#164: Liv Maidment — A Literary Agent’s Playbook for Writers: Query Smart, Pick Comps, Nail the Pitch & Synopsis, and Today’s Market

Head of Books at the Madeleine Milburn Agency, Liv Maidment, shares how literary agents read, evaluate, and champion submissions (from pitches and comps to strategy, timelines, and today’s AI-driven market), helping writers pitch their work clearly and confidently.You'll learn:How to build a snappy 1–2 line elevator pitch that helps everyone down the chain sell your book (“the art of summing something up in one or two sentences”).Tips for writing comp titles and using them smartly.Blurbs vs synopses: how the pitch sells your book while the synopsis tells your book.What strong synopses and author bios must include: how much to reveal, and why they matter.Why agent editorial and development with an agent still matter.Today’s submission etiquette: realistic timelines, when to chase, and how resubmissions work.Market and positioning: genres currently on the rise, platform and geography demystified (do you need social media, does location matter).Implications of AI in today's publishing landscape: contracts, transparency, and more.More exclusive insight and advice for writers from an expert on the other side of the publishing industry. Resources and Links:📑Interview TranscriptMadeleine Milburn WebsiteSubmission FAQs About Liv MaidmentLiv Maidment is Head of Books at the Madeleine Milburn Literary Agency, representing a prizewinning list of literary, upmarket, and book club fiction. She previously worked at The Blair Partnership and United Agents and has brokered major UK and North American deals, guiding debut and established authors throughout their careers.  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Indyana Schneider—international opera singer and novelist—shares practical ways to write rhythm and desire on the page, craft scene-level tension, and shape compressed-time narratives; plus lessons from drafting her debut on the Tube.  You'll learn:How to build sentence-level cadence: vary lengths and read aloud to tune flow.A simple spine for short-timeframe novels: day-by-day beats, rising stakes, a final choice.Where to start and stop scenes so pages move (start late, leave early).Writing desire without cliché: stay in character voice; revise for rhythm and clarity.Turning musical training into prose: sensory sequencing that guides attention.When to query (and what “ready” looked like) plus handling editorial feedback.Smart ways to measure success beyond sales and keep momentum across careers. Resources and Links:📑Interview TranscriptSince the World is Ending by Indyana Schneider28 Questions by Indyana SchneiderIf the World Was Ending by JP Saxe ft Julia MichaelsWhat Makes a Bestseller? | Jonny Geller | TEDxOxford ReaderBankOne Day by David NichollsFundamentally by Nussaibah YounisSo Thrilled for You by Holly BourneThe Transgender Issue by Shon FayeLove in Exile by Shon FayeI Love You, I Love You, I Love You by Laura DockrillIndy’s Instagram About Indyana SchneiderIndyana Schneider is an international opera singer and novelist from Sydney. She studied Music at Oxford and Opera in Hanover, completed training at the Zurich Opera studio, and now performs across the UK, Europe, and Australia. She is the author of 28 Questions and Since the World Is Ending, a novel set over a sweltering weekend in Vienna, steeped in music, desire, and consequence. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Natalie Lue, bestselling author and writer (Baggage Reclaim) shares how she shaped her mini-memoirs Let Go (Family & Friction) with The Pound Project, why intention is your best editor, and the inner tools that helped her write through grief, illness, and complicated family ties — without turning her life into content.You’ll learnHow to decide if you’re writing from the scar or the wound.Practical ways to protect yourself on the page: boundaries, pauses, and purpose.A simple test for what stays in your memoir and what gets cut.Why journaling and “scrap-paper noodling” reveal patterns you can’t see in real time.How a small, focused publisher like The Pound Project co-builds a project — and what they look for in pitches.The mindset shift of “hold it lightly” when outcomes are uncertain.Gratitude for your past self as a creative survival skill.Natalie’s reflection prompts:What am I pretending not to already know?What am I clinging to — and what would it mean to let it go?Who will I become if I let go? Who will I keep being if I don’t?What pattern keeps replaying in my