Ep. 47: How to Create Offers That Sell Effortlessly

Join us on this insightful journey through the multifaceted world of entrepreneurship, as I, Allie Bjerk, along with my special guest Justine Lackey from the Tiny Offer Accelerator Group Coaching Program, explore the tenacity required for entrepreneurial success. Justine shares her story of extensive experience in business and the pivotal role of coaching in achieving goals is just a glimpse of the valuable lessons she imparts in this conversation. Listen closely as we unfold her narrative as a pioneering bookkeeping entrepreneur who founded Good Cents Management, one of the first virtual bookkeeping firms in America. You'll hear about the transition from hands-on freelancing to building a sellable online business, the strategic moves made before selling the company, and the launch of a mentorship program that educates on the business side of bookkeeping. We'll also explore the importance of respecting financial numbers, empowering entrepreneurs, and the crucial impact that structured planning has on business success. Hear firsthand about the power of systems in ensuring consistent quality control and problem-solving within a team, as discussed through the implementation of the Entrepreneurial Operating System (EOS). We delve into the significance of systems not only for internal operations but also in enhancing business valuation. Moreover, I share personal experiences from contemplating business sale strategies to establishing a lucrative info sales side business. This episode is a must-listen for anyone looking to build a robust entrepreneurial path, launch tiny offers effectively, and achieve business growth with the support of a team that champions your goals.

Listen in as I share a slice of my journey during a car ride to the airport, revealing how embracing authenticity and aiming high can unlock untapped potential in the online business sphere. From speaking at Depesh Mandalia's Facebook ad mastermind to coaching in my Seven Figure Year mastermind, I discuss the exhilarating aspects of online networking and the importance of setting goals that resonate with your deepest desires. I also coach a member through her self-imposed limitations and the trepidation that accompanies scaling her business, offering insights into the growth possibilities and the mindset shifts necessary to serve a larger audience effectively. Join me as we explore the crucial balance between boundary-setting and business expansion, examining my own rapid financial growth and the challenges that came with it. I underscore the necessity of firm boundaries, adept team management, and fostering client self-sufficiency, while highlighting strategies to scale up, such as raising prices and increasing enrollment capacity.  Discover how to navigate psychological hurdles associated with growth, the value of a supportive community and coaching, and why it's vital to preserve your energy and enthusiasm for your work by enlisting the right help. Get a peek into the dynamic community and support within our mastermind group, and be encouraged to embrace your true self, amplify your presence, and fully realize your potential.

Join me, Allie Bjerk, on a transformative journey through the art of audience affection and business acumen in the latest episode of the Start Tiny Podcast. Together with my friend Bob Heilig of Your Virtual Upline, we unravel the love, serve, grow approach to business—a strategy that has revolutionized the network marketing space. Listen in as Bob candidly shares his seven-year saga, from content creation to monetization, and how a steadfast dedication to serving his audience laid the groundwork for a thriving brand. This is a treasure trove of insights for entrepreneurs eager to leave a lasting impact and achieve heartfelt success. Venture into the world of entrepreneurship as I share pivotal experiences from a high-flying network marketing career to the mastery of webinars. This episode takes you on a journey through resilience and reinvention—highlighting the crucial moments of adapting to personal branding and leveraging video marketing. You'll hear how the transition from medical sales to network marketing and subsequent company closures opened doors to social media as a growth engine. Discover how embracing live video on Periscope and overcoming technical challenges led to a webinar that would change the course of my career, showcasing the power of persistence and flexibility. Wrap up the episode with an exploration of business growth strategies and the importance of serving over selling. Hear about the personal battles of overcoming burnout, reclaiming purpose, and the profound impact of aligning daily actions with a visionary outlook. Bob and I delve into the nuts and bolts of creating high-value offers, and I reflect on the significance of leading with generosity and vision to revive one's entrepreneurial spirit. As we close, I extend heartfelt gratitude to Bob for his wisdom and invite you, our listeners, to join the conversation on Instagram, sharing your takeaways and the positive changes you're inspired to make in your own business ventures. For more information on becoming a client, head here to book a call with our team.

