese. Yeah, that's awesome. and maybe this is my bias because I'm an English native, but when you look up. Resources, like you look up blog posts and Stack Overflow and all this stuff. It's all in English, right? So I'm wondering for your, your students, when, when they would search, like, I got this error, you know, what do I do about it? Are they looking at the English pages or are they, you know, you know what I mean? [00:18:31] Sara: There are Japanese resources that they would use. They love Guguru (Google) sensei. [00:18:36] Jeremy: Ah okay. Okay. [00:18:38] Sara: Um, but yeah, there are plenty of Japanese language stack overflow equivalents. I'm not sure if they have stack overflow specifically in Japanese. But there are sites like that, that they, that they used. Some of the more invested students would also use English resources, but that was a minority. [00:19:00] Jeremy: Interesting. So there's a, there's a big enough community, I suppose, of people posting and answering questions and stuff where it's, you don't feel like, there aren't people doing the same thing as you out there. [00:19:14] Sara: Absolutely. Yeah. There's, a large world of software development in Japan, that we don't get to hear. There are questions and answers over here because of that language barrier. [00:19:26] Jeremy: Yeah. I would be, like, kind of curious to, to see, the, the languages and the types of problems they have, if they were similar or if it's, like, I don't know, just different. [00:19:38] Sara: Yeah, now I'm interested in that too, and I bet you there is a lot of research that we could do on Ruby, since Ruby is Japanese. [00:19:51] Jeremy: Right. cause something I've, I've often heard is that, when somebody says they're working with Ruby, Here in, um, the United States, a lot of times people assume it's like, Oh, you're doing a Rails app, [00:20:02] Sara: Mm hmm. [00:20:03] Jeremy: Almost, almost everybody who's using Ruby, not everyone, but you know, the majority I think are using it because of Rails. And I've heard that in Japan, there's actually a lot more usage that's, that's not tied to Rails. [00:20:16] Sara: I've also heard that, and I get the sense of that from RubyKaigi as well. Which I have never been lucky enough to attend. But, yeah, the talks that come out of RubyKaigi, very technical, low to the metal of Ruby, because there's that community that's using it for things other than Rails, other than web apps. [00:20:36] Jeremy: Yeah, I think, one of the ones, I don't know if it was a talk or not, but, somebody was saying that there is Ruby in space. [00:20:42] Sara: That's awesome. Ruby's everywhere. LAN parties in college [00:20:44] Jeremy: So yeah, I guess like another thing I saw, during your time at Rochester is you were, involved with like, there's like a gaming club I wonder if you could talk a little bit about your experience with that. [00:20:55] Sara: Absolutely, I can. So, at RIT, I was an executive board member for three or four years at the Electronic Gaming Society. EGS for short, uh, we hosted weekly console game nights in, the student alumni union area, where there's open space, kind of like a cafeteria. We also hosted quarterly land parties, and we would actually get people from out of state sometimes who weren't even students to come. Uh, and we would usually host the bigger ones in the field house, which is also where concerts are held. And we would hold the smaller ones in conference rooms. I think when I started in 2006, the, the, the LANs were pretty small, maybe like 50, 50 people bring your, your, your huge CRT monitor tower in. [00:21:57] Jeremy: Oh yeah, [00:21:57] Sara: In And then by the time I left in 2012. we were over 300 people for a weekend LAN party, um, and we were actually drawing more power than concerts do. [00:22:13] Jeremy: Incredible. what were, what were people playing at the time? Like when they would the LANs like, [00:22:18] Sara: Yep. Fortnite, early League of Legends, Call of Duty. Battlegrounds. And then also just like fun indie games like Armagedtron, which is kind of like a racing game in the style of [00:22:37] Jeremy: okay. Oh, okay, [00:22:39] Sara: Um, any, there are some like fun browser games where you could just mess with each other. Jackbox. Yeah. [00:22:49] Jeremy: Yeah, it's, it's interesting that, you know, you're talking about stuff like Fortnite and, um, what is it? Battlegrounds is [00:22:55] Sara: not Fortnite. Team Fortress. [00:22:58] Jeremy: Oh Team Fortress! [00:22:59] Sara: Sorry. Yeah. Oh, yeah, I got my, my names mixed up. Fortnite, I think, did not exist at the time, but Team Fortress was big. [00:23:11] Jeremy: Yeah. that's really cool that you're able to get such a big group there. is there something about Rochester, I guess, that that was able to bring together this many people for like these big LAN events? Because I'm... I mean, I'm not sure how it is elsewhere, but I feel like that's probably not what was happening elsewhere in the country. [00:23:31] Sara: Yeah, I mean, if you've ever been to, um, DreamHack, that's, that's a huge LAN party and game convention, that's fun. so... EGS started in the early 2000s, even before I joined, and was just a committed group of people. RIT was a very largely technical school. The majority of students were there for math, science, engineering, or they were in the computer college, [00:24:01] Jeremy: Oh, okay. [00:24:01] Sara: GCIS, G C C I S, the Gossano College of Computing and Information Sciences. So there was a lot of us there. [00:24:10] Jeremy: That does make sense. I mean, it's, it's sort of this, this bias that when there's people doing, uh, technical stuff like software, um, you know, and just IT, [00:24:21] Sara: Mm hmm. [00:24:23] Jeremy: there's kind of this assumption that's like, oh, maybe they play games. And it seems like that was accurate [00:24:27] Sara: It was absolutely accurate. And there were plenty of people that came from different majors. but when I started, there were 17, 000 students and so that's a lot of students and obviously not everyone came to our weekly meetings, but we had enough dedicated people that were on the eboard driving, You know, marketing and advertising for, for our events and things like that, that we were able to get, the good community going. I, I wasn't part of it, but the anime club at RIT is also huge. They run a convention every year that is huge, ToraCon, um. And I think it's just kind of the confluence of there being a lot of geeks and nerds on campus and Rochester is a college town. There's maybe like 10 other universities in [00:25:17] Jeremy: Well, sounds like it was a good time. [00:25:19] Sara: Absolutely would recommend. Strong Museum of Play [00:25:22] Jeremy: I've never, I've never been, but the one thing I have heard about Rochester is there's the, the Strong Museum of Play. [00:25:29] Sara: Yeah, that place is so much fun, even as an adult. It's kind of like, um, the, the Children's Museum in Indiana for, for those that might know that. it just has all the historical toys and pop culture and interactive exhibits. It's so fun. [00:25:48] Jeremy: it's not quite the same, but it, when you were mentioning the Children's Museum in, um, I think it's in St. Louis, there's, uh, it's called the City Museum and it's like a, it's like a giant playground, you know, indoors, outdoors, and it's not just for kids, right? And actually some of this stuff seems like kind of sketch in terms of like, you could kind of hurt yourself, you know, climbing [00:26:10] Sara: When was this made? [00:26:12] Jeremy: I'm not sure, but, uh, [00:26:14] Sara: before regulations maybe. ha. [00:26:16] Jeremy: Yeah. It's, uh, but it's really cool. So at the, at the Museum of Play, though, is it, There's like a video game component, right? But then there's also, like, other types of things, [00:26:26] Sara: Yeah, they have, like, a whole section of the museum that's really, really old toys on display, like, 1900s, 1800s. Um, they have a whole Sesame Street section, and other things like that. Yeah. From Java to Ruby [00:26:42] Jeremy: Check it out if you're in Rochester. maybe now we could talk a little bit about, so like now you're working at Thoughtbot as a Ruby developer. but before we started recording, you were telling me that you started, working with Java. And there was like a, a long path I suppose, you know, changing languages. So maybe you can talk a little bit about your experience there. [00:27:06] Sara: Yeah. for other folks who have switched languages, this might be a familiar story for you, where once you get a job in one technology or one stack, one language, you kind of get typecast after a while. Your next job is probably going to be in the same language, same stack. Companies, they hire based on technology and So, it might be hard, even if you've been playing around with Ruby in your free time, to break, make that barrier jump from one language to another, one stack to another. I mean, these technologies, they can take a little while to ramp up on. They can be a little bit different, especially if you're going from a non object oriented language to an object oriented, don't. Lose hope. (laughs) If you have an interest in Ruby and you're not a Rubyist right now, there's a good company for you that will give you a chance. That's the key that I learned, is as a software developer, the skills that you have that are the most important are not the language that you know. It's the type of thinking that you do, the problem solving, communication, documentation, knowledge sharing, Supporting each other, and as Saron the keynote speaker on Wednesday said, the, the word is love. [00:28:35] Jeremy: [00:28:35] Sara: So when I was job hunting, it was really valuable for me to include those important aspects in my skill, in my resume, in my CV, in my interviews, that like, I'm newer to this language because I had learned it at a rudimentary level before. Never worked in it really professionally for a long time. Um, when I was applying, it was like, look, I'm