She Counts podcast

The Currency Between Women

9/23/2026
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Nancy is joined by Madeline Reeves, founder of Fearless Foundry and creative director of Advisory Amplified, for an uncomfortable but necessary conversation: the ways women sometimes undercut each other in business. Maddy shares the moment a client asked if her proposal was her "PITA fee," and the pattern that followed of being stiffed on invoices exclusively by women. Nancy argues that the real issue isn't generosity itself, but rather, who gets to decide what counts as a gift: the giver, not the person on the receiving end. From unpaid favors to predatory coaching dressed up as empowerment, this episode asks what we owe each other as women—and what we absolutely do not.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/


  • (00:00) - Welcome and Sponsors
  • (01:00) - Meet Maddie Reeves
  • (02:49) - Episode Topic Women vs Women
  • (06:17) - PITA Fee Pricing Story
  • (10:55) - Unpaid Invoices Pattern
  • (14:27) - Setting Boundaries and Vetting
  • (16:54) - Flag Waving Red Flags
  • (21:21) - Women Talk Money Directory
  • (26:04) - Contracts Grace and Dialogue
  • (29:49) - Say It Out Loud Negotiation
  • (32:00) - Why Money Talks Are Hard
  • (33:19) - Talking Money Out Loud
  • (34:53) - Mixed Feelings About Wealth
  • (36:38) - Women Only Networks Limits
  • (38:59) - Learning From Male Rooms
  • (40:31) - Generosity And Access
  • (43:15) - Predatory Coaching Exposed
  • (49:05) - Spotting Red Flags
  • (51:02) - Healthy Pricing Dialogue
  • (52:26) - Shame And Collective Cost
  • (57:50) - Building Boundaries And Norms
  • (01:03:48) - Seasonal Capacity And Respect
  • (01:05:36) - Closing Call To Action

Resources

SPONSORS: [Bill, Relay, Karbon] 


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