Meaningful Work Matters podcast

Is the World a Meaningful Place? Jer Clifton on Primal World Beliefs

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Content note: this episode discusses violent extremism and briefly references research on suicidal ideation.

In this episode, Andrew Soren is joined by researcher Dr. Jeremy "Jer" Clifton, Director of the Primals Project at the University of Pennsylvania, for a conversation that starts with the question “what do you believe about the world as a whole?” and ends up finding out what actually separates violent extremists from everyone else.

Jer's research centers on "primal world beliefs," the deep, often unexamined assumptions people carry about whether the world is fundamentally safe, enticing, and alive. Jer shares a surprising discovery from his latest research: it isn't a belief that the world is dangerous that predicts violent extremism, as he would have assumed, it's a belief that the world is largely empty of things that matter. They walk through a ten-day photography challenge Jer's team designed to shift that belief, and what happened when they tested it on those who supported the January 6, 2021, US Capitol insurrection. The conversation closes with a genuinely practical turn toward the workplace: what it might mean to treat your colleagues, your clients, and even your product as things that actually matter, and why that belief is harder to fake than most people think.

Key Takeaways

  • Primal world beliefs are deep assumptions about the world as a whole (safe vs. dangerous, enticing vs. dull, alive vs. inert) that shape behavior without most people realizing they hold them.
  • "Meaningful world belief" is the belief that the world contains many vs. few things that matter and is distinct from having meaning in your own life.
  • Primal beliefs fluctuate day to day more than people expect, and can shape how you perceive the people closest to you, including romantic partners.
  • At work, meaningful world belief may show up as believing your interactions with colleagues and clients genuinely matter, and that your product or service has real value.
  • High meaningful world belief may act as a natural check against the kind of all-consuming, single-cause obsession that can lead to burnout, exploitation, or worse.

Why This Episode Matters

Most conversations about meaningful work focus on the individual's own sense of purpose. This episode asks a related but different question: what do you believe about the world beyond your own life, and how much is that belief silently shaping how you treat the people and work in front of you? Jer Clifton's research suggests that a belief most of us have never examined (whether the world at large is full of things that matter) has consequences ranging from workplace kindness to, in its most extreme form, political violence. For leaders and individuals alike, it's a reminder that some of the most consequential beliefs shaping our behavior are ones we didn't know we were carrying.

About Our Guest Dr. Jeremy D. W. Clifton received his Ph.D. in psychology from the University of Pennsylvania, studying under advisor Martin Seligman with Angela Duckworth as committee chair and Rob DeRubeis on his committee. He is the Director of the Primals Project at the University of Pennsylvania, where his research centers on primal world beliefs and the challenges of measuring them well. His foundational 2019 paper introducing primal world beliefs was published in Psychological Assessment and featured in the Washington Post; his 2019 Psychological Methods paper addressed tradeoffs between validity and reliability in scale design. In 2024, the Association for Psychological Science named him a Rising Star.

Mentioned in This Episode

  • The Primal World Beliefs Inventory and free assessment at myprimals.com
  • Jer Clifton's 2019 Psychological Assessment paper introducing primal world beliefs
  • Edward P. Lemay Jr., University of Maryland, on the day-to-day fluctuation of primal beliefs and their effect on relationships
  • Jer's research team's study connecting meaningful world belief to violent extremism across multiple populations, including January 6th supporters and a sample of Kazakhstani prisoners

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