Chapter 14: Looks Like We Made It

What does it take to become an award-winning PR pro? In this episode of PRessing On in Public Relations, Rachel and Liselle pull back the curtain on how to elevate your brand, boost your credibility, and bring home the gold—whether you're a solo strategist or leading a full team. From myth-busting and budgeting tips to crafting a killer awards calendar and navigating rejection, this episode is packed with practical advice, hard-won lessons, and real-life stories from the frontlines of award season. You’ll walk away with the confidence and tools to nominate yourself, your team, or your project—and actually win. Because recognition isn’t just nice—it’s strategic.

Join us for a PRessing On in Public Relations episode that you are sure to enjoy! Whether you are a seasoned professional or straight out of college, Confessions of a PR Intern 2.0 is an absolute must-listen!    Confessions of a PR Intern was first recorded in 2020 and turned out to be the most listened to episode for the podcast! In this episode, Confessions of a PR Intern 2.0, Rachel and Liselle invited some of their PR friends who have been in the field for many years to reminisce on their early career days where they share lessons learned from the 1900s.   To listen to the OG, Confessions of a PR Intern visit PressingOnPodcast.com⁠ _______________________________________________________ To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  

Join us for a PRessing On in Public Relations conversation on Acing the APR! Thinking about pursuing your APR but feeling overwhelmed? Not sure where to start—or how to stay on track? If you’re nodding yes, this episode is made for you. Rachel and Liselle have been through the APR process themselves, and they’re sharing the tips they wish they had when they started. From building your Readiness Review panel to tackling the exam with confidence, the PRessing On hosts break down what it really takes to earn your Accreditation in Public Relations. Whether you're just starting to explore the credential or you’re knee-deep in study guides, you'll get honest insights, time-saving strategies, and encouragement to keep going. Ready to boost your career and join the ranks of accredited PR pros? Grab your study plan and press play. To learn more about earning your APR: www.praccreditation.org/apply/apr/ https://www.capio.org/apr _______________________________________________________ To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ------------------------------------------------------------------ To track down Michael, visit www.consultingsuccess.com, or find him on LinkedIn https://www.linkedin.com/in/zipursky/   For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you! Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value from your next event (instead of just collecting free tote bags). Grab your lanyard and let’s dive in. To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations. Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department. Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy. To connect with Brenda, track her down at: Instagram: @bduran5 LinkedIn: linkedin.com/in/brendaduran ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image. An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Amanda’s writing has been published in many top-tier publications, but—true to her profession—always under someone else’s name. She has served as a ghostwriter for Fortune 50 executives, prominent politicians, and countless client leaders, helping to amplify their voices from behind the scenes. With her new book, PR Confidential, she’s stepping out of the shadows to make her insider’s knowledge available to everyone.    To connect with Amanda, track her down at: LightSpeedPR.com https://www.linkedin.com/in/amandacproscia/ https://www.linkedin.com/company/lightspeed-pr/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  

Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like!  For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit ⁠PressingOnPodcast.com/prbook⁠..

Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly. With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations. Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food & Beverage, Wine & Spirits, Consumer Goods, Lifestyle, and Retail industries. To connect with Lindsay, track her down at: Instagram: @slayer__pr Facebook: https://www.facebook.com/profile.php?id=61555448084766 X: https: @Slayer__PR Linkedin: https://www.linkedin.com/company/slayer-public-relations/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it! In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists. For more information visit ⁠⁠PressingOnPodcast.com RMGComm.com DeGravePR.com