Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

White Castle VP Jamie Richardson and Marigold Head of Loyalty CoE Roger Williams join QSR editorial director Danny Klein for a wide-ranging chat about how one of the country’s most-iconic restaurant chains is connecting and speaking to customers in ways it never has before. The brand’s Craver Nation Rewards program adopts a “Quests” approach to redemption and has ignited engagement across the system. We’ll also explore the overall state of loyalty, the pitfalls some brands run into, and what you need to know to launch a winning program that takes your restaurant business to the next level. This episode was sponsored by our partners at Marigold.

Tim Koch, COO of Franchise FastLane, began his restaurant career in supply chain at Hardee’s and Carl’s Jr. owner CKE Restaurants. Now, he’s leading a top franchise development firm. Tim joins QSR editorial director Danny Klein to talk about the state of franchising, growth, and offers his firsthand look at how different sides of the industry impact success, and what that means for the future.

Nathan Louer, chief brand officer of GoTo Foods’ concept Jamba, joins QSR editorial director Danny Klein to discuss the iconic chain’s groundbreaking new “Hello Sunshine” prototype, how Jamba is balancing customer-centric design with operational efficiencies, and why the new look and approach reflects a larger effort to modernize the brand while staying true to what’s fueled it over the years. We get into strategy and vision, franchisee profitability, and how digital integration can enhance the in-store experience, along with a bunch of other things.

Former Dutch Bros executive May Han joined Pacific Northwest icon Burgerville as Chief Development Officer in September. She came onboard as Burgerville prepares to more than double the number of existing locations in the coming years. Han joins QSR editorial director Danny Klein on this episode to discuss her 25-plus year track record in scaling brands and how that experience is going to take Burgerville to the next level. 

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice. 

Costa Vida president Wade Allen, promoted to the role last June, joins QSR editorial director Danny Klein to discuss his career journey, the brand’s potential, and his evolving role atop a fast casual with growth designs. Allen explores past lessons learned directing tech at Brinker to how he’s now shifted focus to guiding teams and empowering those around him to morph an emerging brand into a powerhouse.

Nate Hedtke, VP of innovation & customer engagement at the American Egg Board, joins QSR editorial director Danny Klein to explain the state of avian influenza and what restaurants need to understand to navigate the situation. From how it's affecting prices to ways you can get creative on menus with eggs, we'll lay out the roadmap and where to go from here. This episode was sponsored by our partners at AEB. To learn more, please reach out to Nate at [email protected] or visit www.incredibleegg.org/fso for additional resources.

Brandon Knudsen, CEO and cofounder of Ziggi’s Coffee, convinced his wife to drop out of college to give this idea a shot. From working multiple jobs to raising a baby in the restaurant, it was hardly easy out of the gates. But once Ziggi’s hit its stride, it fast-tracked toward triple-digit locations—store No. 100 opened in 2024, 20 years after the brand’s founding. Knudsen joins QSR editorial director Danny Klein to discuss the journey, how growth is about to ramp up, and what it was like launching franchising just 12 years into the business. 

Somia Farid Silber in October stepped into the top spot at Edible. At just 31 years old, she’s now leading the parent company of Edible Arrangements, a business her father, Tariq Farid, began when she was 6 years old. After serving as president for the past two years, she’s now on a mission to continue redefining Edible as a top-tier hybrid retail experience. She has big plans to target a coming generation of consumers and grow Edible’s market present through a variety of ways. She joins QSR editorial director Danny Klein to discuss the journey and what’s ahead for the category pioneer.

In this episode of QSR’s CEO to CEO: Behind the Counter series, we step into the burgeoning world of drive-thru beverages. Few segments, if any, are as hot as this one—brands like Dutch Bros have climbed above 1,000 units, and even McDonald’s and Taco Bell (CosMc’s and Live Mas Café, respectively), launched offshoots to capture demand.We brought together Darren Spicer and Donny Bradley, leaders of the emerging brands Clutch Coffee Bar and Lola Beans, to fill us in on what life is like navigating a red-hot QSR sector and what it takes to separate from an increasingly crowded pack.Watch the video here: https://www.qsrmagazine.com/story/ceo-to-ceo-the-drive-thru-coffee-chain-edition/