Ep.385: Internal & External Marketing Tips Every PT Owner Needs

In this week’s episode, Brian dives into Division 3: Finance — the keystone of scaling a successful PT private practice. Whether you’re a startup hustling through the first 24 months or a multi-clinic owner ready to expand, financial management is the cornerstone that separates thriving practices from those stuck in survival mode. Learn how to shift from managing by personality to managing by statistics, why “control equals income,” and the exact financial metrics you should track to build long-term stability and freedom.

In Part 2 of our five-part success series, we’re tackling internal and external marketing — and the outpoints that may be choking off your growth. From website fixes and Google Business Profile updates to referral-building strategies and patient engagement tactics, these are the proven steps that keep PT owners thriving. If you want to strengthen your online presence, boost referrals, and create a culture that drives return business, this episode is for you.

Failure rates for new businesses are high — but your physical therapy practice doesn’t have to be one of them. In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher, PT, shares the best practices of the best practices that every PT owner can implement to protect their clinic from stagnation or failure. From defining your ideal scene to building the right structure, Brian walks through actionable strategies to help you future-proof your practice, grow sustainably, and achieve the freedom you deserve as an owner. Whether you’re just starting out or expanding to multiple locations, these proven steps will set you up for long-term success.

Burnout, low morale, and lack of teamwork don’t just hurt your staff—they directly affect the success of your private practice. In this episode of Secrets of the Top 10%, Brian Gallagher shares the three key “source to solution” strategies that every PT owner and clinical director must master to lead effectively.

In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher, PT, draws from recent conversations with practice owners to reveal why stagnant growth happens and how to reverse it. He’ll help you evaluate whether you’re acting as the projector (driving change) or just the screen (reacting to circumstances), define your ideal scene in vivid detail, and align it with the people who matter most in your life.

In this no-holds-barred episode, Brian Gallagher dives deep into what it really takes to succeed in physical therapy private practice in 2025. From letting go of fixed ideas and outdated models to embracing automation, hybrid services, and strategic outsourcing—this episode gives you the mindset and tools you need to thrive. Learn how to fire your doubts, shed unproductive habits, and build a business model that supports freedom, growth, and profitability. Brian even shares his personal 2025 playbook for launching and scaling a PT practice. If you’re serious about leveling up, it’s firing time.

In Episode 380 of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher, PT, dives deep into the most important factor driving your personal and professional success: purpose. This solo episode takes you behind the scenes of Brian’s own journey—growing up in poverty, discovering his “why” at age 12, and dedicating his life to helping others achieve their best selves. Whether you’re a practice owner feeling burned out, a clinician questioning your path, or someone looking to reignite your passion for PT, this episode offers a powerful reminder: your success is not about chasing happiness or money—it’s about aligning with your core values and making decisions that lead to harmony. 👉 Book a free Discovery Call with MEG  

Starting your own physical therapy clinic? Don’t let financing be the thing that holds you back. In this episode of Physical Therapy Private Practice Secrets of the Top 10%, we break down smart and safe ways to fund your startup so you can launch with confidence. 👉 Ready to open your own physical therapy clinic the smart way? Book a free discovery call with our team and get personalized advice for your practice goals. 📅 Schedule your discovery call here: https://www.megbusiness.com/discovery-call

If you’re still relying on salary and sign-on bonuses to keep your clinic staffed, you’re missing the bigger picture. In this episode, Brian Gallagher, PT unpacks the real secret to hiring and retention — and it’s not about money or mechanics. It’s about culture, leadership, and the energy you give off as a practice. People don’t just want a job; they want a place they believe in. If you want a clinic that scales without burning out or breaking down, this episode is your reset. 📞 Book a Discovery Call with MEG to build the team that helps you grow.

In this episode, Brian reveals the most dangerous leadership trait a PT owner can have—and it’s probably not what you think. Drawing from personal experience, he unpacks how the failure to confront can quietly erode your team, your culture, and your success. 🎯 Ready to grow your practice with real support? Book a discovery call with Brian: www.megbusiness.com