The Data Center Intersection of Marketing, Economics, and Psychology

In the latest episode of Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Jeff Barber, the Vice President of Global Data Centers for Bloom Energy. In his role, he is dedicated to empowering data center developers, tenants, and operators to take control of all their data center power requirements with greener, more reliable, more resilient, and more predictable onsite power via fuel cells from Bloom Energy.Barber joined from Roseville, California, home to the ​100-megawatt Bloom Tower. Bloom has been around for a little over a decade and went public in 2018. Bloom has always dabbled in data centers, but a year ago, they decided to shift their focus to prioritize this industry solely. To this end, they hired Barber to build out a team of data center experts. Barber reflects:“It was a very interesting role because I was feeling the power crunch myself. We were not able to secure power in many, many places across the nation. [That] was about 18 months ago now, and it's only gotten worse.”Through the episode, Barber provides insights from his background across all data center industry verticals, including operations to sales to strategy and go-to-market and marketing, and everything in between. Barber says that his IT experience has by far been the most valuable for his current position:“If you understand what the workload is, [you understand what is needed]. Is your tenant a social media company, or are they relational databases using an Oracle back end, maybe with an SAP? You can understand where they need to go. Where should they build? Where should they lease? You can also understand where data centers are going [with AI workloads.] Will they be much more modular? Will they just go to where the power is cheap and available? It's going to make up a significant portion of the market.”When looking to the future, Barber thinks on-site power generation will become paramount. With companies like AWS investing in nuclear power, he believes there will be a trend toward this driven by developers not wishing to be tied to utility providers, where companies are seeing pushback to committed power. He expands:“I think we've reached the tipping point, or I know we have, where the developers are no longer relying on the utility. They're planning on them to not show up. And so that's good for on-site generation. It's the paradigm shift.”He says this does come with its own complications, mainly being that utilities are a Government-regulated industry in most cases. This can be a problem when trying to develop on-site power in certain areas like California and Virginia in particular. He also said there is the potential for the federal government to establish regulations down the line. But, he says there is hope:“It's something that Bloom has been navigating for over a decade, and there's a positive side. If you look at the Inflation Reduction Act and ITC tax credits in the case of Bloom, that's a 40 percent increase rebate to the developer because we're manufactured in the U.S. So, it's 30 percent plus 10 percent domestic content in some areas in the U.S. It's up to 50%. These [energy zones] are areas that have been impacted by the reduction in coal or other generation sources. So that's where the federal government is absolutely helping us tremendously.”Barber dives into the future of energy requirements for data center developers and operators, using his expansive background to explain the past of the industry and look forward. To learn more about Bloom Energy and stay up to date with their initiatives, follow Bloom on <a href="https://www.youtube.com/user/BloomEnergy" rel="noopener...

In this episode of the Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Daniel Pope, Chief Technology Officer of Submer, an immersion cooling technology company. Pope embarked on his journey in the web hosting business at just 16, transforming a single-bedroom server into a multi-million dollar data center. Boasting over 20 years of experience in data center design and operations, his expertise and vision are focused on enabling the transition toward sustainable and future-proofed digital infrastructure.As Pope starts to share his journey, he explains that Submer, the company he helped found, is revolutionizing the way the industry approaches cooling systems for high-density chips. Headquartered in Barcelona, it stands at the forefront of the industry and has attained global reach.“Our products and our technology are mostly focused on large-scale crypto mining operations and the data center industry, including anything from enterprise customers to hyperscale companies. So Google, Amazon, AWS, etc.”Pope goes on to describe his innate curiosity and penchant for experimenting that began in childhood. He describes himself as a “tinkerer,” and recounts a story of taking apart an expensive PC computer his parents had bought for him. Years later, at 16, he embarked on his first data center venture, which started with a humble server in his bedroom.“In a decade, we went from one server in my bedroom to 18,000 servers in a big data center.”From there, he transitioned into roles as a solution architect and later overseeing professional services teams. Through all this, Pope remained deeply connected to the data center industry. Finally, in 2015, he ventured into immersion cooling.“People [started] uncovering the amount of water that was being used in the data center industry, which has been this deep, dark little secret of the industry for a long time.”As he concluded the podcast, Pope left listeners with a resounding message: “Embrace the slime.”Daniel Pope’s episode unfolds as a journey through opportunities made from obstacles. Embracing a connection to the data center industry, he now stands as the Chief Technology Officer of Submer, where immersion cooling represents not just a technological breakthrough but a paradigm shift—an opportunity to embrace innovation and sustainability in equal measure. To continue this journey, connect with Pope on Linkedin and follow Submer on Linkedin for updated news and insights.

