PPC Marketer's Survival Guide

Is your social ad creative doing the heavy lifting?In today’s digital ad world, creative isn’t just important—it’s everything. Whether you're a seasoned paid social strategist or just getting started with creative strategy, this episode of Marketing After-Hours with JumpFly is packed with insight, real-world examples, and practical takeaways.⁠Kelly Hichew⁠, Paid Social Account Specialist at ⁠JumpFly⁠, hosts this deep dive into the top creative types for paid social. She’s joined by ⁠Stephanie Shaw⁠, JumpFly’s Social Media Director, and ⁠Marisa Giacalone⁠, a Paid Social Account Manager with an eye for top-performing content.Together, they walk through five of the most impactful creative formats used by today’s top brands:Partnership (Branded) ContentUGC (User-Generated Content)Single Image AdsCarousel and Collection AdsVideo (including GIFs & Animated Content)For each format, the team shares examples, explains why they work, and gives tactical insights that any brand can apply—whether you have a big production budget or are building in-house. From eye-catching UGC to strategically structured carousels, you’ll leave this episode with fresh ideas and a clear framework for elevating your creative.Tune in and explore how you can turn your ad creative into your highest-performing asset with the paid social experts at ⁠⁠JumpFly⁠⁠.

Amazon just dropped the dates for Prime Day 2025 and the countdown has officially begun.In this special edition of Marketing After Hours, the JumpFly team breaks down everything brands and advertisers need to know before the big day hits.Host ⁠Nick Pilcher⁠ (Director of Marketplaces) is joined by ⁠Shannon O’Connell⁠ (Amazon Account Manager) to map out the macro trends, tactical shifts, and platform updates that matter most. This is your inside look at how the smartest brands are preparing to win in today’s more complex and competitive Prime Day season.You’ll learn:Why sticky inflation, high interest rates, and selective buyers are reshaping performance expectationsHow Prime Day has evolved into a month-long sales cycle (and why your 4–6 week runway matters)What automation, AI, and smarter data use mean for bidding, budgeting, and creative successWhy short-term spikes aren’t the goal, and how mature brands turn Prime Day into a long-term growth leverHow Amazon’s algorithm changes and off-platform signals (TikTok, influencers, etc.) are impacting conversionsWhether you're managing ads on Amazon, advising eCommerce clients, or prepping your internal teams, this episode arms you with the strategies that will separate winners from wishers.Don’t just show up to Prime Day. Show up ready.Learn more about JumpFly: https://www.jumpfly.com

It takes a lot to keep up with the ever-changing world of PPC. Linda (Director of Customer Success) discusses working with businesses in the current PPC landscape with Nikki (VP of Search) and Alex (PPC Specialist), who work with clients on Google and Bing advertising daily. They discuss how no advertising checklist fits every business, and a PPC strategy has to fit within the parameters of the client's budget, the market they are in, and current demand. "JumpFly is that cushion between logic and opportunity" - Linda.

Are robots taking over? Not yet! AI in digital marketing is becoming increasingly present, but at JumpFly, it's just one of many tools in our arsenal—not a replacement for the human touch that keeps it real. In this episode, Linda (Director of Customer Success), Jack (PPC Account Director), and Nick (Director of Marketplace) dive into how we use AI in marketing strategies, from enhancing paid search to Amazon campaigns, while keeping human expertise at the forefront. Listen in as the team uses real-life examples that shows how to use AI in marketing as a tool and as a creative partner: from expediting deep research for paid search and competitor analysis on Amazon, to using AI to rewrite a snarky email to be friendlier. AI marketing tools help us work smarter, but our human experts at JumpFly make the real difference. Don’t miss this insightful and entertaining conversation!

Don't reject reality and substitute it with your own - at least not in digital marketing. In this episode, JumpFly's advertising experts Alex (PPC Specialist), John (PPC Account Manager), and Nick (Director of Marketplace) discuss widespread marketing myths - and bust them! They explain why ad campaigns aren't simply "set it and forget it," why selling on Amazon isn't easy, passive income, detailed strategy is a pillar of successful advertising, and more. Think Google Ads are the only ads to invest in? Is making money on Amazon as easy as listing something for sale? Think again! So put away your Mentos, soda, and sledgehammers (for now), and join us as we bust these myths and misconceptions. To quote PPC Account Manager John, "You're going into a competitive landscape. Prepare to be competitive!"

How would you approach online marketing for a fax machine company in this day and age? Marketing this business on social media would require a different approach than marketing it through paid search. But how do experts from both worlds collaborate to craft a winning strategy? Join our moderator, Alex (PPC Specialist), as he explores three fictional business challenges with Chanthana, a Paid Social Account Manager, and John, from our Paid Search team. Together, they pitch, debate, and refine innovative marketing strategies - covering everything from audience targeting to conversion tactics, video consumption trends, and the role of tools like Google Lens in shopping. Get expert insights, real-world takeaways, and a lively discussion - because great marketing doesn’t stop at 5 PM!

Paid Search is evolving - are you keeping up? Whether you're a seasoned PPC pro, getting started at the PPC 101 level, or trying to keep up with the latest changes in paid search, this episode is full of insights from industry experts. Alyssa, one of our PPC Account Managers, leads us through a conversation with Nikki, the Vice President of Search at JumpFly, and Jack, our PPC Account Director with a passion for pickleball. Nikki and Jack are PPC experts with decades of experience. They cover everything from comparing a vintage ad to responsive search ads, how platforms and client expectations have changed, and how AI and machine learning are changing the industry. Listen to our experts at ⁠JumpFly⁠ as they discuss the evolution of PPC and what’s coming next!