Rosie Johnston: Founder of By Rosie Jane

Rosie Johnston is the founder of the clean fragrance line By Rosie Jane. Johnston originally trained as a makeup artist and began working in London, then moved to Los Angeles, where she continued to build her skills and clientele. In 2003, she founded Rosie Jane Cosmetics, which offered an ahead-of-its-time multipurpose lip and cheek pot. While the venture didn’t last, she realized she had a love and knack for making her own products. She then created her signature scent, wearing it to shoots, hoping that it would make her memorable to clients and help her to book more jobs. But when clients and friends began asking to purchase the scent, something clicked. She began producing larger quantities, and soon after, By Rosie Jane was born. Since launching in 2010, By Rosie Jane has expanded from one scent to seven. It's also formulated perfumes, perfume oils, and a suite of bodycare products. The brand is consistently one of Sephora’s top-selling fragrance brands, and last year reached $10 million in revenue, making it one of the most recognizable clean fragrance brands on the market today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Monday evening, just after the 2025 Met Gala arrivals wrapped up, Who What Wear Shopping Director Bobby Schuessler sat down with Editorial Director Lauren Eggertsen and senior fashion and social media editor Tara Gonzalez to debrief on the most successful and creative interpretations of this year's theme, Superfine: Tailoring Black Style. After a night full of touching homages and nuanced references, our editors are breaking down the impeccable storytelling told through fashion at the Met Gala this year. Plus, they discuss Diana Ross's triumphant return to the Met, Doechii's logo face stamp, and Colman Domingo's numerous flawless looks.Shop our editor's eBay picks here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Styling duo Wayman Bannerman and Micah McDonald are some of the most exciting voices working in red carpet fashion today. They’re known for bold, experimental, and thoughtful looks that have repeatedly landed them on The Hollywood Reporter’s Power Stylists List. The pair, who originally met in Harlem and bonded over their love of fashion, have been working together for over a decade and have curated an incredible roster of clients—from Tessa Thompson to Jodie Turner-Smith to Regina King. In this special bonus episode, Who What Wear Vice President of Social MacKenzie Green sits down with them a week before this year’s Met Gala to discuss their personal connections to this year’s theme, Superfine: Tailoring Black Style, and the impact of putting Black designers and style in the spotlight. Plus, we’ll get a sneak peek into their styling process with some of their nine clients who attended the Gala, including, of course, the Met Gala’s 2025 Co-Chair Colman Domingo.Shop our editor's picks here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristen Kish is a chef, restaurateur, author, and host of the hit Bravo cooking competition show Top Chef. She briefly studied international business in college before dropping out to pursue culinary school. After finishing her training, she worked several jobs in the restaurant industry in Chicago and Boston. In 2012, Kish was cast in—and won—the 10th season of the legendary culinary competition show Top Chef. Since then, she has opened the Austin-based restaurant Arlo Grey, released a cookbook, and founded a line of aperitifs. She also returned to the world of TV, becoming the host of several food shows, including 36 Hours and Restaurants at the End of the World. In 2024, Kish rejoined Top Chef for its 21st season as the new permanent host of the program. The newest season, Top Chef: Destination Canada, premiered in March 2025. This April, she released a memoir, Accidentally on Purpose, a frank, insightful look at her life and career thus far.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to make it as an independent designer today? Is New York Fashion Week dead? This week, Who What Wear Associate Features Editor Ana Escalante breaks down her recent piece for our Spring Issue about the state of the fashion industry—and what it feels like to be an American fashion designer in 2025. She and Editorial Director Lauren Eggertsen discuss why Ana wanted to explore this topic given the current sociopolitical climate, and what she learned from meeting with a half dozen American designers. Plus, Ana shares snippets from her interviews with Business of Fashion senior correspondent Sheena Butler-Young, as well the designers themselves, including Sergio Hudson, Jackson Wiederhoeft, and Allina Liu. They dive into their hopes and fears for the industry, the challenges they’re facing right now, and more.Shop our editor's picks here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ariana Ferwerda and Kiley McKinnon are the co-founders of the women’s ski and activewear brand Halfdays. McKinnon is a former freestyle aerial skier who competed at the 2018 Pyeongchang Olympics, and Ariana holds degrees in marketing and marketing research from Michigan State University. Despite their different professional backgrounds, when the two met in Denver in 2019, they commiserated over the lack of stylish, mid-range ski apparel options for women. They felt they could do better, and less than a year later, they launched Halfdays, a line of sleek women's skiwear made from nearly 100% recycled materials. Though it was originally a direct-to-consumer company, today, its products are sold in retailers like Nordstrom and Dick’s Sporting Goods. The brand has also expanded into hiking gear, athleisure, and more. Last year, it saw 86% year-on-year growth and triple-digit wholesale growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes, and her thoughts on modern skinny jeans.Shop our editor's picks here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then spent several years at the asset management firm Bridgewater Associates before moving into business, eventually landing at Store No. 8, Walmart’s brand incubator. One day, while trying to get her ears pierced, she had a hard time finding a clean, reasonably priced, fun place to do it. She realized there was a huge white space in the market for a piercing destination that was more mature than Claire’s and more inviting than the tattoo shop on the corner. Soon after, she and her co-founder, Lisa Bubbers, developed the concept for Studs—a clean, cool ear-piercing store that made ear piercing a desirable, experiential moment. Studs opened its first store in November 2019 and was immediately profitable. It drew praise for the easy piercing experience and innovative offerings, like its trademarked “Earscape” concept. Today, Studs has expanded to over 30 stores, including one in Rockefeller Center, and offers scores of high-quality, affordable jewelry options for every taste.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline.Shop our editor's picks here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tennille Jenkins is a content creator and co-founder of the popular and long-running blog The Tennille Life. She studied interior architecture and design in college and started her career as an interior designer before spending several years as a stay-at-home mom with her two daughters. At age 30, she began to consider returning to the workforce and unexpectedly landed a job as a corporate flight attendant with the prestigious private flight company Clay Lacy Aviation. She eventually met Magic Johnson and became his private flight attendant for over eight years. In 2016, craving a creative outlet, she started a blog and Instagram account called The Tennille Life. It was there where she documented her style, travel adventures, and thoughts on aging, confidence, beauty over age 40, and more. By 2020, she’d built a significant following and realized that the time was right for her to make another career leap. So, she left her flight attendant position and became a full-time content creator. Over the last five years, she’s grown her audience to over 317,000 followers and has worked with brands like Nordstrom, Shiseido, La Mer, Estée Lauder, Summer Fridays, RoC, Tata Harper, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.