In this episode of the Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Kevin Imboden, the Global Director of Market Research and Competitive Intelligence at EdgeConneX. With a strong research background in commercial real estate, Imboden’s work at EdgeConneX involves advising hyperscalers and investors in the data center industry and discovering trends in current and future markets across the world.During the episode, Imboden talks about the future markets of the data center industry, how to get communities on board with data center construction and expansion, and his personal feelings about tech being a positive force or a negative force on the world:“How do we create a level of understanding for an average person that [data centers] are not bad for society, for the community, and for the planet? We need to be more involved in communities, so we’re not this strange thing that shows up one day and builds an ugly building.&nbsp;It might sound like the most basic thing in the world — going up and talking to people at community meetings. But we don’t do it as an industry. Are we afraid to talk to people? Are we afraid to educate people? We shouldn’t be.”When asked if he was pessimistic or optimistic about the future of humanity, Imboden shared:“I’m trying to be optimistic, because I think technology is a force for good. For someone to use it for malign purposes is going to be extremely difficult, because there are so many positive forces through corporate business, government, and any number of community organizations who use this technology for positive ends. I think, ultimately, the positive outweighs the negative.”&nbsp;Imboden drew on his research background to illustrate how he keeps up with the constantly evolving world of tech:“When I used to hire researchers, one thing that made someone good is not technical skills. It’s not even knowledge. It’s honestly just being curious. More than anything, you have to want to know things. You have to want to get answers, be curious, and genuinely believe that.”During the episode, as Imoboden discusses his circuitous route to working in the data center industry and the need to educate young people through programs like Nomad Futurist about the importance of the industry, his desire to share the “humanization” of data centers is impossible to ignore.

In this community-minded episode of Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Paul Hammer, the co-founder and host of Uptime Punks, a digital transformation-focused podcast that interviews tech experts from Europe and all over the world. With a background in tech events and marketing, Hammer leverages his skills in events with tech.STARS, an event series centered on building community in tech.During the episode, Hammer discusses the ground-up approach to changing tech events to reach through the generational gap and draw in younger tech enthusiasts:“If you have an event, which runs the same way for 10, 15, 20 years, you're not going to change it. You might change the packaging and the colors of it, but the inside is still the same, and this is something that can't be changed. You need to find somebody who gives you the backing and the support. I think this is worth a shot. Why don't we try to do something completely different?”.Hammer shares how he was inspired to innovate the setup of tech events:“I was always passionate about communities and bringing people together. There's nothing that brings you more than bringing people together and seeing people smile. For me, it's a reward when people make connections and take knowledge away from it.”Hammer’s passion lies in making space for the younger generations in tech and allowing them to innovate and lead the industry in new directions:“Let's put these young people on stage and let them express how they actually feel. I think this will be a jaw-dropping moment for a lot of executives in the tech industry. Let's empower them and put them on the stage and let them talk, and everybody should listen to them because they're the leaders of the future.”Hammer highlights throughout this episode how his background, surrounded by different cultures, ages, and classes of people, inspired him to center these differences in his event planning. By opening up the tech industry beyond the same people who have been involved in it for the past decades, everyone can benefit from the diversity of experiences that the tech industry can promote through centering different ages, backgrounds, and groups of people.

In this special series podcast episode spotlighting Ambassadors for the Nomad Futurist Foundation, host Nabeel Mahmood warmly introduces Lindsay McConville, a Senior Consulting Engineer based in Amsterdam at Northshore. McConville's expertise spans energy efficiency projects, asset validation, and data analytics across various client portfolios. Passionate about fostering connections and addressing sustainability challenges within the digital infrastructure sector, she thrives on interdisciplinary collaboration and data-driven insights.McConville stumbled into the data center industry by chance, yet her enthusiasm to engage young minds in this field is palpable. Honored with the 2022 Emerging Talent Award by Infrastructure Masons, Lindsay's dedication to the industry is evident. Beyond her professional endeavors, Lindsay actively engages in community-driven initiatives, including empowering girls in STEM education in The Gambia and supporting local youth programs like the Boys &amp; Girls Club of America.For the past three years, McConville has returned to her high school engineering class to share her experiences in the data center industry, witnessing the evolving reactions of students firsthand:“I most recently did that a couple of weeks ago for the class, and it was a really great conversation with them. I was quite surprised by how much they knew about the data center industry before I even presented. So that was quite impressive to me.”McConville highlights the main topic that has been getting her excited to continue work in the data center space:“Looking at the differences I'm seeing between the U.S. and Europe is sort of one thing I've been thinking about a lot recently. And when I was working in the U.S., the data center industry was really driven by the hyperscalers. It's really driven by the larger companies, what they're doing. Whereas over in Europe, I'm seeing so much revolving around compliance and regulation."When asked what advice for her younger self, McConville emphasizes:“Stay motivated. Stay curious. Continue to ask really good questions. I think we don't do that enough. I think questions are really valuable.”This episode showcases Lindsay McConville’s journey into the data center industry and displays her passion for getting other young professionals into the space. Her story serves as an inspiration for those navigating their career paths in telecommunications. Connect with Lindsay McConville on LinkedIn to stay updated about her ongoing journey.

