Growth Hacking with AI

In this episode of Misadventures in Marketing, hosts Steve Haney and Peter Farrago welcome longtime friend and startup veteran Raj Singh, who is currently VP of Product at Mozilla. We explore how AI is reshaping modern product growth and demand generation. As AI-generated content floods digital channels and makes standing out harder than ever, the trio discusses why authentic personal branding, word-of-mouth referrals, and genuine community building have become the ultimate defensible moats. They also examine why unscalable, high-touch tactics—such as local meetups, small trade show booths, and curated executive dinners—are experiencing a major resurgence for establishing real human trust.Beyond foundational community building, Raj pulls back the curtain on how he uses accessible tools like Claude and Codex to build multi-agent workflows that autonomously execute traditional marketing playbooks. He shares real-world examples of AI agents researching and publishing SEO-optimized blogs, slicing articles into TikTok videos, mining 50,000 podcast transcripts for educational clips, and even pre-building custom websites for small businesses to supercharge cold outreach. Ultimately, the conversation highlights a critical shift for modern marketers and builders: automating repetitive execution with AI while preserving human taste, strategic judgment, and "product editing" to stay focused on what truly matters.About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyContent Producer: Rinita DattaEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesMarketing: Ian Robinson LambertWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMASF, #SiliconValley, #AIMarketing #GrowthHacking #GoToMarket #CommunityBuilding00:00 Intro02:55 The Growth Marketing Landscape07:42 Consumer Led Product Development as the Future15:08 Scaling with AI Agents25:38 Building Autonomous Agent Systems45:29 The Future of Go to Market

Believe it or not, we are kicking off Season 4 of Misadventures in Marketing! In this first episode of the new season, co-hosts Steve Haney and Peter Farrago examine the fundamental shift occurring in B2B product discovery: what happens when AI agents, rather than human buyers, build the vendor shortlist? As potential customers move away from manual search engine research toward detailed prompts in large language models, the traditional SEO playbook of keywords and page clicks is quickly being replaced by Generative Engine Optimization (GEO). Peter breaks down this emerging dynamic into an "invisible RFP," where autonomous bots filter hundreds of potential solutions against strict criteria before a human sales team is ever engaged. To survive this algorithmic first cut, the hosts emphasize the critical framework of eligibility, fit, extractability, credibility, and consistency across digital footprints.Surviving the bot-driven evaluation requires a deliberate strategy that combines machine-readable information with classic human-centric positioning. Steve and Peter discuss tactical approaches to visibility, including structuring web content into easily digested formats like Markdown, expanding detailed comparison pages and FAQs, and tracking citations across authoritative third-party sources like Reddit, G2, and Wikipedia. At the same time, they stress that as AI automates technical evaluations, traditional human elements—such as brand perception, emotional resonance, and empowering internal champions—become more vital than ever to close the deal. Ultimately, modern go-to-market teams must view the AI agent as a permanent new stakeholder on the buying committee, balancing technical precision for the bot with relationship-driven trust for the human decision-maker.Also, don’t forget to check out AMA SF’s latest blog posts. Rinita Datta has a new post on LinkedIn AI slop, how to spot it, and what using it means for brand trust. Rough Edges and Building Trust: B2B Marketing in the Age of AI Slophttps://www.amasf.org/blog/rough-edges-and-building-trust-b2b-marketing-in-the-age-of-ai-slop/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyContent Producer: Rinita DattaEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesMarketing: Ian Robinson LambertWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMASF, #SiliconValley, #AI, #marketing, #SEO, #buyerbehavior, #generativeAI, #AIregulation, #AIinsales, #AItools, #AIstrategy, #AIandbusiness00:00 Intro03:17 Tech News (Apple iPhone Duo, AI Concerns)10:55 AI Tips and Tricks (AI Bot Workflows and Shared Context Workflow22:00 Five core pillars for generative engine optimization27:22 Rethinking SEO 29:43 Why Brand Marketing Still Matters34:07 Practical Steps for Marketers in the Age of AI

