My 7-Figure Online Launch Formula: What I'm Doing Differently This Time {PART 1}

What does it actually take to create a 7-figure online launch in today's market? I'm about to show you in real time.  Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it's over to give you a perfectly packaged case study of what worked, I'm taking you behind the scenes while I'm actually living it.  This is Part One of my 7-Figure Online Launch Formula series, where I'll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story.  Because there's a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown.  RESOURCES MENTIONED:  🔥 LIGHT IT UP Live (October 6th-8th)   In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE  LOCK IN NEXT LEVEL BY pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE  {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only   CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest  In this first installment, I'm sharing what I'm doing differently with this launch, where we are in the process right now, and something entrepreneurs don't talk about nearly enough.The urge to do more.  The temptation to make early sales numbers mean something they don't.  The impulse to change your content, messaging, emails, or launch strategy because your nervous system wants certainty NOW.  And why one of the most important skills in a successful online launch is knowing the difference between responding to real data and reacting to your own anxiety.  In this episode, I'm taking you behind the scenes of:  • The 7-Figure Launch Formula I'm using to structure this online launch  • What I'm intentionally doing differently this time  • What this first phase of the Light It Up launch actually looks like  • The mental and emotional shit that starts happening when your offer is officially for sale  • Why doing MORE isn't always the answer when you want more sales  • How I separate useful launch data from emotional reactions to incomplete data  • What I'm focusing on instead of trying to control the outcome  Over the course of this launch, I'm pulling back the curtain on the entire process so you can see what building a 7-figure online launch actually looks like while it's happening, not after the story has been cleaned up for Instagram.  And yes, that means I'm bringing you the great stuff and the shit I'd probably rather not tell you.  If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me. 

You know you want more, so why do you keep talking yourself out of the very things that could change your life?    One minute you're certain. The next, fear takes over and you're questioning everything. This identity ping-pong can happen when the version of you craving expansion collides with the version of you that still associates the familiar with safety.    In this episode, we're talking about what happens psychologically during a major identity shift and quantum jump, why fear can get louder right before meaningful change, and how to recognize when subconscious protection is disguising itself as logic.    RESOURCES MENTIONED:    🔥 LIGHT IT UP Live (October 6th-8th)   In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE    JOIN THE POSSE with my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE    {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    You'll hear:  • Why you can want something badly and still pull away from it
  • How your old identity uses fear and overthinking to keep you safe
  • Why identity shifts can trigger unexpected grief
  • The difference between discernment and fear demanding certainty
  • Why more success and visibility can activate old protective patterns 

What do two successful entrepreneur best friends REALLY say to each other about money, business, success, and life? I'm joined by entrepreneur Regina Lawrence for an unfiltered conversation about the advice we normally only give each other.    We're yapping about:  -The business + money lessons we had to learn the hard way  - What success actually looks and feels like behind the scenes  - Our most unpopular opinions about entrepreneurship, money + personal growth  - The boundaries and standards that become non-negotiable as you evolve  - Relationships, friendships, ambition + building a life you actually want The life advice we wish someone had given us years ago    RESOURCES MENTIONED:    JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE    {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    CONNECT WITH REGINA LAWRENCE:     Her Social Media Agency: allthethingssocial.com    Tiktok: @thatbreathyb    Instagram: @reginaalawrence
    Consider this your invitation to eavesdrop on two entrepreneur besties who have built multiple businesses, lived through plenty of plot twists, and have no interest in giving you the polished answer.    Whether you're an entrepreneur, business owner, fellow Virgo, or simply navigating your next chapter, expect plenty of laughs, hard-earned wisdom + a few opinions that may shock you. 

If your business feels stagnant, you're struggling to get it off the ground, or you're simply not where you thought you'd be by now, four months is enough time to change the trajectory.  In this episode, I'm breaking down exactly what I would do if I had September through December to start, grow, or completely turn around a business before 2027.  RESOURCES MENTIONED:  JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details - JOIN HERE  End of Summer Applications-CLOSING SOON - Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only   CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE - The Secret Posse Digest    We're talking about:  - What I would stop wasting time on immediately  - Where I would focus my time, money, and energy for the greatest business growth  - Why consuming more information and constantly changing strategies can keep you stagnant  - The income-generating skills I would prioritize over chasing the latest marketing trends  - What I would get exceptionally good at before to make more money online  - How to create momentum when your business isn't growing as quickly as you expected  Whether you're starting an online business, trying to grow an existing business, struggling to generate consistent clients and sales, or wondering why your business growth has stalled, this episode will help you identify what actually deserves your attention during the final four months of 2026. 

