Wayfair's Perigold Goes Big - 30K Square Feet of Luxury | Fast Five Shorts
Wayfair's luxury brand Perigold opens a massive 30,000-square-foot, two-level store in West Palm Beach! Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
The new location features 150+ luxury home brands, a dedicated sleep center, and expanded kitchen appliances—with many products available to take home or ship within a week (remarkable for furniture!). But is this Restoration Hardware-esque flagship profitable?
Manola Soler initially questions the four-wall economics before coming around on the brand-building exercise and quick-turn inventory model. We debate whether Wayfair should have showcased a mix of Perigold's luxury offerings with more accessible Wayfair products—creating a high-low concept no one else in furniture can match. Plus, Lisa emphasizes why planning is the central nervous system that makes these physical experiences work.
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#wayfair #perigold #luxuryretail #furniture #westpalmbeach #retailstrategy #omnichannel
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