Bhavin Shukla: De-Scaling an Agile Organization — Removing Bureaucracy Without Losing Consistency Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Before people understand what needs to change, and how they need to adopt, what it means to them in their day-to-day work, and how it's going to help and add value — those conversations are missing." - Bhavin Shukla   Bhavin brings a challenge many organizations face but few talk about openly: de-scaling. He's working with an organization that adopted a scaling framework for consistency — shared language, standardized tooling, uniform processes across business units. It worked for alignment, but it also created bureaucracy. Now leadership wants to become leaner and more nimble. The problem? The de-scaling itself is happening cookie-cutter style. Changes are being rolled out — new framework versions, new tools, flow metrics — without explaining the "why" to the people affected. The result is burnout and two parallel ecosystems running simultaneously: the old meeting structures people never abandoned, and the new Scrum events layered on top. Bhavin and his coaching peers ran a "Million Meeting Minutes" workshop, collecting data on how much time teams spend in meetings, what decisions get made (or don't), and who dominates conversations. The data revealed the overlap and waste. The experiment now is mapping those parallel systems and working with teams to understand which problems each structure actually solves — consolidating where possible while maintaining the consistency of language the organization genuinely needs.   Self-reflection Question: In your organization, are there parallel meeting structures addressing the same problems? What would it take to map them and start a conversation about consolidation?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Bhavin Shukla   Bhavin joins us from Australia. Bhavin is driven by unlocking potential and helping people thrive in ambiguity through clarity, honesty, and discipline. He believes growth comes from truthful conversations, thoughtful experimentation, and learning from failure. Guided by ownership, confidence, kindness, and purpose, he focuses on what matters most to build meaningful progress for himself and others.   You can link with Bhavin Shukla on LinkedIn.

Bhavin Shukla: The Hidden Cost of Always Saying Yes — How a Helpful Scrum Team Nearly Self-Destructed Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It was sort of making me feel as a Scrum Master, like it's a slow self-destruction mode they are in. Good intentions, but it wasn't helping them, and that's something that they were not able to notice." - Bhavin Shukla   Bhavin tells the story of a banking team that looked like every Scrum Master's dream on day one — humming, cracking jokes, in the zone. But underneath the positive energy, the data told a different story. Sprint commitments kept overflowing, tech debt was rising, P1 and P2 production issues were climbing, and decision latency was immense. The root cause? This team of genuinely helpful people couldn't say no. They wanted to help everyone who came to them, and that desire was slowly drowning them. No one was giving them feedback about the consequences — missed sprint goals were met with "that's okay, we'll do it next sprint." Bhavin introduced two simple tools: an anonymous happiness meter on the wall (rate 1-5, leave a note if below 3) and a gratitude wall. The data revealed the truth — the team was burning out, handling weekend incidents with no escalation path. Armed with this data, Bhavin coached the team on negotiation techniques: you don't have to be rude to say no, you can negotiate the yes, you can negotiate the no.   In this segment, we talk about the importance of collecting regular data to surface hidden patterns, and the anti-pattern of teams operating without feedback on the consequences of their decisions.   Self-reflection Question: Is your team's positive energy masking underlying problems? What data would help you discover whether good vibes are hiding unsustainable patterns? Featured Book of the Week: Make Work Visible by Dominica DeGrandis Bhavin recommends Make Work Visible by Dominica DeGrandis because it goes beyond values and principles to put them into practice in a grounded, system-focused way. "One clear message I get from that book is it's not the people who are the problem, it's the system that we need to work on to improve ways of working," Bhavin shares. The book introduces concepts like the five thieves of time, visualizing work, dependencies, and bottlenecks — connecting lean thinking, Kanban principles, and behavioral patterns into a practical guide for any Scrum Master looking to understand the systems their teams operate in.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Bhavin Shukla   Bhavin joins us from Australia. Bhavin is driven by unlocking potential and helping people thrive in ambiguity through clarity, honesty, and discipline. He believes growth comes from truthful conversations, thoughtful experimentation, and learning from failure. Guided by ownership, confidence, kindness, and purpose, he focuses on what matters most to build meaningful progress for himself and others.   You can link with Bhavin Shukla on LinkedIn.