In this compelling episode of Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Shannon Hulbert, the CEO of Opus Interactive and a member of the Yurok Tribe. With over twenty years of experience in data centers, cloud, utilities, and advocating for digital inclusion, Hulbert offers a unique blend of professional expertise and personal background. Raised in a rural village on the Yurok Tribe reservation in Northern California—a place largely untouched by modern conveniences like electricity, telephone, or internet—she brings a distinctive perspective to the tech industry.During the episode, Hulbert shares insightful reflections on her early industry experiences, particularly noting the absence of utility companies at data center conferences and the rampant energy consumption:“Coming from an energy efficiency company as a Native American who has grown up with sustainability at the core of who [I am], to coming into the data center industry, at some of those early conferences, it was like, where are the utility companies? Like we're burning through energy here and there's so much opportunity for efficiency.”Hulbert explains how conversations and her drive help her keep up with the constantly evolving technology sector:“I'm just really passionate about innovation. So nothing else in the history of mankind is happening as quickly as what we're building right now in data centers and the cloud, the introduction of AI is here and that's huge."One notable trend Hulbert highlights seeing in her career was the migration towards sustainable, efficient power solutions, which has consequently shifted focus towards IT:“Now, nothing happens at the business level unless IT is involved and so it becomes very important to make sure that we have sustainable IT. Because for companies that have corporate social responsibility initiatives, this becomes one of the only ways that they're now able to show that they're doing their best where there's no longer brick and mortar.”This episode not only showcases Hulbert's unique insights as a representative of the Native American community but also serves as an inspiration for those navigating their career paths in telecommunications. Connect with Shannon Hulbert on LinkedIn to stay updated about her ongoing journey.BONUS: As promised during the Podcast interview, you can listen to Shannon Hulbert's electronic music here.

Dive into the dynamic world of data center innovation with Karen Petersburg as she joins Jodie Lin in this engaging episode of the Academy Committee special series. With 17 years of expertise, Petersburg has navigated through complex projects and spearheaded major infrastructure renovations. As the Vice President of Data Center Development and Construction at PowerHouse, and with a rich background as the director of design at Digital Realty Trust, she is a driving force behind cutting-edge developments in the industry.Beyond her professional life, Petersburg actively contributes to the data center industry as the president of the local 7x24 DC Chapter, with board and committee positions for the Data Center Coalition and the Nomad Futurist Foundation. Furthermore, Petersburg is dedicated to exploring the philosophical and socio-economic dimensions of data, contemplating how it impacts our daily lives and shapes our globalized society's future.Petersburg discusses her strategic thought process behind initiating the Nomad Futurist Academy committee structure, emphasizing the necessary steps to integrate essential modules into the curriculum:“How can we get to the end result? Which is to get a module into the course. What are the steps that we need to take in order to do that? And so we came up with a program on what we thought made sense, and we're trying to streamline some of the activities for the folks who are trying to put the content together because one of the biggest hurdles to anything is, the amount of work that has to go in in order to make it reality.”Touching on the critical importance of data center education for younger generations, Petersburg states:“And having young children, it's so important at this young age to get them understanding that there is more out there… There's just so much misperception out there that we can fix by hitting the younger generation because then they'll learn it's, hey, it's not actually what you're thinking by just looking at the big box, right?”Petersburg further speaks about the issues the Nomad Futurist Academy is working to solve:“The Nomad Futurist solves a lot of great problems, right? Because it not only grabs the education and the experience from some of these more senior people and passes it along to the younger generations, we capture those lessons learned, but it also provides a way to educate the public."Karen Petersburg’s episode explores how the Nomad Futurist Academy is tackling industry challenges head-on, bridging the gap between generations and revolutionizing public education on digital infrastructure. Whether you're a seasoned professional or an aspiring trailblazer, this episode is your gateway to shaping the digital landscape of tomorrow. Tune in now and stay ahead of the curve with the Nomad Futurist Foundation on LinkedIn.

