12. 4 things killing your email list

Flowdesk stands out as a top choice for entrepreneurs looking to enhance their email marketing game. In this episode, Melissa Seideman dives deep into the features that make Flodesk a preferred platform for both new and seasoned marketers. Links Mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edgeResources I recommend: https://notanotheremailcompany.com/recommendations/

In this episode, Melissa Seideman discusses the challenges businesses face when they outgrow MailChimp and explores alternative email marketing platforms. She emphasizes the importance of choosing a platform that aligns with business goals, highlighting Flowdesk and Kit as viable options for different types of businesses. The conversation also touches on the significance of automation, segmentation, and the need for a tailored email strategy to enhance marketing effectiveness. Links Mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edgeResources I reccomend: https://notanotheremailcompany.com/recommendations/

In this episode of Not Another Email Company, Melissa Seideman interviews Caitlin Spinney, an operations strategist who specializes in optimizing email backend systems. They discuss the importance of building intentional systems to manage email content, the significance of tracking metrics, and the necessity of maintaining a clean email list. Caitlin shares insights on testing strategies, common pitfalls in business operations, and offers advice for aspiring entrepreneurs. The conversation emphasizes the need for continuous optimization and the role of automation in enhancing business efficiency.TakeawaysBuilding a content calendar in Asana can streamline email management.Planning emails a month in advance reduces last-minute panic.Regularly cleaning your email list is crucial for accurate metrics.Click-through rates are essential for understanding audience engagement.Testing different email formats can reveal what resonates with your audience.Web forms must be functional to capture leads effectively.Automation can save time and improve operational efficiency.Continuous testing is necessary to optimize email performance.Don't be afraid to pivot and try new strategies based on data.Entrepreneurship should bring joy, not overwhelm.Links Mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edgeGet Support from Kaitlin dynamicallydone.com/not-another-email

In this episode of Not Another Email Company, host Melissa Seideman dives into user-submitted questions about email marketing strategies. She discusses the optimal number of images to include in emails, how to transition between email platforms, and the importance of sending consistent emails. Melissa also addresses how to effectively market without long-form content, convert email opens into sales, segment audiences for lead magnets, and the best times to send emails. The episode wraps up with insights on sharing free content and the value of community engagement. Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

In this solo episode, Melissa shares what is on her mind this week — from a house full of hockey-loving boys and a packed tournament schedule to a powerful presentation she co-hosted with Jen Lindy on landing pages and welcome sequences. Melissa breaks down six essential tips for writing a welcome sequence that converts, explains why so many business owners leave money on the table by skipping this step, and shares a limited-time offer for anyone ready to get theirs done.In this episode:Why the welcome sequence is the most important email you will ever write — and what happens when you skip itHow to deliver on your promise immediately so new subscribers stay engaged from minute oneWhy setting expectations early reduces unsubscribes and spam complaints before they happenHow to tell your story in a way that turns you from another newsletter into someone people actually want to hear fromThe value-first approach that makes a sales offer feel natural rather than pushyWhy inviting a reply in your welcome sequence is one of the best things you can do for your deliverabilityHow to pace your welcome sequence so you stay helpful without overwhelming new subscribersMelissa’s six tips for a high-converting welcome sequence:Send the first email immediately — new subscribers are most engaged in the minutes after signing upSet expectations early — tell people what you will send, how often, and what is in it for themTell your story briefly — people connect with people, not newslettersGive value before you ask for anything — lead with your most helpful content firstInvite a reply or small action — ask a simple question to boost deliverability and learn about your audienceKeep it focused and well-paced — three to five emails over one to two weeks with one clear purpose eachKey takeaway: If someone joins your email list and hears nothing from you, or hears from you but feels nothing, you have already lost them. A great welcome sequence is the difference between a subscriber who buys and one who unsubscribes.Links mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.com

