Breaking B2B - B2B Marketing & Demand Generation Podcast podcast

#378 B2B Marketing Metrics That Matter!

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โ–บ The importance of measurement in B2B marketing!

Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero

They cover:

๐Ÿ‘‰ Key metrics to measure and why

๐Ÿ‘‰ MQLs and SQLs broken down

๐Ÿ‘‰ Using data over emotion

๐Ÿ‘‰ Using your website to qualify leads

๐Ÿ‘‰ Whatโ€™s working well for RevenueHero to drive pipeline that closes

๐Ÿ“Œ Vikash Koushik

๐Ÿ“ข LinkedIn

๐Ÿ”— Web link

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The show is brought to you by... ย 

RevenueHero โ€” 3X your inbound conversions this quarter with the same traffic:ย 

๐Ÿ”— RevenueHero

Factors.ai โ€” Empower intent-based outreach & make every marketing dollar count towards revenue:ย 

๐Ÿ”— Factors.ai

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๐Ÿ”ฅ *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*

๐Ÿ”— breakingb2b.com

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