The GOP's Pre-Midterms Opportunities | Heather Higgins

Heather Higgins, CEO of Independent Women's Voice joins Miranda this week for a pre-midterm election conversation. Higgins tells Miranda she doesn't see a blue wave coming as big as many predict and election outcomes could be even better for conservatives if Republican candidates learn to communicate impactfully to women and swing voters rather than get bogged down with facts and figures. Higgins says candidates should take a lesson from Reagan and Trump, the most effective Republican communicators in history. Learn more about your ad choices. Visit megaphone.fm/adchoices