You might put a lot of effort into crafting the perfect email, but the true secret to better engagement lies in how you segment your list. In this episode of Not Another Email Company, Melissa Seideman explains why relying solely on clever subject lines won't cut it. Your subscribers are on different journeys—from brand-new leads to loyal customers—and treating them all the same hurts your metrics. Learn how to tailor your messaging to specific groups to increase open rates, boost sales, and foster genuine connections over time.What You’ll Learn in This Episode:Why Segmentation Beats Subject Lines: Learn why delivering highly relevant content yields better long-term engagement than simply trying to trick people into opening emails.Tracking Behavioral Data: How to leverage your email marketing platform's analytics to categorize subscribers based on their actions, like link clicks and resource downloads.Gathering Direct Feedback: How to easily use polls and surveys to ask your audience directly about their specific preferences and pain points.Starting Simple: Why you only need 3 to 5 main segments to effectively manage and automate your campaigns without getting overwhelmed.Memorable Quotes:"Instead of trying to trick people into opening an email with a clever subject line, focus on getting your subscribers the content that they want to read.""Segmentation doesn't have to be complicated. In fact, it's usually better if it isn't. A few well-planned tags and automations can dramatically improve your relevance with your emails."Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Episode Title: Four Things Quietly Killing Your Email List ResultsEpisode Summary: Are you putting time and effort into your email marketing but failing to see a return on investment? Many entrepreneurs have hidden issues sabotaging their list's performance without even realizing it. In this episode, we dive into a recent client audit to uncover the four critical mistakes that drain engagement and block sales. From broken automations to neglected warm leads, learn how to identify these silent killers and transform your email list into a powerful, revenue-generating asset.What You’ll Learn in This Episode:The Welcome Sequence Black Hole: Why a missing or broken welcome series leaves new subscribers disconnected. Learn how to craft 3 to 6 introductory emails that share your mission, highlight your offers, and set expectations for how often you'll be in their inbox.Revamping Outdated Lead Magnets: Why unappealing phrases like "subscribe to my newsletter" are hurting your conversion rates, and how to create action-oriented, enticing opt-ins that attract your ideal audience.The Danger of Ghosting Warm Leads: Why inconsistent emailing (like going 60+ days without sending) cools off your hottest prospects. Discover why it takes 3 to 6 months of consistent communication to see significant sales.Curing Generic Subject Lines: How to ditch uninspiring, generic titles and craft subject lines packed with specificity and curiosity to instantly boost your open rates.Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Are you struggling to hit 'send' on your emails? If you find yourself overthinking content, drowning in messy workflows, or unsure how to balance relationship-building with sales, you aren't alone. In this episode, we break down the most common email marketing roadblocks holding business owners back. We share actionable strategies to help you organize your systems, batch-plan your content, and communicate with your audience authentically and consistently.What You’ll Learn in This Episode:The "Friend" Framework: Why writing to your ideal client like a close friend is the fastest way to overcome writer's block and perfectionism.Workflow Organization: How to tame overwhelming platforms like FlowDask by utilizing folders, standardizing naming conventions, and conducting regular account audits.Content Batching: Strategies for planning a month's worth of content in one sitting so you never have to scramble for weekly ideas again.Balancing Nurture vs. Sales: How to use list segmentation to send targeted, personalized messages that increase conversion rates without burning out your audience.Authenticity at Scale: Why infusing personal stories and conversational language into your templates builds stronger rapport.The Power of Automation: Why upgrading your email plan to utilize automated sequences is a crucial investment for driving revenue in the background.Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

In this episode, Melissa Seideman interviews Kristine Citarella, a webinar specialist, who shares her insights on using webinars as a lead generation tool. Kristine discusses the importance of live feedback, common mistakes brands make during webinars, effective follow-up strategies, and innovative campaign ideas. She emphasizes the significance of keeping webinars engaging and concise, and offers valuable advice for those hosting their first webinar. The conversation also touches on career reflections and the importance of pursuing what makes you happy.TakeawaysWebinars should be used as a lead generation system.Weekly webinars can protect your sanity and maintain engagement.Live feedback during webinars is crucial for understanding your audience.Connection with the audience is more important than just numbers.Webinars should ideally last no longer than two hours.Follow-up sequences should be tailored for attendees and non-attendees.Innovative campaigns can yield significant results without paid ads.Getting people to show up is the most important aspect of webinars.Replays are not recommended for lead generation webinars.Focus on skills and happiness over traditional career paths.Links Mentioned:Book a call wirth Kristine and she can talk through how we can use webinars for their business. https://go.madebyspark.co/discoJoin Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Email marketing is about so much more than just hitting "send"—it’s about fostering genuine engagement that drives results. In today’s episode of the Not Another Email Podcast, host Melissa Seideman sits down for a listener Q&A to tackle your most pressing email strategy questions.From figuring out why high open rates aren't translating into sales, to building a massive 20-email welcome sequence, Melissa shares actionable tips for entrepreneurs looking to optimize their communication. Whether you are struggling to grow your list or just want to know the best time of day to send a promo, this episode has the answers.🎧 What We Cover in This Episode:Fostering True Engagement: How to use conversational tones, strategic incentives, and personalized replies to get your audience talking back.The 20-Email Welcome Sequence: Why a longer welcome sequence works, and how to easily repurpose your best evergreen content into an automated funnel.Optimizing Deliverability: The "3 image rule" you need to follow to keep your emails mobile-friendly and out of the dreaded spam folder.Converting Opens to Sales: Why a high open rate without sales means it's time to evaluate your product relevance and sales funnel.💡 Quick-Hit Q&A Takeaways:Make it interactive: Boost engagement instantly by incorporating polls and competitions using tools like ListGadget.Timing is everything: Always test your send times based on audience habits. Pro tip: Send your sales emails at the beginning of the month when people are more likely to spend!Collaborate to grow: Partner with others in your industry for webinars and giveaways, or use targeted Facebook ads to capture fresh subscribers.🔗 Links & Resources Mentioned:Interactive Email Tool: ListGadgetJoin Melissa’s email list for the latest tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off (Use code: emailaudit): https://notanotheremailcompany.com/product/audit/Join the Email Edge Community: https://www.notanotheremailcompany.com/join-the-email-edgeFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/