Base Coat Marketing

Brad Ellison & Skylar Stewart

00:00 Intro - Origin from Lehman to Ritz to 2008 crash. 5:20 Why Aleph 10:34 High End Residential 10:46 Amplify vs Restraining Unique Abilities 12:12 Multiple Locations 12:55 Young Marc 15:13 What is the Universe 17:38 Math Conspiracy 18:48 Comfort Zone Pros & Cons 20:47 Fear of Death & Post Death Thoughts 22:16 Religious Structures 23:40 What is Suffering 25:41 What is Happiness 26:40 How can living a happy life lead to sadness 27:00 Trolley Problem - What’s Your Number 29:32 Why America is the Best Country in the World 31:20 Closing Thoughts

00:00 Intro 3:29 What is Marketing and how to do it well 6:16 Economies of Scale in Marketing (myth) 10:55 Will painting every professionalize. 15:32 Paris Painting’s Marketing Strats 26:01 Balancing Justice & Mercy 32:11 Equity vs Equality 36:23 What religion is the correct religion 38:30 Can democracy work in every culture 41:55 Why do we dream. 42:40 Analysis of Paris Painting Logo 44:45 Outro

00:00 Pre-Intro 01:05 Intro 02:39 Troll Physics / Moon Landing 13:55 Throwing baby out with bathwater thoughts 15:00 Equality vs Equity 19:54 Individual rights vs National interests 24:12 Movie Discussion ‘The Square’ 33:42 Suppressing Traumas 36:47 The Grand Hilbert Hotel 39:40 Ship of Theseus 43:25 Zeno’s Paradox 47:11 Sisphyus 49:58 - 50:58 52:40 Human Qualities to Enhance vs Dehance 59:36 Job Costing vs Having Fun 01:01:09 Why High End Painting is Bad for Humanity 01:12:38 Workout Routines 01:15:00 Universal Basic Income 01:17:49 Value in Fashion 01:18:53 Outro 01:20:04 Bonus Content

In this episode Adam and I discuss: Worst paint spills 3:30 Aleph Rocket Fuel 6:01 High Quality at different scales 6:34 Zeno’s Paradox 9:34 Sorites Paradox 11:02 Abraham Tested 13:44 Ship of Theseus Double Trouble 15:28 Do pets go to heaven 16:22 The Problem of Evil 17:06 Training Sales Reps 17:55 Having Hobbies & Balance 19:16 - Objectives vs Goals 24:00 Practical Non-Negotiables 25:16 Outro

In this episode Austin and I discuss: 00:00 - Intro 00:27 Sponsor Promo??? 00:47 Background Context 03:55 The Core Four 05:09 Structures of prioritization 07:12 Meditation & Mental Training 10:01 Prioritizing life over business 12:04 Battling Perfectionism 12:33 Specialist vs Generalist 13:02 Painters are the worst 13:22 Outro 13:48 Bonus content - more context

In this episode Morgan and I discuss: 00:00 - Intro & Origin Story 04:41 - Investing in real estate & the trades 08:20 - Gambling vs investing 10:53 - Sponsor Promo??? 11:51 - zweckrational vs wertrational 13:31 - Trolley Problems 20:40 - What is the purpose of human life 21:54 - Thoughts in Intellectual Property 26:09 - Purpose of this Podcast 26:33 - What happens after we die & freewill 28:54 - Outro 29:01 - Bonus content - Ship of Theseus, If a tree falls, what do we do about global warming.

Nick and I discuss: 00:00 Intro 00:58 Nick’s Professionalization Sheet 02:00 Why being an example of professionalism is important 02:28 How we rise or fall to the expectations 02:55 Chaos of un-intentionality 03:34 Changes in the industry led by the PCA 04:07 Preparation + Opportunity = Luck 05:26 The many hats of a sole-prop 06:29 Outro

In this episode Shane and I discuss: ◉ Business origin story ◉ Process of buying out a brother ◉ The Trolley Problem (TTP) ◉ TTP - Asymmetric Uncertainty ◉ TTP - The Fat Man ◉ TTP - The Reverse Asymmetric Stakes ◉ When to use Flat vs Satin paint ◉ The Chinese Box ◉ Do we have a sense of being outside our actions ◉ Commercial vs residential pros and cons ◉ If a tree falls in the forest - thought experiment ◉ Overhead challenges to scaling to $8M+ ◉ Why do bad things happen to good people ◉ Is love dependent on free will ◉ Does survival necessitate conflict in capitalism

Christian Militello and I discuss: ◉ Christian’s Origin Story ◉ 2001 pop culture history ◉ Secrets to 22 years of business longevity ◉ Baseball metaphors for life ◉ Dangers and societal issues of Skateboarding ◉ Jason’s Favorite movies ◉ Christian being the ‘first’ Aleph Partner ◉ Co-running a business with a spouse ◉ Promoting Marital Sex ◉ Sex Vs Gender - Changing boundaries ◉ Universal Basic Income - The value of the human touch ◉ The war in Ukraine ◉ Christian as the PCA N&R committee Chair ◉ Structural discipline vs reactive discipline