My Lash 2 1/2 Braincells | Ep 74

Hi friends!! We sat down for a completely transparent, two-hour conversation about what we’re building at Light Heart and more specifically, why we’re putting so much energy behind a consumer product like lash serum to grow the professional side of our brand. We’re breaking down the strategy behind reaching slightly beyond the lash industry, creating products everyone can actually take home and fall in love with, and how we believe consumer awareness can ultimately create more demand, trust, and opportunity for Light Heart and you, the professional. We talk numbers, marketing, retail, the decisions we’re making behind the scenes, what we’re experimenting with, and the bigger vision for where Light Heart is going. And… we’re sharing a little sneak peek at something we’ve been working on that ties all of this together: our new affiliate program. A new way for YOU to grow with us, earn extra income and benefit from the consumer side of Light Heart in a much bigger way.

Hello baddies and besties, it’s true, we are back after a very short, totally not 6 month break. I thought of quitting the podcast. But fortunately for you, i’m not a quitter & we have a lot more in store for you. Thank you for being so kind + patient with us the last 6 months as we navigate the growth of Light Heart and the newness of parenthood. We really have grown up together, haven’t we. Drop a comment below of what’s been going on with you recently, we are always here to support you and cheer you on in lashes, and in life. All our love, Maddi + Elliott

Let's talk about the tough truths and lessons we wish we knew when we were building Light Heart. If you're dreaming of starting your own brand one day or are simply curious of what really happens behind the scenes--this one's for you. ✨ No matter where you are in your journey, remember that your impact isn't measured through your achievements alone, but by the irreplaceable person you are in this industry. You are so much more. With so much love, Smooches! P.S. let us know what you'd like to see us talk about next🤭

We are so back, baby. Welcome to Season 4 of My Lash Two Braincells, get comfortable because we are all moved into our home and can't wait to start this new season with you. Today we reflected on a few lessons learned and talked about exciting things to come. Join us for this season and let us know if there's something specific you'd like to see us cover below! Until next time, Smooches✨

The retention of a handmade fan meets the perfection of a Promade. In this episode, Elliott and I talk about our hopes for this new launch. For the artist who wants it all--consistent retention, perfect fans every time, and a faster application--you no longer have to compromise. We hope you love them, Smooches ✨

WE ARE SO BACK BABY🗣️Elliott's back this episode and we have so much to share with you my lovely angels! We know what it's like having to push through those tough seasons and there's no quick fix, but there are a few principles we've held onto that have kept us grounded.  Whether you're a scared, new salon suites owner or an independent artist that has felt close to closing their books for good--we're here for you through this tough time sharing tips on how you can remain steadfast.  If you are able to grow during the hardest season of your life, imagine how much more you will thrive when things get easier.  We're so glad to be back and even more glad that you're here tuning in.  Smooches, Angels. ✨

So much as been going on in Light Heart Land, if you’re interested, i’ll fill you in!  Spoiler alert, I’m pregnant! We have Light Heart Coffee 2 on the way! We’re moving! We launched a few new products! And so much more. Ok love y’all, tell me something going on with you.🤎 

Part 2 with Cristina Fard is live! ✨

One thing about myself and my dear friend, Cristina, we love to yap. So we had to take this conversation to My Lash Two Braincells to share how adhd can affect business owners and what you can do to overcome burnout & imposter syndrome 🤎 Part 2 coming soon! You can find Cristina at @itscristinafard on IG - or to work with her click https://stan.store/itscristinafard

We have a new Guestie Bestie on the podcast. 🎤 This episode is a one hour crash course on fine tuning your customer service skills in your lash business and how to serve your customers well without sacrificing your boundaries. Lexi is Light Heart’s incredible full time customer care specialist so who better to film this episode with than the woman we trust to take care of our lash friends everyday🥹 Thank you Lexi for all you do + thank you for sharing some of your expertise with us!