Buckle up, MiM-sters! Misadventures in Marketing is wrapping up our third season with a special guest. Episode 10, Job Search in the Age of AI, features Kate Sargent, an executive coach and recruiter, and founder of KJS Coaching and Consulting. Yours truly sat this one out, as my compelling co-host Peter Farago welcomed guest Kate to the show, where they explored career transitions and modern talent dynamics. Drawing on her own journey from retail store management to corporate recruiting, Kate explains why mastering corporate language and positioning transferable skills are essential for breaking through career barriers. She also breaks down how the current job market is being reshaped by AI integration, corporate role compression, and the growing necessity of fractional work.To navigate these challenges, Kate advocates for an "aggressive kindness" coaching philosophy. She recommends you then accompany that with a strategic approach to networking that focuses on reciprocity, shared value, and leveraging loose connections. Whether you are pitching an interviewer using her "I to We to Company" storytelling framework or future-proofing your career with an advisory side hustle, this discussion offers actionable steps to articulate your true worth. Special thanks to Kate for giving us her time and do enjoy the show!Also, don’t forget to check out AMA SF’s latest blog posts. Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest, taking a fascinating look at community-driven marketing in the coolest of verticals: Yemini coffee shops!The Bay Area’s community-driven marketing lesson, in coffeehttps://www.amasf.org/blog/the-bay-areas-community-driven-marketing-lesson-in-coffee/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson LambertEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #careerdevelopment, #AIintheworkplace, #gigeconomy, #networking, #jobsearch, #leadershipcoaching 00:00 Intro: Ai Training and Part Time Marketing Jobs to Future Proof Your Career01:41 Career Advancement Strategies 09:13 The Role of Business Mentors13:01 Interview Tips to Conquer Imposter Syndrome 18:36 Why Consulting Services are Taking Over25:17 LinkedIn Profile Strategies for a Down Market27:59 Tips for Networking and Creating Connections

Welcome to Season 3, Episode 9 of Misadventures in Marketing: No Playbook? No Problem! In this scintillating episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore how start-up marketing teams deal with creating marketing playbooks that end up being relevant and executable for only a few months, given that AI is upending the landscape every few weeks. We begin the show with industry news, discussing Apple’s record-breaking quarterly revenue—driven by strong iPhone 17 sales and expanding hardware margins—and then analyze the U.S. Pentagon’s recent AI partnerships with major tech firms, highlighting Anthropic’s stance on keeping human judgment in the loop for defense technology. We also share practical workflows from our own daily use of AI, detailing how tools like Claude CoWork and custom MCP connectors can analyze sales call transcriptions from Gong or Fathom to quickly transform real customer insights into automated, high-quality blog posts and content.But our main discussion focuses on the rapid shift away from static, long-term marketing plans in favor of continuous discovery and experimentation. Rather than treating messaging houses or positioning documents as fixed directives, modern marketing teams—especially within early-stage AI startups—must continuously refine their audience targeting, messaging, and category differentiation. Drawing insights from industry leaders like Aaron Levie and Reed Hastings, we emphasize that success today relies heavily on first-principles problem solving, sharp human judgment, and clear narrative design to cut through AI-generated noise and build real audience connections. It’s hard!Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest, extending and extrapolating on a topic that we addressed on the podcast a few weeks ago:What AI can’t replace on a marketing teamhttps://www.amasf.org/blog/what-ai-cant-replace/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson LambertEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #MarketingMagic, #StartupChaos, #AITechInsights, #MisadventuresInMarketing, #HighTechMarketing, #MarketingPlaybook

Welcome to Season 3, Episode 8 of Misadventures in Marketing: Name That Acronym - AI Edition!In this energetic Episode 8 of Misadventures in Marketing, hosts Steve Haney and Peter Farago shake things up with a special "AI Edition" of everyone’s favorite game show: Name That Tech Marketing Acronym! As always, the game puts Peter in the hot seat to test his savvy of the latest AI jargon in B2B marketing. From defining Generative Engine Optimization (GEO) and Artificial Intelligence Overviews (AIO) to navigating technical concepts like Retrieval-Augmented Generation (RAG) and context windows, Peter holds his own, scoring a respectable B-minus from the prestigious judge (Steve). The competition sparks a deeper, insightful dialogue about the real-world execution of these tools and how modern marketing leaders are moving away from traditional static segmentation toward real-time, signal-based selling and intent modeling.Beyond the game show, we dived into a heavy-hitting tech news segment focused on the practical future of artificial intelligence. We discussed the major implications of OpenAI shutting down its Sora video generation product, contrasting it with how Google can successfully leverage such video tools within its existing Workspace productivity suite. Steve shares his hands-on experiences pushing the boundaries of Claude Cowork, while Peter details how companies are transitioning AI from a personal sounding board into sophisticated automated workflows. Highlighting a real-world example from a technical product leader, Peter explains how engineering ticket updates can now automatically generate and refresh customer documentation sites in real time, underscoring that the true future of AI lies in driving operational efficiency.Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest, extending and extrapolating on a topic that we addressed on the podcast a few weeks ago:Founder-led marketing: Who’s actually driving the brand?https://www.amasf.org/blog/founder-led-marketing-whos-actually-driving-the-brand/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaMarketing: Ian Robinson LambertWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #AIMarketing, #B2BMarketing, #GenerativeAI, #MarTech, #SignalBasedSelling, #GenerativeEngineOptimization, #OpenAI, #AnthropicClaude, #ProductivityTech, #MarketingAutomationChapters:00:00 Intro01:33 This Week in Martech News: Sora's Shutdown & Anthropic's Claude Mythos06:23 How I AI: Desktop Automation & Real-Time Documentation Workflows11:51 The Misadventures in Marketing AI Game Show14:41 The New Rules of Discovery: GEO, AEO, and Google AI Overviews24:52 Autonomy vs. Control28:58 Avoiding the Influx of 'Slop' & Managing Context Windows34:18 Modern Pipeline Metrics: Signal-Based Selling, the Dark Funnel, and Token Budgets38:20 Predictive Analytics & The Reality of Hyper-Personalization at Scale43:51 Deep Data Infrastructure: Mastering RAG, Fine-Tuning, and X AI