Bhavin Shukla: When Protecting Your Agile Team Becomes the Barrier to Their Growth Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The perception I had was safe space means insulation from creating that transparency. It was not about protecting the teams. It was actually about giving them the voice, giving them the platform." - Bhavin Shukla   Bhavin shares a story from early in his Scrum Master journey, working with two teams building a BI and regulatory platform in Australia. When he arrived, team morale was low — people buried in their screens, going for coffee alone, no healthy debates happening. His natural instinct kicked in: protect the team, help them gel, get the best out of them. But his coach asked a question that changed everything: "What's the balance between protecting the team and creating visibility and transparency?" Bhavin realized he'd been shielding the team from stakeholders, keeping ceremonies closed and conversations siloed. When the team opened up their reviews to stakeholders with clear expectations, something shifted. The backlog started changing based on real feedback, healthy tension built up, and the team started humming. The lesson was profound — creating a safe space doesn't mean insulating the team from reality. Psychological safety isn't the absence of difficult emotions; it's the freedom to have them without destructive patterns. By isolating the team, Bhavin had actually been undermining their trust and growth.   Self-reflection Question: Are you protecting your team in ways that might actually be preventing them from building the stakeholder relationships and transparency they need to grow?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Bhavin Shukla   Bhavin joins us from Australia. Bhavin is driven by unlocking potential and helping people thrive in ambiguity through clarity, honesty, and discipline. He believes growth comes from truthful conversations, thoughtful experimentation, and learning from failure. Guided by ownership, confidence, kindness, and purpose, he focuses on what matters most to build meaningful progress for himself and others.   You can link with Bhavin Shukla on LinkedIn.

Iryna Stelmakh: The Firewall Product Owner, Turning PO Anti-Patterns Into Opportunities for Growth Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Market-Oriented and Vision-Driven "Great product owners don't just manage backlog items — they own the product vision and make sure the team understands how their work creates real value." — Iryna Stelmakh   Iryna describes the best product owners she's worked with through three qualities. First, they understand the market and the users deeply. Second, they can explain the business logic behind decisions — not just what to build, but why it matters. Third, they work closely with the team and treat them as partners in solving problems, not executors of tasks. The best PO Iryna worked with was responsible for sharing the business mindset, giving the team perspective and the possibility to contribute beyond the technical work. Everything was organized around a shared goal, and the team understood how their work created real value. As Vasco observes, when a PO just drops tasks without explaining why they matter, the team becomes "just a pair of hands." Great product owners create allegiance through understanding.   Self-reflection Question: Does your product owner share enough business context that your team could independently suggest features or improvements — or are they only able to execute what they're told? The Bad Product Owner: The Firewall Who Blocks All Business Context "We were working without the product mindset, without the product vision." — Iryna Stelmakh   Iryna shares the story of what she calls the Firewall Product Owner — a PO who constantly said "I need to go ask someone" for every decision, but never brought back answers. The result: backlog items lacked clarity, priorities changed frequently, and the team couldn't understand the real product direction. They were working without a product mindset or vision. As Vasco frames it, this PO wasn't just a proxy — they were a firewall, blocking the team from accessing any business context or market knowledge. The team couldn't reach the market representatives because they didn't even know who was on the other side.   Iryna's approach to this kind of situation: escalate with suggestions, not just complaints. Turn problems into opportunities and extensions — propose bringing in a business analyst to support the PO, or suggest restructuring the communication between the business and technical sides. In her case, the client eventually recognized the problem and replaced the PO with someone who could actually bridge the gap. The new PO changed everything.   In this episode, we also refer to the concept of turning problems into opportunities.   Self-reflection Question: When your product owner is unable to provide timely answers, do you escalate with specific suggestions for improvement — or do you simply wait and hope things get better?   [The Scrum Master Toolbox Podcast Recommends]   🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥   Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Iryna Stelmakh   Iryna Stelmakh is a Project & Delivery Leader and Agile Coach who helps leaders turn complexity into clarity. With 10+ years across US, Nordic, and Eastern European environments, she works at the intersection of business transformation and human systems, building resilient organizations and high-performing teams in complex contexts.   You can link with Iryna Stelmakh on LinkedIn.  

