Episode 747: Jennifer Gulizia of The Flowering Farmhouse on dahlia breeding, podcasting, filming a documentary and building a flower farm from the ground up

https://youtu.be/iDXNEEP74dg?si=95xtQpkBIExFdBQd You may be familiar with today’s guest, Jennifer Gulizia of The Flowering Farmhouse and The Backyard Bouquet Podcast. Like many of us, Jennifer’s story began in her own garden, as her flower-growing fascination naturally melded with her professional photography career. In 2019, she and her husband, T.J., built a modern farmhouse on a 1/3-acre lot, in Oregon’s Hood River. While it was not enough space for a true flower farm, Jennifer planted almost 200 dahlias and eventually leased more land from her neighbors to expand. Join me on a visit to The Flowering Farmhouse to learn about the newest chapter of Jennifer’s story. Seven seasons in and Jennifer and T.J. have sold their modern farmhouse and purchased a 20-acre parcel outside Hood River to undertake its restoration and regeneration. At the same time, Jennifer has partnered with a documentary filmmaker and they are developing an ambitious project to document the story in a film with the working title of “Where We Bloom.” There’s a lot to learn from this educator and fellow Slow Flowers advocate! Jennifer Gulizia of The Flowering Farmhouse Jennifer Gulizia hosted me as a guest on The Backyard Bouquet Podcast this past May, which how we got to know one another and how I began to understand her personal journey to flowers. So a few months later, while returning home to Seattle from a weekend in Oregon, I made a detour to visit Jennifer and meet her in person. She had invited me to record an interview about the Slow Flowers Movement for her ambitious documentary film project about the restoration of The Flowering Farmhouse farm. Of course, I wanted to turn the tables on Jennifer and interview her for the Slow Flowers Podcast. Mind you, there’s little infrastructure on this land, as Jennifer, T.J., and their young daughter Olivia, are starting over and do not live on the property. We filmed on a hot, windy summer day, so you’ll hear a bit of nature in the background during my tour and our sit-down interview. I’m happy to share this two-part interview, which includes a walking tour of one flower-filled acre, just planted in 2025, and a conversation recorded under one of the few large trees on the property. Together, we discuss Jennifer’s vision and imagine the possibilities it represents. Dahlia fields at The Flowering Farmhouse As Jennifer writes in a blog post: In September 2024, “our family became stewards of a fallow, forgotten 20-acre field in Hood River, Oregon. This land did not look like much, but it felt like possibility. After losing the leased land we had farmed since 2019 at the end of 2023, we found ourselves starting over from scratch. Becoming caretakers of this new property was an act of hope, resilience, and trust in what could someday bloom here.” Dahlia Tubers with Jennifer Gulizia Jennifer Gulizia is both a flower farmer and dahlia hybridizer. She is host of The Backyard Bouquet Podcast and leads The Dahlia Patch, an online learning community for flower lovers. Through her teaching and storytelling, Jennifer helps gardeners rediscover the joy of growing with intention... where beauty, meaning, and resilience take root. The vision for The Flowering Farmhouse Find and follow Jennifer at these social places:Website: https://thefloweringfarmhouse.com IG: https://www.instagram.com/thefloweringfarmhouse/  FB: https://www.facebook.com/thefloweringfarmhouse/  Podcast: https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/  Documentary: https://thefloweringfarmhouse.com/2024/10/28/regenerative-flower-farm-documentary/  Jennifer, T.J., and Olivia "Where We Bloom" is the working title for Jennifer’s documentary. Its Mission is to show how local flowers restore land, strengthen communities, and reconnect people with the beauty of the natural world. This film follows Jennifer and her family as they rebuild a regenerative flower farm and will invite viewers to believe in the impact of growing blooms close to home. If this story resonates with you and you'd like to support the documentary, you can make a tax-deductible donation through the film’s fiscal sponsor, the International Documentary Association (IDA).You can donate directly at: https://wherewebloom.allyrafundraising.com/  Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers Things are getting exciting as we approach 2026, when the second online edition of our Slow Flowers WORLDWIDE Summit takes place ONLINE January 30-31 – and I hope you check out the details in our show notes – or just log onto slowflowerssummit.com to register. The reason I say things are getting exciting, is that I’ve been working closely with all of our presenters, as they prepare and film their presentations for you. From Shane Connolly and Cel Robinson in the UK to presenters across the country – all Slow Flowers members – you will gain more than 10 hours of flower growing and designing education for just $289 (and remember, Slow Flowers members always receive a discounted registration – this year, that will be $239). And hey, thanks to the gift of a flowering tree, valued at $199, which our lead sponsor, mypatiotree.com will send you, this conference practically pays for itself. And, did I mention that we’ve partnered with Black Flower Farmers to develop the content? It’s inspiring and expansive and you can find all promotion details by clicking the Summit registration link. Click to Register and Reserve Your Free Garden Tree! Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop. Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Jillian Bridgesby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/D6ZrP98HNEg?si=xnsb-hjNywgQYrPr Today’s guest, Eva Eliasson, joins me from Stockholm, Sweden, where she is the chairwoman of Snittblomsodlare, the association of cut flower farmers in Sweden. We met virtually earlier this year when Eva reached out to introduce herself while on a family trip to the U.S. We scheduled time to chat further and I learned about the emerging market for locally-grown flowers in Sweden, a country with about 11 million citizens. Snittblomsodlare was formed in 2020 and has grown to include about 200 members across Sweden – representing farms in a diverse range of growing zones. I invited Snittblomsodlare to join Slow Flowers International and we’re thrilled to announce their official affiliation with the Slow Flowers Movement. I know you will enjoy our conversation as Eva and I discuss some of the same challenges and successes faced in their country and the impressive steps these growers are taking to change the floral marketplace. Eva Eliasson of Dalblomster and Snittblomsodlare Sweden makes global headlines today, December 10th, because it’s the anniversary of Alfred Nobel’s death. To commemorate, the award ceremony honoring Nobel laureates traditionally takes place on December 10th. While that major event celebrates recipients of the Nobel Prizes in Physics, Chemistry, Physiology or Medicine, Literature and the prize in economic sciences, today’s guest, Eva Eliasson, chairwoman of Snittblomsodlare (the Swedish cut flower farmers association), will talk with me about big news in the Slow Flowers world, and how local, seasonal, and sustainable cut flowers in Sweden are gaining attention. More about the Swedish flower farm, dalblomster, owned by Eva Eliasson Dahlia fields in Sweden at Eva Eliasson's farm, dalblomster Eva is the owner of Dalblomster, a micro farm in rural Sweden, located about 500 kilometers north of Stockholm, where she lives during the offseason. She has been active in the country’s emerging cut flower growers association, which brought us together (virtually) earlier this year. Recently, Snittblomsodlare joined Slow Flowers International, our global movement, and I’ve been quite inspired by their leadership. Last month, I presented the Slow Flowers Story at the association’s annual conference, sharing about our movement’s history over the past 15 years. I was so inspired by the questions and the comments from the attendees – I loved meeting them virtually and I know they are doing amazing things to change the landscape for local flowers in Sweden. Above: a gallery of Eva’s design work as a farmer-florist, including the florals she designed for her daughter’s wedding here in the U.S. You’ll love her wild and beautiful aesthetic. Follow Snittblomsodlare on Instagram Join us at the Slow Flowers WORLDWIDE Summit! 2026 Slow Flowers WORLDWIDE Summit Speakers The countdown continues to our 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31 – and I hope you check out the details in our show notes – or just log onto slowflowerssummit.com to register. And here’s some great news, our lead sponsor, MyPatioTree.com has extended their CyberWeek promotion through the end of this year. Purchase your Slow Flowers WORLDWIDE Summit ticket by December 31st and MyPatioTree.com will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring. MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small garden space. Grown on a second-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door. After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included. Click for Registration and Free Tree Promotion! Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com. Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org! Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Via Verreby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/LBywkd_2XK8?si=ZHwpJ8cUm23yV4cS Feathers & Flowers is a small, family-run, flower farm growing seasonal, sustainable, and local flowers in Wenatchee, Washington. The farm’s cute logo includes an illustration of a KuneKune pig, a few chickens, and of course, a vase of flowers. I recently visited Feathers & Flowers as Rachel Burgoon’s guest at the first annual grower and florist gathering for the greater Wenatchee Valley. As a natural connector, Rachel says she’s long dreamed of bringing together her region’s floral professionals – growers and florists alike. With no agenda other than an end-of-season social opportunity to “ditch the harvest buckets and clippers for an evening and celebrate a successful growing season,” the event drew nearly 40 people from more than a 50-mile radius. I made the 2-1/2-hour drive to join this welcoming event where together, we experienced a chance to unwind, talk shop, and share notes on what worked (and perhaps what didn’t) this season, and explore future collaborations for the coming year. Join me for a walking tour of Feathers & Flowers, followed by an interview with Rachel. And learn how she creates community through her flowers. Feathers & Flowers Wenatchee It has been great getting to know Rachel Burgoon of Feathers & Flowers, today’s guest. We first met in person when Rachel attended the 2023 Slow Flowers Summit in Bellevue, Washington, and she has been an active Slow Flowers member in the subsequent years. I love the section devoted to the Slow Flowers Movement on Feathers & Flowers’ website. It includes this statement: “Beyond the beauty, there's a story. Our flowers are grown with care, hand-picked at their peak, and arranged with a personal touch. We believe in building community through the simple joy of flowers, offering you a direct connection to the fields and the hands that nurtured them. When you choose our local blooms, you're not just buying flowers; you're supporting a dream, a passion, and a commitment to our shared home.” Feathers & Flowers with a gorgeous dahlia in the foreground; chicken coop in the background (plus a rainbow in the sky!) The genesis of today’s episode is deeply rooted in Rachel’s commitment to her region and her community. As you’ll hear in our conversation, I recently visited the Wenatchee Valley – located on the East Side of Washington State – via a drive made over the Cascade Mountain Range into the agricultural region known as the apple-growing capital of the U.S.  