How Do I Know If My Marketing is Working?

As many of you know, I manage multiple businesses in addition to my RIA. Some of you also have side gigs. Other advisors often ask how I keep everything organized, so I'm going to share my best tips for managing more than one business. Sponsored by CalibrateIQ.

Financial advisors love to talk about niching. Whether you decide to niche or not, there's generally one angle most advisors take when it comes to their niche, but there's more than one way to approach it. Let's talk about the other two approaches to niching, including the often-overlooked "door #3."  Sponsored by CalibrateIQ.

As financial advisors, we often assign action items to clients, and we need a way to help them track what needs to get done. What's the best system for tracking client tasks? My answer is likely to be unsatisfying (but still effective). Sponsored by CalibrateIQ.

This week's episode is a pep talk to encourage you to break the habit of overthinking and build the habit of making decisions quickly. Sponsored by CalibrateIQ.

I stumbled across a brilliant tip for enhancing and optimizing how your website gets found by AI tools. It's pretty quick to implement, and most financial advisors probably aren't doing this. Sponsored by CalibrateIQ.

Starting an RIA is overwhelming enough without worrying about how you're going to get clients. It's easy to get lost in all of the options and possibilities and end up paralyzed and doing nothing. I'm going to lay out a simple plan with 5 specific marketing tasks to implement in the first 30 days of launching a firm that will give you a lot of bang for your buck.  Sponsored by CalibrateIQ.

It's the age-old question: "How do I know if my marketing is working?" As financial advisors, we are wired to want to measure everything. But does this always make sense? Sponsored by CalibrateIQ.

It's conference season and I'm looking forward to seeing many of you at some events this year! Here are 3 things I generally want to make sure I do at every conference to get the most value.  Sponsored by CalibrateIQ.

As financial advisors, we love to complicate things. We are analytical deep thinkers, and it can cause us to add complexity to our businesses. But I like to practice something I call "relentless simplicity." It helps me scale, stay efficient, and serve clients better. Sponsored by CalibrateIQ.

I don't know about you, but sometimes I get overwhelmed when I look at all the tasks I have to do in a day. There's a super simple, low-tech secret that I use that helps me get started.  Sponsored by CalibrateIQ.