good at ramping up in technologies. I have been doing software for a long time, and I'm very comfortable with the idea of planning, documenting, problem solving. Give me a chance, please. I was lucky enough to find my place at a company that would give me a chance. Test Double hired me in 2019 as a remote. Software Consultant, and it changed my life. [00:29:34] Jeremy: What, what was it about, Ruby that I'm assuming that this is something that you maybe did in your spare time where you were playing with Ruby or? [00:29:43] Sara: I am one of those people that don't really code in their spare time, which I think is valuable for people to say. The image of a software developer being, well, if you're not coding in your spare time, then you're not passionate about it. That's a myth. That's not true. Some of us, we have other hobbies. I have lots of hobbies. Coding is not the one that I carry outside of the workplace, usually, but, I worked at a company called Constant Contact in 2014 and 2015. And while I was there, I was able to learn Ruby on Rails. [00:30:23] Jeremy: Oh, okay. So that was sort of, I guess, your experience there, on the job. I guess you enjoyed something about the language or something about Rails and then that's what made you decide, like, I would really love to, to... do more of this [00:30:38] Sara: Absolutely. It was amazing. It's such a fun language. The first time I heard about it was in college, maybe 2008 or 2009. And I remember learning, this looks like such a fun language. This looks like it would be so interesting to learn. And I didn't think about it again until 2014. And then I was programming in it. Coming from a Java mindset and it blew my mind, the Rails magic also, I was like, what is happening? This is so cool. Because of my typecasting sort of situation of Java, I wasn't able to get back to it until 2019. And I don't want to leave. I'm so happy. I love the language. I love the community. It's fun. [00:31:32] Jeremy: I can totally see that. I mean, when I first tried out Rails, yeah, it, like, you mentioned the magic, and I know some people are like, ah, I don't like the magic, but when, I think, once I saw what you could do, And how, sort of, little you needed to write, and the fact that so many projects kind of look the same. Um, yeah, that really clicked for me, and I really appreciated that. think that and the Rails console. I think the console is amazing. [00:32:05] Sara: Being able to just check real quick. Hmm, I wonder if this will work. Wait, no, I can check right now. I [00:32:12] Jeremy: And I think that's an important point you brought up too, about, like, not... the, the stereotype and I, I kind of, you know, showed it here where I assumed like, Oh, you were doing Java and then you moved to Ruby. It must've been because you were doing Ruby on the side and thought like, Oh, this is cool. I want to do it for my job. but I, I thought that's really cool that you were able to, not only that you, you don't do the programming stuff outside of work, but that you were able to, to find an opportunity where you could try something different, you know, in your job where you're still being paid. And I wonder, was there any, was there any specific intention behind, like, when you took that job, it was so that I can try something different, or did it just kind of happen? I'm curious what your... The appeal of consulting [00:32:58] Sara: I was wanting to try something different. I also really wanted to get into consulting. [00:33:04] Jeremy: Hmm. [00:33:05] Sara: I have ADHD. And working at a product company long term, I think, was never really going to work out for me. another thing you might notice in my LinkedIn is that a lot of my stays at companies have been relatively short. Because, I don't know, I, my brain gets bored. The consultancy environment is... Perfect. You can go to different clients, different engagements, meet new people, learn a different stack, learn how other people are doing things, help them be better, and maybe every two weeks, two months, three months, six months, a year, change and do it all over again. For some people, that sounds awful. For me, it's perfect. [00:33:51] Jeremy: Yeah, I hadn't thought about that with, with consulting. cause I, I suppose, so you said it's, it's usually about half a year between projects or is It [00:34:01] Sara: varies [00:34:01] Jeremy: It varies widely. [00:34:02] Sara: Widely. I think we try to hit the sweet spot of 3-6 months. For an individual working on a project, the actual contract engagement might be longer than that, but, yeah. Maintainers don't get enough credit [00:34:13] Jeremy: Yeah. And, and your point about how some people, they like to jump on different things and some people like to, to stick to the same thing. I mean, that, that makes a lot of, sense in terms of, I think maintaining software and like building new software. It's, they're both development, [00:34:32] Sara: Mm hmm. [00:34:32] Jeremy: they're very different. Right. [00:34:35] Sara: It's so funny that you bring that up because I highly gravitate towards maintaining over making. I love going to different projects, but I have very little interest in Greenfield, very little interest in making something new. I want to get into the weeds, into 10 years that nobody wants to deal with because the weeds are so high and there's dragons in there. I want to cut it away. I want to add documentation. I want to make it better. It's so important for us to maintain our software. It doesn't get nearly enough credit. The people that work on open source, the people that are doing maintenance work on, on apps internally, externally, Upgrades, making sure dependencies are all good and safe and secure. love that stuff. [00:35:29] Jeremy: That's awesome. We, we need more of you. (laughs) [00:35:31] Sara: There's plenty of us out there, but we don't get the credit (laughs) [00:35:34] Jeremy: Yeah, because it's like with maintenance, well, I would say probably both in companies and in open source when everything is working. Then Nobody nobody knows. Nobody says anything. They're just like, Oh, that's great. It's working. And then if it breaks, then everyone's upset. [00:35:51] Sara: Exactly. [00:35:53] Jeremy: And so like, yeah, you're just there to get yelled at when something goes wrong. But when everything's going good, it's like, [00:35:59] Sara: A job well done is, I was never here. [00:36:02] Jeremy: Yeah. Yeah. Yeah. I don't know how. To, you know, to fix that, I mean, when you think about open source maintainers, right, like a big thing is, is, is burnout, right? Where you are keeping the internet and all of our applications running and, you know, what you get for it is people yelling at you and the issues, right? [00:36:23] Sara: Yeah, it's hard. And I think I actually. Submitted a talk to RubyConf this year about this topic. It didn't get picked. That's okay. Um, we all make mistakes. I'm going to try to give it somewhere in the future, but I think one of the important things that we as an industry should strive for is giving glory. Giving support and kudos to maintenance work. I've been trying to do that. slash I have been doing that at ThoughtBot by, at some cadence. I have been putting out a blog post to the ThoughtBot blog called. This week in open source, the time period that is covered might be a week or longer in those posts. I give a summary of all of the commits that have been made to our open source projects. And the people that made those contributions with highlighting to new version releases, including patch level. And I do this. The time I, I, I took up the torch of doing this from a co worker, Mike Burns, who used to do it 10 years ago. I do this so that people can get acknowledgement for the work they do, even if it's fixing a broken link, even if it's updating some words that maybe don't make sense. All of it is valuable. [00:37:54] Jeremy: Definitely. Yeah. I mean, I, I think that, um, yeah, what's visible to people is when there's a new feature or an API change and Yeah, it's just, uh, people don't, I think a lot of people don't realize, like, how much work goes into just keeping everything running. [00:38:14] Sara: Mm hmm. Especially in the world of open source and Ruby on Rails, all the gems, there's so many different things coming out, things that suddenly this is not compatible. Suddenly you need to change something in your code because a dependency, however many steps apart has changed and it's hard work. The people that do those things are amazing. [00:38:41] Jeremy: So if anybody listening does that work, we, we appreciate you. [00:38:45] Sara: We salute you. Thank you. And if you're interested in contributing to ThoughtBot open source, we have lots of repos. There's one out there for you. Thoughts on RubyConf [00:38:54] Jeremy: You've been doing programming for quite a while, and, you're here at, at RubyConf. I wonder what kind of brings you to these, these conferences? Like, what do you get out of them? Um, I guess, how was this one? That sort of thing. [00:39:09] Sara: Well, first, this one was sick. This one was awesome. Uh, Ruby central pulled out all the stops and that DJ on Monday. In the event, in the exhibit hall. Wow. Amazing. So he told me that he was going to put his set up on Spotify, on Weedmaps Spotify, so go check it out. Anyway, I come to these conferences for people. I just love connecting with people. Those listening might notice that I'm an extrovert. I work remotely. A lot of us work remotely these days. this is an opportunity to see some of my coworkers. There's seven of us here. It's an opportunity to see people I only see at conferences, of which there are a lot. It's a chance to connect with people I've only met on Mastodon, or LinkedIn, or Stack Overflow. It's a chance to meet wonderful podcasters who are putting out great content, keeping our community alive. That's, that's the key for me. And the talks are wonderful, but honestly, they're just a side effect for me. They just come as a result of being