Why Your Brand Isn't Brat

Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker!She’s been lighting up stages and LinkedIn feeds with her sharp takes on everything from woke-washing to rainbow capitalism. And with Pride campaigns flooding our feeds once again, I had to have her on. We spill the tea on things ranging from how Pride feels different this year, Target and DEI, performative marketing, LinkedIn video tips, and more.About Woke and Weary:“Woke and Weary” is an exploration of brand “activism,” advertising in a time of social change, and consumer trust. Watch Woke and Weary, Katie's lecture with the American Marketing Association Boston Chapter here: https://www.katie-martell.com/documentary

Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic timing to turn connections into customers.Plus, we talk about NYC, cringe posts, and more

B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn everyday moments into engaging stories. If you're tired of dull, corporate-speak content, this one's for yo

As an ad guy myself, I had to sit down with AJ Wilcox, the LinkedIn Ads pro who’s managed $150M+ in ad spend and works with some of LinkedIn’s biggest advertisers. If you’re running LinkedIn ads (or thinking about it), this one’s for you.-LinkedIn Ads Tips & Best Practices that actually work-Why LinkedIn Ads are so expensive—and how to get better ROI-The biggest mistakes B2B marketers make (and how to fix them)And in Spill the Tea with Lee, where we talk ad metrics, myths, and more.

In this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority, attract opportunities, and, yes—make you famous.We cover:🔥 Why organic posts alone won’t cut it for your personal brand🎯 How ads can accelerate your credibility (and why most people ignore them)💡 The secret sauce behind turning your LinkedIn into a lead-gen machine🕵️‍♂️ Real-life success stories from clients who leveled up their influenceAnd of course, in Spill the Tea with Lee, we get into the juicy details—what’s the biggest branding mistake people make? Who’s absolutely crushing personal branding? And who’s faking it till they (don’t) make it?

What do Penguins and B2B have in common? A lot, according to our next guess Drew NeisserToday’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time author, and the host of over 400 episodes of Renegade Marketers Unite. Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketing leaders he started in 2020. , and literally wrote the book on how to simplify B2B marketing Drew isn’t just about the numbers and the strategies. He’s about the stories. Whether it’s making ‘brand’ less of a dirty word, helping CMOs conquer the impossible, or rallying around his favorite bird, Drew brings curiosity, passion, and a whole lot of smarts to the table.So, get ready to dive into the SaaS trenches, hear some penguin-packed wisdom, and maybe even uncover what’s wrong and what’s right with B2B today. Drew Neisser, welcome to Lee2B!"

Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned scaling and leading a growing startup, their partnership with Reach Capital, and of course their recent acquisition by Raptor Technologies.As SmartPass's growth marketer, Lee brings a personal connection to the conversation. From embracing chaos, to the building out a team, this episode is packed with insights for anyone looking to turn big ideas into realities!

Lee shares his opinions and experiences across three different role types: freelancer, Agency, in-house. Listen for practical tips on how to thrive in each distinct work style.

Why isn't anyone engaging with your LinkedIn posts? Whether you're a LinkedIn newbie or a seasoned poster stuck in a rut, this episode is packed with humor, insights, and tips to turn your LinkedIn game around. Don’t just post—connect, engage, and make your content count!Lee dives into the hard truths and helpful tactics behind LinkedIn engagement. Through a mix of humor and practical advice, Lee unpacks seven reasons why posts might be falling flat and offers actionable strategies to boost engagement. From growing a targeted network and engaging authentically to avoiding over-reliance on AI and maintaining consistent posting habits, Lee emphasizes the importance of connection and authenticity in LinkedIn success.

Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.