Iryna Stelmakh: The Almost Invisible Scrum Master, Why Team Independence Is the Ultimate Success Metric Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "A successful Scrum Master is almost invisible — not because they don't contribute, but because the team is no longer dependent on them for every decision." — Iryna Stelmakh   Iryna offers a powerful definition of success for Scrum Masters: becoming almost invisible. Not because the Scrum Master isn't contributing, but because the system works — with or without them. The team takes ownership of delivery, solves problems collaboratively, and continuously improves its own process. Each team member can propose, vote, and suggest changes because the environment has a high level of trust.   When that happens, Iryna explains, the Scrum Master becomes more of a system observer and catalyst rather than a daily driver. As Vasco adds, this perspective is valuable because it looks beyond personal metrics — it examines behaviors across all the interactions the Scrum Master facilitates: between the team and the product owner, between the team and stakeholders during reviews, and within the team itself. The Scrum Master role sits at the nexus of many interactions, and success means those interactions work well even when you step back.   Self-reflection Question: If you were absent for a full sprint, would your team maintain the same quality of collaboration, decision-making, and delivery — or would things fall apart without you? Featured Retrospective Format for the Week: The Energy Retrospective Iryna shares her favorite retrospective format — one she calls the Energy Retrospective. Instead of the standard "what went well / what didn't" framing, it asks three questions: What gave us energy this sprint? What drained our energy? And what should we start, stop, or continue doing to keep our energy at the right level?   This approach shifts the conversation from purely technical task problems to real human dynamics. As Iryna explains, closing technical tasks and resolving issues is important, but so is the wellness of the team. The Energy Retrospective creates space for both. She also notes that retrospective format should match the team: for open, trusting teams, a straightforward format works fine. But for new teams or teams with high resistance — those still in the forming stage where the Scrum Master isn't yet a trusted figure — she uses metaphorical approaches, like asking team members to pick pictures that represent their feelings about the sprint. Even a happy, sad, or frustrated monkey picture can surface insights that direct questions might not.   [The Scrum Master Toolbox Podcast Recommends]   🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥   Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Iryna Stelmakh   Iryna Stelmakh is a Project & Delivery Leader and Agile Coach who helps leaders turn complexity into clarity. With 10+ years across US, Nordic, and Eastern European environments, she works at the intersection of business transformation and human systems, building resilient organizations and high-performing teams in complex contexts.   You can link with Iryna Stelmakh on LinkedIn.

Iryna Stelmakh: Fighting Agile Theater, When Organizations Adopt the Ceremonies But Not the Mindset Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Transparency can be uncomfortable, but without transparency, there is no real improvement." — Iryna Stelmakh   Iryna brings a challenge she calls "Agile Theater" — organizations that implement all the visible parts of Agile (the ceremonies, the boards, the terminology) while the underlying mindset remains unchanged. Decisions stay centralized, transparency is avoided, and problems are hidden. As she puts it: "Teams go through the emotions of Agile without actually benefiting from it."   But her real challenge goes deeper. Iryna shares a story about building trust with outsourcing clients. Five days into a new assignment on a project the company had worked on for over ten years, she received an email listing team members to be removed — with no explanation. It was a red flag: the absence of transparency signaled that the client relationship lacked the trust bridge needed for genuine collaboration.   Iryna's response was characteristically direct. She organized a call with stakeholders and discovered the client operated on quarterly budget cycles — these cuts could happen every three months. Instead of accepting the loss, she shifted the cut team members to other projects within the same account, turning the problem into an opportunity. A QA engineer moved to another project that needed one. A developer and two others got upsold into a team extension. Nobody ended up on the bench.   Then came the systemic fix: Iryna set up one-on-one meetings with each stakeholder across different divisions to stay informed in advance. Prevention over reaction — because, as she says, reactions cost more.   Self-reflection Question: In your current engagement, do you have direct relationships with the people who make budget and staffing decisions — or would a surprise email catch you completely off guard?   [The Scrum Master Toolbox Podcast Recommends]   🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥   Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Iryna Stelmakh   Iryna Stelmakh is a Project & Delivery Leader and Agile Coach who helps leaders turn complexity into clarity. With 10+ years across US, Nordic, and Eastern European environments, she works at the intersection of business transformation and human systems, building resilient organizations and high-performing teams in complex contexts.   You can link with Iryna Stelmakh on LinkedIn.