What if the stress you thought you dealt with mentally…your body never actually let go of?  I'm sitting down with Liz Tenuto, aka The Workout Witch, to talk about what happens when years of stress and unresolved trauma continue showing up in your body, and what you can actually DO about it. Liz is the author of When the Body Speaks: How Somatic Healing Sets You Free, and her work has helped bring somatic exercises, nervous system regulation and releasing stored stress and trauma into the mainstream.   RESOURCES MENTIONED:  JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE  {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest  CONNECT WITH LIZ:
   Get her programs + App: The Workout Witch  Get her book: HERE   All Socials @TheWorkoutWitch    We get into: >How stress + trauma can continue showing up physically long after the experience is over  >The surprising ways your body tells you it's been living in survival mode  >What somatic healing actually is and why movement can help  >Why mindset work alone may not change every physical stress response  >Simple ways to work with your body and nervous system when stress hits in REAL TIME  >How to start releasing years of accumulated tension + stored stress from your body  If you've ever wondered why you still feel stressed when nothing is technically wrong, how trauma affects the body, or how somatic exercises can help release stored stress, this conversation will completely change the way you think about what your body has been trying to tell you. 

You can get thousands, hundreds of thousands, even millions of video views and still make almost no money from your content.    Because getting people to watch your videos and getting the right people to BUY from you are two completely different skill sets.    In this episode, I'm breaking down how to create profitable content that turns social media views into clients and sales without sounding pushy, overly salesy, scripted, or like every other AI-generated piece of content on the internet.    We're talking buyer psychology, content conversion, messaging, hooks, calls to action, and how to strategically sell through your videos in a way that feels natural to you AND your audience. Because in 2026, getting attention is only part of the equation. The real skill is knowing what to do with that attention once you have it. Current content-marketing conversations are increasingly focused on that exact gap: turning views into clicks, buyers and revenue while maintaining a recognizable human brand voice in an AI-saturated market    RESOURCES MENTIONED:    {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     **CELEBRATING 7-YEAR ANNIVERSARY OF THE POSSE with my brand-new Gift of Gab series, where I break down per type of content how to create each one, so you don't just get views, you get SALES  AAAAAAND introducing Gab Lab AI, your personal AI Content Director, Gabby trained on my proprietary profitable-content formulas, emotional sales techniques, top-converting hook formulas and methodology. >> JOIN HERE (*select the 6-month option to get Gab Lab AI)    CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    In this episode, you'll learn:  🔥 Why more views, followers and engagement don't automatically equal more sales  🔥 How to create video content that attracts buyers, not just viewers  🔥 The buyer psychology that moves someone from "I like this person" to "I WANT what they're selling"  🔥 How to talk about your offers without giving people the ICK or turning every video into a sales pitch  🔥 Why your hooks need to do more than stop the scroll if you want your content to make money  🔥 How to use AI for content creation without losing your voice, personality or the emotional connection that makes people want to buy from YOU  🔥 The difference between creating more content and creating profitable content    PLUS: Something BIG is happening inside The PO$$E. 🔥  I'm officially unveiling the completely rebranded PO$$E Community AND introducing GabLab AI, your personal AI Content Director trained on my proprietary profitable-content formulas, emotional sales techniques, top-converting hook formulas and methodology.    Gabby helps you create hooks, video scripts, captions, content plans, images + more while saving you at least 50% of the time you're currently spending creating content.    If you're done creating content just to feed the algorithm and want to start creating content designed to get you clients + sales, come join us.   GET INSIDE THE PO$$E + MEET GABLAB AI    It's time to stop posting for views and start creating content that fucking PAYS YOU. 

