Peter Jüriado, Creative Director at Stenströms / Premium Shirts

Barnfield Customs is a new brand not only capturing a passion for product, but with a drive to establish itself as a premium ‘maker’ within the UK market through founder Mark Warman.The brainchild of graphic designer and agency owner Mark, and based in Nottinghamshire, Barnfield Customs came to life in 2023 with a primary focus on designing and making premium overcoats and jackets to the highest standard. Garments that are timeless, abundant in finer detailing and in quality.Each Barnfield coat is made to order with Mark running one-on-one calls with each of his customers to confirm sizing and fit. Growing up in Bahrain, Mark returned to the UK to attend art school in Nottingham before finishing a degree in Design Technology at Nottingham Trent University. Starting his career as a graphic designer, he set up his own marketing agency in 2007.The founder has already enjoyed an element of success via the sale of his first jacket, the Lawrence, which sold out in 36 hours. The next step will be the introduction of a luxury heavyweight peacoat, the Hampden. Handmade to order and constructed from premium British made 100% wool melton and cut to a traditional slim fit, the coat will be priced at £1595 with order books opening in December this year.Support the show

The story of Les Deux began in Copenhagen in 2011 when two seemingly opposite worlds collided. A law student from the suburbs crossed paths with a creative soul with international roots at a city bar. Their conversation sparked over a T-shirt: a plain white piece, adorned with military patches sewn by hand.Despite their contrasting backgrounds - preppy meets urban, entrepreneur meets creative - they shared a vision: to create a menswear brand inspired by their differences. That simple T-shirt became the starting point for a bold dream: to merge preppy and urban styles, foster inclusivity, and make a positive impact on people’s lives worldwide.Since that fateful meeting, Les Deux has grown from a modest apartment-run business into an international brand with a team of 100. Through it all, one principle has guided them: when people from different walks of life come together, incredible things happen. This belief shapes everything they do.Inspiration comes from people - diverse communities that embrace everyone and moments of connection where strangers lift each other up. From tight-knit basketball teams in Paris to everyday acts of kindness, they find creativity in the passion, resilience, and heart.Les Deux is a testament to the relationships they’ve built along the way. The collective energy of people working together has been essential to success and fuels their commitment to giving back. Community is at the core of who they are, and through a Legacy program, they strive to create opportunities for those who’ve been left behind.Support the show

BeardGang Members (BGM) formulate premium products that are class-leading and healthy for their customers. Their goal is to work with the body's natural chemistry to ensure your hair and skin maintain balanced and healthy. BGM products gently cleanse, condition and nourish hair and skin. They avoid sulfates, silicones and other artificial ingredients to maintain harmony with the natural chemistry of the human body. They do this to maintain natural oils and to keep your hair and skin as healthy as possible.Historically Hemp has been a taboo subject in the media, however with the legalization of Cannabis products in the US and recently the UK, sentiment has changed. Founder Adam White-Johnson has always been a strong advocate of Hemp due to the incredible healing properties the plant possesses. Now you can benefit from this magical oil which BGM have carefully blended with a selection of carrier and essential oils to provide maximum benefits for your hair and skin. Support the show

Sims Wear is a British menswear brand delivering elevated wardrobe essentials produced from the best wool and textiles in the British Isles. Dedicated to quality, and to creating timeless luxury that will stand the test of time, Sims Wear is built on three pillars; the best grade fibre, the best yarn spinner, and the best knitter. The materials used are also a trio of excellence; Supima Cotton, Nomadic Cashmere, and Merino Lambswool create a collection of style and comfort crafted to last. Pieces are made to outlive trends, and everything is done in the UK, from the fibre carding and spinning, through to knitting, weaving, cutting and sewing. The Sims Wear look is all about simple wardrobe builders, a classically British aesthetic with modern quiet elegance at its heart. Colour, cut and fabrication is key, where Margate Beach meets Marylebone via Scotland and the Yorkshire Dales. Founded by Rory Bennett and Billy Sims-Hilditch, the brand was born with a quest to find the perfect jumper. Billy chose a classic, super-soft navy blue cashmere crew-neck from a premium British retailer. It fit beautifully, felt great on, and went with everything. Sadly after only one year, the jumper had fallen apart at the seams. Having spent considerable amounts of time and money on the purchase, frustrated Billy set about researching what made a good jumper. This was when the Holy Trinity of knitwear, which is now intrinsic to Sims Wear, was identified, the best-in class fibre, yarn spinner and knitter. When these three are in place, something beautiful is created. The ever present chase for lower prices has meant that over the years, brands which were once associated with quality, sadly no longer live up to those standards. In a further move towards sustainability, there is a Repair and Recondition service for knitwear. This means that if any unfortunate accidents befall your jumper, you can send it back to the brand to be repaired. Whether it’s patches on the elbows, or simply a hole which can be darned, most issues if caught early enough can be fixed. In the process, jumpers will also be reconditioned by de-pilling it and washing it, making sure it’s returned in exceptional condition. Support the show

Disciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spends his time between London and Dubai. Mallet London has played a central role in blurring the lines between sportswear and luxury. Since its launch in 2015, there have been many significant milestones for Evren, all relative to the size and age of the journey. Standout moments for him include the brand's first wholesale order, which was from an independent luxury store, followed by getting stocked in Selfridges and Harrods, then Saks Fifth Avenue in New York and their most recent collaboration with Transport for London (TfL). Evren Ozka finds no better feeling than seeing people out and about wearing Mallet London. Since expanding to the Middle East, he has noticed an appetite for European brands in the region, especially those in the premium and luxury markets. With the ever-growing fashion scene where consumers take pride in their style, he believes that Mallet London’s unique designs will resonate with the people of the Middle East.Support the show

With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers.Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above all, however, Helicon want every owner to not only want to wear their watch every day, but feel confident in doing so without worry – ensuring a Helicon is a friend for life.Support the show

Miguel was a professional soccer player but sadly suffered an injury which led to him starting a new career. Drawing inspiration from soccer, he embarked on a new journey. BYMS is a brand that stands out in the world of sports fashion, known for its commitment to quality, innovation, and the celebration of the sporting spirit. With each creation, BYMS reaffirms its place as an authentic and influential voice in fashion and football.The newly launched "12th Player" jersey is a powerful symbol of unity and passion inspired by the underdog spirit of small soccer teams. Full of meaning, and designed to capture the imagination of passionate fans, this jersey is a tribute to the indomitable passion that drives the hearts of supporters and players alike. Designed with a style that echoes past glories and looks boldly to the future, the number 12 is more than just a number. This piece signifies the awakening of a story, the beginning of a journey, and an invitation for everyone who lives with passion to wear their faith and support, not just in the stands, but in every difficult moment of life.Support the show

Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.Support the show

On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill. The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort.PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear. They go straight to the source - seeking the knowledge of farmers and craftsman who know our land best. Working together, they move away from the synthetic materials, toxic glues and industrial processes that characterise today’s shoe industry. Support the show

Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is all set to connect you with professional, highly skilled, and thoroughly vetted mobile barbers in your area. Expect the finest grooming services at your convenience, right at your doorstep. Whether you're after a fresh haircut, a luxurious wet shave, an expert beard trim, or something else entirely, they've got you covered.Support the show