Iryna Stelmakh: When Communication Clarity Matters More Than Technical Complexity, A Healthcare Project That Fell Apart Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Communication clarity is more important than technical complexity, because if you do not understand, it's pretty hard to execute." — Iryna Stelmakh   Iryna shares one of her most painful career stories — a project in the healthcare domain focused on cancer treatment research data. When she joined, she was managing around 9 projects simultaneously and agreed to take this one on the condition that a strong technical lead would own the technical direction. The project began with a critical misunderstanding: sales had communicated that the client needed a database redesign, but the client actually needed a migration to a different database type. Similar words, fundamentally different work.   For three months, the team worked through research and discovery phases, trying to understand the actual problem. But communication gaps — compounded by language barriers between the Ukrainian development team and the US-based client — prevented them from identifying the real need in time. Iryna trusted the technical lead's reports that everything was on track. She relied instead of checking. Eventually, the client lost confidence and left. It remains the only project in her career she considers a genuine failure.   The lesson cuts deep: teams must have people who can ask the right questions early. As Vasco observes, the root cause was implicit assumptions that were never discovered or explored by the different people involved.   In this episode, we also talk about the importance of the monitoring and controlling phase in project management.   Self-reflection Question: When you trust a team member's assessment that "everything is fine," what verification steps do you take to confirm that understanding is truly shared across all stakeholders? Featured Book of the Week: Team Topologies by Matthew Skelton and Manuel Pais Iryna recommends Team Topologies by Matthew Skelton and Manuel Pais as a book that changed how she thinks about Agile leadership. "Great agile leadership is not only about frameworks, but it's about communication, influence, and the ability to align people around shared goals," she explains. The book helped her understand that Agile isn't just about team process — it's about organizational structure, team boundaries, and responsibilities. She also recommends Never Split the Difference by Chris Voss for Scrum Masters who want to sharpen their communication and influence tactics. As Iryna puts it, communication is one of the most important skills a Scrum Master must have.   [The Scrum Master Toolbox Podcast Recommends]   🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥   Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Iryna Stelmakh   Iryna Stelmakh is a Project & Delivery Leader and Agile Coach who helps leaders turn complexity into clarity. With 10+ years across US, Nordic, and Eastern European environments, she works at the intersection of business transformation and human systems, building resilient organizations and high-performing teams in complex contexts.   You can link with Iryna Stelmakh on LinkedIn.  

Iryna Stelmakh: When "Agile" Becomes a License to Change Everything, The Cost of No Rules in Backlog Management Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "For me, it was pretty hard to explain that Agile is about cost reduction, and not about cost increasing." — Iryna Stelmakh   Iryna shares a story from one of her first projects as a Scrum Master, working with a client from Israel who saw Scrum as an open invitation to add anything to the backlog at any time. For this client, agility meant unlimited flexibility — the freedom to extend not just the product backlog but the sprint backlog, multiple times per sprint. As Vasco points out, this is a pattern many teams recognize: when there's no cost to disrupting a sprint, it becomes effortless to keep piling on work, destroying the very predictability that sprints are designed to create.   Iryna struggled to push back. It was one of her first projects, and the client was confident in his approach. But the experience taught her a lasting lesson: the collaboration with external clients must start with an agreement about how the team works. That means explaining the methodology during the pre-sale phase, documenting it in the contract, and teaching the client the benefits of the process before the work begins. As she puts it, when she checked back with the sales and engagement teams, she realized nobody had set those expectations. She relied instead of checking — and paid the price. Once she held sessions with the client to explain how Scrum works and what it delivers, things shifted. New tasks went into the product backlog and were prioritized properly through refinement, not dumped into active sprints.   Self-reflection Question: When was the last time you verified that your client or stakeholders truly understand how your team works — not just the label, but the actual rules and commitments?   [The Scrum Master Toolbox Podcast Recommends]   🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥   Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Iryna Stelmakh   Iryna Stelmakh is a Project & Delivery Leader and Agile Coach who helps leaders turn complexity into clarity. With 10+ years across US, Nordic, and Eastern European environments, she works at the intersection of business transformation and human systems, building resilient organizations and high-performing teams in complex contexts.   You can link with Iryna Stelmakh on LinkedIn.