Ever wondered what it's like to dive headfirst into the entrepreneurial waters and emerge not just swimming, but soaring?  That's exactly what we're unpacking today – from the shaky first steps of understanding your market's needs to the gratifying journey of growing a business that stands the test of time. Cast away any doubt as we trace my adventure since 2012, sharing the importance of pinpointing the exact problem your business solves and identifying who's out there waiting for your solution. We don't just stop at the 'what'; we delve deep into the 'how' – engaging with your audience where they live and breathe, and offering them real value that goes beyond a mere transaction. We then shift gears to the game-changing potential of building personal relationships and how a simple coffee chat can unlock doors to a powerhouse of referrals, propelling your business into uncharted realms of success.  Discover the transition from active to passive income, where the art of distilling your expertise into scalable products can impact lives on a grand scale. As you listen, you'll catch the wind of insights on rolling out minimum viable products and evolving them through the lens of customer feedback, all the while exploring the mindset metamorphosis necessary to leave a legacy that's both far-reaching and deeply personal.  Strap in for this episode where we reveal the true grit behind a flourishing online empire and the strategies that can make your business thrive in the digital landscape.

In this episode, I walk you through how to think about creating offers inside your online expert or coaching business.  I also mention a free workbook that you can grab at this link. ===== Show Breakdown: 00:00:00: Understanding your Audience 00:00:21: Introduction to the Start Tiny podcast 00:00:53: Creating offers in the coaching industry 00:01:34: Product & Service Packaging 00:02:01: The difference between offering a product and becoming a commodity 00:04:30: Importance of knowing who you are serving 00:05:54: Creating offers in health coaching 00:06:17: Catering to the pain points of your audience 00:07:36: Introduction to the Offer Wheel 00:08:33: Importance of a well-developed product 00:10:06: Time management and potential hurdles in high-ticket offers. 00:10:30: Understanding the psychographics of your buyer 00:11:02: Importance of offering a variety of products 00:12:34: Launching your minimum viable product 00:13:35: Allowing your products to evolve 00:15:13: Writing a Sales Page Before Creating the Product 00:16:53: Recommendation: Expert Secrets by Russell Brunson and 00:17:50: The seven-figure year mastermind offer 00:19:12: Conclusion & Thank You 00:19:22: Closing remarks and call to engage on Instagram 00:19:33: Promoting the "Start Tiny Society" membership 00:19:45: Farewell message   New in Business? Join the Start Tiny Society Want the Tiny Offer Lab course to see my entire process? Scaling to $1M? Apply for my Seven Figure Year Mastermind. 

In this episode, international speaker trainer and coach Colin Boyd shares his experience with using a tiny offer in his business.  He discusses the benefits of his tiny offer, the Conversion Story Formula, which teaches people how to create a conversion story that connects with their audience and offer. Priced at $47, the offer has been very successful, with nearly 4,000 people purchasing it.  Colin emphasizes the importance of hiring the right people and shares that hiring a marketing director has been a game changer for his business. He also talks about the power of saying yes and figuring out how to make things work, as well as the importance of making decisions and taking action. Colin encourages entrepreneurs to look back at their lives and identify the things they have always been passionate about, as these can provide clues to their true calling. He also discusses the strategy of using teaching ads or comparison ads to promote the Tiny Offer®, as well as the importance of connecting with the audience and showing personality in the ads. Overall, Colin's experience with the Tiny Offer® has been extremely positive and has helped him generate significant revenue and attract high-quality buyers. If you want to learn more about Colin's strategy, he is running a live event next week!  In this practical and interactive series you’ll discover: The step-by-step way to design your Signature Talk so that your audience naturally wants to join your online courses using the "Infusion Selling™ Strategies" (This alone will be worth registering!) The secret to sharing the right 'signature story' so that your audience rushes to enroll in your programs before you even make your offer!!! Why ‘selling at the end' of your presentation is the worst way to convert new clients...and the surprising thing you need to do instead How to go from fear to confidence in under 9 seconds using the 'Confident Focus Technique' - this will rid you of speaking fear forever You'll walk away feeling confident, clear, and ready to deliver virtual and live presentations that don't just get claps, but lead to a flood of clients...every time!  You can sign up for Colin's training here.