Welcome to Season 3, Episode 7 of Misadventures in Marketing: Agency vs. In HouseIn Episode 7, Agency vs. In House, co-hosts Steve Haney and Peter Farago tackle a perennial dilemma for CMOs and marketing executives: when to partner with an external agency versus building an internal team. Drawing from their extensive backgrounds in high-tech startups, they break down the economics and decision-making metrics for key functions like PR, web development, marketing automation, and demand generation.Peter introduces his "learn, design, delegate" framework, emphasizing that while core strategic positioning and brand identity must always be owned internally, highly specialized or rapidly evolving technical execution is often best exported to agile agencies. The hosts also debate how advanced AI tools are radically shifting this boundary, allowing leaner in-house teams to gain unprecedented scale. Tune in to learn how to balance your budget, maintain quality control, and achieve maximum operational leverage.Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest:Generative engine optimization: what GEO and AEO requirehttps://www.amasf.org/blog/generative-engine-optimization-what-geo-and-aeo-require/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson LambertEditing: Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #CMOInsights, #MarketingStrategy, #MarketingLeadership, #FractionalCMO, #GoToMarket, #AgencyVsInHouse, #MarketingOperations, #TeamBuilding, #MarketingTalent, #BusinessScaling, #MarketingAutomation, #DemandGeneration, #AIInMarketing, #MarTech00:00 - Intro02:59 - Tech News: The Rise of Prediction Markets & Apple's MacBook Neo07:31 - How We AI: Claude Code & Custom Apps10:48 - Core Debate: When to Rent vs. Buy Your Marketing Team13:20 - The PR Trap: Big Agencies vs. Senior Boutiques15:10 - Marketing Automation & The Tech Stack Dilemma17:42 - Will AI Eliminate Marketing Agencies Entirely?27:38 - Key Takeaways: The "Learn, Design, Delegate" Framework

Welcome to Season 3, Episode 6 of Misadventures in Marketing: Who’s Driving This Thing?!In Episode 6, Who’s Driving Thing?!, we take a deep dive on every CMO’s favorite daily worry: how to keep the company on brand in everything it does and every communication to the outside world it executes on. New tools are making it easier for marketing heads to manage this around visual identity and communications. Keeping the entire GTM team on guardrails to communicate the right points to prospects, customers and the media is a whole other challenge. Not to mention the executive team. Having just one set of hands on the messaging steering wheel is always a challenge, but good communication and good discipline ensures a smooth ride down that branding highway.Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest:Generative engine optimization: what GEO and AEO requirehttps://www.amasf.org/blog/generative-engine-optimization-what-geo-and-aeo-require/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson-LambertEditing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #Marketing, #AI, #TechTrends, #BusinessStrategy, #Workplace, #StartupMarketing, #BrandStrategy, #InternalAlignment, #CEOInsights, #marketing, #techstartups, #AI, #alignment, #contentcreation, #execution, #branding, #demandgeneration, #SiliconValley, #earlystagestartupsChapters:00:00 - Intro02:28 - AI Efficiency and the Impact of Industry Layoffs 05:20 - Establishing Mission and Alignment 07:46 - Navigating Friction with Sales and Engineering 11:41 - The Brand Bank Account 14:20 - Vetting Leadership

