How is digital marketing changing the interiors industry?

In this bite-sized episode, we tackle the question “How does Material Bank help Reps connect with the next generation?” Tune in to learn about Material Bank’s unique university program and the top 3 benefits it provides to the next generation of designers who are joining our industry and, what this means for you as a rep.    Interested in hearing about the new generation of designers joining our industry?   Better yet, want to hear directly from them?  Subscribe here to ThinkLab’s new season of Design Nerds Anonymous: Gen Z Confessionals, a 4-part mini-series documenting what Gen Z loves (and what they hate) about their entre into the interiors industry.    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question, “How can I build effective client communications – digitally?” Host Kayla Aimee Terrell, senior manager of content marketing at ThinkLab, share results from ThinkLab research showing exactly what designers want and out-of-the-inbox insights on how to reach them.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “How do I Ask for Business?”  One of the toughest things about calling on A&D is bridging that gap to asking for the business without alienating them, offending them, or becoming that rep. Host Amanda Schneider, founder and president of ThinkLab, takes you through the top 3 best practices you can be using when it comes to securing new business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “How Are A&D Firms Advising Their Clients When the Future Is So Uncertain?” Leading firms appear to be embracing what we are calling the “beta test mindset.” What is this and what does it mean for you? Hosts Erica Waayenberg and Amanda Schneider walk us through what having a beta test mindset looks like from the perspective of a firm and how you, as a rep, could respond.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “Best practices: co-presenting with reps, how do I find my tribe?” Hosts Erica Waayenberg and Amanda Schneider discuss the best ways to collaborate with other reps and what you need to know as you find trusted partners to work with.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we learn what Material Bank can offer you on their rep resources page www.materialbank.com/rep-resources.  Find out what tools you can be leveraging to make your day to day easier as a B2B rep.    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “What do I need to know about how designers use social media?” What non-traditional sites are also popular? Who is the social media winner? Host Erica Waayenberg settles this long debate and advises on how you can leverage these platforms for a better connection with the design community.    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “what is the future of the firm library?”  We know the approach to the materials library varies from firm to firm, and location to location. Host Erica Waayenberg, head of research and content at ThinkLab, explores the solutions and tactics that you, as a rep, can be sure your product is seen within the mix of these activation spaces.  For more information about firm libraries, listen to our Design Nerds Anonymous episode 'The Future of the A&D Firm Library' here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question “How is technology use in the design process shifting?”  As part of the Interior Design Giants of Design research, we survey the largest firms in the country in addition to holding roundtable discussions year-round. Host Erica Waayenberg, head of research and content at ThinkLab, explores what they have to say about how technology is shifting in their practice.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this bite-sized episode, we tackle the question, “What’s hot on the minds of the Interior Design Giants of Design, and how should reps respond?” Host Erica Waayenberg, head of research and content at ThinkLab, offers insight into their top 3 issues – Sustainability, Flexibility and Mental health and wellbeing – and how top firms are finding the right balance to address these concerns.   To learn more about the Interior Design Giants of Design, please visit: www.interiordesign.net/giants See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.