Prepare yourself for an unforgettable journey on The Decision Maker Show with Allie Bjerk. This episode is an absolute must-listen, as we unravel Valerie's inspiring story, a Tiny Offer success story, despite many trials and tribulations. We talk about choosing a niche, overcoming challenges, listening to your audiences, and more. Don't miss this episode. It's not just a journey; it's an education, a masterclass in the art of persistence and achieving success against all odds.

Knowing how to build your revenue is not an easy job. This takes data proven strategies and knowing your people. Some pointers to take into consideration if you want to stop launching new programs and earn from the existing ones. No.1 Work on your sales page, Your sales page speaks for you. You have to align the sales page according to your personality, and keep it authentic and aligned with how you want it to be. Remember your landing page is your selling ticket it is where your audience meets with you for the first time.   No.2  knowing your audience; to create that limitless flow in your email listing you have to target those people who want to be there. See that’s the difference between those who are just dabbling, you don’t want to have a list of dabblers. That’s the way you can create a limitless flow in your listing. These are the ones who want to learn from you, and working with such people creates a sense of satisfaction for both.   Understanding what strategy works for you; This specifies from business to business, know what category your business falls into and how it works for you. You have to create alignment in your digital presence; your sales page and your people.   Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk Subscribe and Listen to The Allie Bjerk Show podcast HERE: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/58Sl1hK... Mission My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives. Here are the ways to work with us here at Allie Bjerk Coaching: FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register... ️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta... Connect with me on Social Media: http://alliebjerk.com/ https://instagram.com/alliebjerk/ QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

Build a marketing strategy for a business that focuses on consistently reaching new audiences and converting them into customers through a specific sales page or offer. This approach can be effective for building a stable and predictable source of leads and revenue for a business, as it allows the business owner to focus on refining and optimizing the sales process.It's important to remember that different approaches will work better for various businesses and personalities, so it's crucial to find the best approach for you and your business.This can help you avoid the constant pressure to create new content and instead focus on rinsing and repeating your sales efforts for a new audience. It's also important to focus on creating consistent, high-quality content and building relationships with potential customers, rather than constantly trying to come up with new ideas or launch strategies.The goal is to create a sustainable, long-term approach to sales and marketing that allows you to grow your business without feeling overwhelmed or constantly having to start from scratch. Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk Subscribe and Listen to The Allie Bjerk Show podcast HERE: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/58Sl1hK... Mission My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives. Here are the ways to work with us here at Allie Bjerk Coaching: FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register... ️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta... Connect with me on Social Media: http://alliebjerk.com/ https://instagram.com/alliebjerk/ QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section

We fear many things in life and the most common of them all is failure. People are afraid of failing and don’t know what to do when they’re down. Failure is like the end for them and they couldn’t think beyond it. In this episode, I have discussed how to survive and rise again when you’re drowning. We often take a lot of the burden of things that are out of our hands and do not focus on the things that are actually in our control. Find out your strengths and focus on them. My two strengths are that I’m futuristic and strategic. I love planning through strategies and making them work. Make necessary changes in your management pattern to put ease in your work. Our brain is not designed to take all of that load at once and process it. If you’re going to do that, you’ll mess up yourself instead what you should do is you must do that one thing that you’ve been holding back. Identify your daily tasks and figure out which one will impact your brain the most.   Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk Subscribe and Listen to The Allie Bjerk Show podcast HERE: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/58Sl1hK... Mission My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives. Here are the ways to work with us here at Allie Bjerk Coaching: FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register... ️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta... Connect with me on Social Media: http://alliebjerk.com/ https://instagram.com/alliebjerk/ QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section