Behind SIR 2.0: The Founders’ Vision for their next era

In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki! Find NAC Media Group online here.Or visit their Instagram here. Find us on Instagram for Process the Podcast here.Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.Head over to the Process Instagram to watch several supporting visuals for this episode. Find Bruna's portfolio on The Artist Group's website here. Find your host Arielle Thomas on Instagram here. And join our new Facebook group, Process Uncut here! Head to the Cinema Thom website to never miss a social or trending update! See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As Process grows, Arielle is striving to work through her own strategy as a director, social strategist and podcaster. Find Gemma on Instagram here.Find Gemma on Tik Tok here. Find your host Arielle on Instagram here. Follow us on Process the Podcast's Instagram here. Find us on Tik Tok here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot investments, all while emphasising the value of artist integrity and collaboration. If you loved the sound of the course, head to cinemathom.com/learn and sign up for the waitlist. Learn more about Arielle's personal banking via Up here. Follow Process the Podcast on Instagram here. Follow your host, Arielle on Instagram here. Keep your eyes peeled on our socials for our upcoming Facebook group Process Uncut 👀See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

From Arielle:To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx--In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the importance of boundaries, and the balance between client work and personal projects. They delve into how childhood experiences shape artistic perspectives, the significance of a conducive environment for creativity, and the pressures of maintaining originality in a fast-paced digital landscape. The girls delve into the joy of experimentation and the strategic approach to releasing creative work, emphasising the need for authenticity and personal expression in the creative process. The girls discuss the intricacies of Jasmine's creative process, discussing the balance between personal vision and external constraints The dialogue also touches on personal growth, aspirations for the future, and the complexities of navigating a creative career while staying true to oneself. Topics of motherhood, happiness, money and more!Learn about our new content course 'Your Content Comeback' click here. Perfect for business owners who want to blow up their socials! At the start of this episode, we mention another podcast, Offline by Alison Rice. Head there to hear about the hand lettering debacle.Find Jasmine on Instagram here.Find Jasmine on Tik Tok here.Find your host, Arielle on Instagram here.Follow Process the Podcast on Instagram here.AND of course, hit that subscribe button!See you next Sunday xSome internet things - ignore these: creativity, boundaries, personal projects, client work, childhood influences, creative process, experimentation, video production, artistic expression, social media, creative process, personal work, craftsmanship, influencer culture, photography, self-expression, creative constraints, mental health, artistic vision, content creation, pitching, media creativity, client work, personal projects, authenticity, consumerism, creative partnerships, financial independence, personal growth, work-life balance Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of nurturing relationships with potential clients.Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.Learn more about Kelsey and her business Coming Up Roses. Find Kelsey on Instagram here. Find Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging. The girls comb through their always evolving relationship with the Inspired Unemployed, their adventures in Paris and the power of perception for a particular video with Aussie Olympian Ray Gun. To learn more about Stephanie Taylor find her Linked In here. Visit Swisse on Instagram here.Visit Swisse on Tik Tok here. Explore the collab with the Inspired Unemployed here.Find Process the Podcast on Instagram here.Find your host Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of their brand identity.It was so inspiring to hear how the girls have been laying foundations this year. While marking their 10 years of business for SIR, the girls pull apart photoshoots and share their unique creative process. Find SIR online here Find SIR on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

Learn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the significance of networking, and the complexities of using personal narratives in her work. The conversation also touches on the evolving landscape of social media and its impact on creative careers.Learn more about Yasmin via her Instagram here. Learn more about her work as a director here.Learn more about your host Arielle Thomas here. Learn more about her work and Cinema Thom here. Visit us on Process the Podcast's Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and effectively communicating that vision to the team. She provides tips on casting, location scouting, and creating call sheets. Arielle concludes by emphasising the value of building a strong network and database of trusted professionals in the Australian industry.Want that Budget/Database Template? Download it here.Follow Process the Podcast on Instagram here.Follow Process the Podcast on TikTok here.Follow your host Arielle Thomas on Instagram here.Follow Cinema Thom while we recalibrate and prepare for a little re-launch here.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.