The Science of Predictable Advertising with Skip Wilson

Podcast Episode 224 of the Make Each Click Count Podcast features Indrek Põldvee, often hailed as Estonia's LinkedIn guru. As the founder of B2B Growth, a Microsoft partner agency, Indrek has revolutionized how businesses harness LinkedIn to expand their networks and generate leads.In this episode, we uncover Indrek's invaluable insights on LinkedIn optimization, the importance of a strategic presence, and the creation of quality, audience-tailored content. We'll also explore common LinkedIn mistakes, the true power of effective headlines, and how to utilize overlooked features like the "Featured" section and Sales Navigator for maximum impact.Get ready to learn how Indrek and his team achieve remarkable organic growth for their clients through consistent posting and genuine engagement. Whether you're a LinkedIn newbie or a seasoned user, this episode is packed with tips that can transform your approach to professional networking and lead generation. Stay tuned!Learn more:Indrek's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 223 of the Make Each Click Count Podcast features Nikita Bykadarov, founder of Maildoso, a sales SaaS platform that's making waves in the e-commerce outreach world. With Meldoso's cutting-edge technology, businesses can automate domain setup and mailbox creation to achieve unparalleled deliverability rates, even as Google and Microsoft tighten their reins on cold email practices. Tune in as Nikita shares his journey, the inspiration behind Maildoso, and incredible insights on how to maximize deliverability and improve sales conversion rates through cold email outreach. Let's dive in!Learn more:Nikita's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 222 of the Make Each Click Count Podcast features Reuben Mattinson, founder of RJM Tax Exemption. Reuben's journey from healthcare and education to becoming a pivotal figure in e-commerce taxation is nothing short of inspiring. In this episode, we'll explore how his company has grown exponentially, helping over 1,000 businesses navigate the labyrinthine U.S. tax laws.We'll uncover why states like Wyoming, Delaware, and Florida are hot spots for business registration, and discuss the ins and outs of sales tax compliance for both U.S. and international sellers. Whether you're an Amazon seller, drop shipper, or operate through platforms like Shopify, Reuben reveals critical insights that can save your business significant time and money. Plus, learn about their special offer for our listeners: a free sales tax compliance assessment worth $500. Tune in as we make each click count in your e-commerce journey!Learn more:Reuben LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach. With a 15-year career spanning industries like banking, advertising, fashion, and oil and gas, Suri brings a unique perspective on customer engagement, loyalty, and the power of data-driven automation. Today, Suri shares insights into the evolving landscape of loyalty programs, the role of AI in enhancing customer experiences, and the critical importance of strategic partnerships. Whether you're an e-commerce business owner or a marketing professional, this episode is packed with valuable takeaways to help you make each click count. Let's dive in!Learn more:Suri's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 220 of the Make Each Click Count Podcast features Mike Robinson. Mike, a board executive at Vista Outdoor and former EVP at Macy's, played a pivotal role in expanding Macy's e-commerce operations and now focuses on advising startups with an emphasis on sustainability.Mike' shares about his journey, the innovative initiatives of his platform, the Eighth Notch, and how it's revolutionizing delivery logistics by synchronizing shipments to reduce carbon footprints. Learn how sustainable practices can be both cost-effective and beneficial for brand reputation. Whether you're a small business owner or a major retailer, this episode is packed with valuable insights on optimizing your delivery systems and contributing to environmental sustainability. Learn more:Mike's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights! 🚀Learn more:Fernando's YouTubeThe $10 Million E-commerce VSL Playbook CourseABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies.In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses grow and outpace their competition, particularly in the Amazon marketplace. He delves into the concept of digital shelf performance, the importance of optimizing product listings, and how Noogata's platform can give actionable insights and recommendations to drive omni-channel success. Whether you're a data scientist, a marketing director, or leading an e-commerce team, you won't want to miss the valuable insights Jaron has to offer. Stay tuned and learn how to make each click count in your e-commerce journey.Learn more:Noogata websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and the strategic steps to enhance agency value.In this episode, expect to learn about the exciting upcoming event, Agency Freedom Live, happening this December in San Diego. Plus, Andy and Chris touch on transformative trends in AI that are reshaping the marketing industry. Whether you aim to scale your agency, prepare for a successful exit, or navigate the ever-evolving landscape of online marketing, this conversation promises a wealth of actionable advice.Stay tuned as we explore how Chris has harnessed his experiences and insights to empower other agency owners to thrive, all while maintaining emotional balance and perspective. Don’t miss this opportunity to gain expert advice on optimizing your business strategies and navigating the marketing world like a pro. Let's get started!Learn more:BLOOM websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.In this episode, Skip shares tremendous insights into his business model, which includes a unique combination of direct clients, white-label arrangements, and collaborations with referral partners and agencies. We'll dive deep into how Skip's company excels at paid ad execution, focusing on performance creative, and avoids traditional branding tasks.Moreover, Skip divulges valuable advice on campaign management, stressing the importance of continuous improvement rather than a pass/fail approach. We'll also explore his company's flexible month-to-month contract structure and how they leverage various advertising platforms, from Google to Meta, to deliver exceptional results.Whether you're interested in learning about innovative advertising strategies, understanding how to improve underperforming campaigns, or exploring how modern marketing agencies operate with the help of AI, this episode is packed with actionable knowledge. So, grab your notepads and let's get started!Learn more:Skip's LinkedInDRAFT Media Partners websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sustainable company culture.Andy and Jarrod delve into Noble Studios' remarkable achievement of being recognized as one of the best places to work by Ad Age, exploring the core principles that drive their success. Plus, we’ll discuss the transformative role of AI in the travel and tourism industries and how businesses can leverage this technology for a more personalized customer experience.Whether you're a CMO, marketing decision-maker, entrepreneur, or simply interested in the future of digital marketing and entrepreneurship, this episode is packed with key takeaways and actionable insights. Learn more:Jarrod's LinkedInNoble Studios' websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.