BONUS: Why 98% of Innovation Fails Before It Reaches a Single Customer Lorraine Marchand has spent three decades helping organizations innovate in environments where failure carries real consequences. In this episode, she shares the frameworks, stories, and hard-won lessons from her time at IBM Watson Health and beyond — starting with the summer her father handed her a stopwatch and a problem to solve at a diner. The Sugar Cube That Started It All "At the age of 12, I learned that problem solving was fun. It was really safe to experiment, and it turned out to be lucrative, because we earned some revenue and royalties from our sugar cube."   Lorraine's innovation journey began with her father — a serial inventor who challenged his kids to identify and solve real problems. One summer, he took Lorraine and her brother to the Hot Shops Cafeteria in the Baltimore-Washington area with stopwatches, graph paper, and 3-color pens. Their assignment: figure out what was slowing down table turnover. After three days of observation and interviews with waitresses, busboys, and the manager, they discovered that sugar packets were the culprit — granules spilling over the table and floor during cleanup. Their solution, the Sugar Cube, was prototyped, sold to the manager, and eventually adopted across the chain — which later became the Marriott Corporation. The lesson stuck: innovation starts with observing problems close to the core, not chasing abstract ideas in a vacuum. Inside IBM Watson Health: Customer Co-Creation Over Engineering Brilliance "We have fallen in love with our solution. And we have not done our true problem-solving dissection and customer research to make sure that we're solving a problem that a customer wants to pay us to solve."   At IBM Watson Health, Lorraine worked with 250 world-class engineers building solutions for the biggest names in life sciences — Johnson & Johnson, Pfizer, Sanofi, Medtronic. The process started with "garage sessions" where the team would tackle problems directly with a reference customer. But a recurring tension emerged: engineering would want to take what they learned from one customer, disappear into a room, build the perfect solution, and then hand it to marketing to sell. Lorraine had to repeatedly pull them back. A reference customer is an N of 1 — solving their problem doesn't guarantee a marketplace need. The discipline was to keep the customer in lockstep at every stage and continuously open the aperture, bringing in more customers and more feedback to validate that the solution would work at scale. The Innovation Mindset: Four Components That Matter "Thinking outside of the box means that you step outside of your box and you step into someone else's box."   Lorraine identifies four components of the innovation mindset: problem solving, insatiable curiosity, embracing change, and welcoming diversity. The diversity piece is where most teams fall short. Homogenous groups become echo chambers — smart engineers designing from a technology perspective rather than a customer use perspective. The most innovative organizations Lorraine has worked with embrace cross-functional, multidisciplinary teams where engineering, marketing, and customer experience all have a seat at the table. No idea is a bad idea at the brainstorming stage — the down-selection comes later through structured evaluation. The Golden Ratio: Why 10% Drives 70% of Future Growth "Five years later, 70% of your growth will come from that 10% that you invested in innovation. So there's an inverse correlation to where you're investing and where that growth is going to come in the future."   Lorraine points to the Golden Ratio framework popularized by Sergey Brin at Google: invest 70% in core business, 20% in adjacencies and new markets, and 10% in net new, transformative ideas that might not work out. The data across companies over the last 15 years consistently shows that the 10% bet on innovation generates the majority of future growth. Companies that invest 100% in core and a little in adjacency stay stuck in single-digit growth. Making innovation a strategic imperative — with dedicated budget and dedicated talent — is what separates companies that break out from those that stagnate. Experimentation Done Right: Problem Statement First, Prototype Fast "You have to have a really solid problem statement. It has to be clear, measurable, significant, and actionable."   Good experimentation follows the scientific method. It starts with problem deconstruction — using first principles, the series of whys, or reframing to break down the problem until the statement is sharp enough to act on. From there, brainstorm solutions, down-select to the most promising one based on customer input, and build a minimal viable product. Lorraine emphasizes minimal — test the smallest feature possible, get it in front of customers quickly, capture the feedback, and loop it back into the next iteration. The continuous loop of learning is where real progress happens. The Watson Health Pivot: When the Customer Changes Everything "Even for me, it wasn't until we got this in the customer's hands and we were able to see how it was going to function in real life that we had the aha moment."   