here. [00:40:16] Jeremy: Yeah, it's kind of a unique opportunity, you know, to have so many of your, your colleagues and to just all be in the same place. And you know that anybody you talk to here, like if you talk about Ruby or software, they're not going to look at you and go like, I don't know what you're talking about. Like everybody here has at least that in common. So it's, yeah, it's a really cool experience to, to be able to chat with anybody. And it's like, You're all on the same page, [00:40:42] Sara: Mm hmm. We're all in this boat together. [00:40:45] Jeremy: Yup, that we got to keep, got to keep afloat according to matz [00:40:49] Sara: Gotta keep it afloat, yeah. [00:40:51] Jeremy: Though I was like, I was pretty impressed by like during his, his keynote and he had asked, you know, how many of you here, it's your first RubyConf and it felt like it was over half the room. [00:41:04] Sara: Yeah, I got the same sense. I was very glad to see that, very impressed. My first RubyConf was and it was the same sort of showing of [00:41:14] Jeremy: Nice, yeah. Yeah, actually, that was my first one, too. [00:41:17] Sara: Nice! [00:41:19] Jeremy: Uh, that was Nashville, Yeah, yeah, yeah. So it's, yeah, it's really interesting to see because, the meme online is probably like, Ah, Ruby is dead, or Rails is dead. But like you come to these conferences and yeah, there's, there's so many new people. There's like new people that are learning it and experiencing it and, you know, enjoying it the same way we are. So I, I really hope that the, the community can really, yeah, keep this going. [00:41:49] Sara: Continue, continue to grow and share. I love that we had first timer buttons, buttons where people could self identify as this is my first RubyConf and, and then that opens a conversation immediately. It's like, how are you liking it? What was your favorite talk? [00:42:08] Jeremy: Yeah, that's awesome. okay, I think that's probably a good place to start wrapping it. But is there anything else you wanted to mention or thought we should have talked about? [00:42:18] Sara: Can I do a plug for thoughtbot? [00:42:20] Jeremy: yeah, go for it. [00:42:21] Sara: Alright. For those of you out there that might not know what ThoughtBot does, we are a full software lifecycle or company lifecycle consultancy, so we do everything from market fit and rapid prototyping to MVPs to helping with developed companies, developed teams, maybe do a little bit of a Boost when you have a deadline or doing some tech debt. Pay down. We also have a DevOps team, so if you have an idea or a company or a team, you want a little bit of support, we have been around for 20 years. We are here for you. Reach out to us at thoughtbot.com. [00:43:02] Jeremy: I guess the thing about Thoughtbot is that, within the Ruby community specifically, they've been so involved with sponsorships and, and podcasts. And so, uh, when you hear about consultancies, a lot of times it's kind of like, well, I don't know, are they like any good? Do they know what they're doing? But I, I feel like, ThoughtBot has had enough, like enough of a public record. I feel It's like, okay, if you, if you hire them, um, you should be in good hands. [00:43:30] Sara: Yeah. If you have any questions about our abilities, read the blog. [00:43:35] Jeremy: It is a good blog. Sometimes when I'm, uh, searching for how to do something in Rails, it'll pop up, [00:43:40] Sara: Mm hmm. Me too. Every question I ask, one of the first results is our own blog. I'm like, oh yeah, that makes sense. [00:43:47] Jeremy: Probably the peak is if you've written the blog. [00:43:50] Sara: That has happened to my coworkers They're like, wait, I wrote a blog about this nine years ago. [00:43:55] Jeremy: Yeah, yeah. So maybe, maybe that'll happen to you soon. I, I know definitely people who do, um, Stack Overflow. And it's like, Oh, I like, this is a good answer. Oh, I wrote this. (laughs) yeah. Well, Sara, thank you so much for, for chatting with me today. [00:44:13] Sara: Absolutely, Jeremy. Thank you so much for having me. I was really glad to chat today.

David was the chief software architect and director of engineering at Stitch Fix. He's also the author of a number of books including Sustainable Web Development with Ruby on Rails and most recently Ruby on Rails Background Jobs with Sidekiq. He talks about how he made decisions while working with a medium sized team (~200 developers) at Stitch Fix. The audio quality for the first 19 minutes is not great but the correct microphones turn on right after that. Recorded at RubyConf 2023 in San Diego. A few topics covered: Ruby's origins at Stitch Fix Thoughts on Go Choosing technology and cloud services Moving off heroku Building a platform team Where Ruby and Rails fit in today The role of books and how different people learn Large Language Model's effects on technical content Related Links David's Blog Mastodon Transcript You can help correct transcripts on GitHub. Intro [00:00:00] Jeremy: Today. I want to share another conversation from RubyConf San Diego. This time it's with David Copeland. He was a chief software architect and director of engineering at stitch fix. And at the start of the conversation, you're going to hear about why he decided to write the book, sustainable web development with Ruby on rails. Unfortunately, you're also going to notice the sound quality isn't too good. We had some technical difficulties. But once you hit the 20 minute mark of the recording, the mics are going to kick in. It's going to sound way better. So I hope you stick with it. Enjoy. Ruby at Stitch Fix [00:00:35] David: Stitch Fix was a Rails shop. I had done a lot of Rails and learned a lot of things that worked and didn't work, at least in that situation. And so I started writing them down and I was like, I should probably make this more than just a document that I keep, you know, privately on my computer. Uh, so that's, you know, kind of, kind of where the genesis of that came from and just tried to, write everything down that I thought what worked, what didn't work. Uh, if you're in a situation like me. Working on a product, with a medium sized, uh, team, then I think the lessons in there will be useful, at least some of them. Um, and I've been trying to keep it up over, over the years. I think the first version came out a couple years ago, so I've been trying to make sure it's always up to date with the latest stuff and, and Rails and based on my experience and all that. [00:01:20] Jeremy: So it's interesting that you mention, medium sized team because, during the, the keynote, just a few moments ago, Matz the creator of Ruby was talking about how like, Oh, Rails is really suitable for this, this one person team, right? Small, small team. And, uh, he was like, you're not Google. So like, don't worry about, right. Can you scale to that level? Yeah. Um, and, and I wonder like when you talk about medium size or medium scale, like what are, what are we talking? [00:01:49] David: I think probably under 200 developers, I would say. because when I left Stitch Fix, it was closing in on that number of developers. And so it becomes, you know, hard to... You can kind of know who everybody is, or at least the names sound familiar of everybody. But beyond that, it's just, it's just really hard. But a lot of it was like, I don't have experience at like a thousand developer company. I have no idea what that's like, but I definitely know that Rails can work for like... 200 ish people how you can make it work basically. yeah. [00:02:21] Jeremy: The decision to use Rails, I'm assuming that was made before you joined? [00:02:26] David: Yeah, the, um, the CTO of Stitch Fix, he had come in to clean up a mess made by contractors, as often happens. They had used Django, which is like the Python version of Rails. And he, the CTO, he was more familiar with Rails. So the first two developers he hired, also familiar with Rails. There wasn't a lot to maintain with the Django app, so they were like, let's just start fresh, fresh with Rails. yeah, but it's funny because a lot of the code in that Rails app was, like, transliterated from Python. So you could, it would, it looked like the strangest Ruby code in the world because it was basically, there was no test. So they were like, let's just write the Ruby version of this Python just so we know it works. but obviously that didn't, didn't last forever, so. [00:03:07] Jeremy: So, so what's an example of a, of a tell? Where you're looking at the code and you're like, oh, this is clearly, it came from Python. [00:03:15] David: You'd see like, very, very explicit, right? Like Python, there's a lot of like single line things. very like, this sounds like a dig, but it's very simple looking code. Like, like I don't know Python, but I was able to change this Django app. And I had to, I could look at it and you can figure out immediately how it works. Cause there's. Not much to it. There's nothing fancy. So, like, this, this Ruby code, there was nothing fancy. You'd be like, well, maybe they should have memoized that, or maybe they should have taken that into another class, or you could have done this with a hash or something like that. So there was, like, none of that. It was just, like, really basic, plain code like you would see in any beginning programming language kind of thing. Which is at least nice. You can understand it. but you probably wouldn't have written it that way at first in Ruby. Thoughts on Go [00:04:05] Jeremy: Yeah, that's, that's interesting because, uh, people sometimes talk about the Go programming language and how it looks, I don't know if simple is the right word, but it's something where you look at the code and even if you don't necessarily understand Go, it's relatively straightforward. Yeah. I wonder what your thoughts are on that being a strength versus that being, like, [00:04:25] David: Yeah, so at Stitch Fix at one point we had a pro, we were moving off of Heroku and we were going to, basically build a deployment platform