Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.
šÆ Marketing Will Evolve Beyond Metrics, Itāll Be About Meaning
Igor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into peopleās lives.
He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity.
In this future, marketing wonāt just sell, it will build emotional connections and foster meaningful engagement. šāØ
Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev
#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation
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