At IBM Watson Health, Lorraine's team was developing an algorithm for a large medical device company working on pain intervention. The software used a patient's mobile phone to detect mobility issues — how quickly they got up from a chair, how easily they opened a jar — and determine when to deliver pain relief through the device. The engineering was elegant, the reference customer loved it. But when they put the solution in the hands of actual physicians and patients in their homes, they discovered they were off track in how the tool would function in real life. The pivot was dramatic: instead of the medical device company, they partnered with a pharmaceutical company that used the algorithm to guide patients on when to take pain-related medication. The entire end customer changed — because they did the work of testing with real users. Reframing Failure as Learning "If failure's in your operating system, you're not going to try these experiments, and you're not going to be willing to get it wrong."   Lorraine's book No Fear, No Failure examines the strategic failure that holds companies back from innovating. One of the five C's in her framework is chance — the willingness to take calculated risks. The key is reframing experiments from "did we get it right or wrong?" to "what can we learn?" When teams set learning objectives for each experiment — what can I learn about this tool, about the customer, about how this works in practice — they remove the fear that prevents action and replace it with a process that compounds knowledge over time.   About Lorraine Marchand   Lorraine Marchand helps senior leaders innovate in high-cost-of-failure environments. An award-winning author, keynote speaker, and innovation advisor, she brings 30+ years of experience, including work at IBM Watson Health. Her book, No Fear, No Failure, offers practical frameworks for learning and growth without undue risk.   You can link with Lorraine Marchand on LinkedIn and find more of her work at LorraineMarchand.com.

BONUS: Why Every Organization Reinvents Silos—And What to Do About It Today we speak with Roland Flemm, co-creator of Org Topologies and co-author of 10X Org — Powered by Org Topologies. Roland has spent decades in the trenches—first as a developer, then in infrastructure, and finally as a Scrum Master, trainer, and organizational design consultant. In this episode, he explains why even teenagers with zero corporate experience instinctively create departmental silos, why making every team faster doesn't make the whole organization faster, and how leaders can use the Org Topologies map to see their organization as it actually is—not as the org chart says it should be. From Developer to Org Designer: Four Decades of Hitting the Same Wall "I felt many, many times the limitations of organizational structures stopping me from using my common sense to make people work together in a proper way."   Roland's career spans over 40 years, starting as a developer in 1984. After a decade writing code and another decade in infrastructure, he moved into Scrum and agile coaching. But even as a highly effective Scrum Master, he kept hitting the same ceiling: local team improvements couldn't break through organizational boundaries. You could have wins with your team, but the moment you needed multiple teams to work together, someone higher up would shut it down. That frustration led him to Large-Scale Scrum (LeSS) by Bas Vodde and Craig Larman, which offered a more educated approach to multi-team collaboration—and eventually to co-creating Org Topologies as a way to help leaders see and change the structures that block real collaboration. Bas has been on the podcast to share his view on scaling Scrum with LeSS, listen to his episode here. The Hydrogen Car That Built Its Own Silos "If you don't think about your org design—the way that you want to collaborate—then something like this happens."   One of the most striking stories in Roland's book comes from the Technical University of Delft, where student engineers were thrown together to build a hydrogen racing car. These were teenagers—no corporate experience, no boss who'd worked in a traditional company. And within weeks, they'd organized themselves into departmental silos, each sticking to their specialty. The mechanical engineers stayed on their turf, the electrical engineers on theirs. It was automatic. Roland traces this instinct deep: from school, where you choose a specialty; from the army and the church, where hierarchy is the default; from society itself, where "you're a plumber, so then we know what you are." The pattern of drawing boundaries and appointing leads when faced with complexity isn't corporate culture—it's human nature. And the problem isn't that it exists. The problem is that we don't know there are alternatives. The Ferrari Effect: Why Local Speed Creates Global Congestion "It's not that people choose to do fewer things. They just push more into the system because it can handle it. And that's where things go wrong."   