Ep. 97: Making Wishes - Kim Elenez

Geologist-turned-founder Hunter Harlow joins Rogers Healy to talk about building Sendero Provisions Co. in Waco, Texas. He started with a single hat in 2014 and grew it into a head-to-toe apparel brand with a loyal following.Hunter is a sixth-generation Texan and Baylor-trained geologist. He got his start making better hats than the ones he saw at Big Bend National Park. Today Sendero spans about twenty categories under one slogan: West of Ordinary.In this episode:How a geology background shapes the way Hunter builds a brandThe early days, when he packed every order himselfGrowing pains: shipping a hundred hats a day and sourcing overseas for the first timeWhy trust and “work spouses” hold a company togetherBuilding a brand in Waco, "a blank canvas… it might be twenty-five percent painted"The surprise women’s dress line, with sales up roughly 1,000% year over yearSendero in sixty seconds, plus his favorite and most overrated rocks“Love people, have fun, work hard. In that order.”Connect with Hunter and SenderoWebsite: https://senderopc.comInstagram: https://www.instagram.com/senderopc/Facebook: https://www.facebook.com/senderopc/Hunter on LinkedIn: https://www.linkedin.com/in/hunter-harlow/Follow Rogers ThatInstagram: https://www.instagram.com/rogersthatpodcast/YouTube: https://youtube.com/@rogersthatpodTikTok: https://www.tiktok.com/@rogersthatpodcastThreads: https://www.threads.net/@rogersthatpodcastRead the full story: https://www.rogersthatpodcast.com/episodes/hunter-harlow/New episodes drop bi-weekly.

Our next guest is a FORCE. A seasoned leader, builder, and innovator who has spent her career turning vision into velocity.She is the CEO of Bespoke Beauty Brands, with products found everywhere from Target to Amazon to TikTok Shop. With over 20 years of experience at powerhouse companies like Heineken and Home Depot, she has mastered the balance of people, purpose, and performance.From nuclear power to beauty, from corporate boardrooms to creative brands, she leads with ENERGY and authenticity. A wife, mom, and proud New Yorker bringing her edge to Texas, she is proof that great leadership never goes out of style.Ladies and gentlemen, please welcome my friend to the #RogersThat podcast, Stacey Tank.

Our next guest is a CONNECTOR. An entrepreneur, investor, and CPG expert who seems to know everyone and everything in the space.He built The Platform CPG, a community that brings together founders, operators, and investors who are changing the way consumer brands grow. From brand strategy to capital conversations, he is the first call when deals get serious and ideas start scaling.We met through LinkedIn, hit it off instantly, and have been trading intros and ideas ever since. In a world full of takers, he is a true giver and one of the smartest voices in consumer goods today.

Barak Kaufman is a founder, investor, and mentor. He built Intelli, a SaaS company acquired by SailPoint, and now serves as a partner at Vine Ventures, where he helps founders navigate growth, scale, and impact. He also founded Post Exit Founders, a community of thousands of entrepreneurs dedicated to mentorship and shared learning.

Our next guest is an INNOVATOR. A founder who is using AI to change how students learn and study.He built Nurovant AI, a platform that transforms lectures into instant study tools, flashcards, and quizzes. What started as an idea for freedom from endless note taking has turned into a movement for smarter, more accessible education.I have known him and his family for years, and I have always admired their kindness, intelligence, and drive. I am proud to be an investor and an even bigger fan.

Our next guest is a TRAILBLAZER. She is a founder, a leader, and a true dog lover who is redefining what modern pet care looks like. From marketing to innovation, she has built something special for people who see their dogs as family. Her company, Dog Drop, is changing how urban pet parents care for their pups with flexibility, love, and community at its core.

Our next guest is a strategist with VISION. He has built firms, led capital markets, and overseen billions in investments. He has founded companies, guided leaders, and shaped strategies that drive real GROWTH. From accounting to venture investing, he has turned financial challenges into opportunities and helped others do the same. He is a numbers expert, a people expert, and a trusted voice in Dallas business. Through family, community, and shared ventures, I have seen the kind of wisdom he brings. Creative. Grounded. Always looking forward.

Our next guest is a fearless leader with HEART. She left the corporate world to chase IMPACT, and today she is making dreams come true as CEO of Make A Wish North Texas.From bold career pivots to stepping into purpose, she is proof that sometimes the unorthodox path is the right one. Through YPO and beyond, I have seen her energy firsthand. Grateful. Driven. Fully committed to changing lives.Her leadership is shaping a future where kids, families, and communities are reminded of the power of HOPE.

Today’s guest is a founder with a BOLD vision. He built one of the most recognizable brands in menswear with Mizzen+Main and now, he’s changing how parents protect their kids. After years of frustration with baby monitoring tech, he created something smarter. Safer. A device that delivers real PEACE of mind, real SECURITY, and a better night’s sleep for parents everywhere.We’ve shared boardrooms, brainstorms, and more than a few laughs over the years and trust me, his ability to build game-changing solutions is unmatched. With his latest venture, Harbor, that drive is on full display.

As a young adult, I started to learn about giving back differently, especially because my dad, who is a previous guest (Episode 34), has a background in social work, which is how I connected with today’s guest, Ashley Brundage. Ashley, CEO of Habitat for Humanity in Dallas, is a servant leader in every sense. We’ve become great friends through YPO DFW, and the work Ashley does is truly to a different scale. As a fierce advocate for ending homelessness, Ashley has led incredible initiatives for housing access. Her impactful mission is building stronger communities through collaboration and innovation, and the real estate guy in me is excited to dive in, learn more, and share her story and work with you all.