Rachel had invited me to attend the first gathering of growers and florists in the region and it was inspiring to see the energy and engagement of creatives who are focused on supporting local floral agriculture. Rachel Burgoon, founder of Feathers & Flowers For Rachel, her husband Theo, and their young children, raising animals as pets and growing food for their table is as important as their small business of cultivating rows and rows of specialty cut flowers. As Rachel says, “our animals bring us closer as a family and give our kids the knowledge and strength it takes to care for others.” CSA Bouquets from Feathers & Flowers Thanks so much for joining me today! The evening in Wenatchee introduced me to fellow flower growers both emerging and established, to some of the florists who are building their brands on floral design with locally-grown flowers, and to the potential for this area of the Pacific Northwest that’s known for tourism and destination weddings. We were hosted by Rachel’s friend Sarah Armour of the Armour Wines Tasting Room, keeping it all local-agriculture focused. Find and follow Armour Wines Tasting Room here. At the beginning of the evening, Karen MacPhail of Lilies of the Valley, a local nonprofit, introduced attendees to her organization’s volunteer-run initiative to repurpose wedding and event flowers to support patients and other local recipients. Find and follow Lilies of the Valley here. Follow Feathers & Flowers on Instagram and Facebook Cyberweek Gift with Registration : Slow Flowers Summit Coming up soon, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’re continuing with CyberWeek with something extra special! Purchase your Slow Flowers WORLDWIDE Summit ticket between December 1–7, and our lead sponsor, MyPatioTree.com, will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring. MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small space. Grown on a third-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door for an effortless, elevated outdoor experience. After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included. Click here to register and reserve your flowering tree! Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Wristwatchby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/Fz6QYN9w3ik For ten years, New York-based artist and illustrator Abbie Zabar had unique, early-morning access to the Great Hall at New York’s Metropolitan Museum of Art. With colored-pencils and a small square of paper, Abbie drew the dramatic floral arrangements on display in the Great Hall, designed by Chris Giftos, the Met’s floral master who served from 1970-2004.Now, Abbie’s tiny masterpieces are collected in a beautiful new book called BOUQUET: Floral Arrangements at the Metropolitan Museum. From holiday arrangements of magnolia leaves, red berries and flyaway branches to summertime fiestas of palm leaves, red-hot pokers, and birds of paradise; in the hands of their secret chronicler, each floral arrangement comes alive on the page, expressing all the joy of nature. Including Abbie’s own notes on the compositions of the bouquets, as well as the story of her time as the museum’s quiet observer, Bouquet is inspiration for florists, gardeners, and fans of botanical art everywhere. I visited Abbie at her New York apartment and studio a few weeks ago, and I’m delighted to share our conversation with you today. Abbie Zabar and Debra Prinzing in Abbie's NYC apartment. Some of her original drawings appear on the shelves behind us. Bouquet cover artwork with Abbie's charming hand-illustrated inscription https://issuu.com/accpublishinggroup/docs/bouquet Ten years ago, I hosted Abbie Zabar on the Slow Flowers Podcast in Episode 196 (June 3, 2015). And today, we welcome her back to the show. In that conversation, Abbie talks about her decade-long practice of observing and drawing the gorgeous flower-filled urns, in the Metropolitan Museum’s great hall. To use Amy Stewart’s description of appointing oneself an artist-in-residence, Abbie did just that, quietly observing and sketching Chris Giftos’ magnificent flower-filled urns. At first, she sat on the floor, leaning against the wall and sketching in her lap. After a museum guard tried to shoo her off because she couldn’t sit on the floor, Abbie procured a small stool and later befriended the museum guards who became her advocates and supporters, even letting her into the Metropolitan Museum before opening hours to draw without interruption. What a glorious story! A peek outside to see Abbie's rooftop garden in the city Enter Abbie Zabar's rooftop garden in New York Abbie is an acclaimed artist, illustrator, and garden designer, and the author of six books. Her first book, The Potted Herb (1988), is now considered a gardening classic. She has created garden and graphic designs for numerous prestigious companies and organizations, including Bergdorf Goodman, Daniel Boulud’s restaurants, and PS 198. Her landscape collages have been represented by Allan Stone and BlumHelman, and her Flowers in the Great Hall of the Metropolitan Museum of Art series has been represented by Ursus Books & Prints and the Horticultural Society of New York. Abbie’s artwork has been shown at the Museum of Modern Art, the