Why we know our story matters — and still won't tell it.
The organizations most convinced that storytelling matters are often the very ones least likely to do it. This is not a skills problem. Nobody needs another workshop on the anatomy of a good narrative. Our sector suffers from a knowing-doing gap. Until we name what holds us back, we will keep nodding along at conferences and driving home to say nothing.
James Misner is founder of The Kipos Group, which helps leaders of direct-service nonprofits raise more money through strategic, story-driven fundraising. He has spent 25 years helping mission-driven organizations turn their impact into sustainable revenue. Reach him at [email protected].
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