003: Selling Digital Products & Courses

Abby Beach, founder of The RV Social Lounge, joins us to talk about how she turned her random idea for a girls night into a full-fledged, successful business. Abby shares her experience buying an RV and transforming it into a flexible social space, including the bumps she hit along the way. We talk about how she funded her new venture, why doing too much research before diving in can be a bad thing, and she shares her favorite scrappy marketing tactics. Enjoy! * Episode Page: https://heyhello.studio/011   Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod  

After a brief-ish hiatus, we're back with what we're going to call Season 2 of the pod. In this episode, we share a behind-the-scenes look at some BIG changes we've made in our business, and how they've helped us spend less time on the tedious $%@# we don't like doing. We also share insights from a game-changing course that helped us automate our process, and get real about the ups & downs of creative business — from quiet summers to the stability of consistent clients. Plus, we dive into our latest venture into semi-custom brands, have a real-time revelation about achieving our goals, and debate whether manifesting is a thing.  Enjoy!   * Episode Page: https://heyhello.studio/010  Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod

Lisa Quine is an illustrator who specializes in large-scale murals and has worked for clients like Facebook, Aveda, Mercedes-Benz, DoorDash, and Hilton Hotels. Lisa joins us to share her experience leaving the corporate world to start her own business and how she found her first few clients. We talk about how to get started in large-scale murals, how she ended up with her own book deal (!!), and planning to take time off in your business. Lisa also shares her best tips on how to become a well-known name in your industry. Enjoy! * Episode Page: https://heyhello.studio/009   Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod

Kristin Brewster, owner of Merkels Floral Studio, joins us to share her unique experience acquiring, renovating, and growing two very different brick & mortar businesses in the past several years. We talk about how buying an existing business works, how Kristin managed to grow and scale both her businesses, and her relationship with pricing her creative services. Kristin shares how she got started in floral design, and how her clientele has changed since rebranding her floral studio. Enjoy! * Episode Page: https://heyhello.studio/008  Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod

Kate Lofton, owner of Gold Rush Salon, joins us to share her unconventional journey to entrepreneurship. We talk about overcoming the stories we're all told about what "success" is supposed to look like, what to do when college isn't the path for you, and how to price your services when you have imposter syndrome. Kate also shares her journey to sobriety, and we all come clean about the embarrassing beauty trends we succumbed to in the 2000s. Enjoy! * Episode Page: https://heyhello.studio/007    Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod

Lizzie Schlafer, owner of Lizzie Schlafer Photography, joins us to share her struggle to find her place in the professional world, and how she ended up turning her love for photography into a full-time career. We also talk about feeling lost after college, thinking you're not legitimate enough to turn your hobby into a business, and the fear we all have about doing it wrong. Lizzie shares her experience with postpartum depression, and we all celebrate finally accepting the fact that we're not meant to be stay-at-home moms. Enjoy! * Episode Page: https://heyhello.studio/006   Newsletter: https://heyhello.studio/newsletter  Instagram: https://instagram.com/seriouslycreativepod

Your brand strategy is like a secret weapon for your business — it defines the value you offer, who needs it, and why they should pick you over your competition. In this episode, we cover the basics (what exactly IS brand strategy?), as well as how to define yours. We also talk about how branding is a surprisingly emotional journey, the difference between you & your brand, and how to know if your branding is effective. Oh, and we also created a free Brand Positioning Statement template for you to download. Enjoy! * Episode Page: https://heyhello.studio/005 Newsletter: https://heyhello.studio/newsletter Instagram: https://instagram.com/seriouslycreativepod

Lora DiFranco, founder of Free Period Press, joins us to talk about designing a business that fits your lifestyle. As a self-described recovering overachiever, she created Free Period Press to remind herself, and other go-getters, to slow down and take care. We talk about how her childhood influenced her business concept, lessons she's learned as an e-commerce business, and how she went from side-hustler to full-time business owner. We also get a sneak peek at the next Free Period product that's going to be DELISH (hint, hint!). Enjoy! * Episode Page: https://heyhello.studio/004 Newsletter: https://heyhello.studio/newsletter Instagram: https://instagram.com/seriouslycreativepod * Free Period Press Website: https://freeperiodpress.com Instagram: https://www.instagram.com/freeperiodpress 

In this episode, we walk through the journey of creating our first few courses and products, including how we did it, how much money we made, and what we learned (so you can avoid our mistakes!). We also explain the difference between live vs. evergreen courses, how products & courses require different marketing, and what makes a good digital product. And we share how much $$ we've made through passive income in the past 18 months as a primarily service-based business. Enjoy! * Episode Page: https://heyhello.studio/003 Newsletter: https://heyhello.studio/newsletter Instagram: https://instagram.com/seriouslycreativepod 

Morgan Scott, founder of The Good Space Co., joins us to talk about how her desire to support women led her to start a business hosting retreats, workshops, and ultimately an annual Collective. We talk about how she got started with events, how she organized a full-day creative conference without prior experience, and the biggest lessons she's learned along the way. We also chat about how being happy all the time isn't a thing, what we all find ourselves doing when we don't want to deal with something, and the different ways perfectionism can get in the way. Enjoy! * Episode Page: https://heyhello.studio/002 Newsletter: https://heyhello.studio/newsletter Instagram: https://instagram.com/seriouslycreativepod * The Good Space Co. Website: https://thegoodspaceco.com Instagram: https://instagram.com/goodspacecle/