EPISODE 224- Localize, Optimize, Monetize: BBC's Director of Digital & OnDemand Kasia Jablonska on FAST Marketing

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps. On The Menu: 1. Using data-driven insights for content and audience decisions. 2. Adapting content to regional audience preferences for higher success. 3. Innovative ad formats attract smaller advertisers. 4. Integration with existing broadcaster models for sustainable growth. 5. Optimizing workflows with technology, processes, and collaboration. 6. Reintroducing older content to new audiences at lower costs. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded content, and event production for Sónar+D, focusing on fostering the convergence of creativity, technology, and society. On The Menu: 1. Creating a collaborative space where innovation thrives, driven by creative minds and technology. 2. Navigating obstacles through teamwork, passion, and focus on delivering meaningful experiences. 3. Exploring AI's impact on art and tech industries, fostering education and knowledge transfer. 4. Prioritizing meticulous curation for music, art, and innovation to offer a holistic experience. 5. Incorporating new presentation formats, production techniques, and interactive designs. 6. Celebrating the multicultural and multi-generational nature of Sónar attendees. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #AndreaFaroppa #Sonar #Outgrow #Cultural #Marketing #Branding #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Ted Ross is the Chief Information Officer for the City of Los Angeles and General Manager of the Information Technology Agency. With over 27 years of technology experience, he has led the delivery of IT services to 50,000 employees across 45 City departments and digital services for over 4 million residents. He has received several accolades, including the Southern California CIO of the Year ORBIE and the Los Angeles CIO of the Year awards. On The Menu: 1. Transitioning from finance to technology to enhance business and government functions. 2. Streamlining large-scale projects through communication and iterative approaches. 3. Balancing delegation, empowerment, and strategic vision for effective leadership. 4. Encouraging risk-taking and innovation within every department. 5. Addressing urban challenges with effective, human-centered technology. 6. Emphasizing IoT, 5G, and AI to revolutionize smart cities.Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #TedRoss #Tech #Outgrow #Vision #Marketing #LACity #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

She discusses the pressures within large organizations that, while challenging, can drive positive outcomes. She highlights the need to break down silos between IT and legal teams to foster better collaboration and efficiency. It’s time to collapse these barriers and build stronger, more unified strategies for success! 🚀 Watch the full episode here 👉⁠⁠⁠⁠https://bit.ly/4dmhksw #Outgrow #MWCBarcelona #CyberSecurity #Collaboration #DellTechnologies #BusinessEfficiency #ITLeadership #BreakDownSilos #TechInnovation

He emphasizes the importance of developing user-friendly technology and the critical need for upskilling both the workforce and management at MWC Barcelona. To stay ahead in the fast-evolving tech landscape, simplicity and continuous learning are key to driving success and innovation. 💡 Watch the full episode here 👉⁠⁠⁠https://bit.ly/3Sh85Bi #Outgrow #TechInnovation #Upskilling #DigitalTransformation #McKinsey #WorkforceDevelopment #Leadership

She highlights how Apple is set to have a strong playbook and practical use cases for VR, drawing from past successes. Ariel also reflects on Google Glass, launched 10 years ago, and anticipates that the future of VR will bring purpose-driven innovations. 🚀✨ Watch the full episode here👉⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3TukdQl #Outgrow #VRInnovation #AppleVR #TechFuture #GoogleGlass #CollisionConf #TechWithPurpose #VirtualReality

Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!  Watch the full podcast to know more! 👉⁠⁠⁠⁠⁠https://bit.ly/4fu91fL #Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney

He discusses the importance of making aircraft visible to drones. By sharing flight data and routes, this initiative ensures safer skies, promoting fairness and situational awareness for drones and aircraft alike. It’s all about giving a clearer picture of what’s happening up there! 🌍✨ Watch the full episode here 👉⁠⁠https://bit.ly/4e4AVNm #Outgrow #AviationTech #Drones #FutureOfFlight #EuropeanParliament #AerospaceInnovation #AirTraffic #TechSafety

She emphasizes the importance of workplace flexibility in attracting neurodivergent talent. She highlights how neurodivergent individuals are valuable contributors and exceptional leaders, bringing unique perspectives and strengths to the workplace. 🌍💡 Watch the full episode here 👉⁠⁠⁠⁠⁠https://bit.ly/3XmJSg9 #Neurodiversity #Leadership #Innovation #WorkplaceInclusion #DiversityAndInclusion #TheNextWeb #NeurodivergentTalent

Since its launch in 2021, SAP’s platform has been delivering personalized customer journeys with content tailored to individual roles and needs. By leveraging AI and gamification, SAP creates high-value interactions that drive sustainable partnerships and innovative solutions in today’s fast-evolving world.  Check out the full episode here 👉https://bit.ly/4e5zDS8 #WomenInTech #DiversityInLeadership #EmpowerWomen #TechInnovation #InclusiveTeams #WomenWhoLead