Roland uses a vivid analogy from the book: swapping every car on the road for a Ferrari doesn't fix traffic congestion. The same principle applies in organizations. Everyone feels faster individually—teams are delivering, sprints are moving—but the whole isn't getting better. The HealthCare.gov story makes the case dramatically: 55 vendor firms, $1.7 billion in spending, and on launch day, six people successfully enrolled. Then a ten-person cross-functional team fixed it in six weeks. Roland sees this pattern repeat in banks that adopt delivery-oriented structures like SAFe: they create value streams, but because they don't make hard choices about what not to do, the freed-up coordination capacity immediately fills with new demands. The congestion returns, just at a different level. In this segment, we talk about the Cynefin Framework.  Three Topologies: Resource, Delivery, and Adaptive "The third topology is interesting—that's where the hands and the heads are merged. They're no longer separated."   Roland walks through the Org Topologies map, each suited to different contexts:   Resource Topology — The "hands" are separated from the "heads." Coordinators design and direct; specialists execute narrow, deep tasks. This works in environments with low variability and deep technical expertise—think ASML's university-level hardware engineers, or a bank's core transaction processing team running COBOL. The focus is on utilization of expensive specialists.   Delivery Topology — Still has coordination overhead, but teams are cross-functional and can handle more complex problems end to end. A team owns the customer page and does design, testing, and deployment. This model favors speed of delivery, but breaks down when new work doesn't fit neatly onto existing value streams—like needing a retention initiative when no retention team exists. Work falls through the cracks.   Adaptive Topology — The hands and heads merge. People who coordinate can also do the work, and they self-organize around problems as they emerge. It's like a startup—"four guys and a dog in a garage"—but with hundreds of people. This model thrives in high-variability, high-learning environments where the investment in cross-training pays off because the challenges keep changing.   The key insight: none of these is "better." It's about fit for purpose. A single organization—like a large bank—might need all three topologies operating simultaneously in different parts of the business. The MADE Loop: Map, Assess, Design, Elevate "First, we all agree that the system that we're looking at is really the system that we're looking at. And then we can start talking about how to improve."   Rather than the typical transformation playbook—hire consultants, roll out a framework, hope for the best—Roland advocates for the MADE loop: Map the reality of how work actually flows (not what the org chart says), Assess whether that structure is fit for the strategic purpose, Design targeted improvements using the Org Topologies map, and Elevate through small experiments. Maybe two teams temporarily share members. Maybe one person switches team membership for a sprint. The changes are gradual, measurable, and reversible. Roland is emphatic about one principle from the book: "Own, Not Rent." Real structural change can't be outsourced to a consulting firm. Leaders have to see the system themselves—go to where the work happens, understand the flow, and make informed choices about what to change. AI Is About to Reshape the Map "As AI comes, you might want to get at least a part of that work transferred lower in the organization to more execution-oriented teams, because they can now use resources like AI to make proper decisions."   Roland makes a forward-looking point about how AI will shift the boundaries between topologies. Work that required deep specialist silos—like legal review or compliance decisions—may soon be handleable by cross-functional teams using AI tools. This means the threshold for when an adaptive or delivery topology makes sense will shift. Organizations that understand their current topology will be better positioned to adapt; those that don't will find their structures obsolete without understanding why.   About Roland Flemm   Roland Flemm is co-creator of Org Topologies and co-author of 10X Org — Powered by Org Topologies (2026) — a framework and book about elevating organizational performance through people-centered, strategy-driven redesign. He works with leaders in scale-ups and enterprises across Europe, helping them see how their org structure shapes — or blocks — their ability to learn, adapt, and deliver.   You can link with Roland Flemm on LinkedIn. Learn more about Roland's work at 10xorg and https://www.orgtopologies.com