Why branding matters to storytelling

Does your nonprofit identify with one of these scenarios?

• You’ve grown and have more services, which means other departments are communicating to your existing audience
• You want to grow so jumping on digital marketing trends seems like an easy way to get more attention for your causes
• You’ve had to shift resources around in your organization since the pandemic and have not seemed to find your marketing stride in this new normal

Each of these scenarios offers its own set of marketing challenges, so the first step is going back to your brand. Listen in as Heather Loveridge and Ashley Brinkman chat about the importance of branding when it comes to helping your nonprofit communicate its story well.