
Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer on Building Business Cases for Genomics
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1:00:35
A panel discussion and interactive Q & A with genetic counseling directors, healthcare consultants, and business case experts. Hosted by Kira Dineen.
Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer discuss:
- Where to begin: connections and resources to get started
- How to craft compelling narratives
- The numbers behind the story: backing up cases with data
- Best practices for building strong business cases
Resources:
- NSGC Cancer Genetics Business Case Toolkit
- An Introduction to the Genetic Counseling Business Case Experience: Learnings from NSGC’s First Business Case Summit
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