The CMO Gets a Rebrand

We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time.  00:00: Intro 02:30: Format vs. packaging 04:30: What we can learn from Graza olive oil  11:30:  The risk of “gentrifying” food 13:40: Cheerios/Ziploc collab and utility  18:00: Rare beauty and accessibility  22:15: When packaging decisions signal your competitor 27:30: Products we’ve bought because of the packaging This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms For more from Express Checkout, visit: https://www.expresscheckout.co/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

We’re still in marathon mode and discussing all the ways brands showed up for the New York City Marathon: from creators to run clubs, these are the brands that did their running marketing right, and some that may have missed the mark. Start planning your marathon marketing now for next year, as you can never be too early – but you can be too late.  00:00: Intro 02:12: Brands that made an impact  05:45: Running marketing goes beyond marathons 10:00: Unexpected activations   11:30: When marathon branding can go wrong 14:00: Was bib pickup overly sponsored 16:55: Interesting brands that got involved 18:20: The importance of run clubs 20:20: How can brands enter this space This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This is a safe space to admit you’ve purchased something from the TikTok Shop. In fact, the numbers are only rising. We’re looking at the legitimacy of products available to buy on TikTok Shop, the brands getting in on the action, and where the platform could be heading in the future. 00:00: Intro 00:55: What we’ve bought on TikTok Shop 02:15: The evolution of TikTok Shop 05:15: The platform is primed to sell  07:00: Education and awareness of products 11:15: Name brands joining the platform 13:00: Innovative ways to promote products 17:00: Live sellers on the app  20:20: Downsides to being on TikTok Shop For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater.  00:00: Intro 02:45:  Blair Witch Project 10:10: Longlegs 16:00: Backrooms 21:00: Smile 25:00: Obsession This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to not make it worse.  00:00: Intro 02:30: Does your brand need to apologize?   07:15: When to skip an apology 11:00: The elements for a good apology 14:15: Does the platform for an apology matter  18:35: An apology as an overreaction  24:40: What to avoid in apologies  27:40: Questions to ask before issuing an apology This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!  00:00: Intro 02:05: What makes good brand merch  09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups  16:30: Whole Foods x FishWife tote bag 18:30: Cosmopolitan yogurt  20:00: Chili’s x Tecova’s Booth Boots 22:40: Pizza Hut lamp bucket hat 23:55: McDonald’s charging buddy 25:40: Starbucks tumblers This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.  00:00: Intro 02:28: Do companies need a full time CMO  12:30: Can CMOs withstand pressure from AI 22:10: CMO title is getting a rebrand This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.  00:00: Intro 02:28: A brief history of mascots  06:15: Quaker Oats  08:05: Duolingo 10:35: State Farm 12:40: Liberty Mutual  14:35: Aunt Jemima  16:00: McDonald’s  18:20: Tony the Tiger 20:25: Jack in the Box  22:15: Ellie the Elephant 24:10: Pop Tart Man 26:00: Smokey the Bear 27:20: InfoSys Yeti This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.  00:00: Intro 02:10: Fashion and merch collabs  06:00: Original longform content 11:20: Fan activations  15:00: Athlete partnerships and NIL 16:50: Flag football 19:00: Social appearances  21:00: Coach content 24:00: Football podcasts 25:30: WAGs partnerships  This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.  00:00: Intro 01:30: The evolution of brand trips  05:20: The infamous Tarte trip  13:45: Cocokind appealing to regular consumers 19:30: Waterboy mixes customers and influencers  22:00: OpenAI’s first brand trip met with backlash  This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.