Notes from the Edge podcast

Is Being Seen Worth Losing Yourself? Authentic Brand Visibility with Sarah Snyder

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What if the biggest obstacle to being seen isn’t your message, but the person you think you have to become to deliver it?

Why do so many accomplished leaders feel compelled to perform confidence while quietly fearing rejection? Lisa Lacy welcomes Sarah Snyder, licensed professional counselor and Head of Partnership Development at Wasabi Publicity, for a revealing conversation about trauma, emotional intelligence, authenticity, and the psychology behind being visible. Together, they explore why our need for approval can keep us hiding behind carefully constructed identities.

From the fear of public criticism to the pressure to always be the strong one, Sarah explains how authentic storytelling builds credibility without sacrificing emotional well-being. They also explore the changing world of public relations, why genuine connection matters more than manufactured perfection, and how one small act of kindness can communicate more love than a thousand words.

IN THIS EPISODE:

  • 02:45 — How trauma, black-and-white thinking, and the fear of rejection keep leaders hiding or performing for approval.
  • 06:15 — Emotional intelligence, recognizing your needs, and building the internal security to show up authentically.
  • 16:35 — Why authenticity matters more than ever in the age of AI, and how to stop performing a version of yourself for public approval.
  • 22:10 — Handling online criticism, protecting your mental health, and how strategic publicity and social media work together.
  • 28:30 — The exhaustion of always being the strong one, the power of vulnerability, and Sarah’s moving story about how a handful of grapes became an act of love.


CONNECT WITH SARAH SNYDER

Learn how Sarah and the Wasabi Publicity team help entrepreneurs, experts, and thought leaders build credibility and visibility through authentic communication.


https://wasabipublicity.com

CONNECT WITH LISA LACY INSIDE THE EDGE

Join our private membership for deeper conversations, exclusive weekly reflections, monthly live gatherings, and resources for exploring identity, healing, and authentic living.

https://www.lisalacy.com/inside-the-edge

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