Cooper-Hewitt Museum, the Parrish Museum, the International Paper Corporation, the Louvre, the Institute of Contemporary Arts (London) and the Vigeland Museum (Oslo), and is part of the permanent collections of the Mead Paper Corporation of America, the Brooklyn Museum, the Jewish Museum, the Hunt Institute for Botanical Documentation and the Smithsonian Museum. Abbie’s illustrated articles have appeared in Garden Design, Horticulture, Fine Gardening, Gourmet and The New York Times, as well as in numerous esteemed British publications. She received the 2010 Award for Best Newspaper Writing from the Garden Writers Association (now GardenComm). Some of the drawings have been exhibited in the past, including at the Wave Hill show in 2015 that was the theme of my prior interview with Abbie. But now, just in time for gifting to yourself or your favorite flower lover, these drawings and accompanying essays are collect in a new book, aptly called BOUQUET. Join me for a delightful conversation with Abbie, filmed in her New York apartment, where we look at the book, see some original art, and discuss this important practice of observing nature. Details on how you can order a signed copy of BOUQUET from Abbie’s favorite neighborhood bookseller, The Corner Bookstore (1313 Madison Avenue at 93rd Street, New York). When you contact them, say you'd like to order a personally signed copy of the book!Call: 212-831-3554Email: [email protected]: cornerbookstorenyc.com Find and follow Abbie Zabar on Instagram Hot off the Press: Fall 2025 issue of Slow Flowers Journal https://issuu.com/bloomimprint.com/docs/slow_flowers_journal_fall_2025_final_single In Slow Flowers news, we’ve just published the Fall 2025 issue of Slow Flowers Journal for Harvest and Holiday season. This beautiful quarterly magazine is filled with articles and inspiration featuring our members and their creative endeavors in the world. We feature contributing designers, writers, and columnists from across the Slow Flowers World, and you’ll want to check out your free copy of the magazine (read above). I’m especially wowed by the cover artwork, a dried floral installation at Lyndhurst Mansion in New York, designed by Muriel Poure of Muriel Fleurs, who we will soon host on this podcast. Slow Flowers Summit Cyber Monday Giveaway! Coming up soon, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’re celebrating Cyber Monday with something extra special! Purchase your Slow Flowers WORLDWIDE Summit ticket between December 1–7, and our lead sponsor, MyPatioTree.com, will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring. MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small space. Grown on a third-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door for an effortless, elevated outdoor experience. After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included. Trees can only be shipped to U.S. addresses. Click to Register for the Slow Flowers WORLDWIDE Summit Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Topslidesby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/SoA1IvHkzaM?si=urT9z6upZ5F639zr Earlier this year, at the first of April, a long-awaited hub for flowers grown in the NY-Connecticut-New Jersey tri-state region opened its doors. Unlike many of the emerging North American hubs selling local flowers, Flower Aggregate is not a collective or a cooperative. It is a privately-owned wholesale florist serving the floral trade with the distinction of local and sustainable botanicals. I met co-founders Jessica Balnaves and Annie Quick in June, when Flower Aggregate hosted a signing event for The Flower Farmers book. The event was a chance to bring together several growers who are featured in the book for a panel discussion about their floral enterprises. It was a triumph for those of us involved in the book – but also a triumph for Brooklyn florists and beyond. I recall discussions taking place as early as 2012 -- about the need for a local flower hub there, back when I first began to interview Slow Flowers-minded designers. More than a decade later, the story unfolds in today’s episode; enjoy my affirming and inspiring conversation with Jessica Balnaves. Jessica Balnaves of The Flower Aggregate (c) Susan Sawyers Earlier this year, we were introduced to Flower Aggregate, a new emerging hub for local flowers serving florists in Brooklyn and New York City. I first learned of Flower Aggregate from Cassie Plummer, Vermont-based grower and owner of Jig-Bee Flower Farm when she was a guest of the Slow Flowers Podcast this past February. Later, when I was brainstorming East Coast locations for The Flower Farmers’ June book tour, Katie Tolson of Seed-on-Hudson, who is featured in the book, mentioned Flower Aggregate as a possible Brooklyn location for an event. The Flower Farmers book event at Flower Aggregate (c) Susan Sawyers; featured above, from left: Hans Li and Jennifer Kouvant of Six Dutchess Farm; Katie Tolson of Seed-on-Hudson; Eileen Tongson of Farmgal Flowers; Jessica Balnaves, Debra Prinzing, and Annie Quick Flower Aggregate, a Brooklyn-based hub for locally grown and regional flowers Thanks to these introductions, I connected with Jessica Balnaves to plan what was a fantastic event at Flower Aggregate, held in late June. Our schedules were too crazy to record an episode then, but I told Jessica that I’d be back in the fall, and a few weeks ago that happened when, I visited Flower Aggregate – by the way, you do not need a car to get there because the flower wholesale warehouse is just 1-1/2 blocks from an easy subway stop. One florist's haul from a shopping trip to Flower Aggregate There it was, November 6th and the huge, 15-by-15-foot walk-in cooler was overflowing with fresh, regional flowers – from the