
355. How to Listen So Your Brand Actually Grows with brand expert Emily Dunn, Mackenzie-Childs
SHOW NOTES
Episode 355: How to Listen So Your Brand Actually Grows with guest Emily Dunn, Head of Influencer, Social PR & Brand Partnerships, McKenzie-Childs)
THIS WEEK’S TOPIC:
Storytelling, brand building, and the power of human connection take center stage in this vibrant episode, which continues our She Said/She Said Podcast x The Southern C collaboration series. Whether you’re growing a business, communicating your value, or simply looking to ground your confidence, this conversation will spark actionable insights for you!
Laura's guest, Emily Dunn, brings nearly two decades of marketing experience across agencies, startups, and iconic brands. Currently, she leads awareness marketing at McKenzie-Childs, a beloved heritage brand known especially for its whimsical checkerboard designs (did you catch the gorgeous new lavender collection?). In this episode, we dig deep into the art and science of storytelling, balancing data with intuition, listening closely to your customers (even when feedback isn’t glowing), and practical strategies for protecting your peace and confidence in high-visibility roles.
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
- THE BALANCE BETWEEN DATA & INTUITION: Emily shares how data is the “compass, not the map”, and why human insight truly completes storytelling and marketing strategy.
- LISTENING TO YOUR COMMUNITY: Discover how brands can turn customer feedback (positive or negative!) into richer messaging, and why listening for insight is more valuable than seeking validation.
- HANDLING NEGATIVE FEEDBACK & PROTECTING YOUR PEACE: Practical advice for shielding your energy and staying centered, including “blinders on, good vibes only,” and leading with love (even when the comments sting).
- SELECTING INFLUENCERS & BRAND PARTNERS: Emily reveals the criteria for authentic partnerships and actionable advice for influencers seeking meaningful collaboration. Hint: study the brand, align authentically, and reach out!
- THE VALUE OF NETWORKING & GATHERINGS: Insights from Emily’s full-circle experience at The Southern C, why investing in connections and follow-up matters, and how attending conferences can spark personal and professional growth.
- CAUTION & OPPORTUNITY IN AI: Tips for safely leveraging AI in creative and marketing workflows, plus why the human element is still essential.
- BURNOUT AND TIME MANAGEMENT: Emily’s candid take on navigating burnout, mindful self-care, pocket-sized strategies to recharge, and modeling healthy boundaries for your team.
- TRENDS & GOING ANALOG: Thoughts on how overconsumption of media is sparking a return to analog, creative, and in-person experiences.
There’s so much energy, wisdom, and practical advice throughout this conversation! Whether you’re looking to build a brand, find balance, or nurture your confidence, you’ll find inspiration and actionable takeaways.
Please let us know what resonated with you! Share your feedback via the links below or email us directly: [email protected].
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