Gifted Collabs: The Real Cost of “Free” | What Content Creators Need to Know
Are gifted collaborations helping you grow, or quietly burning you out?
In this episode of The Social Media Manager Bible Podcast, I’m pulling back the curtain on gifted collabs and talking honestly about what most creators won't say out loud.
From unpaid influencer campaigns to usage rights traps, I'm breaking down:
The six types of gifted collabs (and how they work)
Red flags to avoid when brands offer “free” products
The psychological pressure to say yes to exposure
How gifted campaigns exploit creators and social media managers
Why some brands are building full ad strategies on unpaid content
How to protect your time, boundaries, and content as a creator
Whether you're a content creator, a social media manager, or part of a brand team, this episode is your no-fluff guide to navigating gifted partnerships with clarity and strategy.
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