end-of-season dahlias to marigolds, asters, mums, lilies, strawflower, snapdragons and tons of fall foliage and grasses. This abundant, fresh inventory was a testimony to the early success of Flower Aggregate, including the important farming relationships that Jessica has built in such a short time. Spotted at Flower Aggregate She estimates that Flower Aggregate has sourced from nearly 100 flower farms from New England down the coast to the mid-Atlantic region. And nearly 1,000 buyers have shopped there since the April 2025 opening day. A peek into the flower cooler (c) Susan Sawyers Join me on a tour of Flower Aggregate, a peek inside the cooler to see what’s in stock, and a sit-down conversation with Jessica. It was inspiring and energizing to witness this huge shift in the marketplace. I was inspired by so many of the things that Jessica and I discussed – and I know you’ll gain ideas and insights from how she is able to articulate the passion and potential for bringing local flowers into one of the most competitive marketplaces for floral creatives! Find and follow Flower Aggregate on Instagram Enjoy this bonus interview we filmed with Eliza Kimberly of Soft World Order as she shopped the cooler at Flower Aggregate. You can follow Eliza at @softworldorder. https://youtu.be/Uc3p3OpRcaI?si=-feygRvX10fXDwGC Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers In other Slow Flowers news, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’ve been working closely with our instructors – top floral experts in sustainable farming and floral design – to pull together the pre-recorded sessions, and I know you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. The registration is super affordable -- $289 general pricing and $50 off for Slow Flowers members. For more than 10 hours of floral education, that’s less than $30 per session. I believe this represents incredible value for you! Click below to see the full speaker lineup, check out the schedule, and find the session descriptions. And grab your ticket! Click to order your ticket here Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org! Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Allston Night Outby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/Nk5_XDmAcXM?si=A5_xWCB13cYlaYQP Join me in a virtual tour of Hautau & Sons, a third-generation greenhouse grower of uncommon specialty cut flowers. Founded in 1902, Hautau & Sons is now run by Brian and Kimberley Hautau, who are both stewarding the family business that Brian’s grandfather started; it was later operated by Brian’s father and uncle, until, in 2010, Brian and Kimberley acquired the business. With Brian’s decades of experience in horticulture and landscape design-build contracting; and Kimberley’s decades in financial accounting, the couple has turned to flower farming for their second chapter. In doing so, they both honor the past and turn to future innovations in how this business serves the greater New York City region. I’ve heard about their amazing winter ranunculus for years, and because I traveled to New Jersey to lecture last week, I invited myself for a tour and conversation with these passionate Slow Flowers members. Learn how their strategic growing calendar keeps Hautau & Sons’ relevant and essential for their marketplace. Kimberley and Brian Hautau In many parts of North America, we’ve already marked what my flower farmer friends call “Frost-Mas” on the calendar. It’s that moment when you’re possibly quite exhausted at the end of the growing season . . . and then Mother Nature’s hand and the first frost of the season gives you a respite. The field crops take a hit and while the garden cleanup (and dahlia digs) are on the horizon, you can take a moment to exhale. It's also a time, depending on your crop mix and selection of woody and evergreen plants, when your income stream may begin to look quite different from peak of summer. A vintage sign from an earlier era On my visit last week to interview Kimberley and Brian Hautau in Branchville, New Jersey, I learned how these third-generation greenhouse growers celebrate Frost-Mas. They don’t skip a beat because they have a clever strategy to grow premium floral crops that bloom early or late, depending on the variety. Dahlia greenhouse at Hautau & Sons -- dahlias flourishing in early November for the NYC flower district shoppers. Under cover of historic 1920s glass greenhouses and a few younger poly-covered structures, Hautau & Sons is still celebrating dahlia, zinnia, and marigold season. These flowers are cut, bunched, sleeved, and delivered each week to NYC’s floral district, fondly known as West 28th Street. Hautau & Sons supplies many of the established wholesale florists in this district and each stem is clearly branded with their family name. Just-picked dahlias in cream and coral A seasonal favorite: "chocolate" dahlias from Hautau & Sons I first met Kimberley through New Jersey based floral designer TJ McGrath, and he helped facilitate our inviting Hautau & Sons to join Slow Flowers Society as members several years ago. It was thrilling to tour the greenhouses with Kimberley (who has an artist’s understanding of floral color and style trends) and fellow hort-head Brian (who is always on the hunt for an unusual landscape shrub that he can introduce to the floral marketplace). Join us at the Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers Don’t forget to grab your registration to the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’re so excited to welcome many top floral experts in sustainable farming and floral design, and you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. The countdown to the Summit is underway and I encourage you to follow us on Instagram at SlowFlowersSociety or