What do you do when everything seems to go wrong at once, and you have absolutely no idea how it's all going to work out?    I was supposed to release a completely different episode today. It was already recorded. Everything was planned. Then I woke up to some major fucking bullshit...followed almost immediately by more bullshit.    So I scrapped the plan and hit record while I was still in it.  This isn't an episode about resilience from the other side, when everything has worked out and you can package the experience into a beautiful lesson. I'm taking you behind the scenes of how I handle stress, uncertainty, business setbacks and unexpected life problems in REAL TIME, before I know the outcome.    Because when multiple things go wrong at once, your brain loves to take individual problems and turn them into one giant story:  Everything is falling apart.    RESOURCES MENTIONED:    {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     JOIN THE POSSE with my brand-new Gift of Gab series, where I break down per type of content how to create each one, so you don't just get views, you get SALES. You will be trained how to use my proprietary profitable-content formulas and emotional sales techniques to your own business >> JOIN HERE    CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    In this episode, I'm sharing:  🔥 What I do when business + life problems start piling up at the same time  🔥 How I stop myself from turning one difficult situation into "everything is going wrong"  🔥 How to separate what's ACTUALLY happening from the catastrophic story your brain is creating about it  🔥 Why I don't force myself into positive thinking, gratitude or trying to immediately find the "lesson"  🔥 How I manage the urge to react, fix everything and make major decisions when I'm stressed  🔥 What emotional resilience actually looks like when you're an entrepreneur carrying a lot of responsibility  🔥 The question I come back to when I can't control the circumstances: Who am I going to BE while this is happening?    If you're navigating a hard season, dealing with uncertainty, feeling overwhelmed by business or life, or wondering how to stop spiraling when everything seems to hit at once, this episode is for you.    You don't have to know how everything is going to work out today.  You don't have to pretend what you're dealing with doesn't suck.  You just have to stop making what's happening RIGHT NOW mean that everything is falling apart. 

What if the moment when everything in your life seems to be falling apart at once isn't proof that you're going backward, but part of what happens before your biggest expansion?    Wealth expert and creator of The Quantum Woman™ framework Shamina Taylor joins Tiffany for a deeply honest conversation about what a quantum leap actually looks like in real life, including the part nobody wants to talk about: the breakdown before the breakthrough.    Shamina takes us inside her own quantum crash-out, when the successful life she had built began crumbling and forced her to confront what achievement, logic and pushing harder could no longer fix. What came next required emotional healing, identity work, learning to trust the unseen, and completely changing her relationship with money, success and herself.    RESOURCES MENTIONED:    {End of Summer Applications-open for limited time} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     Inside The ProjectME Posse, we're diving into my brand-new Gift of Gab series, where I break down per type of content how to design them so you don't just get views, you get SALES  >> JOIN HERE (*price will soon be going up for the first time since 2019, so lock yourself in at the OG pricing today!)    My Gift to You! Your Quantum Walk guided meditation series + Fire Horse Identity Journal HERE     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    CONNECT WITH SHAMINA:  Shamina Taylor's Website  Follow Shamina Taylor on Instagram  Listen to The Unapologetically Rich Show with Shamina Taylor    🔥 IN THIS CONVERSATION:  >Why your life can appear to be falling apart right before a major quantum leap  >What quantum leaping actually looks and feels like in real life versus how it's portrayed online  >Why manifestation can fail when emotional healing and deeper inner work are missing  >What happens when the identity that created your current life can no longer take you where you're being called to go  >Why multiple areas of your life can start crumbling at the same time during a major period of expansion  >How Shamina went from relying on logic as an attorney to learning to trust herself and the unseen  >The relationship between money, wealth, identity, self-worth and nervous system patterns  >How to navigate the uncomfortable in-between when your old life is disappearing but your new life hasn't fully arrived  >Why trying to force your way through a major identity shift can keep you fighting the very transformation that's trying to happen  >What may actually be waiting on the other side of the season that currently feels like one giant shit show    If you're experiencing major life changes, an identity shift, money or relationship changes, questioning who you are, or watching things that once felt secure suddenly stop working, this conversation will completely change how you interpret what's happening.  The breakdown isn't the end of the story; it's the beginning of your new one. 

