The Promises That Build Loyalty

From AI Search to the Renter Shortlist A renter asks AI to find a dog-friendly two-bedroom near downtown. Which communities might show up in the answer, and what helps them get noticed? In this episode of Multifamily Talks, Lisa Haskins, Industry Principal and Veronica Romney, VP/GM of Demand Marketing at Realpage, explores how AI tools can shape renters’ discovery journeys, why some communities may be overlooked, and what marketing teams can do to strengthen their visibility. Key takeaways What AI tools may consider when surfacing community recommendations Why strong search rankings don’t always translate into AI visibility Practical steps marketing teams can take to improve their chances of being discovered How to connect AI-driven discovery with qualified leads Where AI fits in the renter journey—and where human insight still matters

Attendees share the ideas, innovations and conversations that stood out at RealWorld 2026 What stood out at RealWorld 2026? In this special RealPage Multifamily Talks recap, we hear directly from attendees about the ideas, conversations and innovations that caught their attention. From the challenges multifamily teams are navigating today to the technologies and opportunities they’re most excited about next, this episode captures the energy of RealWorld through the voices of the people who were there and their takeaways for where multifamily is headed.

In the resident confidence economy, loyalty isn't driven by amenities alone; it's earned through consistent execution. We examine how fragmented experiences, from maintenance to billing to communication, erode trust, and why connected, end-to-end experiences create lasting resident relationships.

In this episode of Multifamily Talks Live, host Krista Hurley is joined by Amy Dreyfuss, SVP of Data & Analytics, and Rich Hughes, SVP of AI and Innovation at RealPage, for a conversation on the next era of revenue management. Together, they explore the evolving role of AI in forecasting, leasing, renewals, and operational decision-making. From the fundamentals of revenue management to the future of connected intelligence and agentic AI, this discussion offers practical insights for operators looking to improve efficiency, build trust in AI-driven workflows, and prepare for an increasingly data-driven future. 

The multifamily industry is rethinking one of its oldest practices: the security deposit. In this episode, we explore why operators are questioning the value of traditional deposits and what’s driving the rapid adoption of deposit‑free and risk‑based alternatives. Affordability pressures, evolving resident expectations, and the push for seamless leasing are forcing operators to reconsider how they balance protection and experience. We dive into how innovative organizations are modernizing their approach, the financial and operational implications, and why clinging to legacy deposit models may hinder competitiveness in a changing market. Is the security deposit becoming obsolete—or is this simply the next step in a more data‑driven, resident‑centric approach to risk? Join Krista Hurley, Industry Principal at RealPage, and Lisa Gedmin, Strategic Insurance Executive at RealPage, as they break down what this shift means for operators and the future of leasing.

The expectations placed on technology partners are changing, and so is what it takes to earn trust. In this episode, RealPage CEO Dirk Wakeham sits down with host Krista Hurley, RealPage Industry Principal, to discuss how transparency, accountability, and collaboration are reshaping relationships between operators and technology providers. Dirk shares how trust shows up in execution, why it matters more as AI moves deeper into operations, and how strong partnerships create better outcomes across the industry. You’ll hear Dirk’s perspective on: Why trust is increasingly tied to execution How transparency and accountability shape long‑term success What AI’s growing role means for operator–tech relationships How collaboration drives better outcomes across the industry Connect with Krista on LinkedIn for more expert insights!

Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers? Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine. Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes. You’ll learn how to: Tie marketing performance directly to NOI and occupancy Shift internal perception of marketing from cost center to growth driver Build stronger collaboration between marketing, onsite teams, and leadership Measure what actually matters in a competitive leasing environment Connect with Krista on LinkedIn for more expert insights!

As peak leasing season approaches, the smartest property management teams know one thing: renewal success begins long before renewal month arrives. In this episode, Retention Starts Now – The Spring Renewal Playbook, we unpack the strategies that drive early intent, build trust, and set the stage for strong retention outcomes. Join us as we break down: What truly drives renewal intentFrom service satisfaction to communication clarity, we explore the resident motivations that matter most—and what onsite teams can do now to influence them. How to deliver proactive service without overextending teamsLearn practical, scalable ways to elevate the resident experience, even when teams are stretched thin. Using timely market context to strengthen renewal conversationsDiscover how to incorporate real‑time local market conditions into renewal messaging, helping residents see both the value and stability of staying put. Why it works: March is the warm-upWe explain why spring is the ideal window to set expectations, open dialogue, and build momentum heading into renewal-heavy months. Whether you’re preparing for the busy season or looking to sharpen your retention strategy, this episode offers a clear, actionable playbook for getting ahead—and keeping residents home. Connect with Krista on LinkedIn for more expert insights!

Be part of our ongoing, candid conversations covering everything shaping the multifamily industry. In this Multifamily Talks Live session, host Krista Hurley, Industry Principal at RealPage, will be joined by Saad Arij from Asset Living to dive into the essential steps for building an AI strategy that drives real results—and the common mistakes to avoid. We’ll cover: How to align AI initiatives with your operational goals Practical use cases for AI in leasing, operations, and facilities What NOT to do when implementing AI in multifamily Connect with Krista or Saad on LinkedIn for more expert insights!