using ECS on AWS. And so the deployment platform was a Rails app and we built a command line tool using Ruby. And it was fine, but it was a very complicated command line tool and it was very slow. And so one of the developers was like, I'm going to rewrite it in Go. I was like, ugh, you know, because I just was not a big fan. So he rewrote it in Go. It was a bazillion times faster. And then I was like, okay, I'm going to add, I'll add a feature to it. It was extremely easy. Like, it's just like what you said. I looked at it, like, I don't know anything about Go. I know what is happening here. I can copy and paste this and change things and make it work for what I want to do. And it did work. And it was, it was pretty easy. so there's that, I mean, aesthetically it's pretty ugly and it's, I, I. I can't really defend that as a real reason to not use it, but it is kind of gross. I did do Go, I did a small project in Go after Stitch Fix, and there's this vibe in Go about like, don't create abstractions. I don't know where I got that from, but every Go I look at, I'm like we should make an abstraction for this, but it's just not the vibe. They just don't like doing that. They like it all written out. And I see the value because you can look at the code and know what it does and you don't have to chase abstractions anywhere. But. I felt like I was copying and pasting a lot of, a lot of things. Um, so I don't know. I mean, the, the team at Stitch Fix that did this like command line app in go, they're the platform team. And so their job isn't to write like web apps all day, every day. There's kind of in and out of all kinds of things. They have to try to figure out something that they don't understand quickly to debug a problem. And so I can see the value of something like go if that's your job, right? You want to go in and see what the issue is. Figure it out and be done and you're not going to necessarily develop deep expertise and whatever that thing is that you're kind of jumping into. Day to day though, I don't know. I think it would make me kind of sad. (laughs) [00:06:18] Jeremy: So, so when you say it would make you kind of sad, I mean, what, what about it? Is it, I mean, you mentioned that there's a lot of copy and pasting, so maybe there's code duplication, but are there specific things where you're like, oh, I just don't? [00:06:31] David: Yeah, so I had done a lot of Java in my past life and it felt very much like that. Where like, like the Go library for making an HTTP call for like, I want to call some web service. It's got every feature you could ever want. Everything is tweakable. You can really, you can see why it's designed that way. To dial in some performance issue or solve some really esoteric thing. It's there. But the problem is if you just want to get an JSON, it's just like huge production. And I felt like that's all I really want to do and it's just not making it very easy. And it just felt very, very cumbersome. I think that having to declare types also is a little bit of a weird mindset because, I mean, I like to make types in Ruby, I like to make classes, but I also like to just use hashes and stuff to figure it out. And then maybe I'll make a class if I figure it out, but Go, you can't. You have to have a class, you have to have a type, you have to think all that ahead of time, and it just, I'm not used to working that way, so it felt, I mean, I guess I could get used to it, but I just didn't warm up to that sort of style of working, so it just felt like I was just kind of fighting with the vibe of the language, kind of. Yeah, [00:07:40] Jeremy: so it's more of the vibe or the feel where you're writing it and you're like this seems a little too... Explicit. I feel like I have to be too verbose. It just doesn't feel natural for me to write this. [00:07:53] David: Right, it's not optimized for what in my mind is the obvious case. And maybe that's not the obvious case for the people that write Go programs. But for me, like, I just want to like get this endpoint and get the JSON back as a map. Not any easier than any other case, right? Whereas like in Ruby, right? And you can, I think if you include net HTTP, you can just type get. And it will just return whatever that is. Like, that's amazing. It's optimized for what I think is a very common use case. So it makes me feel really productive. It makes me feel pretty good. And if that doesn't work out long term, I can always use something more complicated. But I'm not required to dig into the NetHttp library just to do what in my mind is something very simple. [00:08:37] Jeremy: Yeah, I think that's something I've noticed myself in working with Ruby. I mean, you have the standard library that's very... Comprehensive and the API surface is such that, like you said there, when you're trying to do common tasks, a lot of times they have a call you make and it kind of does the thing you expected or hoped for. [00:08:56] David: Yeah, yeah. It's kind of, I mean, it's that whole optimized for programmer happiness thing. Like it does. That is the vibe of Ruby and it seems like that is still the way things are. And, you know, I, I suppose if I had a different mindset, I mean, because I work with developers who did not like using Ruby or Rails. They loved using Go or Java. And I, I guess there's probably some psychological analysis we could do about their background and history and mindset that makes that make sense. But, to me, I don't know. It's, it's nice when it's pleasant. And Ruby seems pleasant. (laughs) Choosing Technology [00:09:27] Jeremy: as a... Software Architect, or as a CTO, when, when you're choosing technology, what are some of the things you look at in terms of, you know? [00:09:38] David: Yeah, I mean, I think, like, it's a weird criteria, but I think what is something that the team is capable of executing with? Because, like, most, right, most programming languages all kind of do the same thing. Like, you can kind of get most stuff done in most common popular programming languages. So, it's probably not... It's not true that if you pick the wrong language, you can't build the app. Like, that's probably not really the case. At least for like a web app or something. so it's more like, what is the team that's here to do it? What are they comfortable and capable of doing? I worked on a project with... It was a mix of like junior engineers who knew JavaScript, and then some senior engineers from Google. And for whatever reason someone had chosen a Rails app and none of them were comfortable or really yet competent with doing Ruby on Rails and they just all hated it and like it didn't work very well. Um, and so even though, yes, Rails is a good choice for doing stuff for that team at that moment. Not a good choice. Right. So I think you have to go in and like, what, what are we going to be able to execute on so that when the business wants us to do something, we just do it. And we don't complain and we don't say, Oh, well we can't because this technology that we chose, blah, blah, blah. Like you don't ever want to say that if possible. So I think that's. That's kind of the, the top thing. I think second would be how widely supported is it? Like you don't want to be the cutting edge user that's finding all the bugs in something really. Like you want to use something that's stable. Postgres, MySQL, like those work, those are fine. The bugs have been sorted out for most common use cases. Some super fancy edge database, I don't know if I'd want to be doing, doing that you know? Choosing cloud services [00:11:15] Jeremy: How do you feel about the cloud specific services and databases? Like are you comfortable saying like, oh, I'm going to use... Google Cloud, BigQuery. Yeah. [00:11:27] David: That sort of thing. I think it would kind of fall under the same criteria that I was just, just saying like, so with AWS it's interesting 'cause when we moved from Heroku to AWS by EC2 RDS, their database thing, uh, S3, those have been around for years, probably those are gonna work, but they always introduce new things. Like we, we use RabbitMQ and AWS came out with. Some, I forget what it was, it was a queuing service similar to Rabbit. We were like, Oh, maybe we should switch to that. But it was clear that they weren't really ready to support it. So. Yeah, so we didn't, we didn't switch to that. So I, you gotta try to read the tea leaves of the provider to see are they committed to, to supporting this thing or is this there to get some enterprise client to move into the cloud. And then the idea is to move off of that transitional thing into what they do support. And it's hard to get a clear answer from them too. So it takes a little bit of research to figure out, Are they going to support this or not? Because that's what you don't want. To move everything into some very proprietary cloud system and have them sunset it and say, Oh yeah, now you've got to switch again. Uh, that kind of sucks. So, it's a little trickier. [00:12:41] Jeremy: And what kind of questions or research do you do? Is it purely a function of this thing has existed for X number of years so I feel okay? [00:12:52] David: I mean, it's kind of similar to looking at like some gem you're going to add to your project, right? So you'll, you'll look at how often does it change? Is it being updated? Uh, what is the documentation? Does it look like someone really cared about the documentation? Does the documentation look updated? Are there issues with it that are being addressed or, or not? Um, so those are good signals. I think, talking to other practitioners too can be good. Like if you've got someone who's experienced. You can say, hey, do you know anybody back channeling through, like, everybody knows somebody that works at AWS, you can probably try to get something there. at Stitch Fix, we had an enterprise support contract, and so your account manager will sometimes give you good information if you ask. Again, it's a, they're not going to come out and say, don't use this product that we