Possible NOW podcast

Cool Without Shouting: Fabiola Torres on Gap’s Comeback, Katseye, and Why Taste Still Wins

11/12/2026
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Fabiola Torres’s first Gap was a hoodie her aunt mailed from California to her hometown in Mexico. Now she’s Global CMO of the 56-year-old brand and the leader behind the Katseye campaign, which drew a billion impressions in its first week. She and Christian get into what nearly two decades at Nike taught her, how to make a brand everyone knows feel cool again without shouting about it, and why data alone can’t spot the next big artist.

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