SlowFlowersSummit where you’ll see weekly IG live conversations with our speakers. Click here to reserve your seat at the Slow Flowers WORLDWIDE Summit Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Blue Gardenby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/OBDEhr2XYTs?si=PhY4qua4rCiVhSR2 The beauty of dried botanicals is a fitting topic for our first episode of November, as the interest in and demand for these preserved florals represents significant financial influx for flower farmers and floral designers. My recent visit to Charles Little & Co. in Eugene, Oregon, illustrates the story as I interviewed both Charles and Bethany Little, return guests of the Slow Flowers Podcast. Join me on a farm tour with Charles as we discuss interplanting strategies for annuals and woody ornamentals, plus check out his favorite annuals to grow for drying. Then, we’ll explore the dried floral operation, from packaging to shipping techniques, with Bethany and her team. I left my visit with a deeper understanding of the ways a dried floral program can enhance fresh-floral farming and retail floristry – with the allure of color, texture, character, incredible variety, and long-lasting beauty. In the past year, I’ve spent hours speaking with growers to learn of the many ways they are diversifying their crop mixes and product offerings, especially in non-perishable (or less perishable) categories. Dried flowers are having a renaissance, which should be no surprise to you. I wanted to dig deeper into what the folks at Charles Little & Co., are doing in this category. Charles and Bethany are established dried flower growers and experts when it comes to selecting the best varieties and supplying the floral marketplace with their huge inventory of dried floral crops. My co-author Robin Avni and I featured Charles Little & Co. as one of 29 North American growers in The Flower Farmers, published earlier this year. In their profile, we write: “Trends are often cyclical, especially in the floral marketplace. Charles is delighted that dried flowers are again fashionable. He points out that fresh flower wholesalers who in the past had no interest in stocking dried flowers are now ordering large quantities, thanks to increasing customer demand. One difference between the dried statice, goldenrod, celosia, and lamb’s ears of old and today’s dried flower palette is the explosion of botanical choices – even premium blooms like peonies and dahlias are sold as dried flowers.” Today’s interview includes some bonus content, filmed during my farm tour with Charles. He discusses the practice of interplanting rows of annuals between rows woody ornamental shrubs, explaining how this makes the land doubly productive. By the time those shrubs are more mature and are shading out the space where annuals previously grew, it means they are also shading out weed production – improving efficiency and reducing labor. I love this idea of permaculture and I remember learning about it from Charles on my very first visit to his farm in 2010. This episode is a visual one, so I hope you check out the video version above. You’ll love the experience. As a bonus, I’ve added the two-page Dried Flowers sidebar that accompanies the Charles Little and Co. chapter in The Flower Farmers. It includes their 10 best annual flowers to dry and tips on harvesting, drying, and maintaining colorfastness. dried_flower_sidebarDownload Follow Charles & Bethany Little at these social places: Instagram and Facebook Subscribe to Charles Little and Company's newsletter here Slow Flowers November Newsletter Click here to read our November Newsletter Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers We continue to count down to the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31, and I hope to see you there. We’re so excited to welcome many top floral experts in sustainable farming and floral design, and you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she will moderate. You can see the entire lineup of topics and speakers in our show notes at slowflowerspodcast.com! Click to order your Slow Flowers Summit Tickets Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Fast Popaby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/_Kl8Bmx6U84?si=ih_0q-H_9QvPoz3g We’ve been working closely this past year with lily bulb growers around the country, with the goal of providing more lily education to both farmers and florists. For today’s Lily Episode I wanted to learn more about what’s required to have a year-round lily program. I began my conversations with Jessica High of Flamingo Holland Bulbs, a Southern California-based vendor of Dutch-grown lily bulbs for specialty cut flower growers. That’s followed by a visit to Peterkort Roses, a longtime Slow Flowers member, known not only for growing beautiful roses, but also for Oriental, Asiatic, and LA Hybrid lilies around the year. I toured the lily greenhouse with Norman Peterkort, followed by a more extensive conversation with his sister, Sandra Laubenthal, who manages their lily program. What a great introduction to this beautiful and classic flower – I’m mesmerized and you’ll be, too. Lily design inspiration I’m excited to bring you today’s conversation about the world of easy-to-grow lilies. If you’re a field farmer, or a garden grower like me, lilies are stars of the summer season. But, amazingly, lilies can be planted to bloom in succession, with  year-round availability. At Peterkort Roses, that means growing Oriental, Asiatic, and LA Hybrids undercover in their heritage greenhouses in Hillsboro, Oregon, outside Portland. Peterkort Roses in the lily greenhouse By planting lily bulbs in crates on a weekly succession of about 1,500 lilies per rotation, Peterkort ensurses that lilies are available for Portland and Seattle area florists who have standing orders for their coolers, and for event designers who need dazzling lilies for statement pieces and installations. For each floral holiday, from Christmas and Valentine’s Day to Easter and Mother’s Day, to the fall harvest table, the lily has a perennial presence in Peterkort’s lineup of local blooms. 