have, but they might communicate that in a subtle way. So you have to triangulate from all these sources to try to. to try to figure out what, what you want to do. [00:13:50] Jeremy: Yeah, it kind of makes me wish that there was a, a site like, maybe not quite like, can I use, right? Can I use, you can see like, oh, can I use this in my browser? Is there, uh, like an AWS or a Google Cloud? Can I trust this? Can I trust this? Yeah. Is this, is this solid or not? [00:14:04] David: Right, totally. It's like, there's that, that site where you, it has all the Apple products and it says whether or not you should buy it because one may or may not be coming out or they may be getting rid of it. Like, yeah, that would... For cloud services, that would be, that would be nice. [00:14:16] Jeremy: Yeah, yeah. That's like the Mac Buyer's Guide. And then we, we need the, uh, the technology. Yeah. Maybe not buyers. Cloud Provider Buyer's Guide, yeah. I guess we are buyers. [00:14:25] David: Yeah, yeah, totally, totally. [00:14:27] Jeremy: it's interesting that you, you mentioned how you want to see that, okay, this thing is mature. I think it's going to stick around because, I, interviewed, someone who worked on, I believe it was the CloudWatch team. Okay. Daniel Vassalo, yeah. so he left AWS, uh, after I think about 10 years, and then he wrote a book called, uh, The Good Parts of AWS. Oh! And, if you read his book, most of the services he says to use are the ones that are, like, old. Yeah. He's, he's basically saying, like, S3, you know you're good. Yeah. Right? but then all these, if you look at the AWS webpage, they have who knows, I don't know how many hundreds of services. Yeah. He's, he's kind of like I worked there and I would not use, you know, all these new services. 'cause I myself, I don't trust [00:15:14] David: it yet. Right. And so, and they're working there? Yeah, they're working there. Yeah. No. One of the VPs at Stitch Fix had worked on Google Cloud and so when we were doing this transition from Heroku, he was like, we are not using Google Cloud. I was like, really? He's like AWS is far ahead of the game. Do not use Google Cloud. I was like, all right, I don't need any more info. You work there. You said don't. I'm gonna believe you. So [00:15:36] Jeremy: what, what was his did he have like a core point? [00:15:39] David: Um, so he never really had anything bad to say about Google per se. Like I think he enjoyed his time there and I think he thought highly of who he worked with and what he worked on and that sort of thing. But his, where he was coming from was like AWS was so far ahead. of Google on anything that we would use, he was like, there's, there's really no advantage to, to doing it. AWS is a known quantity, right? it's probably still the case. It's like, you know, you've heard the nobody ever got fired for using IBM or using Microsoft or whatever the thing is. Like, I think that's, that was kind of the vibe. And he was like, moving all of our infrastructure right before we're going to go public. This is a serious business. We should just use something that we know will work. And he was like, I know this will work. I'm not confident about. Google, uh, for our use case. So we shouldn't, we shouldn't risk it. So I was like, okay, I trust you because I didn't know anything about any of that stuff at the time. I knew Heroku and that was it. So, yeah. [00:16:34] Jeremy: I don't know if it's good or bad, but like you said, AWS seems to be the default choice. Yeah. And I mean, there's people who use Azure. I assume it's mostly primarily Microsoft. Yeah. And then there's Google Cloud. It's not really clear why you would pick it, unless there was a specific service or something that only they had. [00:16:55] David: Yeah, yeah. Or you're invested in Google, you know, you want to keep everything there. I mean, I don't know. I haven't really been at that level to make that kind of decision, and I would probably choose AWS for the reasons discussed, but, yeah. Moving off Heroku [00:17:10] Jeremy: And then, so at Stitch Fix, you said you moved off of Heroku [00:17:16] David: yeah. Yeah, so we were heavy into Heroku. I think that we were told that at one point we had the biggest Heroku Postgres database on their platform. Not a good place to be, right? You never want to be the biggest customer person, usually. but the problem we were facing was essentially we were going to go public. And to do that, you're under all the scrutiny. about many things, including the IT systems and the security around there. So, like, by default, a Postgres, a Heroku Postgres database is, like, on the internet. It's only secured by the password. all their services are on the internet. So, not, not ideal. they were developing their private cloud service at that time. And so that would have given us, in theory, on paper, it would have solved all of our problems. And we liked Heroku and we liked the developer experience. It was great. but... Heroku private spaces, it was still early. There's a lot of limitations that when they explained why those limitations, they were reasonable. And if we had. started from scratch on Heroku Private Spaces. It probably would have worked great, but we hadn't. So we just couldn't make it work. So we were like, okay, we're going to have to move to AWS so that everything can be basically off the internet. Like our public website needs to be on the internet and that's kind of it. So we need to, so that's basically was the, was the impetus for that. but it's too bad because I love Heroku. It was great. I mean, they were, they were a great partner. They were great. I think if Stitch Fix had started life a year later, Private Spaces. Now it's, it's, it's way different than it was then. Cause it's been, it's a mature product now, so we could have easily done that, but you know, the timing didn't work out, unfortunately. [00:18:50] Jeremy: And that was a compliance thing to, [00:18:53] David: Yeah. And compliance is weird cause they don't tell you what to do, but they give you some parameters that you need to meet. And so one of them is like how you control access. So, so going public, the compliance is around the financial data and. Ensuring that the financial data is accurate. So a lot of the systems at Stichfix were storing the financial data. We, you know, the warehouse management system was custom made. Uh, all the credit card processing was all done, like it was all in some databases that we had running in Heroku. And so those needed to be subject to stricter security than we could achieve with just a single password that we just had to remember to rotate when someone like left the team. So that was, you know, the kind of, the kind of impetus for, for all of that. [00:19:35] Jeremy: when you were using Heroku, Salesforce would have already owned it then. Did you, did you get any sense that you weren't really sure about the future of the platform while you're on it or, [00:19:45] David: At that time, no, it seemed like they were still innovating. So like, Heroku has a Redis product now. They didn't at the time we wish that they did. They told us they're working on it, but it wasn't ready. We didn't like using the third parties. Kafka was not a thing. We very much were interested in that. We would have totally used it if it was there. So they were still. Like doing bigger innovations then, then it seems like they are now. I don't know. It's weird. Like they're still there. They still make money, I assume for Salesforce. So it doesn't feel like they're going away, but they're not innovating at the pace that they were kind of back in the day. [00:20:20] Jeremy: it used to feel like when somebody's asking, I want to host a Rails app. Then you would say like, well, use Heroku because it's basically the easiest to get started. It's a known quantity and it's, it's expensive, but, it seemed for, for most people, it was worth it. and then now if I talk to people, it's like. Not what people suggest anymore. [00:20:40] David: Yeah, because there's, there's actual competitors. It's crazy to me that there was no competitors for years, and now there's like, Render and Fly. io seem to be the two popular alternatives. Um, I doubt they're any cheaper, honestly, but... You get a sense, right, that they're still innovating, still building those platforms, and they can build with, you know, all of the knowledge of what has come before them, and do things differently that might, that might help. So, I still use Heroku for personal things just because I know it, and I, you know, sometimes you don't feel like learning a new thing when you just want to get something done, but, yeah, I, I don't know if we were starting again, I don't know, maybe I'd look into those things. They, they seem like they're getting pretty mature and. Heroku's resting on its laurels, still. [00:21:26] Jeremy: I guess I never quite the mindset, right? Where you You have a platform that's doing really well and people really like it and you acquire it and then it just It seems like you would want to keep it rolling, right? (laughs) [00:21:38] David: Yeah, it's, it is wild, I mean, I guess... Why did you, what was Salesforce thinking they were going to get? Uh, who knows maybe the person at Salesforce that really wanted to purchase it isn't there. And so no one at Salesforce cares about it. I mean, there's all these weird company politics that like, who knows what's going on and you could speculate. all day. What's interesting is like, there's definitely some people in the Ruby community who work there and still are working there. And that's like a little bit of a canary for me. I'm like, all right, well, if that person's still working there, that person seems like they're on the level and, and, and, and seems pretty good. They're still working there. It, it's gotta be still a cool place to be or still doing something, something good. But, yeah, I don't know. I would, I would love to know what was going on in all the Salesforce meetings about acquiring that, how