Beyond the Algorithm: Building a Business Through Community

In this episode, I sit down with Christina Garett, founder of the Momathon Conference and a productivity coach for mom entrepreneurs. Christina shares how she built and monetizes her annual conference, and how that one event feeds her coaching business year-round. We also talk about how she partners with her local community, from sponsors to local businesses, and why those relationships have been key to her growth. In this episode: How Christina grew the Momathon Conference The ways she makes money from an annual event How the conference brings in coaching clients Building partnerships in your local community Productivity strategies for moms growing a business If you've thought about hosting an event or want to build a business that fits around family life, this conversation is for you. Connect With Alma: Website Instagram

In today's episode, I'm talking to Deborah Smith about creating a marketing system that is in alignment with you and that brings in consistent clients as a solo service provider. Deborah is a business strategist, marketing and sales mentor, and host of the Mindset to Market podcast. In this episode we cover: -The importance of creating a body of work with content outside of social media. -Building "Story Banks" based on your own lived experiences that you can reuse in different types of content. -Why creating evergreen content that is relevant regardless of what time period you are in can help you consistently attract clients.   Connect With Alma: Website Instagram

What if every podcast episode you published kept bringing in leads and clients for months, even years? In this episode, I'm joined by podcast strategist Andria Singletary to talk about how to set up a podcast that attracts clients from the start. Andria helps women coaches and service providers build a podcast funnel that keeps working long after they hit publish. If you've been thinking about starting a podcast, or you have one that isn't bringing in clients yet, this conversation is for you. In this episode, you'll learn: How to set up your podcast so it attracts clients, not just listeners How a podcast funnel turns episodes into a steady source of leads Why a podcast keeps working for your business long after an episode goes live Resource Mentioned In The Show: https://www.almabradford.com/programs Connect With Alma: Website: https://www.almabradford.com/ Instagram: https://www.instagram.com/almajbradford/

Content can do a lot of your selling for you, but only if it's attracting the right people. In this episode, I share why I built a personal brand years ago and how it made sales easier, because the people consuming my content were already convinced before we ever got on a call. I talk about why only certain types of content attract premium clients, and why your messaging needs careful attention if you want to reach buyers who value your work. I also share the mistake I made that filled my sales calls with wrong-fit people, and the changes I made to start attracting clients who were ready to invest. If you're a service provider, consultant, or coach who wants your content to bring in higher-paying clients, this episode will show you what to focus on. Resources Mentioned Here: https://www.almabradford.com/programs Connect with Alma: Instagram Website

Social media can help you grow, but relying on it alone puts your business at the mercy of an algorithm you don't control. In this episode, I talk about why community and networking are some of the most reliable ways to build relationships that lead to clients, referrals, and opportunities. I share the connections I made at a recent networking event I attended, what made them valuable, and the types of networking events to avoid so you don't waste your time. If you're a service provider, consultant, or coach looking for ways to grow beyond posting content, this episode will help you find the rooms worth being in. Connect with Alma: Instagram Website

The standard advice is to pick one narrow topic and talk about it forever. It works for some people, but if you have range, it can leave you bored, burned out, and creating content you no longer believe in. In this episode, I share why I chose a different path: building a personal brand broad enough to cover the topics I care about, while staying clear about what I sell. I also walk through the content strategy I use to rotate between topics and connect each one back to my paid offers. You'll hear how this approach led to more sales without turning my content into a constant pitch, and why niching your offer matters more than niching your content. Finally, we talk about the role your values play in your content. Sharing what you believe in gives your audience a reason to trust you, and when those beliefs connect to how your offers work, your content does more of the selling for you. If you've felt boxed in by your niche, this episode will show you another way to build a brand that keeps you interested and keeps clients buying. Resources Mentioned: The Offer Lab My Website My Instagram

In this episode, I'm sharing my journey of taking small consistent actions each day in my business and why doing this in the past has led to HUGE growth for me in revenue. I also talk about why you need to get serious about growing your business with all the things happening in the world and the economy.  I'm hosting a live training bootcamp to help you start and grow a service based business. Register here: https://www.almabradford.com/

In this episode, I'm breaking down how to create a clear and realistic money plan for your service-based business. I talk about how to think about your revenue goals in a practical way, including how to reverse-engineer your income (for example, what it really takes to hit $10K months), why premium pricing matters, and how targeting established businesses with real budgets can change everything. I also share lessons from my own journey, including why trying to offer every service leads to burnout and how building systems, processes, and the right business model helped me scale. Sign up for my upcoming training bootcamp: https://www.almabradford.com/  

In this episode, I'm sharing a very honest look at how I'm rebranding my life and business for the year ahead. This isn't just a business reset — it's a mindset shift. I talk about why prioritizing my health, regulating my nervous system, and creating grounded daily habits has become non-negotiable for the kind of growth I want to experience. We'll explore how small, consistent actions create powerful, compounded results in your business over time. If you're craving sustainable growth, more clarity, and a business that supports your life instead of consuming it, this episode is for you. ✨ Learn more about how we can work togethere here: https://www.almabradford.com/

As the year winds down, this episode is all about using this season intentionally to plan for what's next. I'm sharing how I approach business planning for 2026, why I believe in 90-day planning over annual overwhelm, and how having a clear, focused plan creates more momentum, clarity, and peace in your business. I also open up about my goals for this podcast and the direction I'm taking my content moving forward—so you know exactly what to expect as we step into the new year together. If you want to join my free business planning workshop, you can sign up here: https://www.almabradford.com/