Steff's 2023 self-publishing strategy

A detailed look into exactly what I've done to launch my brand new paranormal, kooky, spooky, ghost romance series, and all of Amazon's shenanigans to derail it. I talk about Tiktok, newsletter magnets, social media, PR boxes, ARCs, and more.

In this episode, I let you in on the 6 key focus areas of my 2023 strategy, including my return to paranormal romance, translations, and building a fandom via bonus content. I hope you find this interesting and useful when thinking about your own strategy! 

This year has been my best year in self-publishing EVER. It's blown me away, and I wanted to share with you all the things that have worked for me (and the things that DID NOT WORK). You'll learn about how I worked less, earned more, went woo woo, and learned to trust my own instincts. 

Right now, I've raised over $26k on Kickstarter to create signed, limited-edition hardcovers of one of my book series. I tell you all about how I planned the campaign, what's worked, and how authors can use Kickstarter as a tool for fandom building. Interested in my Kickstarter? You can check it out here: https://www.kickstarter.com/projects/steffmetal/nevermore-bookshop-mysteries-exclusive-hardcovers-swag

Do you have 5 books, or 15, or 50, that aren't pulling their weight? Does your income slide back to nothing between book releases? It's time to get that backlist working for you with these ideas.

Today we are talking money! Specifically, all the millions of ways you can spend it on your self-publishing business, and where I think the smartest investments are.

In this episode, I talk about the belief that there are certain fiction genres where so many authors are writing that it's extra tough to be seen, and how you can carve your own place in the genre fiction landscape. 

You've published your book and it isn't selling the way you hoped – what do you do? Is it time to give up self-publishing altogether? HELL NO. In this episode, I look at why some books flop, what you can learn from them, and how to make them valuable assets in your backlist.

In this episode, I use the example of one of my successful series to show you how I plan a series from idea to finished product. 

In this episode, I break down my 2022 strategy, why I'm doing what I'm doing, and tell you a little about my brand new secret pen name!