journals — and what’s it trying to teach me?What do I need to feel safe enough to tell the truth?Resources and Links:📑Interview TranscriptThe Baggage Reclaim SessionsThe Pound ProjectEmail for The Pound Project - [email protected] Go by Natalie LueAbout Natalie Lue:Natalie is a writer, speaker, and host of The Baggage Reclaim Sessions, a podcast with 3M+ downloads across 140+ countries. Her books include The Joy of Saying No (Harper Horizon) and self-published titles such as Mr Unavailable and the Fallback Girl. In Let Go (The Pound Project), she explores a decade marked by estrangement, loss, illness, and publishing, showing how releasing what no longer serves can restore creative power and clarity. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Sarah Hall—twice Booker Prize–nominated author and the only writer to win the BBC National Short Story Award twice—on crafting fiction that is both lush and uncompromising, and how to captivate readers on the sentence level while staying true to creative freedom.We discuss:Her early reading life in the countryside and the characters who first sparked her imaginationLessons learned from an “unpublishable” first novel and how Haweswater found its true formThe discipline and intuition behind her writing process and when to share draftsWhy handwriting first drafts rekindled a sense of play and sharpened her editingHow to build short stories that hold “the world on a pin” and reverberate beyond the pageGiving voice to Britain’s only named wind in Helm and weaving folklore, climate themes, and playfulnessDiscerning a story’s ending and sustaining joy in the writing process About Sarah HallSarah Hall is one of Britain’s most acclaimed contemporary authors. Twice nominated for the Booker Prize and the first and only writer to win the BBC National Short Story Award twice, she is the author of ten acclaimed novels and short story collections, including Haweswater, The Electric Michelangelo, The Carhullan Army, and Burntcoat. Her latest novel, Helm, blends myth, climate anxiety, and playful storytelling to bring Britain’s only named wind to life.Resources and Links:📑Interview TranscriptHelmThe Helm Wind, the only named wind in Britain - the Met OfficeSarah’s WebsiteSarah’s booksHaweswaterThe Electric MichelangeloHow to Paint a Dead ManThe Carhullan ArmyBurntcoat“The Grotesques” - BBC National Short Story Award WinnerInterview with Sarah Hall in The GuardianFaber & Faber - Sarah’s publisherLee Brackstone - Sarah’s editorZ for Zachariah by Robert C. O’BrienSombrero Fallout by Richard BrautiganIs A River Alive? by Robert MacfarlaneLight Years by James SalterHilary Mantel’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce.  We discuss:How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to making money as a writer todayThe power of ghostwriting for skill and incomeHow AI changes (and doesn’t change) the job of a writerBuilding consistent writing systems and habitsHow to focus when you have too many ideas + other mindset shifts to scale businesses and find creative clarity About Nicolas ColeNicolas Cole is a digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI. He first rose to prominence as the #1 most-read writer on Quora, later writing a popular column for Inc Magazine. He has ghostwritten for hundreds of entrepreneurs, artists, and authors, and is the author of The Art & Business of Online Writing and The Art & Business of Ghostwriting. Today, he helps writers build sustainable careers by mastering both the art and the business of writing.Resources and Links:📑 Interview Transcriptnicolascole.comPremium Ghostwriting AcademyShip30for30Commercial Fiction Club   For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.We discuss:Why “leaning into your weird” can unlock originality and stronger ideasWhere you might use AI for inspiration. How to overcome the ‘creative pit of despair’Why faster feedback loops can be helpful for your craft How gratitude fuels creativity and flowWhat both entrepreneurs and writers need to know about resilience and joy About Chris BanksChris Banks is a writer, entrepreneur, and the CEO and founder of ProWritingAid, the editing tool trusted by millions of authors worldwide. With a background in software development and a lifelong passion for writing, he built ProWritingAid to make the editing process more empowering for writers of all levels. His forthcoming book, The Writer’s Mind, explores how resilience, joy, and creative practice can help writers overcome obstacles and sustain their craft.Resources and