Empowering Choices Leveraging Behavioural Science for Better Pet Care | Episode 18

In this episode, Jack Peploe welcomes Olly King, founder of The Meraki Initiative, to explore the evolving dynamics of workplace culture in veterinary practices. Olly shares insights on tackling recruitment challenges, the importance of leadership, and the need for personalised approaches to workplace roles. Plus, don't miss a sneak peak of next week's episode with Chloe Hannigan, founder of Vet Yogi, as she discusses her journey from locum vet to yoga teacher and advocate for mental well-being in the veterinary profession.

In this episode, we are joined by Julien Renard and Julien Poublon, co-founders of Vetstoria. Explore the challenges and pressures of finding purpose in the workplace, particularly in vocations where people want to feel valued. We discuss the hidden costs when expectations aren’t met and how it leads to a subtle disconnect that may not be immediately obvious, but can cause disengagement. Tune in to hear how unmet needs can prompt employees to look elsewhere, and why this shift, though difficult to measure, can have a significant impact on your business’s bottom line. Don’t miss this insightful discussion on the complex relationship between fulfilment and workplace dynamics!

Brian Faulkner is a passionate veterinary consultant and the founder of Vetology, where he empowers veterinary practices to embrace innovation and excellence. With over 30 years of experience in the field, Brian has witnessed the transformative power of technology in veterinary medicine. He is dedicated to bridging the gap between traditional practices and modern solutions, focusing on improving client communication and enhancing patient care. Known for his dynamic approach, Brian shares invaluable insights on the integration of behavioural science into veterinary practice, helping clinics evolve and thrive in a rapidly changing landscape. Join us as Brian draws on his wealth of experience to inspire veterinary professionals and pet owners alike, ensuring that the heart of veterinary medicine remains centred on compassionate care and effective communication.

Join Jack Peploe on the Modern Veterinary Practice Podcast as he welcomes Rebecca Maher, Managing Director of Inside Minds Consulting. In this insightful episode, they explore the transformative power of behavioural science in veterinary communication. Discover how understanding the subconscious drivers behind client decisions can help practices bridge the gap between rational facts and emotional connections. With a focus on evidence-based strategies, Rebecca shares practical insights on how veterinary professionals can enhance client interactions, improve decision-making, and ultimately foster better outcomes for pets. Tune in to learn how to elevate your practice's communication skills and make a lasting impact!

This week on the Modern Veterinary Practice Podcast, we are excited to host Andy Green, People Director at Pennard Vets. In this episode, Andy will discuss the importance of open communication and collaboration in multi-site practices, highlighting how regular check-ins can foster a unified team. We’ll also delve into the importance of maintaining a growth mindset and fresh perspectives when it comes to leadership. Tune in to discover how these insights can help veterinary professionals create supportive work environments that prioritise personal connections while navigating industry challenges.

This week on the Modern Veterinary Practice Podcast, we are excited to host Hamzah Malik, founder of Vet Pulse. Hamzah will discuss the evolving role of AI in veterinary practices, highlighting how technology can streamline routine tasks while preserving the essential human touch in pet care. Tune in to discover how integrating technology can boost efficiency, enabling professionals to prioritize the personal connections in their work while also tackling the increasing demand for support resources in the industry.

This week on the Modern Veterinary Practice Podcast, we are excited to host Thom Jenkins, CEO and co-founder of PetsApp. Thom will discuss how leveraging technology can empower veterinary teams and enhance the care they provide to pets. Dive into an insightful conversation about the integration of digital tools in veterinary practices, and learn how these innovations can improve efficiency, client communication, and patient outcomes. Tune in to discover how technology is reshaping the veterinary landscape, straight from a leader at the forefront of the movement.

This week on the Modern Veterinary Practice Podcast, we are thrilled to host Molly Fiander, a seasoned veterinary nurse and locum expert. Join us as Molly delves into the dynamic world of locum veterinary work, sharing her journey from certification in emergency and critical care to revolutionising the locum experience. She’ll offer actionable strategies for success and discuss her passion for fostering a supportive community among locum veterinary professionals. Tune in to gain valuable insights on navigating and transforming the locum landscape in veterinary medicine.

This week on the Modern Veterinary Practice Podcast, we welcome Richard White, co-founder and CEO of Pickles, a pioneer in integrating cutting-edge technology into veterinary care. Join us as Richard discusses how his unique approach to business and technology is setting new standards in veterinary practice management. Discover how innovative solutions can dramatically enhance operational efficiency, client satisfaction, and overall practice success. Tune in to learn from one of the industry's trailblazers on how to harness technology for the future of veterinary services.

Content Marketing is here to stay and “They Ask You Answer” has become the standard for Digital Sales and Marketing across all industries. This week we welcome highly sought-after international keynote speaker and web marketing guru Marcus Sheridan  to the Modern Veterinary Podcast to discuss his book “They Ask You Answer” and how Vets can apply these principles to their day to day marketing activities.