'Mikaela' lily As we discuss, innovations in lily breeding are pushing the envelope with double lilies, a wider palette of lilies, as well as fragrance and pollen-free varieties. And those features are attracting a new batch of customers, from the farmers’ market buyer to the client with a luxury vibe. The episode introduces lily bulb vendor Jessica High, of Flamingo Holland, based in Southern California. Then we jump to Peterkort, which sources lily bulbs from a number of distributors, including Flamingo Holland. Armloads of lilies -- who could resist?! Find and follow Peterkort Roses on Instagram and FacebookFind and follow Flamingo Holland Bulbs on Instagram and Facebook More Lily Resources from Flowerbulbdotcom, a Slow Flowers Podcast sponsor Free Download: Lily Master Class Grower's Guide LiliesDownload Slow Flowers WORLDWIDE Summit 2026 -- Save $50 off Early Bird Tickets In Slow Flowers Summit NEWS, this is the last week for grabbing your Early Bird Ticket to the 2026 Slow Flowers WORLDWIDE Summit, taking place online, January 30-31. Join Slow Flowers' doers and thinkers for two days of progressive ideas,creative connections and business inspiration. You’ll learn from some inspiring floral experts covering must-know intel, from sustainable floral design and botanical couture, to growing gorgeous flowers for weddings, events, and the everyday market, to business advice for your future. Thirteen incredible presenters will are joining the two-day event at a great price. Save $50 off Summit Registration through October 31st. Members pay only $189. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she will moderate. You can see the entire lineup of topics and speakers in our show notes at slowflowerspodcast.com – We hope to see you there! Click here for $50 Off Early Bird Tickets Thank you to our SPONSORS! This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Feathersoftby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/E54I-BYySnQ?si=CUJgETTQRIc8VRPe Join me for a great conversation with farmer-florist Kelly Brown, owner of Do Right Flower Farm in Santa Cruz and founder of the Santa Cruz Flower Hub. We also welcome return guest Amelia Ihlo, founder of Rooted Farmers, a longtime Slow Flowers partner and podcast sponsor. Together, they will discuss Santa Cruz Flower Hub’s origins and growth, touching on the many opportunities and logistical challenges that farmer collectives are facing. Kelly and Amelia walk us through these topics and highlight some of the ways that the Rooted Farmers platform has helped the flower farmers of the Santa Cruz Flower Hub expand their market, reach more buyers, and interpret sales data to guide future decisions on crop planning and more. It’s a fabulous snapshot of what one group of collective growers is doing to create a more sustainable market for their farms. Kelly Brown, Do Right Flower Farm and Santa Cruz Flower Hub (c) Justine Almodovar (left) and Amelia Ihlo of Rooted Farmers (right) Today’s episode dives into a hot topic that we here in the Slow Flowers community have been tracking ever since 2011, when I featured the origin story of the Seattle Wholesale Growers Market in my book, The 50 Mile Bouquet. The natural evolution of cooperative and collective selling continues in today’s conversation. It’s an appealing model to which flower farmers are drawn for economies of scale on the operational side and for market creation on the selling side. Our friends at Rooted Farmers have become an important resource to the Slow Flowers community – for sellers and buyers alike. Amelia Ihlo, founder of Rooted Farmers and a flower farmer herself (she owns Reverie Flowers in Etna, New Hampshire), is a return guest to the Slow Flowers Podcast. She introduced me to Kelly Brown, founder of Do Right Flower Farm and the Santa Cruz Flower Hub, a new Slow Flowers member. The beautiful setting of Do Right Flower Farm, Santa Cruz, California They join me today to walk us through some of the challenges and opportunities facing farmer groups who want to collectively sell. A lot has changed in terms of available technology, distribution systems, expectations that florists have for pre-ordering and more. Rooted continues to innovate and Amelia uses the story of Santa Cruz Flower Hub to illustrate some of the improved tools for growers. We’ll take a tour of Rooted’s data analytics tools available to individual producers and collective hubs and discuss how Kelly is using them in crop planning and management of the hub. Amelia founded Rooted Farmers in 2019 after pulling her hair out using existing sales platforms to manage her own farm sales. She realized that none of them effectively solved the challenges specific to farming, so she decided to create a solution. Amelia lives on her flower farm in rural New Hampshire, where she runs a wholesale-only annual and perennial operation and is raising a flock of children and animals. Prior to founding Rooted, she spent her career in private equity and finance. Working with farmers every day is much more fun, of course. The people of Do Right Flower Farm Kelly Brown established Do Right the end of 2020, at a time described on their website as “post Me Too, amidst a global pandemic and worldwide call for racial justice and an insistence that BLACK LIVES MATTER. These crises emphasized the need for us to follow our hearts and minds to create the future we want to live