In this engaging episode of Nomad Futurist, Nabeel Mahmood and Phillip Koblence are joined by Melissa Reali-Elliott, the Content Marketing Manager for DC BLOX. With nearly two decades dedicated to marketing digital technologies, Melissa, a self-proclaimed data center enthusiast, is a consistent contributor to various industry publications. Notably, she authors the Data-Centered column for Mission Critical Magazine. Beyond her background in marketing and communications, Melissa has lent her voice as an advocate for diversity and sustainability initiatives. To these efforts, she contributed to the 2022 bestseller "Greener Data," a multi-author, visionary book that features the voices, stories, and perspectives of leading decision-makers in the data center and network infrastructure industry to share timely insights that inspire positive change towards sustainability.Melissa articulates&nbsp; how her passion for marketing, economics, and psychology harmoniously intersect:“[Marketing] has to always have its finger on the pulse of what the latest trend is and be tied in and be able to talk about it and make sure that their customers are getting the products represented that they need to learn about. It makes the entire industry better if we get the right product to the right people.”She then shares insightful perspectives on how the industry can purposefully structure diversity, emphasizing the need for more intentional efforts:“We don't do as much to talk about why women specifically fit into the framework and the unique skills that they bring. We kind of just say, ‘Hey, you pick your path and figure out where you can carve out your niche’. And that's great for those who are driven to do that, but if we need to attract more people into our space, we really need to do a lot more of that pairing and coaching and matching to align strengths with the job set."As the episode wraps up, Melissa shares where her personal and professional goals align into one overarching purpose:“My mission specifically and what I like to say what I want to do here is to build a world that is connected, sustainable, and equal… Diversity of skill set and diversity of approach are all going to matter. And just taking everything that we are learning and sharing it. I think that is the unique area here where I'm trying to fill.”Beyond a career overview, Melissa Reali-Elliott's episode highlights diversity and inclusion while fostering curiosity. This episode is a must-listen for those on their own personal growth and career journey in the real

In this captivating episode of the Academy Committee special series, Emma Grace Myers, Community Engagement Manager at iMiller Public Relations (iMPR), engages in an insightful discussion with Phillip Koblence, host of Nomad Futurist. Transitioning directly from college to the digital infrastructure world two years ago, Myers has been on a journey of growth. Alongside her role as a Board Member and Advisor for the Nomad Futurists, she holds a unique position as the head of the Audience Quality Assurance committee, actively contributing to shaping and promoting the curriculum of the Nomad Futurist Academy — a dedicated resource tailored for emerging data center professionals.When reflecting on her motivation while working with fellow committee heads, Myers expresses she is driven by collaborating with remarkable people:“It's inspiring to be around passionate people because that stirs up that passionate side in you.”Discussing the experience of building an academy from the ground up, Myers enthusiastically proclaims:“The freedom that's come with this blank slate has been the most surprising or thrilling part of it for me because when the information does come in or content is submitted, we get to decide how it's reviewed.”Myers remarks on what has made her passionate about propelling the industry forward and dedicating her time to the Academy:&nbsp;“The amount of conversations I have had with strangers around my age at coffee shops about the data center industry, who have no idea what it is… And then I just think wait until the Academy is launched. And there's one link that I'll get to provide them. It's comprehensive, there are no learning gaps, and it's all centralized in one free online platform to be."&nbsp;Emma Grace Myers’ episode expands upon how the Nomad Futurist Foundation is bringing its mission to fruition through the creation of the Academy. This insightful episode is a must-listen for anyone aspiring to make their mark in the world of digital infrastructure. Stay updated by connecting with the Nomad Futurist Foundation on LinkedIn.

In this captivating episode of Nomad Futurist, Phillip Koblence and Nabeel Mahmood are joined by Sean James, Senior Director of Datacenter Research at Microsoft. Sean, a visionary leader and innovator in the field of datacenter technology, has been instrumental in advancing groundbreaking projects. These include using hydrogen fuel cells to provide emission-free backup power at datacenters, redesigning datacenters for an advanced energy future with carbon-storing cement, and even testing underwater datacenters. With numerous patents and publications on datacenter energy efficiency and sustainability, Sean's passion for finding reliable, cost-effective, and environmentally friendly ways to run datacenters stems from over two decades in the industry and his background in the Navy Submarine Service.During his time in the Navy Submarine fleet, Sean embraced a motto that has become ingrained in his philosophy:“Be useful. This theme is tattooed on my heart now, always be useful.”Reflecting on his training at a cable company, Sean drew parallels between datacenters and submarines:&nbsp;“Whatever system is in place, there’s a backup. That is a key mission-critical tenet in submarines and data centers it turns out. I love the mission: you have to keep things up at all times. In the submarines, it’s about national security, but in a data center it's about things that are potentially even more critical, there are life safety systems that are leaning on data centers."&nbsp;When prompted to discuss his core drivers of focus, Sean shifts the conversation to his people and the importance of learning from failure: “My focus is to have a team that is healthy from a production standpoint… The tech I work on is fascinating but my main focus is to build a very healthy team. Part of that, talking about a growth mindset, is learning how to deal with failure."Sean James has an inspiring narrative beyond just a career overview; his episode is a lesson in fearless courage and curiosity. This episode is a must-listen for those on their own personal growth and career journey in the realm of telecommunications. Connect with Sean James on LinkedIn to stay updated about his ongoing journey.