
Custom Packaging, Eco-Friendly Innovation & E-Commerce Unboxing Trends with Mordy Kurtz
8/3/2026
0:00
18:17
In this episode of Retail War Games, Jeremy sits down with Mordy Kurtz, CMO of The Boxery, to discuss the evolution of e-commerce packaging and unboxing experiences. Mordy breaks down the massive shift toward eco-friendly and biodegradable materials—from corn-based tape to paper protective void fills—and how sustainable packaging directly impacts brand perception. He also shares how brands can leverage custom structural designs and tailored inserts to protect complex products and create a lasting impression.
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