in. Do Right is a gesture of that clarity.” After 11 years of gaining knowledge and experience at Blue Heron Farms in Corralitos, California, Kelly saw a massive need for local flower growers specializing in cuts for florists. Just as fine dining now features local, high-quality produce, floral trends were shifting to favor a more natural and garden-inspired aesthetic. This look can only be reached with small-scale, locally-grown blooms that would be destroyed if shipped from across the globe. Kelly adds that growing for florists and events is a great excuse to indulge in unusual flowers and an opportunity to connect to a passionate community of florists and small-scale growers. More flowers from Do Right Flower Farm Find and follow Do Right Flower Farm and Santa Cruz Flower Hub on Instagram. Find Santa Cruz Flower Hub on Rooted Farmers. Find and follow Rooted Farmers on Instagram. READ: The 5 W’s + H of Starting a Hub, Coop, or Farm Collective, which provides a checklist for people exploring this option. For YOU: Rooted Farmers has shared a new coupon code that enables you to receive $75 off any individual farm plan on their platform. The code is SLOWFLOWERS26 and it’s good through next year. Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com. Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at ascfg.org. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; A Burst of Lightby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

https://youtu.be/t38z93GptXU?si=Um3XyaE1ocAKU4UA At Penflora, sustainable floristry meets thoughtful design. Founder Melissa Olson recently hosted me for a book-signing event at her Bay Area shop where we celebrated the publication of The Flower Farmers and enjoyed her beautiful floral design demonstration. It was one stop during a full weekend of floral, garden, and book events and you’ll love joining me on a tour through Melissa’s Slow Flowers-centered business. She founded Penflora in 2017 as a design studio that has expanded into a beautiful retail shop in Burlingame, just south of San Francisco, where the goods are curated and selected for the flower lover. After my reading and short introduction The Flower Farmers, Melissa demonstrated a seasonal arrangement complete with foraged garden elements and locally-grown blooms. It's the perfect inspiration for autumn and I know you’ll connect with Melissa and her story. Debra Prinzing (left) with Melissa Olson of Penflora Designs (right) (c) Niesha Blancas photo Today, you’ll learn from Melissa Olson, owner of Penflora, a design studio and lifestyle store in Burlingame, California, just south of San Francisco. I’ve met Melissa on a few occasions, including at the Slow Flowers Summit in 2021 when it took place in her backyard at Filoli historic home and gardens, and in Seattle when she traveled here to join the design workshop with Shane Connolly a few years ago. But I’ve been wanting to spend more time getting to know her and more about her path to florals. When I knew I would be in the Bay Area for a weekend of book events, I reached out to schedule an interview for this podcast. That turned into Melissa suggesting we hold a book-signing in her shop. We both managed to achieve our goals and today, you’ll meet Melissa, join me on a tour of Penflora, and learn about her business model. Growing up surrounded by nature and parents who loved to entertain, Melissa developed a deep appreciation for how plants and flowers can transform a space, whether in a garden, a vase, or as part of a thoughtfully designed interior or table scape. Melissa says she loves layers!  Penflora specializes in bespoke floral designs and is home to a unique and relaxing boutique where nature meets design through sustainable floristry and an offering of curated items and gifts. There’s a fabulous mix of vintage and contemporary items for gift giving and the home. It’s filled with a residential-style ambiance that enhances workshops, private parties, and (of course) shopping. Melissa studied landscape design at Filoli, and she continues to provide commercial and Residential plant and floral design work for events and clients as a service of Penflora. Find and follow Penflora on Instagram and Facebook Join Us at the Slow Flowers WORLDWIDE Summit 2026 Slow Flowers WORLDWIDE Summit Speakers In Slow Flowers news, remember, you still have time to grab your Early Bird ticket to the Slow Flowers WORLDWIDE Summit, taking place January 30-31, 2026. The speaker lineup is truly inspiring and as we start to record and capture the tours, design demonstrations and presentations on film, I’m more excited than ever! I have been previewing the expertise you’ll soon learn from Francoise Weeks, Joan Thorndike, Max Gill, Diane Szukovathy, Katherine Raz, TJ McGrath and many other floral luminaries! I’m also excited to be partnering with Dee Hall Goodwin of Mermaid City Flowers and Black Flower Farmers, a she is curating two sessions for the Summit. Early Bird Promotion features five free sessions from 2025 You’ll enjoy your $50 discount on registration now through October 31st and receive a link to our bonus gift for early bird registrations: A special viewing of five sessions from the 2025 Slow Flowers Summit – that’s right, five free hours of floral education from past instructors, including Pilar Zuniga, Hannah Morgan, Kristin Griffith-VanderYacht, Mara Tyler, and Toni Reale (shown above). That’s an incredible value. Check out the details and grab your discounted registration - click on the link below. Early Bird Registration -- save $50 by October 31st Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week! Music credits: Drone Pine; Gaena; Bridgewalkerby Blue Dot Sessionshttp://www.sessions.blue Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com