The War Between Your Higher Self and Lower Self | Episode 358

If you are ready to level up personally and professionally, go to joinrbo.comMost people are chasing results.That’s why they never get them.In this episode, Trevor breaks down the hard truth about self-improvement: it’s not about motivation, information, or even big moves—it’s about the daily decisions that nobody sees.From running and discipline to rewiring your mindset, this episode dives into the battle between your higher self and your lower self—and how to make sure the right one wins.

If you are ready to level up personally and professionally, go to joinrbo.comMost people say they want to scale… but their actions say otherwise.In this episode, Trevor comes in with a reality check on what it actually takes to scale a business—and why most people never get there.This isn’t just about strategy. It’s about who you are, how you show up, and whether you’re truly willing to do the work.Trevor breaks down the biggest mistakes entrepreneurs make when trying to grow—hiring out of desperation, tolerating the wrong people, avoiding hard decisions, and chasing distractions instead of solving core problems. He walks through the real process of scaling: identifying the gap, cleaning up your team, building a strong sales engine, and making decisions based on where you’re going—not where you are.

If you are ready to level up personally and professionally, go to joinrbo.comThis one’s not for the soft.In this episode, Trevor comes in hot and unfiltered, calling out the biggest lie people tell themselves: that they want success—when in reality, they’re avoiding the process required to earn it.This episode breaks down why most people stay stuck, how ego quietly kills your growth, and why chasing shortcuts is destroying your self-respect. If you’ve been relying on motivation, waiting for the “right time,” or constantly starting and stopping… this is your wake-up call.

If you are ready to level up personally and professionally, go to joinrbo.comEveryone has heard the phrase “comparison is the thief of joy.” Trevor disagrees.In this solo episode, Trevor breaks down why comparison—when used correctly—is actually one of the most powerful tools for growth. The problem isn’t comparison. The problem is comparing results without being willing to do the work required to earn them.Trevor dives into the mindset required to close the gap between where you are and where you want to be. From business to fitness to leadership, success comes down to discipline, consistency, and a willingness to embrace discomfort.If you want better results, you need to compare your actions to the people who already have them—and then raise your standard.

If you are ready to level up personally and professionally, go to joinrbo.comIn today’s world, entrepreneurs have more tools, information, and opportunities than ever before—but that abundance can actually be the problem.In this episode of The Real Business Owners Podcast, Trevor Cowley breaks down why having too many options is killing your progress. When everything feels important, nothing actually gets done. The most successful people in the world don’t rely on motivation—they build structure, eliminate unnecessary choices, and commit to doing the hard things regardless of how they feel.Trevor shares how discipline, intentional discomfort, and resilience have shaped his own life—from overcoming addiction and financial struggles to building successful businesses and pushing his limits through endurance running. The lesson isn’t about running or working out—it’s about training your mind to face suffering, silence the weaker version of yourself, and stay committed to the plan.

If you are ready to level up personally and professionally, go to joinrbo.comMost business owners focus on making money.
Very few focus on keeping it, growing it, and using it strategically.In Episode 353, Trevor and Daniel break down what it actually means to be financially smart as a business owner. This isn’t about flexing revenue numbers. It’s about thinking long term, making intentional decisions with your money, and building real wealth instead of just income.If you’re generating cash but not building security, this conversation is for you.Do you want to reach out to Daniel? Go to https://www.artstoneprivatewealth.com/

If you are ready to level up personally and professionally, go to joinrbo.comThis episode is a raw breakdown of what it really takes to go from grinding solo in your parents’ garage to building a legitimate, scalable business.Dan Workman, owner of Identity Graphics and co-founder of Wrap Shop Academy, shares the unfiltered truth about six years of doing everything himself, nearly quitting, and what finally forced him to shift from technician to true business owner.This isn’t theory. It’s the real evolution of a man who stopped working in his business and started leading it.

If you are ready to level up personally and professionally, go to joinrbo.comIn this episode, Trevor sits down with Shawn Orr, founder of Tifa Chocolate & Gelato, to break down what it really takes to scale a franchise the right way.This isn’t a fluffy “build it and they will come” conversation. It’s a raw discussion about stress, sacrifice, leadership, funding, and why most franchise brands flame out within a decade.Shawn shares how he went from family-run storefront to 15 locations (with 50+ on the horizon), why he refuses to sell out, and how thinking backwards is the key to long-term scale.If you’re building a brand, considering franchising, or thinking about business ownership… this episode will challenge you.

If you are ready to level up personally and professionally, go to joinrbo.comIn this episode, Trevor Cowley sits down with Sean Martin to break down what it actually takes to rebuild your life, your mindset, and your business from the ground up. Sean opens up about hitting rock bottom, going to prison, and using that experience to reprogram his identity, build discipline, and create real freedom. This is a raw conversation about responsibility, personal growth, cutting toxic environments, and why pain is often the catalyst for purpose.

If you are ready to level up personally and professionally, go to joinrbo.comMost people use credit cards wrong.They swipe, pay the bill, and move on — leaving thousands of dollars on the table every year.In Episode 349 of The Real Business Owners Podcast, Trevor Cowley sits down with Travis Cormier, a credit card rewards strategist who’s helped people turn everyday spending into first-class flights, luxury travel, and serious cash-back leverage.This conversation breaks down how reward points actually work, why bonuses matter more than spending categories, and how business owners can stack points without wrecking their credit or wasting time.This isn’t travel hacking for bloggers — it’s financial leverage for real operators.