to manage it. What are their plans for it? I would love to know that stuff. [00:22:29] Jeremy: maybe you had some experience with this at Stitch Fix But I've heard with Heroku some of their support staff at least in the past they would, to some extent, actually help you troubleshoot, like, what's going on with your app. Like, if your app is, like, using a whole bunch of memory, and you're out of memory, um, they would actually kind of look into that, for you, which is interesting, because it's like, that's almost like a services thing than it is just a platform. [00:22:50] David: Yeah. I mean, they, their support, you would get, you would get escalated to like an engineer sometimes, like who worked on that stuff and they would help figure out what the problem was. Like you got the sense that everybody there really wanted the platform to be good and that they were all sort of motivated to make sure that everybody. You know, did well and used the platform. And they also were good at, like a thing that trips everybody up about Heroku is that your app restarts every day. And if you don't know anything about anything, you might think that is stupid. Why, why would I want that? That's annoying. And I definitely went through that and I complained to them a lot. And I'm like, if you only could not restart. And they very patiently and politely explained to me why that it needed to do that, they weren't going to remove that, and how to think about my app given that reality, right? Which is great because like, what company does that, right? From the engineers that are working on it, like No, nobody does that. So, yeah, no, I haven't escalated anything to support at Heroku in quite some time, so I don't know if it's still like that. I hope it is, but I'm not really, not really sure. Building a platform team [00:23:55] Jeremy: Yeah, that, uh, that reminds me a little bit of, I think it's Rackspace? There's, there's, like, another hosting provider that was pretty popular before, and they... Used to be famous for that type of support, where like your, your app's having issues and somebody's actually, uh, SSHing into your box and trying to figure out like, okay, what's going on? which if, if that's happening, then I, I can totally see where the, the price is justified. But if the support is kind of like dropping off to where it's just, they don't do that kind of thing, then yeah, I can see why it's not so much of a, yeah, [00:24:27] David: We used to think of Heroku as like they were the platform team before we had our own platform team and they, they acted like it, which was great. [00:24:35] Jeremy: Yeah, I don't have, um, experience with, render, but I, I, I did, talk to someone from there, and it does seem like they're, they're trying to fill that role, um, so, yeah, hopefully, they and, and other companies, I guess like Vercel and things like that, um, they're, they're all trying to fill that space, [00:24:55] David: Yeah, cause, cause building our own internal platform, I mean it was the right thing to do, but it's, it's a, you can't just, you have to have a team on it, it's complicated, getting all the stuff in AWS to work the way you want it to work, to have it be kind of like Heroku, like it's not trivial. if I'm a one person company, I don't want to be messing around with that particularly. I want to just have it, you know, push it up and have it go and I'm willing to pay for that. So it seems logical that there would be competitors in that space. I'm glad there are. Hopefully that'll light a fire under, under everybody. [00:25:26] Jeremy: so in your case, it sounds like you moved to having your own platform team and stuff like that, uh, partly because of the compliance thing where you're like, we need our, we need to be isolated from the internet. We're going to go to AWS. If you didn't have that requirement, do you still think like that would have been the time to, to have your own platform team and manage that all yourself? [00:25:46] David: I don't know. We, we were thinking an issue that we were running into when we got bigger, um, was that, I mean, Heroku, it, It's obviously not as flexible as AWS, but it is still very flexible. And so we had a lot of internal documentation about this is how you use Heroku to do X, Y, and Z. This is how you set up a Stitch Fix app for Heroku. Like there was just the way that we wanted it to be used to sort of. Just make it all manageable. And so we were considering having a team spun up to sort of add some tooling around that to sort of make that a little bit easier for everybody. So I think there may have been something around there. I don't know if it would have been called a platform team. Maybe we call, we thought about calling it like developer happiness or because you got developer experience or something. We, we probably would have had something there, but. I do wonder how easy it would have been to fund that team with developers if we hadn't had these sort of business constraints around there. yeah, um, I don't know. You get to a certain size, you need some kind of manageability and consistency no matter what you're using underneath. So you've got to have, somebody has to own it to make sure that it's, that it's happening. [00:26:50] Jeremy: So even at your, your architect level, you still think it would have been a challenge to, to. Come to the executive team and go like, I need funding to build this team. [00:27:00] David: You know, certainly it's a challenge because everybody, you know, right? Nobody wants to put developers in anything, right? There are, there are a commodity and I mean, that is kind of the job of like, you know, the staff engineer or the architect at a company is you don't have, you don't have the power to put anybody on anything you, you have the power to Schedule a meeting with a VP or the CTO and they will listen to you. And that's basically, you've got to use that power to convince them of what you want done. And they're all reasonable people, but they're balancing 20 other priorities. So it would, I would have had to, it would have been a harder case to make that, Hey, I want to take three engineers. And have them write tooling to make Heroku easier to use. What? Heroku is not easy to use. Why aren't, you know, so you really, I would, it would be a little bit more of a stretch to walk them through it. I think a case could be made, but, definitely would take some more, more convincing than, than what was needed in our case. [00:27:53] Jeremy: Yeah. And I guess if you're able to contrast that with, you were saying, Oh, I need three people to help me make Heroku easier. Your actual platform team on AWS, I imagine was much larger, right? [00:28:03] David: Initially it was, there was, it was three people did the initial move over. And so by the time we went public, we'd been on this new system for, I don't know, six to nine months. I can't remember exactly. And so at that time the platform team was four or five people, and I, I mean, so percentage wise, right, the engineering team was maybe almost 200, 150, 200. So percentage wise, maybe a little small, I don't know. but it kind of gets back to the power of like the rails and the one person framework. Like everything we did was very much the same And so the Rails app that managed the deployment was very simple. The, the command line app, even the Go one with all of its verbosity was very, very simple. so it was pretty easy for that small team to manage. but, Yeah, so it was sort of like for redundancy, we probably needed more than three or four people because you know, somebody goes out sick or takes a vacation. That's a significant part of the team. But in terms of like just managing the complexity and building it and maintaining it, like it worked pretty well with, you know, four or five people. Where Rails fits in vs other technology [00:29:09] Jeremy: So during the Keynote today, they were talking about how companies like GitHub and Shopify and so on, they're, they're using Rails and they're, they're successful and they're fairly large. but I think the thing that was sort of unsaid was the fact that. These companies, while they use Rails, they use a lot of other, technology as well. And, and, and kind of increasing amounts as well. So, I wonder from your perspective, either from your experience at StitchFix or maybe going forward, what is the role that, that Ruby and Rails plays? Like, where does it make sense for that to be used versus like, Okay, we need to go and build something in Java or, you know, or Go, that sort of thing? [00:29:51] David: right. I mean, I think for like your standard database backed web app, it's obviously great. especially if your sort of mindset bought into server side rendering, it's going to be great at that. so like internal tools, like the customer service dashboard or... You know, something for like somebody who works at a company to use. Like, it's really great because you can go super fast. You're not going to be under a lot of performance constraints. So you kind of don't even have to think about it. Don't even have to solve it. You can, but you don't have to, where it wouldn't work, I guess, you know, if you have really strict performance. Requirements, you know, like a, a Go version of some API server is going to use like percentages of what, of what Rails would use. If that's meaningful, if what you're spending on memory or compute is, is meaningful, then, then yeah. That, that becomes worthy of consideration. I guess if you're, you know, if you're making a mobile app, you probably need to make a mobile app and use those platforms. I mean, I guess you can wrap a Rails app sort of, but you're still making, you still need to make a mobile app, that does something. yeah. And then, you know, interestingly, the data science part of Stitch Fix was not part of the engineering team. They were kind of a separate org. I think Ruby and Rails was probably the only thing they didn't use over there. Like all the ML stuff, everything is either Java or Scala or