In this episode of Lennox ON AIR, Dave and Doug sit down with Tripp Jordan of Sales Builder Pro, Jeff Bowab of RYNO Strategic Solutions, and Lennox Category Sales Sr. Manager Scott Dohn to explore how dealers can turn growing interest in zoning and mini-splits into profitable business growth. As homeowners search for whole-home comfort solutions, the group explains why selling the equipment alone is not enough—and why education, marketing, and a confident sales process must work together.
The conversation covers how dealers can market the problems homeowners are trying to solve, create educational content that builds trust, and use financing to make comfort solutions more accessible. You'll also hear how tools, training, and vendor partnerships can help teams quote ductless systems with confidence, reduce hesitation at the kitchen table, and prepare for the category's continued growth. If you're ready to move beyond one-size-fits-all selling and capture more of the ductless opportunity, this episode offers practical strategies to help you take action.
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Lennox ON AIR is a Lennox Learning Solutions Production.
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