Links:ProWritingAidChris Banks  Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts, and to attend our live podcasts, visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Amie McNee—creativity coach and writer  behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to start trusting yourself as an artist (and deal with jealousy)Having big dreams and low standardsAnd more exclusive insights for writers and creativesAbout Amie McNee:Amie is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite and The Unpublished Podcast. She’s self-published two historical fiction novels: The Rules Upheld by No One, Regrettably, I Am About to Cause Trouble. Her latest book is We Need Your Art: Stop F*cking Around and Make Something, a manifesto on the vital, human importance of creating. Resources and Links:Amie’s Ted Talk (The case for making art when the world is on fire)The Rules Upheld by No One by Amie McNeeAmie’s Instagram Amie’s SubstackWe Need Your Art by Amie McNeeThe Icarus Deception by Seth Godin Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show! For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found his voice, and why he writes persona poemsBuilding a meaningful career outside of traditional publishingAdvice for poets starting out (with or without an MFA)The story behind The Magic Words and teaching poetic thinkingHow faith and service shape his creative practiceAbout Joseph FasanoJoseph Fasano is an award-winning poet, novelist, and teacher whose lyrical storytelling has captivated readers on the page and across social media, where he’s built a following of over 100,000. His work—translated into more than a dozen languages—includes poetry collections (The Magic Words, Inheritance, The Last Song of the World), novels (The Swallows of Lunetto, The Dark Heart of Every Wild Thing), and lyrical prose. He’s received the Rattle Poetry Prize, the Cider Press Review Book Award, and a Poets’ Prize nomination. A passionate educator, Joseph teaches poetry workshops through the Fasano Academy and fosters creative community online.Resources and Links:📑Interview TranscriptFasano AcademyBoa EditionsNew PagesThe Magic WordsJoseph’s InstagramCaedmon by Denise LevertovEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life.We discuss:How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone should develop “prompt literacy”How publishing houses and bookselling platforms are already using AIThe challenges of AI detection, authorship disclosure & ethical sourcingThe environmental cost of AI — and how it compares to other toolsWhy AI is already embedded in tools we use every dayHow writers can make informed, personal choices around AI useAnd more exclusive tips for writers and creativesAbout George WalkleyGeorge Walkley is an independent consultant specialising in AI and the publishing industry. He has developed and delivers the world’s first independent, CPD-accredited AI course aimed specifically at the publishing industry and has trained people from over 200 publishing organisations. Prior to this, he held senior roles at Hachette.Resources and Links:📑 Interview TranscriptOpen letter to publishersMistral AISociety of AuthorsJane FriedmanGeorge’s newsletterEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.We discuss:How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining “success” in the early stagesHow to structure and sustain a long-term writing practiceHer favorite aphorisms—and how she uses them as creative toolsWhy time management is personalHow to simplify big ideas into meaningful insightsAnd more exclusive tips for writers and creativesResources and Links:Books She's Reading:The English Understand WoolPiranesi by Susanna ClarkeUpcountry by Nelson DeMilleGretchen's Website & Books mentionedGretchen’s Website: https://gretchenrubin.com/Secrets of AdulthoodThe Four TendencesForty Ways to Look at JFKAbout Gretchen RubinGretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. She’s known for her ability to convey complex ideas—from science to literature to stories from her own life—with levity and clarity.She’s the author of many bestselling books, such as The Happiness Project, Better Than Before, Life in Five Senses and The Four Tendencies, which have sold millions of copies in more than thirty languages. Her most recent book is Secrets of Adulthood.She’s also host of the popular podcast, Happier with Gretchen Rubin and founder of award-winning Happier app which helps people track their happiness-boosting habits.Our Sponsor:This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!