Python. They use all that stuff. And so, yeah, if you want to do AI and ML with Ruby, you, it's, it's hard cause there's just not a lot there. You really probably should use Python. It'll make your life easier. so yeah, those would be some of the considerations, I guess. [00:31:31] Jeremy: Yeah, so I guess in the case of, ML, Python, certainly, just because of the, the ecosystem, for maybe making a command line application, maybe Go, um, Go or Rust, perhaps, [00:31:44] David: Right. Cause you just get a single binary. Like the problem, I mean, I wrote this book on Ruby command line apps and the biggest problem is like, how do I get the Ruby VM to be anywhere so that it can then run my like awesome scripts? Like that's kind of a huge pain. (laughs) So [00:31:59] Jeremy: and then you said, like, if it's Very performance sensitive, which I am kind of curious in, in your experience with the companies you've worked at, when you're taking on a project like that, do you know up front where you're like, Oh, the CPU and memory usage is going to be a problem, or is it's like you build it and you're like, Oh, this isn't working. So now I know. [00:32:18] David: yeah, I mean, I, I don't have a ton of great experience there at Stitch Fix. The biggest expense the company had was the inventory. So like the, the cost of AWS was just de minimis compared to all that. So nobody ever came and said, Hey, you've got to like really save costs on, on that stuff. Cause it just didn't really matter. at the, the mental health startup I was at, it was too early. But again, the labor costs were just far, far exceeded the amount of money I was spending on, on, um, you know, compute and infrastructure and stuff like that. So, Not knowing anything, I would probably just sort of wait and see if it's a problem. But I suppose you always take into account, like, what am I actually building? And like, what does this business have to scale to, to make it worthwhile? And therefore you can kind of do a little bit of planning ahead there. But, I dunno, I think it would kind of have to depend. [00:33:07] Jeremy: There's a sort of, I guess you could call it a meme, where people say like, Oh, it's, it's not, it's not Rails that's slow, it's the, the database that's slow. And, uh, I wonder, is that, is that accurate in your experience, or, [00:33:20] David: I mean, most of the stuff that we had that was slow was the database, because like, it's really easy to write a crappy query in Rails if you're not, if you're not careful, and then it's really easy to design a database that doesn't have any indexes if you're not careful. Like, you, you kind of need to know that, But of course, those are easy to fix too, because you just add the index, especially if it's before the database gets too big where we're adding indexes is problematic. But, I think those are just easy performance mistakes to make. Uh, especially with Rails because you're not, I mean, a lot of the Rails developers at Citrix did not know SQL at all. I mean, they had to learn it eventually, but they didn't know it at all. So they're not even knowing that what they're writing could possibly be problematic. It's just, you're writing it the Rails way and it just kind of works. And at a small scale, it does. And it doesn't matter until, until one day it does. [00:34:06] Jeremy: And then in, in the context of, let's say, using ActiveRecord and instantiating the objects, or, uh, the time it takes to render templates, that kinds of things, to, at least in your experience, that wasn't such of an issue. [00:34:20] David: No, and it was always, I mean, whenever we looked at why something was slow, it was always the database and like, you know, you're iterating over some active records and then, and then, you know, you're going into there and you're just following this object graph. I've got a lot of the, a lot of the software at Stitch Fix was like internal stuff and it was visualizing complicated data out of the database. And so if you didn't think about it, you would just start dereferencing and following those relationships and you have this just massive view and like the HTML is fine. It's just that to render this div, you're. Digging into some active record super deep. and so, you know, that was usually the, the, the problems that we would see and they're usually easy enough to fix by making an index or. Sometimes you do some caching or something like that. and that solved most of the, most of the issues [00:35:09] Jeremy: The different ways people learn [00:35:09] Jeremy: so you're also the author of the book, Sustainable Web Development with Ruby on Rails. And when you talk to people about like how they learn things, a lot of them are going on YouTube, they're going on, uh, you know, looking for blogs and things like that. And so as an author, what do you think the role is of, of books now? Yeah, [00:35:29] David: I have thought about this a lot, because I, when I first got started, I'm pretty old, so books were all you had, really. Um, so they seem very normal and natural to me, but... does someone want to sit down and read a 400 page technical book? I don't know. so Dave Thomas who runs Pragmatic Bookshelf, he was on a podcast and was asked the same question and basically his answer, which is my answer, is like a long form book is where you can really lay out your thinking, really clarify what you mean, really take the time to develop sometimes nuanced, examples or nuanced takes on something that are Pretty hard to do in a short form video or in a blog post. Because the expectation is, you know, someone sends you an hour long YouTube video, you're probably not going to watch that. Two minute YouTube video is sure, but you can't, you can't get into so much, kind of nuanced detail. And so I thought that was, was right. And that was kind of my motivation for writing. I've got some thoughts. They're too detailed. It's, it's too much set up for a blog post. There's too much of a nuanced element to like, really get across. So I need to like, write more. And that means that someone's going to have to read more to kind of get to it. But hopefully it'll be, it'll be valuable. one of the sessions that we're doing later today is Ruby content creators, where it's going to be me and Noel Rappin and Dave Thomas representing the old school dudes that write books and probably a bunch of other people that do, you know, podcasts videos. It'd be interesting to see, I really want to know how do people learn stuff? Because if no one reads books to learn things, then there's not a lot of point in doing it. But if there is value, then, you know. It should be good and should be accessible to people. So, that's why I do it. But I definitely recognize maybe I'm too old and, uh, I'm not hip with the kids or, or whatever, whatever the case is. I don't know. [00:37:20] Jeremy: it's tricky because, I think it depends on where you are in the process of learning that thing. Because, let's say, you know a fair amount about the technology already. And you look at a book, in a lot of cases it's, it's sort of like taking you from nothing to something. And so you're like, well, maybe half of this isn't relevant to me, but then if I don't read it, then I'm probably missing a lot still. And so you're in this weird in be in between zone. Another thing is that a lot of times when people are trying to learn something, they have a specific problem. And, um, I guess with, with books, it's, you kind of don't know for sure if the thing you're looking for is going to be in the book. [00:38:13] David: I mean, so my, so my book, I would not say as a beginner, it's not a book to learn how to do Rails. It's like you already kind of know Rails and you want to like learn some comprehensive practices. That's what my book is for. And so sometimes people will ask me, I don't know Rails, should I get your book? And I'm like, no, you should not. but then you have the opposite thing where like the agile web development with Rails is like the beginner version. And some people are like, Oh, it's being updated for Rails 7. Should I get it? I'm like, probably not because How to go from zero to rails hasn't changed a lot in years. There's not that much that's going to be new. but, how do you know that, right? Hopefully the Table of Contents tells you. I mean, the first book I wrote with Pragmatic, they basically were like, The Table of Contents is the only thing the reader, potential reader is going to have to have any idea what's in the book. So, You need to write the table of contents with that in mind, which may not be how you'd write the subsections of a book, but since you know that it's going to serve these dual purposes of organizing the book, but also being promotional material that people can read, you've got to keep that in mind, because otherwise, how does anybody, like you said, how does anybody know what's, what's going to be in there? And they're not cheap, I mean, these books are 50 bucks sometimes, and That's a lot of money for people in the U. S. People outside the U. S. That's a ton of money. So you want to make sure that they know what they're getting and don't feel ripped off. [00:39:33] Jeremy: Yeah, I think the other challenge is, at least what I've heard, is that... When people see a video course, for whatever reason, they, they set, like, a higher value to it. They go, like, oh, this video course is, 200 dollars and it's, like, seems like a lot of money, but for some people it's, like, okay, I can do that. But then if you say, like, oh, this, this book I've been researching for five years, uh, I want to sell it for a hundred bucks, people are going to be, like no. No way., [00:40:00] David: Yeah. Right. A hundred bucks for a book. There's no way. That's a, that's a lot. Yeah. I mean, producing video, I've thought about doing video content, but it seems so labor intensive. Um, and it's kind of like, It's sort of like a performance. Like I was mentioning before we started that I used to play in bands and like, there's a lot to go into