You know you need to post the content, talk about your offer, hire the help, make the investment, have the conversation, or finally start the thing you've been thinking about for months.   You've researched it. Planned it. Journaled about it. Asked ChatGPT 47 different ways. And you're still not taking action. This isn't a motivation or discipline problem. And it definitely doesn't mean you're lazy.   Procrastination and self-sabotage can be automatic stress responses designed to protect you from what taking action might expose you to: failure, rejection, judgment, uncertainty, visibility, and even success.   Which explains why some of the smartest, most ambitious entrepreneurs procrastinate the MOST on the things they already know could change their lives and make them a shit ton of money. So how do you stop procrastinating when more information clearly isn't the answer?   We're getting underneath the psychology of procrastination, productive procrastination, perfectionism and self-sabotage to expose what's actually keeping you from following through. RESOURCES MENTIONED:   {End of Summer Applications are Open} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only    Inside The ProjectME Posse, we're diving into my brand-new Gift of Gab series, where I teach my proven communication and conversion strategies step by step >> JOIN HERE   My Gift to You! Your Quantum Walk guided meditation series + Fire Horse Identity Journal HERE    CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany  Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest   You'll discover: >Why do I procrastinate even when I know what to do? The psychological reason your brain can fight you hardest on the actions that matter most. >How productive procrastination disguises itself as researching, planning, preparing, journaling, tweaking, and waiting for more clarity. >Whether your procrastination is driven by fear of failure, fear of success, fear of judgment, or fear of being seen. >Why perfectionism can become one of the sneakiest forms of self-sabotage for ambitious entrepreneurs. >How do I know if I'm procrastinating or something genuinely isn't right for me? How to distinguish intuition from straight-up avoidance. >Why knowing exactly what to do can sometimes make it even harder to take action. >How to stop procrastinating and actually follow through when you don't need another strategy, you need to execute the ones you already have. Because eventually, "What should I do?" stops being the question.

Have you ever replayed a conversation in your head for hours... wishing you had said something differently? Or found yourself shutting down, getting defensive, people-pleasing, or saying something you instantly regretted?    What if the problem isn't your communication skills?  What if it's your nervous system?    In this fascinating conversation, I sit down with Dr. Jeremy Pollack, psychologist, neuroscience-based conflict resolution expert, and author of Wired for Peace, to unpack why difficult conversations feel so overwhelming, how your brain responds to conflict, and the practical neuroscience-backed tools that can help you stay calm under pressure.    Whether you're navigating challenging relationships, family dynamics, workplace conflict, leadership, parenting, or simply want healthier communication, this episode will completely change the way you think about stressful conversations and difficult people.    You'll walk away understanding why conflict isn't simply a communication problem, how to regulate your nervous system before reacting, and how to build stronger, more trusting relationships without abandoning yourself in the process.   RESOURCES MENTIONED:    {End of Summer Applications are Open} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     Inside The ProjectME Posse, we're diving into my brand-new Gift of Gab series, where I teach my proven communication and conversion strategies step by step >> JOIN HERE    My Gift to You! Your Quantum Walk guided meditation series + Fire Horse Identity Journal HERE     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    Connect with Dr. Jeremy Pollack:  Website   Instagram   Book:
Wired for Peace: Using 7 Neuroscience-Based Principles to Resolve Conflicts    In this episode, we discuss:  • Why your nervous system—not your communication skills—is often the real reason conversations break down.  • The surprising neuroscience behind why you shut down, become defensive, people-please, or emotionally react during conflict.  • A simple brain-based technique to calm your nervous system before difficult conversations.  • How to stop taking other people's reactions so personally.  • Why conflict can actually become one of the greatest opportunities for deeper trust and stronger relationships.  • Practical tools for navigating stressful conversations at work, at home, with family members, partners, clients, and colleagues.  • The biggest mistakes people make when trying to resolve conflict—and what to do instead.  • How understanding your brain can help you communicate with more confidence, clarity, and emotional resilience.    If you've ever searched for how to deal with difficult people, stay calm during conflict, improve communication, regulate your nervous system, stop people-pleasing, or create healthier relationships, this conversation is packed with practical tools you'll use immediately.