Fueling Loyalty: How ADNOC Is Redefining Convenience Retail (#685)

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode was recorded in 2024 and features one of the few brands we’ve had on the show for a third time.BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live.BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants, pharmacies, fitness studios and other merchants, and it is ranked the highest-value point currency by top consumer loyalty publications.As a company, *BILT Rewards has raised several rounds of funding, valuing the company most recently at $3.25 BN.Our guest, Dave Canty, is SVP and Head of Loyalty for BILT Rewards, someone with truly impressive loyalty credentials in brands including Jetblue and IHG.I hope you enjoy our conversation.Note* Bilt has fully evolved into a housing and neighborhood commerce platform, with its most recent valuation close to $11 billion.Show Notes:1) Dave Canty2) BILT Rewards3) LTL #135: Loyalty Industry Innovation – RENT Should Be Rewarding4) LTL #261: Building Bilt Rewards from Strength to Strength

Join Monika Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a difference.Hosted by Paula ThomasShow notes:1) Lalit Suri Hospitality Group2) The LaLit Loyalty3) Juber Shaikh4) Monika Sharma5) Book recommendation: Thinking Out Loud - Keeping Nothing Behind6) Book recommendation: Grand Central Publishing Delivering Happiness: A Path to Profits, Passion and Purpose

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel. Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” .Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and Speedway, among others.Chris Sandstrom, Vice President of Sales and Marketing at Loyalty Methods, and CEO and CTO Emil Sarkissian, join us to share some of their unique strategies which have allowed them achieve this incredible client list.They also share their outlook on AI and some exciting insights on what the future holds for Loyalty Methods now that "their moment has come".This episode is sponsored by Loyalty Methods. Show notes:1) Loyalty Methods2) Emil Sarkissian3) Chris Sandstrom4) First, Break All the Rules (Book)5) Winning (Book)

This episode is also available on Loyalty TV.In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands and partnerships for Visa clients, focusing on every aspect from new business development to existing portfolio enhancement. Andy brings a deep experience of Co-brand, Cards, Loyalty, and banking having led the Visa Co-brand partnership development function in the Asia Pacific region before relocating to the North America. Today we’ll be learning about his favourite books, the secrets behind co-branded cards, all about VISA and loyalty programs that actually work, and how to engage Gen Z.  Hosted by Charlie Hills  Show Notes :1) Andy Chalcroft2) VISA 3) European Loyalty Whitepaper4) Mando-Connect 5) A Brief History of Time by Stephen Hawking (Book)

In this episode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience.They explore how innovative companies are using AI to drive hyper-personalization, respond to evolving customer expectations, and embed loyalty across the customer journey.The conversation touches on navigating investment risks, overcoming legacy system challenges, and the rising influence of content creators in an increasingly fragmented marketing landscape.Case studies and real-world examples highlight how IBM and Salesforce help clients innovate, implement faster, and deliver measurable business value in an increasingly complex and fast-paced digital and AI powered environment.This episode is sponsored by IBM and Salesforce.Hosted by Bridget Blaise-Shamai.Shownotes:1) Shannon Miller2) IBM3) Tom Bockholt4) Salesforce5) Book: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni6) Book: Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution.This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state of the art at ADNOC is incredible.Listen as we dig into how ADNOC is innovating in customer loyalty in this new retail model.The episode is sponsored by Comarch.Show Notes:- 1) Deepak Pradhan2)ADNOC Distribution

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines.Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor Travellers' Choice.Raffael is responsible for Airline Products and Loyalty Projects at Azul Airlines, and he joins us today to share some highly innovative and even disruptive ideas - such as the option for members to burn their miles BEFORE they even EARN them!He also shares insights on their paid program – a subscription product which includes an option to pay a monthly fee and potentially earn tier status even without flying frequently.I hope you enjoy our conversation and a huge thanks to Comarch for the introduction!Episode is sponsored by Comarch. Hosted by Paula Thomas.Show Notes: 1) Raffael Fappiano Neto2) Azul Airlines3) Don't believe in Everything you Feel (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests.Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC).Her guest is Suryaveer Singh who is the Head of Loyalty CRM and Data at ENOC (more often simply known as Suri).Suri was previously on the show in 2021 and since then the YES Rewards programme has grown dramatically.This UAE-based fuel-led loyalty programme now has over a million members and includes a co-branded credit card, a subscription tier and also a consumer travel proposition, effectively evolving in to a comprehensive lifestyle programme.Please enjoy this conversation between Joanna Witsch from Comarch and Suri Singh from ENOC.This episode is sponsored by Comarch.Show Notes:1) Suryaveer Singh 2) Joanna Witsch 3) YES Rewards4) Emirates National Oil Company5) Comarch6) The Psychology of Money (Book)7) Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE - 2021 Episode

Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company.Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learned from the recent Capillary Captivate Conference in Mumbai.As one of the loyalty industry’s most respected brands, I’m thrilled to bring you some of Brierley’s unique frameworks and perspectives that can help us all build better programs. We also discuss Capillary's most recent news as they acquire Kognitiv Corporation, to enhance both their client portfolio and their position in the US market. Please enjoy our conversation.This episode is sponsored by Capillary Technologies. Show notes:1) Don Smith2) Brierley3) Capillary Captivate Conference4) An Economic Theory of Democracy (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.In today’s episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna Witsch, both based here in Dubai with Comarch’s Middle East team.Marlena and Joanna will share why you should be following, learning from and talking to Comarch throughout your loyalty journey, including some real examples of the scale and success of their loyalty projects worldwide over more than 30 years so far.Episode sponsored by Comarch. Show Notes :1) Marlena Polrola2) Joanna Witsch3) Comarch4) The Five Types of Wealth by Sahil Bloom (Book)5) Loyalty Program and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points (Book)