making an even mediocre performance. And so I feel like, you know, video content is the same way. So I get that it like, it does cost more to produce, but, are you getting more information out of it? I, that, I don't know, like maybe not, but who knows? I mean, people learn things in different ways. So, [00:40:35] Jeremy: It's just like this perception thing, I think. And, uh, I'm not sure why that is. Um, [00:40:40] David: Yeah, maybe it's newer, right? Maybe books feel older so they're easier to make and video seems newer. I mean, I don't know. I would love to talk to engineers who are like... young out of college, a few years into their career to see what their perception of this stuff is. Cause I mean, there was no, I mean, like I said, I read books cause that's all there was. There was no, no videos. You, you go to a conference and you read a book and that was, that was all you had. so I get it. It seems a whole video. It's fancier. It's newer. yeah, I don't know. I would love to hear a wide variety of takes on it to see what's actually the, the future, you know? [00:41:15] Jeremy: sure, yeah. I mean, I think it probably can't just be one or the other, right? Like, I think there are... Benefits of each way. Like, if you have the book, you can read it at your own pace without having to, like, scroll through the video, and you can easily copy and paste the, the code segments, [00:41:35] David: Search it. Go back and forth. [00:41:36] Jeremy: yeah, search it. So, I think there's a place for it, but yeah, I think it would be very interesting, like you said, to, to see, like, how are people learning, [00:41:45] David: Right. Right. Yeah. Well, it's the same with blogs and podcasts. Like I, a lot of podcasters I think used to be bloggers and they realized that like they can get out what they need by doing a podcast. And it's way easier because it's more conversational. You don't have to do a bunch of research. You don't have to do a bunch of editing. As long as you're semi coherent, you can just have a conversation with somebody and sort of get at some sort of thing that you want to talk about or have an opinion about. And. So you, you, you see a lot more podcasts and a lot less blogs out there because of that. So it's, that's kind of like the creators I think are kind of driving that a little bit. yeah. So I don't know. [00:42:22] Jeremy: Yeah, I mean, I can, I can say for myself, the thing about podcasts is that it's something that I can listen to while I'm doing something else. And so you sort of passively can hopefully pick something up out of that conversation, but... Like, I think it's maybe not so good at the details, right? Like, if you're talking code, you can talk about it over voice, but can you really visualize it? Yeah, yeah, yeah. I think if you sit down and you try to implement something somebody talked about, you're gonna be like, I don't know what's happening. [00:42:51] David: Yeah. [00:42:52] Jeremy: So, uh, so, so I think there's like these, these different roles I think almost for so like maybe you know the podcast is for you to Maybe get some ideas or get some familiarity with a thing and then when you're ready to go deeper You can go look at a blog post or read a book I think video kind of straddles those two where sometimes video is good if you want to just see, the general concept of a thing, and have somebody explain it to you, maybe do some visuals. that's really good. but then it can also be kind of detailed, where, especially like the people who stream their process, right, you can see them, Oh, let's, let's build this thing together. You can ask me questions, you can see how I think. I think that can be really powerful. at the same time, like you said, it can be hard to say, like, you know, I look at some of the streams and it's like, oh, this is a three hour stream and like, well, I mean, I'm interested. I'm interested, but yeah, it's hard enough for me to sit through a, uh, a three hour movie, [00:43:52] David: Well, then that, and that gets into like, I mean, we're, you know, we're at a conference and they, they're doing something a little, like, there are conference talks at this conference, but there's also like. sort of less defined activities that aren't a conference talk. And I think that could be a reaction to some of this too. It's like I could watch a conference talk on, on video. How different is that going to be than being there in person? maybe it's not that different. Maybe, maybe I don't need to like travel across the country to go. Do something that I could see on video. So there's gotta be something here that, that, that meets that need that I can't meet any other way. So it's all these different, like, I would like to think that's how it is, right? All this media all is a part to play and it's all going to kind of continue and thrive and it's not going to be like, Oh, remember books? Like maybe, but hopefully not. Hopefully it's like, like what you're saying. Like it's all kind of serving different purposes that all kind of work together. Yeah. [00:44:43] Jeremy: I hope that's the case, because, um, I don't want to have to scroll through too many videos. [00:44:48] David: Yeah. The video's not for me. Large Language Models [00:44:50] Jeremy: I, I like, I actually do find it helpful, like, like I said, for the high level thing, or just to see someone's thought process, but it's like, if you want to know a thing, and you have a short amount of time, maybe not the best, um, of course, now you have all the large language model stuff where you like, you feed the video in like, Hey, tell, tell, tell me, uh, what this video is about and give me the code snippets and all that stuff. I don't know how well it works, but it seems [00:45:14] David: It's gotta get better. Cause you go to a support site and they're like, here's how to fix your problem, and it's a video. And I'm like, can you just tell me? But I'd never thought about asking the AI to just look at the video and tell me. So yeah, it's not bad. [00:45:25] Jeremy: I think, that's probably where we're going. So it's, uh, it's a little weird to think about, but, [00:45:29] David: yeah, yeah. I was just updating, uh, you know, like I said, I try to keep the book updated when new versions of Rails come out, so I'm getting ready to update it for Rails 7. 1 and in Amazon's, Kindle Direct Publishing as their sort of backend for where you, you know, publish like a Kindle book and stuff, and so they added a new question, was AI used in the production of this thing or not? And if you answer yes, they want you to say how much, And I don't know what they're gonna do with that exactly, but I thought it was pretty interesting, cause I would be very disappointed to pay 50 for a book that the AI wrote, right? So it's good that they're asking that? Yeah. [00:46:02] Jeremy: I think the problem Amazon is facing is where people wholesale have the AI write the book, and the person either doesn't review it at all, or maybe looks at a little, a little bit. And, I mean, the, the large language model stuff is very impressive, but If you have it generate a technical book for you, it's not going to be good. [00:46:22] David: yeah. And I guess, cause cause like Amazon, I mean, think about like Amazon scale, like they're not looking at the book at all. Like I, I can go click a button and have my book available and no person's going to look at it. they might scan it or something maybe with looking for bad words. I don't know, but there's no curation process there. So I could, yeah. I could see where they could have that, that kind of problem. And like you as the, as the buyer, you don't necessarily, if you want to book on something really esoteric, there are a lot of topics I wish there was a book on that there isn't. And as someone generally want to put it on Amazon, I could see a lot of people buying it, not realizing what they're getting and feeling ripped off when it was not good. [00:47:00] Jeremy: Yeah, I mean, I, I don't know, if it's an issue with the, the technical stuff. It probably is. But I, I know they've definitely had problems where, fiction, they have people just generating hundreds, thousands of books, submitting them all, just flooding it. [00:47:13] David: Seeing what happens. [00:47:14] Jeremy: And, um, I think that's probably... That's probably the main reason why they ask you, cause they want you to say like, uh, yeah, you said it wasn't. And so now we can remove your book. [00:47:24] David: right. Right. Yeah. Yeah. [00:47:26] Jeremy: I mean, it's, it's not quite the same, but it's similar to, I don't know what Stack Overflow's policy is now, but, when the large language model stuff started getting big, they had a lot of people answering the questions that were just. Pasting the question into the model [00:47:41] David: Which because they got it from [00:47:42] Jeremy: and then [00:47:43] David: The Got model got it from Stack Overflow. [00:47:45] Jeremy: and then pasting the answer into Stack Overflow and the person is not checking it. Right. So it's like, could be right, could not be right. Um, cause, cause to me, it's like, if, if you generate it, if you generate the answer and the answer is right, and you checked it, I'm okay with that. [00:48:00] David: Yeah. Yeah. [00:48:01] Jeremy: but if you're just like, I, I need some karma, so I'm gonna, I'm gonna answer these questions with, with this bot, I mean, then maybe [00:48:08] David: I could have done that. You're not adding anything. Yeah, yeah. [00:48:11] Jeremy: it's gonna be a weird, weird world, I think. [00:48:12] David: Yeah, no kidding. No kidding. [00:48:15] Jeremy: that's a, a good place to end it on, but is there anything else you want to mention, [00:48:19] David: No, I think we covered it all just yeah, you could find me online. I'm Davetron5000 on Ruby. social Mastodon, I occasionally post on Twitter, but not that much anymore. So Mastodon's a place to go. [00:48:31] Jeremy: David, thank you so much [00:48:32] David: All right. Well, thanks for having me.