
#214: Elite Injectors, Modern Branding & The Rise Of Dewstate Featuring Lauren Zirgibel & Megan Wilson
6/24/2026
0:00
1:02:46
Cameron is joined by Lauren Zirgibel and Megan Wilson, co-founders of Dewstate Medical Aesthetics and Wellness, and they share their journey from meeting at an apartment complex pool in Tallahassee to becoming successful aesthetic injectors and entrepreneurs. The conversation covers their origin story, the importance of social media in building their brand, challenges faced with private equity, and their decision to launch their own practice. The episode emphasizes the significance of education in aesthetics and the entrepreneurial spirit required to succeed in the industry.
Lauren, Megan and Cameron discuss the journey of transitioning from a plastic surgery office to establishing their own med spa. They navigate the challenges of legal negotiations, the importance of creating a unique patient experience, and the power of partnership in entrepreneurship. They also delve into marketing strategies, the role of technology in their practice, and the impact of their podcast, 'Fill and Tell', in educating and connecting with their community.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics Practice
Welcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.
If you’re building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.
Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.
With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.
What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today’s Medical Aesthetics landscape.
Expect tactical insights, step-by-step frameworks, and conversations with:
Let’s build your practice into the empire it deserves to be.
🔥 Scale Your Medspa With Growth99:
20% Off Growth99 Click Here
🎙 Be a Guest on Medical Millionaire:
Click To Apply
💉 Bridgeline Medical: Peptides & GLP-1 Solutions for Practice Owners:
Click For Best Peptide Pricing, Service And Safety 503A
Lauren, Megan and Cameron discuss the journey of transitioning from a plastic surgery office to establishing their own med spa. They navigate the challenges of legal negotiations, the importance of creating a unique patient experience, and the power of partnership in entrepreneurship. They also delve into marketing strategies, the role of technology in their practice, and the impact of their podcast, 'Fill and Tell', in educating and connecting with their community.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Lauren and Megan met at their apartment pool before starting their careers in aesthetics.
- They initially entered medicine to treat patients, not specifically for aesthetics.
- Social media became their primary marketing tool, leading to significant patient acquisition.
- They faced challenges with private equity, including restrictions on social media.
- Their non-compete agreements posed a challenge when leaving their previous practice.
- They were able to leverage their experience to build a successful brand in aesthetics.
- The importance of education and clinical excellence in aesthetics was emphasized.
- They believe in the power of social media to educate and connect with patients.
- Their dynamic as partners allows them to balance creativity and analytical thinking.
- They are happier and more fulfilled running their own practice than working for someone else. The transition to independence can be both exciting and challenging.
- Legal negotiations can reveal unexpected opportunities.
- Creating a unique patient experience is crucial for success.
- Partnerships can provide essential support in business ventures.
- Effective marketing strategies are key to growth.
- Leveraging technology can streamline practice operations.
- Podcasting can serve as a valuable marketing tool.
- Building a strong community connection enhances patient loyalty.
- Investing in quality services and experiences pays off in the long run.
- Navigating the aesthetics industry requires a blend of creativity and business acumen.
Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics Practice
Welcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.
If you’re building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.
Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.
With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.
What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today’s Medical Aesthetics landscape.
Expect tactical insights, step-by-step frameworks, and conversations with:
- Industry thought leaders
- Top injectors & medical directors
- EMR & tech innovators
- Operations experts
- Marketing strategists
- Private equity & M&A advisors
- Wellness and longevity pioneers
- Marketing & Brand Positioning
- CRM + Lead Management Systems
- Patient Acquisition & Conversion
- EMR Optimization & Tech Stack Architecture
- Sales Psychology & Consultation Mastery
- Finance, KPIs, and Practice Economics
- Operational Workflows & Automation
- Industry Trends Backed by Real Benchmark Data
- Patient Retention & Lifetime Value Expansion
- Mindset, Leadership & Team Development
- Startup – Build the foundation and attract your first wave of patients
- Growth – Scale revenue, expand services, and strengthen operations
- Optimize – Increase efficiency, margins, and customer experience
- Exit – Prepare your practice for maximum valuation and acquisition
Let’s build your practice into the empire it deserves to be.
🔥 Scale Your Medspa With Growth99:
20% Off Growth99 Click Here
🎙 Be a Guest on Medical Millionaire:
Click To Apply
💉 Bridgeline Medical: Peptides & GLP-1 Solutions for Practice Owners:
Click For Best Peptide Pricing, Service And Safety 503A
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