Classics: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this episode, we cover it all - from hiring a PR firm, to gaining traction, to leveraging influencers. We wanted you to learn from a thought leader in the world of PR, so we welcomed on Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Impostor Syndrome is very real and very common. How do you combat it? Join us in this Quick Hit with a true expert in the space, Ryane LeCesne. She’s the Transformational Mindset Coach at Finesse School. Make sure to catch the full episode here.

People decisions are hard to make for many managers & leaders. Making the choice to fire an employee can be difficult, other than obvious egregious misconduct. So often, team members are kept on - especially if they are a high performer - when they should really be let go. Rather than keeping someone on the payroll who could be harming your team, listen in & learn how to clearly identify when it’s time to say goodbye. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

This Quick Hit comes from a Strategic Counsel Shoutout with special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals and keep trying & trying. Make sure to listen to the full episode here.

HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? We believe HR can evolve to better support the needs of businesses today. That means moving beyond compliance and administration with a primary focus on people development, cutting out what doesn’t belong anymore, and hiring differently. Hear our ideas and personal stories from our career in this thought-provoking episode. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder & CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. Catch the full episode here.

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

So many workplace struggles can be alleviated by starting with mindset. What is your current set of beliefs and expectations? How is this impacting your ability to feel content and excel? This Quick Hit welcomes V. Krishna Lakkineni. He’s the CEO of ROI Media Works, an Investor, TEDx speaker, and Author of 3 Amazon Best Sellers. Make sure you listen to the episode in its entirety here.

Word-of-mouth marketing (WOM) is the most coveted - yet elusive - marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials - you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We spend a lot of time talking about how to put branding and marketing practices into action. We’re excited to welcome on one of our clients, Scott Farmer, the CEO of LYP Health Management. He joins us to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. Make sure you listen to the full episode here.