Welcome to Season 3, Episode 5 of Misadventures in Marketing: Pitch, Please!In this episode, hosts Peter Farago and Steve Haney dive into the wonder of crafting compelling decks that persuade and engage your audience. We lay out our essential tips for creating impactful decks, graphics, messages, & animations, and explore the evolving role of generative AI in adding punch to all of them. We cover some fundamentals (storytelling, simplicity, and narrative flow), using bullet points, visuals, and narratives, adapting to different audiences (investors, sales teams, boards of directors), and the role of AI and LLMs, with practical tips on using Gemini, ChatGPT, and Claude to punch up those slides.Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest:AI Can Polish Your Brand. Only You Can Build Its Story.https://www.amasf.org/blog/ai-can-polish-your-brand-only-you-can-build-its-story/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson-LambertEditing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #MisadventuresInMarketing, #TechMarketing, #StartupSuccess, #AIinMarketing, #DigitalInnovation, #MarketingInsights, #PitchDeckTips, #ContentStrategy, #MarketingPodcast, #TechTrendsChapters:00:00 - Introduction and episode overview02:00 - How to craft effective pitch decks: storytelling and narrative05:30 - Slide design tips: clarity, visuals, and supporting narration10:00 - Tailoring decks for fundraising, sales, and internal communication15:00 - The impact of AI and LLMs on marketing strategies20:00 - Managing data and content for AI integration25:00 - The future of brand presence in AI-driven ecosystems30:00 - Practical applications of AI tools in marketing workflows35:00 - Challenges of standing out amidst AI-generated content40:00 - Final tips: building memorable, persuasive presentations

Welcome to Season 3, Episode 4 of Misadventures in Marketing: The New B2B Customer JourneyIn this episode, hosts Peter Farago and Steve Haney grapple with the age-old problem of product discovery and the new, convoluted, twisty B2B customer journey. Thanks to AI, prospects are armed with more data and more sophisticated information about the market landscape, your product and your competitors’ products. This demands that marketers shift their strategies and focus on the things they can control: brand; consistent output of relevant content from the product marketing team; and sales tools for the sales team, for when a prospect actually makes human contact with your start-up to engage. While AI is a powerful research tool and assessment partner for a buyer, ultimately, human interaction remains irreplaceable.And don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on:Resilience, Discipline, and Reputation: Lessons for Leadershttps://www.amasf.org/blog/resilience-discipline-and-reputation-lessons-for-leaders/About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson-LambertEditing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #Marketing #AI #CustomerJourney #Technology #SurveillanceEconomy #DecisionMaking #ProductMarketing #GenerativeAI #B2B #TechNewsChapters:00:00 Introduction to Misadventures in Marketing02:06 Tech News: Apple's AI Capabilities and Market Reactions04:51 Surveillance Economy: The Ring and Flock Controversy09:55 AI in Marketing: Tools and Applications17:45 The New Customer Journey: Understanding Buyer Behavior33:10 AI's Role in Decision Making and Marketing Strategies47:56 Conclusion: The Future of Marketing in an AI-Driven World

Welcome to Season 3, Episode 3 of Misadventures in Marketing: Building a Web Agency That Lasts.In this episode, hosts Steve Haney and Peter Farago welcome guest Eric Weidner, a seasoned marketing professional who has built and run a successful web agency for the last 30 years. Traversing multiple technology waves since the internet boom of the 90’s, Eric shares his experience adapting to new business models, new technologies, and new devices over the decades. With a special focus on the pharma and biotech sectors, Eric covers his journey from a web agency founder to a specialized marketer. Particular focus is placed on how to navigate the regulatory environment of building websites for pharmaceutical companies. We also dive into the intricacies of building a website in the modern era that is tuned for AI bots, as well as SEO, as well as humans. Even in today’s AI-swept world, an organization’s website still remains a vital component and needed asset of a company’s marketing success.About Misadventures In MarketingThe American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.Listen: https://mim.captivate.fm/Facebook: https://www.facebook.com/AMASanFrancisco/X: https://x.com/AMASanFranciscoInstagram: https://www.instagram.com/amasanfranciscoLinkedIn: https://www.linkedin.com/company/amasf/Hosts: Peter Farago and Steve HaneyMarketing: Ian Robinson-LambertEditing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms)Consulting Producer: JulieAnn BornalesContent Producer: Rinita DattaWe'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #Marketing #TechIndustry #Leadership #AI #WebDesign #Podcast #Innovation #PharmaceuticalMarketing #MarketingTools #CreativeLeadership